China Kitchen Electrical Appliances Market Report, 2007-2010

China Kitchen Electrical Appliances Market Report, 2007-2010

In 2006, the total retail sales of household electrical appliances and audio-visual equipment reached CNY192.3 billion, up 19.2% year on year, among which kitchen appliances contributed most to the growth.

In the urban residents' families, the consumption of kitchen appliances focuses on fridge, electric cooker and smoke exhauster. The three types of electrical appliances have the highest penetration rate in urban households, as they began to enter the Chinese households in the late 1990s, the earliest among kitchen appliances, implying the three types will become mainly the replacement products in kitchen appliances in the future. Although the consumption of dishwasher, microwave oven, disinfecting cabinet and water dispenser have a lower penetration rates compared to the three types, they have had averagely annual double-digit growth rates in the recent years, indicating they may be the next hot consumer products.

Guided by the development trend of kitchen electrical appliance, kitchen appliances tend to evolve into integrated kitchen appliances.

The competition among kitchen appliance brands has transited from the competition between single product to one between assembling packages of kitchen appliances, including smoke exhauster, cooker, and disinfecting cabinet, and even to one between overall kitchens including cupboard. The trend to evolve into integrated kitchen appliances is becoming increasingly evident.

1. Industry Overview
1.1 Industry Definition and Main Products
1.2 Industry Chain
1.3 Status in the National Economy
1.3.1 Proportion to GDP
1.3.2 Effects on Other Industries
1.3.3 Taxation Contribution
1.4 Comprehensive Economic Benefits
1.4.1 Industry Scale
1.4.2 Development Speed
1.4.3 Average profit Margin
1.4.4 Main Manufacturers

2. Domestic Market Environment and Industry Policies
2.1 Environment and Policies of China Equipment Manufacturing Industry
2.2 Environment and Policies of China Kitchen Appliance Manufacturing Industry
2.3 Overall Plan during the Eleventh Five-year Plan Period (2006-2010)
2.4 China Kitchen Appliance Market Development
2.5 Problems Existing in the Kitchen Appliance Market Development

3. Market Scale and Growth Ability
3.1 Industry Life Cycle
3.1.1 The Current Stage in the Life Cycle
3.1.2 The Relationship between Industry Periodicity and Periodicity of Macro Economy
3.2 China Kitchen Appliance Market Size in Recent Seven Years
3.2.1 Market Scale
3.2.2 Growth and Fluctuation
3.3 Entry of Foreign-funded Enterprises and Investment Layout
3.4 Investment & Financing System and its Change

4. Enterprise Distribution and Market Structure
4.1 Geographical Distribution of Enterprises
4.2 Enterprise Access and Withdraw
4.3 Changes of Profits and Losses of China Kitchen Appliances Industry since 2000
4.4 Ownership of Kitchen Appliance Enterprises
4.5 Domestic Market Concentration and Its Changes
4.6 Industry Monopolization Degree and Main Manufacturers

5. Supply of Kitchen Appliances in Recent Seven Years and Forecast in 2010
5.1 Overall Production Capacity in Recent Seven Years
5.2 Characteristics of Output Value Distribution and Its Changes
5.2.1 Top Ten Provinces and Municipalities in Output Value and their Economic Benefits
5.2.2 Top 20 Enterprises in Output Value
5.3 Product Costings
5.4 Impact of Raw Material Prices on Industry Supply
5.5 R&D and Technology Development Trends of New Products
5.5.1 Output Value of New Products
5.5.2 Product Technology Development Trends
5.6 Product Supply Forecast, 2010
5.6.1 Forecast on Overall Supply of China Machinery Industry, 2010
5.6.2 Forecast of China Kitchen Appliances Market Supply, 2010

6. Kitchen Appliance Demand in Recent Seven Years and Forecast in 2010
6.1 Main Factors Affecting Kitchen Appliances Demand
6.2 Current Market Capacity and Its Growth Rate
6.3 Overall Sales Capability of the Kitchen Appliances Industry in Recent Seven Years
6.3.1 Industrial Sales Output Value
6.3.2 Sales Revenue
6.3.3 Profit Margin
6.3.4 Production/Sales Ratio
6.4 Sales Capability of Enterprises
6.4.1 Sales Capability of State-owned Enterprises and Main Manufacturers
6.4.2 Sales Capability of Private Enterprises and Main Manufacturers
6.5 Product Demand Forecast, 2010

7. Market Competitive Pattern
7.1 Industry Clusters and Key Regions
7.1.1 Development of Key Regions
7.1.2 Comparison of Regional Economic Benefits
7.1.3 Evaluation of Key Enterprises
7.2 Competition Situation and Behaviors
7.2.1 Competitiveness and Trends of state-owned Enterprises
7.2.2 Expansion and Shares of Private Enterprises
7.2.3 Major Brands and Overseas Expansion
7.3 Evaluation and Analysis of Competitiveness of Key Provinces and Municipalities
7.3.1 Status in China
7.3.2 Policy Guidance and Main Competitiveness Indicators

8. Market Shares of Major Enterprises
8.1 Market Shares of Top 20 Enterprises in Revenue
8.2 Market Shares of Top 20 Enterprises in Output Value
8.3 Market Shares of Top 20 Enterprises in Assets
8.4 Market Shares of Top 20 Enterprises in Profits

9. Leading Enterprises
9.1 Guangdong Galanz Enterprise Co., Ltd
9.1.1 Company Background and Contact
9.1.2 Prime Operating Revenue and Cost
9.1.3 Production & Sales and Market Share
9.1.4 Solvency
9.1.5 Development Capacity
9.2 Zhangzhou Cankun Industry Co., Ltd
9.2.1 Company Background and Contact
9.2.2 Prime Operating Revenue and Cost
9.2.3 Production & Sales and Market Share
9.2.4 Solvency
9.2.5 Development Capacity
9.3 Guangdong Donlim Kitchen Group Co., Ltd.
9.3.1 Company Background and Contact
9.3.2 Prime Operating Revenue and Cost
9.3.3 Production & Sales and Market Share
9.3.4 Solvency
9.3.5 Development Capacity
9.4 GuangDong Whirlpool Electrical Appliances Co., Ltd
9.4.1 Company Background and Contact
9.4.2 Prime Operating Revenue and Cost
9.4.3 Production & Sales and Market Share
9.4.4 Solvency
9.4.5 Development Capacity
9.5 Panasonic Home Appliances Microwave Oven (Shanghai) Co., Ltd
9.5.1 Company Background and Contact
9.5.2 Prime Operating Revenue and Cost
9.5.3 Production & Sales and Market Share
9.5.4 Solvency
9.5.5 Development Capacity
9.6 Daewoo Microwave Oven (Tianjin) Co., Ltd
9.6.1 Company Background and Contact
9.6.2 Prime Operating Revenue and Cost
9.6.3 Production & Sales and Market Share
9.6.4 Solvency
9.6.5 Development Capacity
9.7 Guangdong Dehao Runda Electrical Appliance Co., Ltd
9.7.1 Company Background and Contact
9.7.2 Prime Operating Revenue and Cost
9.7.3 Production & Sales and Market Share
9.7.4 Solvency
9.7.5 Development Capacity
9.8 Uni-president(Huizhou) Technology Co., Ltd
9.8.1 Company Background and Contact
9.8.2 Prime Operating Revenue and Cost
9.8.3 Production & Sales and Market Share
9.8.4 Solvency
9.8.5 Development Capacity
9.9 Guangdong Canbo Electrical Co., Ltd.
9.9.1 Company Background and Contact
9.9.2 Prime Operating Revenue and Cost
9.9.3 Production & Sales and Market Share
9.9.4 Solvency
9.9.5 Development Capacity
9.10 Shandong Joyoung Electric Appliance Co., Ltd.
9.10.1 Company Background and Contact
9.10.2 Prime Operating Revenue and Cost
9.10.3 Production & Sales and Market Share
9.10.4 Solvency
9.10.5 Development Capacity

10. Investment Risk and Income
10.1 Investment Value
10.2 Entry Barriers
10.2.1 Absolute Cost Barrier
10.2.2 Entry Barriers by Economic Scale
10.2.2.1 Barrier to Large Enterprises
10.2.2.2 Barrier to Medium Enterprises
10.2.2.3 Barrier to Small Enterprises
10.3 Investment and Income
10.4 Financial Risk
10.4.1 Assets-liabilities Structure
10.4.2 Solvency
10.4.3 Profitability
10.4.4 Operation Capability

11. Forecast and Outlook of China Kitchen Appliance Market in 2010
11.1 Factors Affecting China Industry Economy Development, 2008
11.2 Outlook of China Macro Economy Development in 2010
11.2.1 Viewpoints on Forecast of China Economic Development by Domestic and Overseas Key Authoritative Institutions
11.2.2 Forecast of GDP in China, 2010
11.2.3 Forecast of Fixed Assets Investment in 2010
11.3 Ideas on China Machinery Industry Development in the Coming Five years
11.4 Forecast on Scale and Production & Sales of China Kitchen Appliance Industry, 2010
11.5 WOT Analysis of Products
11.5.1 Opportunities
11.5.2 Strong Points
11.5.3 Threats
11.5.4 Weak Points
11.6 Summary and Suggestions