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Danone , Groupe in Soft Drinks (World)

  • February 2016
  • -
  • Euromonitor International
  • -
  • 48 pages

Danone continues to focus on bottled water, and its key development areas is what it terms “Aquadrinks” – flavoured water and functional water. The two categories progressed well in 2015, giving Danone a good value proposition. Danone is strong in functional water and flavoured water in certain markets; however, there are still plenty of opportunities to explore. Danone needs to address its weakness in the US, Nigeria and India in the medium term.

Euromonitor International’s Danone , Groupe in Soft Drinks (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in theSoft Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Danone , Groupe in Soft Drinks (World)
Danone , Groupe in Soft Drinks (World)
Euromonitor International
February 2016
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Bottled Water Opportunities
Brand Strategy

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