TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Fragrances 2
Summary category level - Female Fragrances 3
Summary category level - Male Fragrances 4
Summary category level - Unisex Fragrances 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis, US$ 2001-2006 23
Value Analysis, US$ 2006-2011 23
Volume Analysis, 2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share Analysis 29
Distribution Analysis 34
Expenditure & consumption per capita 36
Chapter 4 LEADING COMPANY PROFILES 39
Avon Products, Inc. 39
Coty Inc 41
Chapter 5 CATEGORY ANALYSIS - FEMALE FRAGRANCES 43
Value Analysis, 2001-2006 43
Value Analysis, 2006-2011 44
Value Analysis, US$ 2001-2006 46
Value Analysis, US$ 2006-2011 46
Volume Analysis, 2001-2006 48
Volume Analysis, 2006-2011 49
Company and Brand Share Analysis 52
Distribution Analysis 57
Expenditure & consumption per capita 59
Chapter 6 CATEGORY ANALYSIS - MALE FRAGRANCES 62
Value Analysis, 2001-2006 62
Value Analysis, 2006-2011 63
Value Analysis, US$ 2001-2006 65
Value Analysis, US$ 2006-2011 65
Volume Analysis, 2001-2006 67
Volume Analysis, 2006-2011 68
Company and Brand Share Analysis 71
Distribution Analysis 76
Expenditure & consumption per capita 78
Chapter 7 CATEGORY ANALYSIS - UNISEX FRAGRANCES 81
Value Analysis, 2001-2006 81
Value Analysis, 2006-2011 82
Value Analysis, US$ 2001-2006 84
Value Analysis, US$ 2006-2011 84
Volume Analysis, 2001-2006 86
Volume Analysis, 2006-2011 87
Company and Brand Share Analysis 90
Distribution Analysis 92
Expenditure & consumption per capita 94
Chapter 8 COUNTRY COMPARISON 97
Value 97
Volume 102
Market Share 107
Chapter 9 NEW PRODUCT DEVELOPMENT 108
Product launches over time 108
Recent product launches 110
Chapter 10 MEXICO SOCIOECONOMIC PROFILE 111
Country Overview 111
Key Facts 112
Political Overview 113
Mexico Economic Overview 114
Chapter 11 MEXICO MACROECONOMIC PROFILE 115
Macroeconomic Indicators 115
Chapter 12 RESEARCH METHODOLOGY 121
Methodology overview 121
Secondary research 122
Market modelling 123
Primary research 124
Data finalisation 124
Ongoing research 125
Chapter 13 APPENDIX 126
Future readings 126
How to contact experts in your industry 126
LIST OF FIGURES
Figure 1: Mexico Fragrances value & value forecast, 2001-2011 (MXN m, nominal prices) 22
Figure 2: Mexico Fragrances category growth comparison, by value, 2001-2011 24
Figure 3: Mexico Fragrances volume & volume forecast, 2001-2011 (Units m) 27
Figure 4: Mexico Fragrances category growth comparison, by volume, 2001-2011 28
Figure 5: Mexico Fragrances company share, by value, 2005-2006 (%) 31
Figure 6: Mexico Fragrances distribution channels, by value, 2005-2006 (%) 35
Figure 7: Mexico Female Fragrances value & value forecast, 2001-2011 (MXN m, nominal prices) 45
Figure 8: Mexico Female Fragrances category growth comparison, by value, 2001-2011 47
Figure 9: Mexico Female Fragrances volume & volume forecast, 2001-2011 (Units m) 50
Figure 10: Mexico Female Fragrances category growth comparison, by volume, 2001-2011 51
Figure 11: Mexico Female Fragrances company share, by value, 2005-2006 (%) 54
Figure 12: Mexico Female Fragrances distribution channels, by value, 2005-2006 (%) 58
Figure 13: Mexico Male Fragrances value & value forecast, 2001-2011 (MXN m, nominal prices) 64
Figure 14: Mexico Male Fragrances category growth comparison, by value, 2001-2011 66
Figure 15: Mexico Male Fragrances volume & volume forecast, 2001-2011 (Units m) 69
Figure 16: Mexico Male Fragrances category growth comparison, by volume, 2001-2011 70
Figure 17: Mexico Male Fragrances company share, by value, 2005-2006 (%) 73
Figure 18: Mexico Male Fragrances distribution channels, by value, 2005-2006 (%) 77
Figure 19: Mexico Unisex Fragrances value & value forecast, 2001-2011 (MXN m, nominal prices) 83
Figure 20: Mexico Unisex Fragrances category growth comparison, by value, 2001-2011 85
Figure 21: Mexico Unisex Fragrances volume & volume forecast, 2001-2011 (Units m) 88
Figure 22: Mexico Unisex Fragrances category growth comparison, by volume, 2001-2011 89
Figure 23: Mexico Unisex Fragrances distribution channels, by value, 2005-2006 (%) 93
Figure 24: Global Fragrances market split (value terms, 2006) – Top 5 countries 98
Figure 25: Global Fragrances market value, 2001 – 2006 (Top 5 countries) 101
Figure 26: Global Fragrances market split (volume terms, 2006) – Top 5 countries 103
Figure 27: Global Fragrances market volume, 2001 – 2006 (Top 5 countries) 106
Figure 28: Map of Mexico 112
Figure 29: Annual data review process 122
LIST OF TABLES
Table 1: Fragrances category definitions 8
Table 2: Fragrances distribution channels 9
Table 3: Mexico Fragrances value, 2001-2006 (MXN m, nominal prices) 20
Table 4: Mexico Fragrances value forecast, 2006-2011 (MXN m, nominal prices) 21
Table 5: Mexico Fragrances value, 2001-2006 (US$ m nominal prices) 23
Table 6: Mexico Fragrances value forecast, 2006-2011 (US$ m nominal prices) 23
Table 7: Mexico Fragrances volume, 2001-2006 (Units m) 25
Table 8: Mexico Fragrances volume forecast, 2006-2011 (Units m) 26
Table 9: Mexico Fragrances brand share, by value, 2005-2006 (%) 29
Table 10: Mexico Fragrances value, by brand 2005-2006 (MXN m nominal prices) 30
Table 11: Mexico Fragrances company share by value, 2005-2006 (%) 32
Table 12: Mexico Fragrances value, by company, 2005-2006 (MXN m nominal prices) 33
Table 13: Mexico Fragrances distribution channels, by value, 2005-2006 (%) 34
Table 14: Mexico Fragrances value, by distribution channel, 2005-2006 (MXN m nominal prices) 34
Table 15: Mexico Fragrances expenditure per capita, 2001-2006 (MXN, nominal prices) 36
Table 16: Mexico Fragrances forecast expenditure per capita, 2006-2011 (MXN, nominal prices) 36
Table 17: Mexico Fragrances expenditure per capita, 2001-2006 (US$ nominal prices) 37
Table 18: Mexico Fragrances forecast expenditure per capita, 2006-2011 (US$ nominal prices) 37
Table 19: Mexico Fragrances consumption per capita, 2001-2006 (Units) 38
Table 20: Mexico Fragrances forecast consumption per capita, 2006-2011 (Units) 38
Table 21: Avon Products Inc. Key Facts 39
Table 22: Coty Inc Key Facts 41
Table 23: Mexico Female Fragrances value, 2001-2006 (MXN m, nominal prices) 43
Table 24: Mexico Female Fragrances value forecast, 2006-2011 (MXN m, nominal prices) 44
Table 25: Mexico Female Fragrances value, 2001-2006 (US$ m nominal prices) 46
Table 26: Mexico Female Fragrances value forecast, 2006-2011 (US$ m nominal prices) 46
Table 27: Mexico Female Fragrances volume, 2001-2006 (Units m) 48
Table 28: Mexico Female Fragrances volume forecast, 2006-2011 (Units m) 49
Table 29: Mexico Female Fragrances brand share, by value, 2005-2006 (%) 52
Table 30: Mexico Female Fragrances value, by brand 2005-2006 (MXN m nominal prices) 53
Table 31: Mexico Female Fragrances company share by value, 2005-2006 (%) 55
Table 32: Mexico Female Fragrances value, by company, 2005-2006 (MXN m nominal prices) 56
Table 33: Mexico Female Fragrances distribution channels, by value, 2005-2006 (%) 57
Table 34: Mexico Female Fragrances value, by distribution channel, 2005-2006 (MXN m nominal prices) 57
Table 35: Mexico Female Fragrances expenditure per capita, 2001-2006 (MXN, nominal prices) 59
Table 36: Mexico Female Fragrances forecast expenditure per capita, 2006-2011 (MXN, nominal prices) 59
Table 37: Mexico Female Fragrances expenditure per capita, 2001-2006 (US$ nominal prices) 60
Table 38: Mexico Female Fragrances forecast expenditure per capita, 2006-2011 (US$ nominal prices) 60
Table 39: Mexico Female Fragrances consumption per capita, 2001-2006 (Units) 61
Table 40: Mexico Female Fragrances forecast consumption per capita, 2006-2011 (Units) 61
Table 41: Mexico Male Fragrances value, 2001-2006 (MXN m, nominal prices) 62
Table 42: Mexico Male Fragrances value forecast, 2006-2011 (MXN m, nominal prices) 63
Table 43: Mexico Male Fragrances value, 2001-2006 (US$ m nominal prices) 65
Table 44: Mexico Male Fragrances value forecast, 2006-2011 (US$ m nominal prices) 65
Table 45: Mexico Male Fragrances volume, 2001-2006 (Units m) 67
Table 46: Mexico Male Fragrances volume forecast, 2006-2011 (Units m) 68
Table 47: Mexico Male Fragrances brand share, by value, 2005-2006 (%) 71
Table 48: Mexico Male Fragrances value, by brand 2005-2006 (MXN m nominal prices) 72
Table 49: Mexico Male Fragrances company share by value, 2005-2006 (%) 74
Table 50: Mexico Male Fragrances value, by company, 2005-2006 (MXN m nominal prices) 75
Table 51: Mexico Male Fragrances distribution channels, by value, 2005-2006 (%) 76
Table 52: Mexico Male Fragrances value, by distribution channel, 2005-2006 (MXN m nominal prices) 76
Table 53: Mexico Male Fragrances expenditure per capita, 2001-2006 (MXN, nominal prices) 78
Table 54: Mexico Male Fragrances forecast expenditure per capita, 2006-2011 (MXN, nominal prices) 78
Table 55: Mexico Male Fragrances expenditure per capita, 2001-2006 (US$ nominal prices) 79
Table 56: Mexico Male Fragrances forecast expenditure per capita, 2006-2011 (US$ nominal prices) 79
Table 57: Mexico Male Fragrances consumption per capita, 2001-2006 (Units) 80
Table 58: Mexico Male Fragrances forecast consumption per capita, 2006-2011 (Units) 80
Table 59: Mexico Unisex Fragrances value, 2001-2006 (MXN m, nominal prices) 81
Table 60: Mexico Unisex Fragrances value forecast, 2006-2011 (MXN m, nominal prices) 82
Table 61: Mexico Unisex Fragrances value, 2001-2006 (US$ m nominal prices) 84
Table 62: Mexico Unisex Fragrances value forecast, 2006-2011 (US$ m nominal prices) 84
Table 63: Mexico Unisex Fragrances volume, 2001-2006 (Units m) 86
Table 64: Mexico Unisex Fragrances volume forecast, 2006-2011 (Units m) 87
Table 65: Mexico Unisex Fragrances brand share, by value, 2005-2006 (%) 90
Table 66: Mexico Unisex Fragrances value, by brand 2005-2006 (MXN m nominal prices) 90
Table 67: Mexico Unisex Fragrances company share by value, 2005-2006 (%) 91
Table 68: Mexico Unisex Fragrances value, by company, 2005-2006 (MXN m nominal prices) 91
Table 69: Mexico Unisex Fragrances distribution channels, by value, 2005-2006 (%) 92
Table 70: Mexico Unisex Fragrances value, by distribution channel, 2005-2006 (MXN m nominal prices) 92
Table 71: Mexico Unisex Fragrances expenditure per capita, 2001-2006 (MXN, nominal prices) 94
Table 72: Mexico Unisex Fragrances forecast expenditure per capita, 2006-2011 (MXN, nominal prices) 94
Table 73: Mexico Unisex Fragrances expenditure per capita, 2001-2006 (US$ nominal prices) 95
Table 74: Mexico Unisex Fragrances forecast expenditure per capita, 2006-2011 (US$ nominal prices) 95
Table 75: Mexico Unisex Fragrances consumption per capita, 2001-2006 (Units) 96
Table 76: Mexico Unisex Fragrances forecast consumption per capita, 2006-2011 (Units) 96
Table 77: Global Fragrances market value, 2006 97
Table 78: Global Fragrances market split (value terms (US$ m), 2006) – Top 5 countries 100
Table 79: Global Fragrances market volume, 2006 102
Table 80: Global Fragrances market split (volume terms, 2006) – Top 5 countries 105
Table 81: Leading players - Top 5 countries 107
Table 82: Mexico Fragrances new product launches (reports) and SKUs, by company, 2006 108
Table 83: Mexico Fragrances new product launches (reports), by flavor and fragrances, 2006 108
Table 84: Mexico Fragrances new product launches (reports), by Ingredients, 2006 109
Table 85: Mexico Fragrances new product launches (reports), by Package tags or Claims, 2006 109
Table 86: Mexico Fragrances new product launches (reports) 110
Table 87: Mexico Key Facts 112
Table 88: Mexico population, by age group, 2000-2005 (millions) 115
Table 89: Mexico population forecast, by age group, 2005-2010 (millions) 116
Table 90: Mexico population, by gender, 2000-2005 (millions) 116
Table 91: Mexico population forecast, by gender, 2005-2010 (millions) 117
Table 92: Mexico real GDP, 2000-2005 (MXN bn, 2005 prices) 117
Table 93: Mexico real GDP forecast, 2005-2010 (MXN bn, 2005 prices) 118
Table 94: Mexico nominal GDP, 2000-2005 (MXN bn, nominal prices) 118
Table 95: Mexico real GDP, 2000-2005 (US$ bn, 2005 prices) 119
Table 96: Mexico real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 119
Table 97: Mexico consumer price index, 2000-2005 (2000=100) 120
Table 98: Mexico consumer price index, 2005-2010 (2000=100) 120
Table 99: Mexico exchange rate, 2000-2005 120