China Footwear Market Analysis

  • June 2012
  • -
  • -
  • 75 pages


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For the past few years, China has been maintaining its position as the world’s largest footwear manufacturer, supplying products across the globe. This has ultimately led to an increase in the country’s footwear production. According to our latest research report, China had around 62.4% share in the world's total footwear production in 2010. However, in the coming years, the slow demand from the export market will moderate the growth rate of production. Later, the industry may pick up pace, with the growth mainly resulting from increasing domestic demand. It is estimated that the domestic footwear sales will post a double digit CAGR during 2012– 2015.

The report, “China Footwear Market Analysis”, finds that the domestic sales of footwear have significantly risen in the country due to large population base and rising standards of living. The increasing demand for branded and international footwear is also pushing the footwear sales in the country. In 2011, China surpassed the United States in the footwear sales in volume terms, and ranked first in the world. Our report includes a thorough research and in-depth analysis of the footwear market in China.

We observed that the domestic footwear market of China is dominated by women’s footwear, having over 50% share in the total domestic footwear sales. Also, there exists a growing market for men’s and children footwear. The health and fitness concerns have raised the sports shoes’ demand in the country. The study also highlights how and why the demand for luxury shoes is growing in China. It also analyzes the market for rubber and plastic shoes, which captured the singnificant share in footwear exports in 2010.

On studying the latest market trends and segments, we observed that the e-commerce has emerged as a new powerful tool for the Chinese footwear companies to expand their reach. Big brands, like Belle, Nike, and Li Ning are achieving remarkable results through the online marketing. While eco-friendly shoes lead new fashion in China, many international brands are eyeing the country’s upper crust and middle-class consumers for expansion.

Our report presents the future outlook of the Chinese footwear market, in terms of production in sub-categories, like leather shoe and rubber shoe; domestic sales, on the basis of user type like women’s, men’s and children’s footwear; and on the basis of product type like sports footwear, luxury footwear, etc. These forecasts will work as a guide to the clients that will help them understand the direction in which the market is likely to proceed in the coming years. Our comprehensive study also covers information about main regional hubs and some leading players operating in the Chinese footwear market. Through this extensive research work, our aim is to present optimum information and balanced research outlook on the potentials of the Chinese footwear industry.

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