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Underwear, Nightwear and Swimwear in Japan

  • June 2013
  • -
  • Euromonitor International
  • -
  • 42 pages

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Underwear, nightwear, and swimwear declined by 2% in current value terms in 2012. The resulting decline for 2012 was predominantly due to the lack of demand following a strong performance in 2011, which witnessed numerous hit items such as steteco and functional underwear products that were launched as a result of Japan’s Super Cool Biz campaign to help consumers adjust to Japan’s energy situation following the 2011 March earthquake. However, for 2012, there were limited product introductions,...

Euromonitor International's Underwear, Nightwear and Swimwear in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Nightwear, Swimwear, Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?

* Get a detailed picture of the Underwear, Nightwear and Swimwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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