Table of Contents
The entrance of IKEA in South Korea has had an impact locally in many ways. The largest change is consumers’ strong interest in home furnishings and desire to decorate their homes which was not very evident previously. As a result, the performance of the overall home furnishings industry was positively impacted in 2015 despite the increased competition. IKEA’s performance was also better than expected. The accumulated total number of visitors to IKEA was seven million people for the same period.
Euromonitor International's Home Furnishings in South Korea report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Indoor Living, Lighting, Outdoor Living.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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