TK Maxx Clothing | Customer Insight

• Publication date: May 2012
• Report size: 68 pages

During a period of restricted discretionary spend and low consumer confidence, it is imperative that retailers know who their core customer base is and how they should be targeting them. UK Customer Insights 2012 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, including shopper profiles and the drivers of loyalty and disloyalty...

During a period of restricted discretionary spend and low consumer confidence, it is imperative that retailers know who their core customer base is and how they should be targeting them. UK Customer Insights 2012 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, including shopper profiles and the drivers of loyalty and disloyaltyIdentify how the retailer drives loyalty and which stores are favoured by disloyal customers to improve your own shopper penetrationUnderstand which strategies are most effective at driving customer loyalty in clothing and justify your own business investmentsData is segmented regionally and by demographic and socio-economic group to enable you to identify which customer groups offer the most opportunitiesA comprehensive analysis of a retailer's customer profileHow has the profile of the consumers shopping at the clothing retailer changed over the past year and what has caused this?What drives consumers to shop for clothing at the retailer? What makes them disloyal?How many other stores do your shoppers use for clothing and what stores are these? Will these be a threat going forward?

Television Broadcasting Industry in the United Kingdom

AT A GLANCE SUMMARY
•TK Maxx clothing
SHARE OF SHOPPERS
•TK Maxx share of shopper by demographics
•TK Maxx share of shopper by TV region
•TK Maxx penetration of shopper by household characteristics
•TK Maxx share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
•TK Maxx conversion of visitors to main user by demographics and region
•TK Maxx conversion of visitors to main user by household characteristics
•Non-converting customers
PROFILE OF SHOPPERS
•TK Maxx profile of shoppers by television region
•TK Maxx profile of shoppers by household characteristics
•TK Maxx profile of shoppers by other characteristics and ACORN classification
LOYALTY
•TK Maxx loyalty of main users by demographics and region
•TK Maxx loyalty of main users by household characteristics
•TK Maxx basic drivers of loyalty and disloyalty
•TK Maxx detailed drivers of loyalty
COMPETITION
•Cross sector competitor dynamics
APPENDIX
•Methodology
- The selection of parliamentary constituencies
- The selection of enumeration districts
- The selection of respondents
- Post survey weighting
•Further reading
•Ask the analyst
•Global Retail FreeView
•Verdict consulting
•Disclaimer


TABLES
•Table: Key performance indicators for TK Maxx in clothing
•Table: TK Maxx changes in visitor share (%) 2008–12
•Table: TK Maxx changes in main user share (%) 2008–12
•Table: Visitor and main user penetration of ACORN classification (%) 2012
•Table: TK Maxx changes in conversion rate (%) 2008–12
•Table: TK Maxx changes in non-conversion rate (%) 2008–12
•Table: Main stores non-converters use instead of TK Maxx 2012
•Table: TK Maxx visitor and main user profiles by ACORN classification (%) 2012
•Table: TK Maxx changes in loyalty (%) 2008–12
•Table: TK Maxx changes in disloyalty (%) 2008–12
•Table: TK Maxx drivers of loyalty 2008–12
•Table: TK Maxx drivers of disloyalty 2008–12
•Table: TK Maxx detailed drivers of loyalty 2012
•Table: Cross sector matrix shopping 2012
•Table: Other retailers used 2012
•Table: Sample sizes by sector 2012


FIGURES
•Figure: Visitor share 2008–12
•Figure: Main user share 2008–12
•Figure: Visitor share by demographic group 2012
•Figure: Main user share by demographic group 2012
•Figure: TK Maxx visitor share by television region 2012
•Figure: TK Maxx main user share by television region 2012
•Figure: TK Maxx visitor and main user share by household tenure 2012
•Figure: TK Maxx visitor and main user share by number of people in household 2011
•Figure: TK Maxx visitor and main user share by children in household 2012
•Figure: TK Maxx visitor and main user share by number of cars in household 2012
•Figure: TK Maxx visitor and main user share by working status 2012
•Figure: TK Maxx visitor and main user share by marital status 2012
•Figure: Conversion rates 2008–12
•Figure: Conversion rates by demographic group 2012
•Figure: TK Maxx conversion rates by region 2012
•Figure: TK Maxx conversion rates by household tenure 2012
•Figure: TK Maxx conversion rates by number of people in household 2012
•Figure: TK Maxx conversion rates by children in household 2012
•Figure: TK Maxx conversion rates by number of cars in household 2012
•Figure: TK Maxx non-conversion rates 2008–12
•Figure: TK Maxx non-conversion rates by demographic group 2012
•Figure: Demographic profile of non-converting TK Maxx visitors 2012
•Figure: Regional profile of non-converting TK Maxx visitors 2012
•Figure: TK Maxx visitor profile by demographic group 2012
•Figure: TK Maxx main user profile by demographic group 2012
•Figure: TK Maxx visitor profile by region 2012
•Figure: TK Maxx main user profile by region 2012
•Figure: TK Maxx visitor and main user profile by household tenure 2012
•Figure: TK Maxx visitor and main user profile by number of people in household 2012
•Figure: TK Maxx visitor and main user profile by children in household 2012
•Figure: TK Maxx visitor and main user profile by number of cars in household 2012
•Figure: TK Maxx visitor and main user profile by working status 2012
•Figure: TK Maxx visitor and main user profile by marital status 2012
•Figure: Loyalty 2008–12
•Figure: TK Maxx disloyalty 2012
•Figure: Loyalty by demographic group 2012
•Figure: TK Maxx loyalty by region 2012
•Figure: TK Maxx loyalty by household tenure 2012
•Figure: TK Maxx loyalty by number of people in household 2012
•Figure: TK Maxx loyalty by children in household 2012
•Figure: TK Maxx loyalty by number of cars in household 2012
•Figure: TK Maxx – other clothing stores used
•Figure: Preference stores 2012
•Figure: Sectors shopped 2012



Companies Mentioned
Hutchison 3G UK Limited, Intek SpA, Kesa Electricals Plc, Kingfisher Plc, The TJX Companies, Inc.