Fitness Equipment Market: Home Vs Commercial Segment

Fitness Equipment Market: Home Vs Commercial Segment

Health awareness, an aging population, need for a time-efficient workout, increased government support, and corporate fitness programs are some of the major factors driving the global fitness equipment market. Participation rates for all types of fitness equipment continue to be strong. Product innovation is also driving participation trends.

Growth of the home fitness market is expected to remain slow compared to the commercial fitness market, particularly due to differences in the demographics of home exercisers and health club members. Home consumers are usually older and have lower household incomes. Health club growth is believed to remain strong with introduction of new, attractive fitness packages. However, smaller club owners feel threatened by the increasing dominance of super-center fitness chains.

The competitive scenario in the non-US fitness market is quite fragmented compared to the US market. However, growth potential in the non-US market is strong with consumers in the emerging markets paying greater attention to fitness.

The report analyzes the worldwide and US fitness equipment market. It also analyzes the home and commercial fitness segments and the participation trends. Apart from providing a competitive landscape of the market, the report also profiles the major fitness equipment players, with a discussion of their key business strategies. It also analyzes the major trends prevalent in the fitness market.

1. Introduction

Market Segments
Fitness Equipment Categories

2. Market Overview

2.1 Worldwide Market

Worldwide Fitness Market by Segments

2.2 United States

US Fitness Market Size
Market Value by Segments

2.2.1 US Home Fitness Market

US Home Fitness Market Size
Market Sales by Product Categories
Market Sales by Distribution Channels

2.2.2 US Commercial Fitness Market

US Commercial Fitness Market Size
Market Sales by Product Categories

2.3 Asian & European Market

European Market
Asian Market by Countries

3. Market Trends

3.1 Super-Center Fitness Chains Vs Small Clubs
3.2 Fitness Club Membership by Age Group

4. Competitive Landscape

Global Fitness Market
US Fitness Market

5. Company Profiles

5.1 ICON Health & Fitness

Overview

5.2 Nautilus Group

Overview
Business Strategies
Cost Reduction and Operational Efficiency
Diversification through Numerous Distribution Channels

5.3 Johnson Health Tech

Overview
Business Strategies
Superior Cost Advantage
Global Footprint
Further Penetration in Department Stores and Mass Retailers

5.4 Cybex

Overview
Business Strategies
Focus On Commercial and Premium Home Segment
Vertically Integrated Manufacturing Operations

List of Tables

Total Participation Rates by Equipment Type (2000-06)
US Wholesale Value of Manufacturers' Shipments by Equipments (2006-07)
Distribution Channels and Retail Price Range
Comparison of Health Club Members vs. Home Exercisers by Age/Gender/Income
Fitness Market Comparison – Europe and US
Asia Fitness Market Statistics by Country
Global Fitness Majors – Sales Breakdown by Segment/Region (2006)
Distribution Channels of Fitness Equipment Manufacturers
Nautilus Acquisition Timeline (1999-2006)
Johnson Health Tech - Market Share by Distribution Segments (2006-08E)
Cybex Brands and Product Lines by Segment
Cybex Revenue by Product Category
US Health Club Membership by Club Type

List of Charts

Worldwide Fitness Market by Segments (2006)
US Fitness Market Size (2002-06)
US Fitness Market by Segments (2002-06)
US Home Fitness Market Size (2002-06)
US Home Fitness Market Sales by Product Categories (2006)
US Home Fitness Market by Distribution Channels (2006)
US Commercial Fitness Market Size (2002-06)
US Health Club Industry Revenues (2002-06)
US Commercial Fitness Market by Product Categories (2006)
US Fitness Club Members by Age
US Home Fitness Market Share (2004-06)
Major Players – Gross margin Comparison (2004-06)
US Health Club Membership by Sector
US Health Club Membership by Annual Household Income (2006)