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Jeans in Sweden

  • February 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

Jeans posted current value growth of 4% in 2015, driven by healthy demand for authentic, craft and premium jeans. Private label and economy lines lost share to big name brands and premium jeans in both 2014 and 2015. The Swedish economy performed relatively well in 2015, with consumers feeling more confident about their own economic prospects. Premium brands, such as Levi’s and Lee for example, continued to grow, while economy brands from KappAhl and Dressmann saw a decline in share.

Euromonitor International's Jeans in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Jeans in Sweden
JEANS IN SWEDEN
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Jeans: Volume 2010-2015
Table 2 Sales of Jeans: Value 2010-2015
Table 3 Sales of Jeans: % Volume Growth 2010-2015
Table 4 Sales of Jeans: % Value Growth 2010-2015
Table 5 Sales of Men's Jeans: Volume 2010-2015
Table 6 Sales of Men's Jeans: Value 2010-2015
Table 7 Sales of Men's Jeans: % Volume Growth 2010-2015
Table 8 Sales of Men's Jeans: % Value Growth 2010-2015
Table 9 Sales of Women's Jeans: Volume 2010-2015
Table 10 Sales of Women's Jeans: Value 2010-2015
Table 11 Sales of Women's Jeans: % Volume Growth 2010-2015
Table 12 Sales of Women's Jeans: % Value Growth 2010-2015
Table 13 NBO Company Shares of Jeans: % Value 2011-2015
Table 14 LBN Brand Shares of Jeans: % Value 2012-2015
Table 15 Forecast Sales of Jeans: Volume 2015-2020
Table 16 Forecast Sales of Jeans: Value 2015-2020
Table 17 Forecast Sales of Jeans: % Volume Growth 2015-2020
Table 18 Forecast Sales of Jeans: % Value Growth 2015-2020
Table 19 Forecast Sales of Men's Jeans: Volume 2015-2020
Table 20 Forecast Sales of Men's Jeans: Value 2015-2020
Table 21 Forecast Sales of Men's Jeans: % Volume Growth 2015-2020
Table 22 Forecast Sales of Men's Jeans: % Value Growth 2015-2020
Table 23 Forecast Sales of Women's Jeans: Volume 2015-2020
Table 24 Forecast Sales of Women's Jeans: Value 2015-2020
Table 25 Forecast Sales of Women's Jeans: % Volume Growth 2015-2020
Table 26 Forecast Sales of Women's Jeans: % Value Growth 2015-2020
Dressmann Ab in Apparel and Footwear (sweden)
Strategic Direction
Key Facts
Summary 1 Dressmann AB: Key Facts
Summary 2 Dressmann AB: Operational Indicators
Retail Operations
Summary 3 Dressmann AB: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 4 Dressmann AB: Competitive Position 2015
Kappahl Sverige Ab (publ) in Apparel and Footwear (sweden)
Strategic Direction
Key Facts
Summary 5 KappAhl Sverige AB (Publ): Key Facts
Summary 6 KappAhl Sverige AB (Publ): Operational Indicators
Retail Operations
Summary 7 KappAhl Sverige AB (Publ): Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 8 KappAhl Sverige AB (Publ): Competitive Position 2015
Lindex Sverige Ab in Apparel and Footwear (sweden)
Strategic Direction
Key Facts
Summary 9 Lindex Sverige AB: Key Facts
Summary 10 Lindex Sverige AB: Operational Indicators
Retail Operations
Summary 11 Lindex Sverige AB: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 12 Lindex Sverige AB: Competitive Position 2015
Executive Summary
Apparel and Footwear in Sweden Registers Weak But Positive Growth in 2015
Healthy Interest in Premium Products But Intense Competition Hampers Growth
Domestic Players Lead the Way
Internet Retailing Continues To Boom
A Stable Performance Forecast But Maturity Will Hinder Stronger Growth
Key Trends and Developments
Weak But Positive Growth of the Swedish Economy Drives Sales in 2015
Internet Retailing Reshaping Apparel and Footwear in Sweden
Sweden Undergoing Dramatic Demographic Changes
Market Data
Table 27 Sales of Apparel and Footwear by Category: Volume 2010-2015
Table 28 Sales of Apparel and Footwear by Category: Value 2010-2015
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2011-2015
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015
Table 33 Distribution of Apparel and Footwear by Format: % Value 2010-2015
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2015
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 13 Research Sources












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