Future Food and Drinks Packaging: Emerging ethical, food safe and convenient formats

• Publication date: April 2008
• Report size: 176 pages

Future Food and Drinks Packaging Emerging ethical, food safe and convenient formats Food and drinks packaging is in a period of rapid change; growth economies such as China and India are generating considerable opportunities for packaging manufacturers. In more mature economies, greater expendable income levels coupled with demographic shifts and a demise in cooking skills, have led to increased demand for more conveniently packaged fo...

Future Food and Drinks Packaging
Emerging ethical, food safe and convenient formats

Food and drinks packaging is in a period of rapid change; growth economies such as China and India are generating considerable opportunities for packaging manufacturers. In more mature economies, greater expendable income levels coupled with demographic shifts and a demise in cooking skills, have led to increased demand for more conveniently packaged food and drinks formats. A major force in packaging innovation is green packaging. This has been driven by legislation, combined with consumer and retailer pressure.
Future Food and Drinks Packaging is a new management report published by Business Insights that offers a comprehensive overview of the major trends within the packaging industry today. It profiles major innovations within food and drinks packaging, including the latest technologies and materials. It also delivers an overview of competitor activity and an assessment of the strength of trends and market forces moving forward.
Discover the key trends impacting the food and drinks packaging market and understand how these are changing packaging design with this new report...

This new report will enable you to...
• Gain insight into the most up to date packaging technologies including nanotechnology, natural polymers and edible coatings, and evaluate the pros and cons of these new packaging technologies and decide whether these may be appropriate for your organization.
• Enhance your product development strategies with this report’s analysis of green, convenient and supply chain efficient packaged food and drinks product launches by region, category and material.
• Understand how regulations are influencing NPD and discover how competitors are responding to new challenges set by these regulations with this new report.
• Identify the key trends in food and drinks packaging and the impact that they are expected to have on the food and drinks market in the future.

Your questions answered...
• What major trends are impacting food and drinks packaging development?
• How are companies using green packaging materials to lend credibility to their ethical policies?
• What innovative materials are being used within food and drinks packaging?
• What has prompted the rise in tamper evident packaging and what could future tamper evident packaging legislation look like?
• How is nanotechnology being used in food and drinks packaging?
• What are the new innovations in supply chain efficient packaging?
• How has extended shelf life packaging impacted the food and drinks industry and what has it enabled?

Some key findings from this report...
• Innovation in packaging materials continues apace with particular development in green technologies such as packaging made from natural polymers and oxydegradable additives. In addition nanotechnology is now a key part of new material development. Nanotechnology can improve barrier qualities and make packaging lighter, stronger and more resistant to heat.
• Non-malicious food contamination is an international health concern. The World Health Organization estimates 3.2m children under the age of five die from food poisoning related illnesses each year. Innovative solutions to reduce the risk of non-malicious contamination are being developed by packaging manufacturers in the form of ‘Smart’ and ‘Active’ packaging.
• An ageing population in China, Japan, the US and Europe is driving demand for products suited to the older consumer, including easy grip and easy open packaging as well as smaller portion sizes for consumers with smaller appetites.
• Major retailers in Europe and the US have developed their own Corporate Responsibility Strategies and have set targets for the reduction in packaging waste. Wal-Mart has committed to a 5% reduction in packaging worldwide by 2013. UK retailer Marks & Spencer’s, has committed to a 25% reduction in waste by 2012.

Key issues examined by this report...
• Environmental packaging regulations are heavily influencing packaging development in Europe and Japan. In Europe, Packaging Directive 2004/12/EC sets out recycling and recovery targets to be met by 2008. In Japan, the Ministry of Economy, Trade and Industry (METI) has enacted legislation based on the 3R’s ethos (Reduce, Re-use, Recycle). As a result there are high levels of innovation in green packaging including lightweight and bio-based packaging materials.
• Emerging markets are spurring demand for packaging. As economies such as Eastern Europe, India, South America and China experience growth and average incomes increase, the demand for Western style packaged goods is increasing.
• Socio-demographic shifts are creating demand for more convenient packaging solutions. Ageing populations in the US, Europe and Japan are placing new demands on packaging design. Easy open, easy grip and smaller portion sizes are all being developed with ageing populations in mind. More fragmented family lives, the growth in the number of women working, growth in single person households and a loss of cooking skills are all contributing to increased demand for more conveniently packaged food formats.

Beverage Industry in China

Table of Contents
Future Food and Drinks Packaging
Executive Summary 10
The packaging market 10
Green packaging 11
Supply chain efficiency 12
Food safety packaging 13
Convenience 14
New materials 15
Conclusions 16
Chapter 1 The packaging market 18
Summary 18
Introduction 18
The packaging market 18
Market value and growth by geography 19
Market value and growth by packaging type 21
Plastic 22
Metal 24
Glass 28
Paper and board 30
Chapter 2 Green packaging 34
Summary 34
Introduction 35
Green packaging 35
Innovation and NPD 38
Category analysis 38
Regional analysis 41
Packaging material 43
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Trends in green packaging 45
Recyclable materials, recycled materials and re-usable packaging 45
Recyclable materials 45
Recycling glass 46
Recycling plastic 47
Recycling metal 48
Recycling cardboard, paperboard and paper 48
Innovative recycling projects 49
Recycled food and drinks packaging 50
Re-usable packaging 52
Reduced/lightweight packaging 55
Packaging re-engineering 55
Switching from traditional materials to lighter alternatives 59
Biopolymers 61
Biopolymers 61
Compostable and biodegradable bioplastics 64
Bioplastics and recycling 65
Sustainable packaging 66
The future of green packaging 68
Chapter 3 Supply chain efficiency 74
Summary 74
Introduction 74
Supply chain efficiency in food and drinks packaging 75
Innovation and NPD 76
Category analysis 77
Regional analysis 79
Packaging material 81
Trends in supply efficient packaging 82
Shelf ready solutions 82
Shelf ready packaging and regulatory issues 87
Packaging that extends shelf life – aseptic packaging 88
Ultra High Temperature (UHT) aseptic packaging - cartons 88
Ultra High Temperature (UHT) aseptic packaging - cans 91
Cold filling aseptic packaging - High Density Polyethylene 92
Cold filling aseptic packaging - PET 93
Aseptic packaging – ready meals 94
Radio Frequency Identification - RFID 94
RFID and regulatory issues 97
The future of supply chain efficient packaging 98
v
Chapter 4 Food safety packaging 100
Summary 100
Introduction 100
Food safety packaging categorized 102
Tamper evident 102
Bubble tops and vacuum seals 103
Shrink-sleeves 104
Special membranes 105
Breakaway/tearaway closures 107
Overseals 108
Paper-based seals 108
Contamination prevention 110
Food safety packaging and regulatory issues 114
The future of food safety packaging 115
Chapter 5 Convenient packaging 118
Summary 118
Introduction 118
Convenient consumption 119
Demographic shifts 119
Smaller households 119
Increasing numbers of women working 120
Families leading more fragmented lives 120
Increased income levels 121
Innovation and NPD 121
Category analysis 122
Regional analysis 125
Packaging material 126
Trends in convenient packaging 129
Easy handling packaging 129
Easy open packaging 129
Easy to hold 132
Ergonomic design 133
Transportable packaging 134
Lunch box friendly packaging 136
‘On-the-go’ meal replacement 138
Convenient storage solutions 141
Convenient preparation 142
Microwaveable packaging formats 142
Self-heating and self-cooling packs 148
Packaging that adds ingredients at time of consumption 151
Single portions 153
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Regulatory issues 155
The future of convenient consumption packaging 155
Chapter 6 New materials 158
Summary 158
Introduction 158
What are the newest materials on the market? 159
Nanocomposites and nanofilms 159
Natural polymers and films 163
Oxydegradable additives 165
Edible coatings and films 166
Chapter 7 Conclusions 170
Summary 170
Introduction 170
Market influences 171
Ethical concerns 171
Rising affluence 171
Food safety 171
Health and wellbeing 172
Market opportunities 172
Ethical marketing 172
Convenience 173
Shelf stable packaging 174
Index 175
List of Figures
Figure 1.1: Zwyiec Beer 25
Figure 1.2: Premium metallic packaging 27
Figure 1.3: Specialty can packaging; Nomu Vanilla Paste 27
Figure 1.4: Share of glass packaged food and drinks products by number of containers sold, by category, UK, 2005 29
Figure 2.5: Percentage share of food and drinks launched in green packaging, 2004-2007 38
Figure 2.6: Percentage share of food and drinks launched in green packaging by category, 2004-
2007 40
Figure 2.7: Percentage share of products launched in green packaging by region, 2004-2007 41
Figure 2.8: Municipal waste management in the European Union, 2003 46
Figure 2.9: Jars promoted as being ‘re-usable’ 53
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Figure 2.10: Kool Aid Sachets and Teisseire Teissi La Dosette de Sirop 54
Figure 2.11: Heinz lightweight can-ends 56
Figure 2.12: Lightweight glass; Adnams Beer and Meidi-ya Jam 57
Figure 2.13: Lightweight PET container; Otsuka Pocari Sweat 58
Figure 2.14: Yellow Jersey French Wine Launched in PET Oxygen-Barrier Container 60
Figure 2.15: Polylactic acid used for tea bags and pouches 62
Figure 2.16: Corn Starch Bio-Bottle 63
Figure 2.17: Recycled, biodegradable packaging with corn-starch ‘window’ 64
Figure 2.18: Sustainable packaging 68
Figure 3.19: Percentage share of food and drinks launched in supply chain efficient packaging,
2004-2007 77
Figure 3.20: Percentage share of food and drinks launched in supply chain efficient packaging, by category, 2004-2007 78
Figure 3.21: Percentage share of products launched in supply chain efficient packaging, by region,
2004-2007 79
Figure 3.22: Easy open shelf ready packaging 85
Figure 3.23: Smurfit Kappa using Microflute for Shelf Ready Packaging 86
Figure 3.24: Wine boxed in aseptic packaging 90
Figure 3.25: Ball packaging Slimline aseptic can 92
Figure 3.26: Aseptic cold filled PET 93
Figure 3.27: Vetee Dine in Rice in aseptic shelf stable trays 94
Figure 4.28: Heinz Baby Food, packaged in vacuum sealed ‘Pop-up’ jars 103
Figure 4.29: Safety Seal Plastics Inc – supplying food and drinks manufacturers with tamper evident shrink-sleeves 104
Figure 4.30: Sainsbury’s use of Induction Sealing for its dairy products 106
Figure 4.31: Puget Extra Virgin Olive Oil, packaging for food safety, convenience and shelf-life extension 107
Figure 4.32: Examples of tearaway and breakaway tamper evident packaging. 108
Figure 4.33: Paper-based tamper evident seals used for marketing purposes 109
Figure 4.34: Fresh-check® - indicates when the product is past its use by date 111
Figure 4.35: Roth Kase Cheese in Breathable Packaging 113
Figure 4.36: Cryovac® oxygen-scavenging packaging 114
Figure 5.37: Percentage share of food and drinks launched in convenient packaging, 2004-2007 122
Figure 5.38: Percentage share of food and drinks launched in convenient packaging by category,
2004-2007 123
Figure 5.39: Percentage share of food and drink products launched in convenient packaging by region, 2004-2007 125
Figure 5.40: Easy Peal and Easy Tear Packaging 130
Figure 5.41: QC Corps Easy-Open Jam Jars, Meeting Universal Design Rules 131
Figure 5.42: Drinks packaging meeting Universal Design rules for packaging for the elderly and infirm 132
Figure 5.43: Easy open – the innovative Zork wine closure 133
Figure 5.44: Innovative portable packaging; Baroke's Premium Australian Wine in a Can, Raisins
d'Automne Tetra Pak Cartons, Hardy's Shuttles 135
Figure 5.45: Frito-Lay’s crush proof cups for potato chips 136
Figure 5.46: Sunkist 100% Fresh Ready-to-Eat Fun Fruit for Kids 137
Figure 5.47: Seapoint Farms’ Edamame Frozen Organic Vegetables in Pouches 138
Figure 5.48: Kellogg's Good Food to Go! Cocoa Krispies Cereal Cup 139
Figure 5.49: Go Appetit ‘food in a bottle’ and Morinaga Grapefruit Yogurt Handy Style 140
Figure 5.50: Fridge Packs; DB Breweries of New Zealand Export Gold Beer, Ocean Spray’s Juice
Drinks, Ozarka Natural Spring Water 141
Figure 5.51: Microwaveable bowls 143
Figure 5.52: Pie-Oh-My introduced using new QuiltWave™ technology 145
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Figure 5.53: Chef Creations Sauces using Tetra Pak Tetra Wedge Aseptic TWA mw 200 S packaging 146
Figure 5.54: Jennie-O Turkey Store® Oven Ready Turkey 148
Figure 5.55: Self-heating cans; Brandsource Decadent Hot Chocolate, Wolfgang Puck Gourmet
Coffee 149
Figure 5.56: Self-Heating Meals, La Briute Shelf-Stable/Self-Heating Meal and EverSafe Complete
Meal Kits 150
Figure 5.57: Self-Cooling Technology; Freddo Freddo Lemon Tea, Feldschlosschen Self-Cooling
Keg 151
Figure 5.58: Defense Effervescent Vitamin & Mineral Supplement Drink using FreshCan™ technology 152
Figure 5.59: Kewpie Yasashii Kondate (kind menu) range and Hagoromo Papatto Rice Awase
Kome 154
Figure 6.60: Coors plastic beer bottle 161
Figure 6.61: College Farm Natural Organic Candy, packaged in NatureWorks PLA 164
List of Tables
Table 1.1: Global consumer packaging market value share and predicted growth, by region,
2005-2009 19
Table 1.2: Gross domestic product based on purchasing-power-parity (PPP) per capita GDP 19
Table 1.3: Sales growth by market at Rexam PLC (£m), 2005-2006 21
Table 1.4: Global consumer packaging market value and predicted growth, by packaging type,
2005-2009 21
Table 1.5: Shipments and per capita consumption of cans 24
Table 1.6: Total glass market value by region, all players, ($bn), 2007 28
Table 1.7: Share of food and drinks paper packaging market and value of paper market by region,
($bn), 2007 30
Table 1.8: Quantity of carton packages in key growth markets for Tetra Pak, (bn), 2006 32
Table 2.9: Percentage share of green packaged food and drinks launched, by packaging material,
2005-2007 43
Table 3.10: Percentage share of supply chain efficient food and drinks launched, by packaging material, 2005-2007 81
Table 5.11: Percentage share of convenient packaged food and drinks launched, by packaging material, 2005-2007 127