Global market review of functional foods – forecasts to 2013

Global market review of functional foods – forecasts to 2013

By 2013, just-food estimates that the global functional food market is expected to reach a value of at least US$90.5bn. The report aims to quantify future profit opportunities in the functional food market to 2013, with just-food analysing the major drivers and trends in order to better understand the future direction of the market, and its current role in the global food industry. Potential NPD strategies are discussed, along with best-practice examples and recent new product launches. Brand case studies are included to highlight and substantiate strategies and analysis throughout the report, as well as comments from relevant industry executives who were interviewed by the author.

Chapter 1 Executive summary

Chapter 2 Introduction
Introduction to the global functional food industry
Defining functional food
Consumer perceptions

Chapter 3 Overview of the global functional food market and future forecasts
Introduction
Asia
Japan
China
North America
The US
Canada
Central and South America
Europe
France
Germany
Italy
Spain
The UK
Australasia
Australia
New Zealand

Chapter 4 Influential consumer and industry trends
Introduction
Controlling consumer perceptions
Understanding, awareness and education
Building trust – and keeping it
Celebrity endorsements
Nutritionists, dieticians and health professionals
Education through branding and design of the packaging
Natural, whole and organic
Ingredients innovation
Scientific support
Targeting by age: the seniors versus the youngsters

Chapter 5 Global trends in functional foods by health concern
Introduction
‘No such thing as the next big ingredient’
Targeting by health concern
Ageing: CoQ10 enzyme
Bone health and osteoporosis: vitamin K
Digestive health: fibre
Cancer: raw food
Diabetes: choline
External appearance: collagen
Fertility and neural tube defects: folic acid
Heart and cardiovascular health: plant sterols
Immunity: probiotics
Vision: lutein and zeaxanthin
Mental acuity and brain health: soya
Physical performance: caffeine
Obesity: numerous functional food ingredients

Chapter 6 Global trends in functional foods by category
Introduction
Success check-list for functional NPD
Bakery and cereals
Confectionery
Dairy
Frozen and chilled food

Chapter 7 The future of functional foods
Introduction
Digestive and heart health will storm ahead
Future NPD opportunities – targeted nutrition
Hurdles to the development of the targeted nutrition market

List of figures
Figure 1: Unilever wants to make 2008 the year for educating the consumer about cholesterol
Figure 2: i-Bread targets specific health concerns with a novel product formula
Figure 3: Naturally Gorgeous chocolate targets the premium and functional added-value confectionery market

List of tables
Table 1: Defining functional food: six functional categories in relation to specific health benefits
Table 2: Definitions of functional foods, nutraceuticals and fortified foods
Table 3: Global functional food market by value 2006-2013 (US$bn and %)
Table 4: Functional food market by value in Japan and China, 2006-2013 (US$m and %)
Table 6: Functional food market by value in North America (Canada and US), 2006-2013 (US$m and %)
Table 7: Functional food market by value in Europe (by major country/region), 2006-2013 (US$m and %)
Table 8: Functional food market by value in Australia, 2006-2013 (US$m and %)
Table 9: Functional ingredients examples for 15 health concerns
Table 10: Heart health food market value, Europe (by major country) and US, 2006-2013 (US$m and %)
Table 11: Digestive health food market value, Europe (by major country) and US, 2006-2013 (US$m and %)