Synopsis
• The report is based on primary survey research of 437 industry professionals in the US who travelled at least once in three months. The research was conducted by Timetric assessing its premium consumer panels.
• This report provides the reader with a definitive analysis of business travel outlook and explores how opportunities and demand are set to change in 2012.
• This report helps to forecast business traveler expenditure on hotel accommodation and understand trends in business travel such as green initiatives adopted by hoteliers and customer expectations of new technologies and services.
• Key topics covered include forecast of expenditure on hotel accommodation, hotel selection criterion, customer expectations of new technologies, marketing initiatives and sustainability implementation.
• This report helps to drive revenues and cut costs by benchmarking the use of sustainability in the industry and identify new opportunities for growth.
Summary
“The US Business Traveler Survey 2012: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology, Promotions and Services” is the result of an extensive multi-industry survey drawn from Timetric’s exclusive panel of US business travelers. It contains in-depth analysis on US market trends in hotel accommodation and forecasts how expenditure patterns are set to change in 2012 compared to 2011. The report also benchmarks types of hotels business travelers choose, and identifies preferred modes and channels of hotel selection. This report also examines new technologies, green initiatives and socially responsible measures that appeal to business travelers, and also analyzes the key drivers and popular promotional offers which influence business travelers to choose a particular hotel. Survey results have been presented and analyzed into segmentations based on travel frequency, age and company turnover.
Scope
The report features the opinions of hotel industry consumer respondents related to the following:
• Average stay at business hotels
• Change in expenditure on hotel accommodation
• Popular hotel types and preferred modes of hotel selection
• Importance of green certifications and key sustainable facilities
• Critical social responsibility initiatives
• Major technology features and key drivers influencing online reservations
• Importance of mobile technology services
• Key drivers of frequent visits and popularity of promotional offers
• Strategic initiatives for repeat business
• Industry leaders
Reasons To Buy
• Effectively examine business traveler perceptions on the average length of stay in a hotel and change in hotel accommodation expenditures and determine business growth opportunities.
• Identify popular hotel types, preferred modes of hotel selection and key channels for research to allocate marketing resources for better return on investment.
• Explore business traveler affinity towards green certifications and sustainability initiatives and successfully implement them into hotel operations.
• Understand customer perceptions of new technology, drivers influencing online reservations and the growing importance of mobile technologies to enhance customer retention and direct sales.
• Identify key features which influence frequent visits and formulate marketing strategies to win new business.
Key Highlights
• Survey results show that for 29% of respondents across different industry verticals, expenditure on hotel accommodation amounted to ‘21–30%’ of the overall travel expenditure of their organizations.
• Company recommendation, online search and regular brand are identified as the preferred modes of hotel selection.
• Business traveler respondents favor high speed Internet, Wi-Fi technology, flat screen televisions, full-service business centers and electronic keys when choosing a hotel.
• Complimentary breakfast, adequate room furnishings and fixtures, airport transfers, and recreational facilities are considered the key contributing factors towards frequent visits.
Travel Services Industry in the United States
Table of Contents
1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
2 Executive Summary
3 Hotel Visits and Expenditure
3.1 Average Stay at Business Hotels
3.1.1 Average stay at business hotels – travel frequency
3.1.2 Average stay at business hotels – turnover
3.2 Expenditure on Hotel Accommodation
3.2.1 Expenditure on hotel accommodation – travel frequency
3.2.2 Expenditure on hotel accommodation – turnover
3.2.3 Expenditure on hotel accommodation – industry type
3.3 Change in Expenditure on Hotel Accommodation
3.3.1 Change in expenditure – travel frequency
3.3.2 Change in expenditure – turnover
4 Trends in Business Travel
4.1 Popular Hotel Types
4.1.1 Popular hotel type – travel frequency
4.1.2 Popular hotel type – age
4.1.3 Popular hotel type – turnover
4.2 Finest Hotel Destinations
4.2.1 Finest hotel destinations – travel frequency
4.2.2 Finest hotel destinations – turnover
4.3 Preferred Modes of Hotel Selection
4.3.1 Preferred modes of hotel selection – travel frequency
4.3.2 Preferred modes of hotel selection – age
4.3.3 Preferred modes of hotel selection – turnover
4.4 Key Channels for Research
4.4.1 Key channels for research – travel frequency
4.4.2 Key channels for research – age
4.4.3 Key channels for research – turnover
5 Expectations of Green Initiatives
5.1 Importance of Green Certifications
5.1.1 Importance of green certified hotel – travel frequency
5.1.2 Importance of green certified hotel – turnover
5.2 Customer Expectations of Key Sustainable Facilities
5.2.1 Customer expectations of key sustainable facilities – travel frequency
5.2.2 Customer expectations of key sustainable facilities – turnover
5.3 Critical Social Responsibility Initiatives
5.3.1 Critical social responsibility initiatives – travel frequency
5.3.2 Critical social responsibility initiatives – turnover
5.3.3 Critical social responsibility initiatives – industry type
6 Expectations of Key Technological Initiatives
6.1 Chief Technology Features
6.1.1 Chief technology features – travel frequency
6.1.2 Chief technology features – turnover
6.2 Key Website Features Influencing Online Reservations
6.2.1 Key website features influencing online reservations – travel frequency
6.2.2 Key website features influencing online reservations – age
6.2.3 Key website features influencing online reservations – turnover
6.3 Importance of Mobile Technology Services
6.3.1 Importance of mobile technology services – travel frequency
6.3.2 Importance of mobile technology services – turnover
7 Future Developments for Business Growth
7.1 Key Drivers for Repeat Visits
7.1.1 Key drivers for repeat visits – travel frequency
7.1.2 Key drivers for repeat visits – age
7.1.3 Key drivers for repeat visits – turnover
7.2 Popularity of Promotional Offers
7.2.1 Popularity of promotional offers – travel frequency
7.2.2 Popularity of promotional offers – age
7.2.3 Popularity of promotional offers – turnover
7.3 Top Industry Leaders
8 Appendix
8.1 Full survey results
8.2 Methodology
8.1 Contact Us
8.2 About Timetric
8.3 Disclaimer
List of Tables
Table 1: Total US Industry Business Traveler Respondents by Industry Type (%) 2011
Table 2: Respondents: Travel Frequency (%), 2011
Table 3: Respondents: Gender (%), 2011
Table 4: Respondents: Age (%), 2011
Table 5: Respondents: Company Turnover (%), 2011
Table 6: Average Stay at Business Hotels: All Respondents (%), 2011
Table 7: Average Stay at Business Hotels: Travel Frequency (%), 2011
Table 8: Average Stay at Business Hotels: Turnover (%), 2011
Table 9: Expenditure on Hotel Accommodation: All Respondents (%), 2011
Table 10: Expenditure on Hotel Accommodation: Travel Frequency (%), 2011
Table 11: Expenditure on Hotel Accommodation: Turnover (%), 2011
Table 12: Expenditure on Hotel Accommodation: Industry Type (%), 2011
Table 13: Change in Expenditure: All Respondents (%), 2011–2012
Table 14: Change in Expenditure: Travel Frequency (%), 2011–2012
Table 15: Change in Expenditure: Turnover (%), 2011–2012
Table 16: Popular Hotel Type: All Respondents (%), 2011
Table 17: Popular Hotel Type: Travel Frequency (%), 2012
Table 18: Popular Hotel Type: Age (%), 2012
Table 19: Popular Hotel Type: Turnover (%), 2012
Table 20: Finest Hotel Destinations: All Respondents (%), 2011
Table 21: Finest Hotel Destinations: Travel Frequency (%), 2011
Table 22: Finest Hotel Destinations: Turnover (%), 2011
Table 23: Preferred Modes of Hotel Selection: All Respondents (%), 2011
Table 24: Preferred Modes of Hotel Selection: Travel Frequency (%), 2011
Table 25: Preferred Modes of Hotel Selection: Age (%), 2011
Table 26: Preferred Modes of Hotel Selection: Turnover (%), 2011
Table 27: Key Channels for Research: All Respondents (%), 2011
Table 28: Key Channels for Research: Travel Frequency (%), 2011
Table 29: Key Channels for Research: Age (%), 2011
Table 30: Key Channels for Research: Turnover (%), 2011
Table 31: Importance of Green Certified Hotel: All Respondents (%), 2011
Table 32: Importance of Green Certified Hotel: Travel Frequency (%), 2011
Table 33: Importance of Green Certified Hotel: Turnover (%), 2011
Table 34: Customer Expectations of Key Sustainable Facilities: All Respondents (%), 2011
Table 35: Customer Expectations of Key Sustainable Facilities: Travel Frequency (%), 2011
Table 36: Customer Expectations of Key Sustainable Facilities: Turnover (%), 2011
Table 37: Critical Social Responsibility Initiatives: All Respondents (%), 2012
Table 38: Critical Social Responsibility Initiatives: Travel Frequency (%), 2012
Table 39: Critical Social Responsibility Initiatives: Turnover (%), 2012
Table 40: Critical Social Responsibility Initiatives: Industry Type (%), 2012
Table 41: Chief Technology Features: All Respondents (%), 2011–2012
Table 42: Chief Technology Features: Travel Frequency (%), 2011–2012
Table 43: Chief Technology Features: Turnover (%), 2011–2012
Table 44: Key Website Features Influencing Online Reservations: All Respondents (%), 2012
Table 45: Key Website Features Influencing Online Reservations: Travel Frequency (%), 2012
Table 46: Key Website Features Influencing Online Reservations: Age (%), 2012
Table 47: Key Website Features Influencing Online Reservations: Turnover (%),2012
Table 48: Importance of Mobile Technology Services: All Respondents (%), 2011–2012
Table 49: Key Drivers for Repeat Visits: All Respondents (%), 2011–2012
Table 50: Key Drivers for Repeat Visits: Travel Frequency (%), 2011–2012
Table 51: Key Drivers for Repeat Visits: Age (%), 2011–2012
Table 52: Key Drivers for Repeat Visits: Turnover (%), 2011–2012
Table 53: Popularity of Promotional Offers: All Respondents (%), 2011–2012
Table 54: Popularity of Promotional Offers: Age (%), 2011–2012
Table 55: Top Hotels of the World (Respondent Mentions), 2011–2012
Table 56: Full Survey Results
List of Figures
Figure 1: Average Stay at Business Hotels: All Respondents (%), 2011
Figure 2: Average Stay at Business Hotels: Travel Frequency (%), 2011
Figure 3: Average Stay at Business Hotels: Turnover (%), 2011
Figure 4: Expenditure on Hotel Accommodation: All Respondents (%), 2011
Figure 5: Expenditure on Hotel Accommodation: Travel Frequency (%), 2011
Figure 6: Expenditure on Hotel Accommodation: Turnover (%), 2011
Figure 7: Expenditure on Hotel Accommodation: Industry Type (%), 2011
Figure 8: Change in Expenditure: All Respondents (%), 2011–2012
Figure 9: Change in Expenditure: Travel Frequency (%), 2011–2012
Figure 10: Change in Expenditure: Turnover (%), 2011–2012
Figure 11: Popular Hotel Type: All Respondents (%), 2011
Figure 12: Popular Hotel Type: Travel Frequency (%), 2012
Figure 13: Popular Hotel Type: Turnover (%), 2012
Figure 14: Finest Hotel Destinations: All Respondents (%), 2011
Figure 15: Finest Hotel Destinations: Travel Frequency (%), 2011
Figure 16: Finest Hotel Destinations: Turnover (%), 2011
Figure 17: Preferred Modes of Hotel Selection: All Respondents (%), 2011
Figure 18: Preferred Modes of Hotel Selection: Travel Frequency (%), 2011
Figure 19: Preferred Modes of Hotel Selection: Turnover (%), 2011
Figure 20: Key Channels for Research: All Respondents (%), 2011
Figure 21: Key Channels for Research: Travel Frequency (%), 2011
Figure 22: Key Channels for Research: Turnover (%), 2011
Figure 23: Importance of Green Certified Hotel: All Respondents (%), 2011
Figure 24: Importance of Green Certified Hotel: Travel Frequency (%), 2011
Figure 25: Importance of Green Certified Hotel: Turnover (%), 2011
Figure 26: Customer Expectations of Key Sustainable Facilities: All Respondents (%), 2011
Figure 27: Customer Expectations of Key Sustainable Facilities: Travel Frequency (%), 2011
Figure 28: Customer Expectations of Key Sustainable Facilities: Turnover (%), 2011
Figure 29: Critical Social Responsibility Initiatives: All Respondents (%), 2012
Figure 30: Critical Social Responsibility Initiatives: Travel Frequency (%), 2012
Figure 31: Critical Social Responsibility Initiatives: Turnover (%), 2012
Figure 32: Chief Technology Features: All Respondents (%), 2011–2012
Figure 33: Chief Technology Features: Travel Frequency (%), 2011–2012
Figure 34: Chief Technology Features: Turnover (%), 2011–2012
Figure 35: Key Website Features Influencing Online Reservations: All Respondents (%), 2012
Figure 36: Key Website Features Influencing Online Reservations: Travel Frequency (%), 2012
Figure 37: Key Website Features Influencing Online Reservations: Turnover (%), 2011–2012
Figure 38: Importance of Mobile Technology Services: All Respondents (%), 2011–2012
Figure 39: Importance of Mobile Technology Services: Travel Frequency (%), 2011–2012
Figure 40: Importance of Mobile Technology Services: Turnover (%), 2011–2012
Figure 41: Key Drivers for Repeat Visits: All Respondents (%), 2011–2012
Figure 42: Key Drivers for Repeat Visits:: Travel Frequency (%), 2011–2012
Figure 43: Key Drivers for Repeat Visits: Turnover (%), 2011–2012
Figure 44: Popularity of Promotional Offers: All Respondents (%), 2011–2012
Figure 45: Popularity of Promotional Offers: Travel Frequency (%), 2011–2012
Figure 46: Popularity of Promotional Offers: Turnover (%), 2011–2012
