Mobile Web: State of the Market, Technology, and Business Issues

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Mobile Web: State of the Market, Technology, and Business Issues

Mobile Web: State of the Market, Technology, and Business Issues

Report price : $ 295
Publication date : January 2008
Length : 250 pages

Mobile Web: State of the Market, Technology, and Business Issues

World Wide Web (WWW or Web) usage has expanded dramatically over the last decade. Billions of users have used the Web to perform thousands of actions each that facilitate their lives through entertainment, information, and commerce. Mobile Web represents a great opportunity for all constituents including portals, media companies, service providers, application providers, and mobile network operators.

However, accessing and using the Web while mobile is completely different than fixed network access with both benefits and constraints. Mobile Web: State of the Market, Technology, and Business Issues represents a comprehensive analysis of Mobile Web including history, concepts, requirements, implementations, services, and trends of the new evolving web technology. This publication also presents a comprehensive study for mobile web challenges confronted by users, developers, vendors, and service providers. It also includes case study analysis of Mobile Web applications and services.

Key Questions Answered in this Report

How is the Mobile Web distinguished from fixed network in terms of user requirements?
How does mobile advertising, marketing and location-based services relate to Mobile Web?
What are the challenges to implement and operator a Mobile Web service?
What applications are being deployed for Mobile Web and what is their success?
What are the important emerging technologies and solutions to Mobile Web problems?
What are the current and anticipated businesses and applications?

Target Audience

Mobile Network Operators
Mobile Web Service Providers.
Mobile Web Software Developers.
Mobile Advertising Companies.
Mobile Devices Vendors.
Internet Service Providers.
Wireless Services Developers.
Web Developers.
Mobile Marketing Service Providers.
Mobile Web Users

Mobile Web.
Introduction.
The Benefits of the Mobile Web.
Mobile Web Strategy.: Overview..; Balancing Goals and Constraints.; Business.; User.; Technical; User-centered Design.; Know Audience.
Mobile Web Design.: Overview..; Designing for Different Screen Sizes.; Designing for the Right Device.; Feature Phones.; Smart Phones.; PDAs.; Voice-Only Phones.; Mobile Web Navigation Paradigms.; Layout & Information Design.
Mobile Web Standards.: Overview..; Wireless Application Protocol (WAP); Wireless Markup Language (WML); XHTML Mobile Profile / XHTML Basic.; Wireless CSS.; The Benefit of Web Standards Techniques.; W3C Mobile Web Initiative.; Overview..; W3C Mobile Web Best Practices.; Introduction.; Default Delivery Context; mobileOK.; Requirements.; Presentation Issues.; Input; Bandwidth and Cost; User Goals.; Advertising.; Device Limitations.; dotMobi; Overview..
Web 2.0 and Mobile Web.
The Mobile.
Understanding the Mobile Devices.: Overview..; Mobile Phones.; PDAs.; Other Mobile Devices.
Overview of Mobile Technologies.: Introduction.; Mobile Communications Network History.; Network Types.; Circuit-Switched Network.; Packet-Switched Network.; Wireless network generations.; GSM...; GPRS.; Mobitex.; CDPD..; PDC.; IMT-2000.; Overview..; Key Features of IMT-2000.; UMTS.; W-CDMA (DS-CDMA); cdmaOne.; CDMA2000 (MC-CDMA); Wireless LANS.; Wireless protocols.; Introduction.; HTTP protocol; M-services.; iMode.; Web Clipping.; Web Clipping proxy server.; Mobile devices.; Overview..; Phones for voice interaction.; Mobile phones.; PDAs.; Palm..; Overview..; PocketPC.; Overview..; EPOC.; HTML browser.; WAP browser.; Wireless laptops.; Mobile device pros and cons.; Pros of mobile devices.; Portability.; Easy operation.; Low cost; Cons of mobile devices.; Quality of line connection.; Security.; Poor user interface.; Small display and cache No cookie support (in certain devices); Session management; Emulators and mobile clients.
Mobile Web Browsers.: Overview..; Web Browsers.; Intellisync Browse-it; Handspring Blazer.; AvantGo.; OmniSky Browser.; Qualcomm EudoraWeb.; PocketIE.; DeepFish.; Webby Mobile.; ThunderHawk.; Opera Mobile.; Opera Mini; Minimo.; JOCA.; WAP browser.; EzWAP.; WinWAP.
Mobile Considerations.: Mobiles and Desktops.; Phones and Desktops are Different; Limitations.; Mobile User Experience Considerations.; Bandwidth.; Battery.; Capabilities.; Cost; Input; Memory.; Processing Power.; Screen.; Voice and Multimodality.; Usability.; Partial Attention.; Social situation or physical environment; Connectivity.; Availability.
WAP.: Overview..; WAP Architectures.; Introduction.; WAP 1.x Architecture.; Overview..; Motivation.; WAP 2.x Architecture.; Introduction.; WAP 2.x.; The Application Environment component; Cascading Style Sheets.; Contact and Calendar Information.; Multimedia Messaging.; Push Services.; The Protocol Framework Component; Session service layer.; Data Synchronization.; Push Sessions.; Transport Service Layer.; Bearer Service Layer.; Security Services Component; Service Discovery Component; Conclusion.; WAP Case Studies.; Case Study: Gmail Mobile.; Overview..; Gmail Mobile Features.; Gmail Access Just Like on Computer.; Interface Optimized for Phone.; Synchronized Account; Reply by Call; Attachment Handling.; Ad-Free Interface.; Case Study: TNT Package Tracking.; Case Study: WAP for Travel and Tourism Services.; Overview..; Travel-related WAP Services.; Air Travel WAP Services.; Flight Schedule Services.; Aeroflot Airlines.; Air Travel WAP Service Examples.; ATC Worldwide: Airline Flights Booking Engines.; Hotel Related WAP Service Examples.; 2PL.; Case Study: WAP-Based Distant Learning.; Overview..; WAP Technology.; WAP-Based Learning Review..; Challenges & Limitations.; Discussion & Future Work.
iMode.: Overview..
Mobile Business Case Studies.: Comprehensive Case Study: Mobile Advertising.; Background.; Mobile Commerce and Mobile Marketing.; Mobile Advertising Technologies.; Short Message Service (SMS); Overview of Mobile Advertising.; Mobile Advertising Key Factors.; Factors Affecting Mobile Advertising Adoption.; Branding Strategy.; Facilitating Conditions.; Location-based Services (LBS); Service Cost; Regulatory Control; Choice.; Control Consumers.; Customization.; Consideration.; Constraint; Confidentiality.; Cultural Barriers.; Effective Mobile Advertising Campaigns.; Overview..; Reach.; Richness.; Bandwidth.; Customization.; Interactivity.; Mobile Advertising Key Aspects.; Key Aspects.; Ubiquitous Access.; Detailed User Information.; Integrated Response Channel; Personnel Channel; Types of Effective Mobile Advertising Campaigns.; Introduction.; Mobile Push Campaigns.; Mobile Pull Campaigns.; Mobile Dialogue Campaigns.; Forms of Mobile Advertising.; Competition.; Location base service (LBS); Overview..; Categories of Location Based Services.; Driving Forces for LBS.; Market Forces.; Competition forces.; Technology forces.; Regulatory forces.; Mobile Coupons.; Alerts.; Sponsorships.; Practical Example: MindMatics - A Full Service Mobile Agency.; Overview..; Factors Affecting Mobile Advertising Adoption.; Branding Strategy.; Facilitating Conditions.; Service Costs.; Location-Based Service (LBS); Regulatory Control; Cultural Barriers.; Effective Mobile Advertising Campaigns.; Mobile Push Campaigns.; Mobile Pull Campaigns.; Mobile dialogue Campaigns.; Mobile Advertising Forms.; Competition.; Mobile Coupons.; Alerts.; MARKET STUDY: Consumer Attitude Toward Advertising Via Mobile Devices.; Introduction.; Attitude Toward Advertising Via Mobile Devices.; Advertising Value of Mobile Marketing.; Characteristics of Message Content; Entertainment; Informativeness.; Irritation.; Credibility.; Frequency of Exposure.; Consumer.; Consumer Attitude toward Privacy.; Relevant Demographic Variables.; Age.; Gender.; Education.; Case Study: Mobile Payment System..; Introduction.; Mobile Payment; Overview..; Mobile Payment Principles.; Actors within a Mobile Payment System..; CharacteriZing Mobile Payment; Transaction Type.; Pay Per View..; Pay Per Event; Pay Per Unit; Flat Rate.; Settlement Type.; Pre-paid.; Post-paid.; Content Type.; Content Value.; Micropayments.; Macropayments.; Payment Scenarios.; Content Download.; Point of Sale.; Content on Device.; Generic Operations in Mobile Payment; Service Registration.; User Registration.; Request Service.; Request Charging Session.; Request Authorization and Authentication.; User Authenticated.; Provide Content or Service.; Charge.; Mobile Payment: Mobile Operator Payment; Network Operator Payment Systems.; Mobile Payment Standards.; Mobile Payment: Out-of-Band Payment; Financial Institutions.; Reverse-Charge/Billed SMS.; Vodafone m-pay.; MobiPay.; Iti Achat; PayBox.; Practical Example: PayPal Mobile Web Payment; Overview..; PayPal Mobile Checkout; AllMusicImport.mobi; AvantGuardeMall.mobi; Best Sports Apparel (bestsportsapparel.com); Betamonline.mobi; BikeSomeWhere.com..; Blue Planet Run Foundation (blueplanetrun.org); Bundlecity.com..; CellPower.mobi; Digital PowerPro.com..; DVD Planet (dvdplanet.com); ElectronicsShowplace.com..; GameQuestDirect; Moosejaw Mountaineering.; SwingSomewhere.; SkyMall; Total Fan Shop.
The Web.
Web 1.0.: Introduction.; History of Web 1.0.; How Web 1.0 Works.
Web 2.0.: Overview..; Definition.; The Web 2.0 Advantage.; Web 2.0 Key Aspects.; Usage of Emerging Technologies.; User Generated Content; Overview..; UGC can improve a company's competitiveness.; UCG can improve customer loyalties.; USG can save cost; Making the Most of User Generated Content; Users as Co-Developers.; Fixes and Features.; Web 2.0 Services.; Photographs.; Bookmarks.; Word 2.0.; Music.; Cataloguing Records.; Video.; Social Networking.; News Stories.; The Virtual World.; Information Mashups.; Blogs.; Wikis.; RSS.; Podcasts and Media-sharing services.; Technology and Standards.; Overview..; Ajax.; Alternatives to Ajax.; SOAP vs REST: A Web architecture debate.; Microformats.; Open APIs.
Web 2.0 Case Studies.: Learning and Teaching in Higher Education via Web 2.0.; Overview..; Usage of Web 2.0 Services as Education Oriented Service.; Blogs.; Wikis.; Social Bookmarking.; Media-Sharing Services.; Social Networking and Social Presence Systems.; Syndication and Notification Technologies.; Institutional practice.; University of Warwick.; University of Leeds.; University of Brighton.; University of Edinburgh.; Overall lessons learnt; Case Study: Streamlining Port Operations and Increasing Trucker Efficiency.; Overview..; Situation.; Solution.; Benefits.; More Efficient Port Operations.; Reduced Wait Time.; Increased Trucker Satisfaction.; Enhanced Competitive Advantage.; Case Study: Social Software.; Overview..; Revenue Sharing Social Software.; Overview..; SURVEY OF REVENUE SHARING SOCIAL SOFTWARE.; Flixya.com..; Dada.net; SharedReviews.com..; thisisby.us.; Yuwie.; DotNetKicks.com..; OPEN ISSUES WITH REVENUE SHARING BUSINESS MODELS.; User Contribution Score (UCS); Fraud Detection and Prevention.; Quality of Content & Conflict of Interest; Copyright Infringements.; Moving towards revenue sharing.; Case Study: Mobile Social Media - Web On the Move.; Overview..
The Future.
Current and Emerging Web trends.: Search for Business Models in Future Web.; Content-Access.; Virtual World.; More Connectivity.; Massive Collaboration.; From the Content to Context; Rethinking Information.; Concentrating on Smart People.; Web as new TV.; Sharing Experience.
Future of Web 2.0.: Overview..; User Generated Content Creation.; People Personal Catalogues.; Digital Objects.; Web 2.0 and Semantic Web.; Overview..; Semantic Wikis.; Semantic Blogging.; Semantic Desktop.; The Emerging Field of Web Science.; The Continued Development of the Web as Platform..; Trust, Privacy, Security and Social Networks.; Computer Trusted Models.; Web 2.0 and SOA.; Web 3.0.

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