Household Products: Global Industry Guide

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Household Products: Global Industry Guide

Report price : $ 1 495
Publication date : May 2008
Length : 242 pages

Datamonitor's Household Products: Global Industry Guide is an essential resource for top-level data and analysis covering the household products industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The global household products market grew by 3.1% in 2007 to reach a value of $72.7 billion.

In 2012, the global household products market is forecast to have a value of $84.3 billion, an increase of 15.9% since 2007.

Textile washing products generate 49.5% of the global household products market's value.

Europe generates 40.9% of the global household products market's value.

The Procter & Gamble Company generates 17.7% of the global household market's value.

Supermarkets and hypermarkets form the most important distribution channel, with 60.5% of the market's value distributed via this channel.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The household products market consists of the total revenues generated through the sales of air fresheners, dishwashing products, general purpose cleaners, textile washing products, toilet care products and others which includes bleach, furniture polish, insecticides and scouring products. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates. Market shares by company or distribution channel are calculated on the basis of market values in 2006.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

Table of Contents
CHAPTER 1 Introduction 28
1.1 What is this report about? 28
1.2 Who is the target reader? 28
1.3 How to use this report 28
1.4 Definitions 29
CHAPTER 2 Global Household Products 30
2.1 Market Overview 30
2.2 Market Value 31
2.3 Market Segmentation I 32
2.4 Market Segmentation II 33
2.5 Market Share 34
2.6 Five Forces Analysis 35
2.7 Distribution 41
2.8 Market Forecasts 42
CHAPTER 3 Household Products in Asia-Pacific 43
3.1 Market Overview 43
3.2 Market Value 44
3.3 Market Segmentation I 45
3.4 Market Segmentation II 46
3.5 Market Share 47
3.6 Five Forces Analysis 48
3.7 Distribution 54
3.8 Market Forecasts 55
CHAPTER 4 Household Products in Europe 56
4.1 Market Overview 56
4.2 Market Value 57
4.3 Market Segmentation I 58
4.4 Market Segmentation II 59
4.5 Market Share 60
4.6 Five Forces Analysis 61
4.7 Distribution 67
4.8 Market Forecasts 68
4.9 Macroeconomic Indicators 69
CHAPTER 5 Household Products in Belgium 70
5.1 Market Overview 70
5.2 Market Value 71
5.3 Market Segmentation I 72
5.4 Market Segmentation II 73
5.5 Market Share 74
5.6 Five Forces Analysis 75
5.7 Distribution 81
5.8 Market Forecasts 82
5.9 Macroeconomic Indicators 83
CHAPTER 6 Household Products in Canada 85
6.1 Market Overview 85
6.2 Market Value 86
6.3 Market Segmentation I 87
6.4 Market Segmentation II 88
6.5 Market Share 89
6.6 Five Forces Analysis 90
6.7 Distribution 96
6.8 Market Forecasts 97
6.9 Macroeconomic Indicators 98
CHAPTER 7 Household Products in China 100
7.1 Market Overview 100
7.2 Market Value 101
7.3 Market Segmentation I 102
7.4 Market Segmentation II 103
7.5 Market Share 104
7.6 Five Forces Analysis 105
7.7 Distribution 111
7.8 Market Forecasts 112
7.9 Macroeconomic Indicators 113
CHAPTER 8 Household Products in France 115
8.1 Market Overview 115
8.2 Market Value 116
8.3 Market Segmentation I 117
8.4 Market Segmentation II 118
8.5 Market Share 119
8.6 Five Forces Analysis 120
8.7 Distribution 126
8.8 Market Forecasts 127
8.9 Macroeconomic Indicators 128
CHAPTER 9 Household Products in Germany 130
9.1 Market Overview 130
9.2 Market Value 131
9.3 Market Segmentation I 132
9.4 Market Segmentation II 133
9.5 Market Share 134
9.6 Five Forces Analysis 135
9.7 Distribution 141
9.8 Market Forecasts 142
9.9 Macroeconomic Indicators 143
CHAPTER 10 Household Products in Italy 145
10.1 Market Overview 145
10.2 Market Value 146
10.3 Market Segmentation I 147
10.4 Market Segmentation II 148
10.5 Market Share 149
10.6 Five Forces Analysis 150
10.7 Distribution 156
10.8 Market Forecasts 157
10.9 Macroeconomic Indicators 158
CHAPTER 11 Household Products in Japan 160
11.1 Market Overview 160
11.2 Market Value 161
11.3 Market Segmentation I 162
11.4 Market Segmentation II 163
11.5 Market Share 164
11.6 Five Forces Analysis 165
11.7 Distribution 171
11.8 Market Forecasts 172
11.9 Macroeconomic Indicators 173
CHAPTER 12 Household Products in the Netherlands 174
12.1 Market Overview 174
12.2 Market Value 175
12.3 Market Segmentation I 176
12.4 Market Segmentation II 177
12.5 Market Share 178
12.6 Five Forces Analysis 179
12.7 Distribution 185
12.8 Market Forecasts 186
12.9 Macroeconomic Indicators 187
CHAPTER 13 Household Products in Spain 189
13.1 Market Overview 189
13.2 Market Value 190
13.3 Market Segmentation I 191
13.4 Market Segmentation II 192
13.5 Market Share 193
13.6 Five Forces Analysis 194
13.7 Distribution 200
13.8 Market Forecasts 201
13.9 Macroeconomic Indicators 202
CHAPTER 14 Household Products in the United Kingdom 204
14.1 Market Overview 204
14.2 Market Value 205
14.3 Market Segmentation I 206
14.4 Market Segmentation II 207
14.5 Market Share 208
14.6 Five Forces Analysis 209
14.7 Distribution 215
14.8 Market Forecasts 216
14.9 Macroeconomic Indicators 217
CHAPTER 15 Household Products in the United States 219
15.1 Market Overview 219
15.2 Market Value 220
15.3 Market Segmentation I 221
15.4 Market Segmentation II 222
15.5 Market Share 223
15.6 Five Forces ANalysis 224
15.7 Distribution 230
15.8 Market Forecasts 231
15.9 Macroeconomic Indicators 232
CHAPTER 16 COMPANY PROFILES 233
16.1 Leading Companies 233
CHAPTER 17 Appendix 242
17.1 Data Research Methodology 242

List of Tables
Table 1: Global Household Products Market Value: $ billion, 2003-2007 31
Table 2: Global Household Products Market Segmentation I: % Share, by Value, 2007 32
Table 3: Global Household Products Market Segmentation II: % Share, by Value, 2007 33
Table 4: Global Household Products Market Share: % Share, by Value, 2007 34
Table 5: Global Household Products Distribution: % Share, by Value, 2007 41
Table 6: Global Household Products Market Value Forecast: $ billion, 2007-2012 42
Table 7: Asia-Pacific Household Products Market Value: $ billion, 2003-2007 44
Table 8: Asia-Pacific Household Products Market Segmentation I: % Share, by Value, 2007 45
Table 9: Asia-Pacific Household Products Market Segmentation II: % Share, by Value, 2007 46
Table 10: Asia-Pacific Household Products Market Share: % Share, by Value, 2007 47
Table 11: Asia-Pacific Household Products Distribution: % Share, by Value, 2007 54
Table 12: Asia-Pacific Household Products Market Value Forecast: $ billion, 2007-2012 55
Table 13: Europe Household Products Market Value: $ billion, 2003-2007 57
Table 14: Europe Household Products Market Segmentation I: % Share, by Value, 2007 58
Table 15: Europe Household Products Market Segmentation II: % Share, by Value, 2007 59
Table 16: Europe Household Products Market Share: % Share, by Value, 2007 60
Table 17: Europe Household Products Distribution: % Share, by Value, 2007 67
Table 18: Europe Household Products Market Value Forecast: $ billion, 2007-2012 68
Table 19: Europe Exchange Rate, 2003 69
Table 20: Belgium Household Products Market Value: $ million, 2003-2007 71
Table 21: Belgium Household Products Market Segmentation I: % Share, by Value, 2007 72
Table 22: Belgium Household Products Market Segmentation II: % Share, by Value, 2007 73
Table 23: Belgium Household Products Market Share: % Share, by Value, 2007 74
Table 24: Belgium Household Products Distribution: % Share, by Value, 2007 81
Table 25: Belgium Household Products Market Value Forecast: $ million, 2007-2012 82
Table 26: Belgium Size of Population (million) , 2003-2007 83
Table 27: Belgium GDP (Constant 2000 Prices, $ billion), 2003-2007 83
Table 28: Belgium Inflation, 2003-2007 84
Table 29: Belgium Exchange Rate, 2003 84
Table 30: Canada Household Products Market Value: $ million, 2003-2007 86
Table 31: Canada Household Products Market Segmentation I: % Share, by Value, 2007 87
Table 32: Canada Household Products Market Segmentation II: % Share, by Value, 2007 88
Table 33: Canada Household Products Market Share: % Share, by Value, 2007 89
Table 34: Canada Household Products Distribution: % Share, by Value, 2007 96
Table 35: Canada Household Products Market Value Forecast: $ million, 2007-2012 97
Table 36: Canada Size of Population (million) , 2003-2007 98
Table 37: Canada GDP (Constant 2000 Prices, $ billion), 2003-2007 98
Table 38: Canada Inflation, 2003-2007 99
Table 39: Canada Exchange Rate, 2003 99
Table 40: China Household Products Market Value: $ billion, 2003-2007 101
Table 41: China Household Products Market Segmentation I: % Share, by Value, 2007 102
Table 42: China Household Products Market Segmentation II: % Share, by Value, 2007 103
Table 43: China Household Products Market Share: % Share, by Value, 2007 104
Table 44: China Household Products Distribution: % Share, by Value, 2007 111
Table 45: China Household Products Market Value Forecast: $ billion, 2007-2012 112
Table 46: China Size of Population (million) , 2003-2007 113
Table 47: China GDP (Constant 2000 Prices, $ billion), 2003-2007 113
Table 48: China Inflation, 2003-2007 114
Table 49: China Exchange Rate, 2003 114
Table 50: France Household Products Market Value: $ million, 2003-2007 116
Table 51: France Household Products Market Segmentation I: % Share, by Value, 2007 117
Table 52: France Household Products Market Segmentation II: % Share, by Value, 2007 118
Table 53: France Household Products Market Share: % Share, by Value, 2007 119
Table 54: France Household Products Distribution: % Share, by Value, 2007 126
Table 55: France Household Products Market Value Forecast: $ million, 2007-2012 127
Table 56: France Size of Population (million) , 2003-2007 128
Table 57: France GDP (Constant 2000 Prices, $ billion), 2003-2007 128
Table 58: France Inflation, 2003-2007 129
Table 59: France Exchange Rate, 2003 129
Table 60: Germany Household Products Market Value: $ million, 2003-2007 131
Table 61: Germany Household Products Market Segmentation I: % Share, by Value, 2007 132
Table 62: Germany Household Products Market Segmentation II: % Share, by Value, 2007 133
Table 63: Germany Household Products Market Share: % Share, by Value, 2007 134
Table 64: Germany Household Products Distribution: % Share, by Value, 2007 141
Table 65: Germany Household Products Market Value Forecast: $ million, 2007-2012 142
Table 66: Germany Size of Population (million) , 2003-2007 143
Table 67: Germany GDP (Constant 2000 Prices, $ billion), 2003-2007 143
Table 68: Germany Inflation, 2003-2007 144
Table 69: Germany Exchange Rate, 2003 144
Table 70: Italy Household Products Market Value: $ million, 2003-2007 146
Table 71: Italy Household Products Market Segmentation I: % Share, by Value, 2007 147
Table 72: Italy Household Products Market Segmentation II: % Share, by Value, 2007 148
Table 73: Italy Household Products Market Share: % Share, by Value, 2007 149
Table 74: Italy Household Products Distribution: % Share, by Value, 2007 156
Table 75: Italy Household Products Market Value Forecast: $ million, 2007-2012 157
Table 76: Italy Size of Population (million) , 2003-2007 158
Table 77: Italy GDP (Constant 2000 Prices, $ billion), 2003-2007 158
Table 78: Italy Inflation, 2003-2007 159
Table 79: Italy Exchange Rate, 2003 159
Table 80: Japan Household Products Market Value: $ billion, 2003-2007 161
Table 81: Japan Household Products Market Segmentation I: % Share, by Value, 2007 162
Table 82: Japan Household Products Market Segmentation II: % Share, by Value, 2007 163
Table 83: Japan Household Products Market Share: % Share, by Value, 2007 164
Table 84: Japan Household Products Distribution: % Share, by Value, 2007 171
Table 85: Japan Household Products Market Value Forecast: $ billion, 2007-2012 172
Table 86: Japan Size of Population (million) , 2003-2007 173
Table 87: Japan GDP (Constant 2000 Prices, $ billion), 2003-2007 173
Table 88: Japan Exchange Rate, 2003 173
Table 89: Netherlands Household Products Market Value: $ million, 2003-2007 175
Table 90: Netherlands Household Products Market Segmentation I: % Share, by Value, 2007 176
Table 91: Netherlands Household Products Market Segmentation II: % Share, by Value, 2007 177
Table 92: Netherlands Household Products Market Share: % Share, by Value, 2007 178
Table 93: Netherlands Household Products Distribution: % Share, by Value, 2007 185
Table 94: Netherlands Household Products Market Value Forecast: $ million, 2007-2012 186
Table 95: Netherlands Size of Population (million) , 2003-2007 187
Table 96: Netherlands GDP (Constant 2000 Prices, $ billion), 2003-2007 187
Table 97: Netherlands Inflation, 2003-2007 188
Table 98: Netherlands Exchange Rate, 2003 188
Table 99: Spain Household Products Market Value: $ billion, 2003-2007 190
Table 100: Spain Household Products Market Segmentation I: % Share, by Value, 2007 191
Table 101: Spain Household Products Market Segmentation II: % Share, by Value, 2007 192
Table 102: Spain Household Products Market Share: % Share, by Value, 2007 193
Table 103: Spain Household Products Distribution: % Share, by Value, 2007 200
Table 104: Spain Household Products Market Value Forecast: $ billion, 2007-2012 201
Table 105: Spain Size of Population (million) , 2003-2007 202
Table 106: Spain GDP (Constant 2000 Prices, $ billion), 2003-2007 202
Table 107: Spain Inflation, 2003-2007 203
Table 108: Spain Exchange Rate, 2003 203
Table 109: United Kingdom Household Products Market Value: $ billion, 2003-2007 205
Table 110: United Kingdom Household Products Market Segmentation I: % Share, by Value, 2007 206
Table 111: United Kingdom Household Products Market Segmentation II: % Share, by Value, 2007 207
Table 112: United Kingdom Household Products Market Share: % Share, by Value, 2007 208
Table 113: United Kingdom Household Products Distribution: % Share, by Value, 2007 215
Table 114: United Kingdom Household Products Market Value Forecast: $ billion, 2007-2012 216
Table 115: United Kingdom Size of Population (million) , 2003-2007 217
Table 116: United Kingdom GDP (Constant 2000 Prices, $ billion), 2003-2007 217
Table 117: United Kingdom Inflation, 2003-2007 218
Table 118: United Kingdom Exchange Rate, 2003 218
Table 119: United States Household Products Market Value: $ billion, 2003-2007 220
Table 120: United States Household Products Market Segmentation I: % Share, by Value, 2007 221
Table 121: United States Household Products Market Segmentation II: % Share, by Value, 2007 222
Table 122: United States Household Products Market Share: % Share, by Value, 2007 223
Table 123: United States Household Products Distribution: % Share, by Value, 2007 230
Table 124: United States Household Products Market Value Forecast: $ billion, 2007-2012 231
Table 125: United States Size of Population (million) , 2003-2007 232
Table 126: United States GDP (Constant 2000 Prices, $ billion), 2003-2007 232
Table 127: United States Inflation, 2003-2007 232
Table 128: Key Facts: Procter & Gamble Company, The 233
Table 129: Key Financials: Procter & Gamble Company, The 235
Table 130: Key Facts: Unilever 236
Table 131: Key Financials: Unilever 238
Table 132: Key Facts: Reckitt Benckiser PLC 239
Table 133: Key Financials: Reckitt Benckiser PLC 241

List of Figures
Figure 1: Global Household Products Market Value: $ billion, 2003-2007 30
Figure 2: Global Household Products Market Segmentation I: % Share, by Value, 2007 31
Figure 3: Global Household Products Market Segmentation II: % Share, by Value, 2007 32
Figure 4: Global Household Products Market Share: % Share, by Value, 2007 33
Figure 5: Forces Driving Competition in the Global Household Products Market, 2007 34
Figure 6: Drivers of Buyer Power in the Global Household Products Market, 2007 35
Figure 7: Drivers of Supplier Power in the Global Household Products Market, 2007 36
Figure 8: Factors Influencing the Likelihood of New Entrants in the Global Household Products Market, 2007 37
Figure 9: Factors Influencing the Threat of Substitutes in the Global Household Products Market, 2007 38
Figure 10: Drivers of Degree of Rivalry in the Global Household Products Market, 2007 39
Figure 11: Global Household Products Distribution: % Share, by Value, 2007 40
Figure 12: Global Household Products Market Value Forecast: $ billion, 2007-2012 41
Figure 13: Asia-Pacific Household Products Market Value: $ billion, 2003-2007 43
Figure 14: Asia-Pacific Household Products Market Segmentation I: % Share, by Value, 2007 44
Figure 15: Asia-Pacific Household Products Market Segmentation II: % Share, by Value, 2007 45
Figure 16: Asia-Pacific Household Products Market Share: % Share, by Value, 2007 46
Figure 17: Forces Driving Competition in the Household Products Market in Asia-Pacific, 2007 47
Figure 18: Drivers of Buyer Power in the Household Products Market in Asia-Pacific, 2007 48
Figure 19: Drivers of Supplier Power in the Household Products Market in Asia-Pacific, 2007 49
Figure 20: Factors Influencing the Likelihood of New Entrants in the Household Products Market in Asia-Pacific, 2007 50
Figure 21: Factors Influencing the Threat of Substitutes in the Household Products Market in Asia-Pacific, 2007 51
Figure 22: Drivers of Degree of Rivalry in the Household Products Market in Asia-Pacific, 2007 52
Figure 23: Asia-Pacific Household Products Distribution: % Share, by Value, 2007 53
Figure 24: Asia-Pacific Household Products Market Value Forecast: $ billion, 2007-2012 54
Figure 25: Europe Household Products Market Value: $ billion, 2003-2007 56
Figure 26: Europe Household Products Market Segmentation I: % Share, by Value, 2007 57
Figure 27: Europe Household Products Market Segmentation II: % Share, by Value, 2007 58
Figure 28: Europe Household Products Market Share: % Share, by Value, 2007 59
Figure 29: Forces Driving Competition in the Household Products Market in Europe, 2007 60
Figure 30: Drivers of Buyer Power in the Household Products Market in Europe, 2007 61
Figure 31: Drivers of Supplier Power in the Household Products Market in Europe, 2007 62
Figure 32: Factors Influencing the Likelihood of New Entrants in the Household Products Market in Europe, 2007 63
Figure 33: Factors Influencing the Threat of Substitutes in the Household Products Market in Europe, 2007 64
Figure 34: Drivers of Degree of Rivalry in the Household Products Market in Europe, 2007 65
Figure 35: Europe Household Products Distribution: % Share, by Value, 2007 66
Figure 36: Europe Household Products Market Value Forecast: $ billion, 2007-2012 67
Figure 37: Belgium Household Products Market Value: $ million, 2003-2007 70
Figure 38: Belgium Household Products Market Segmentation I: % Share, by Value, 2007 71
Figure 39: Belgium Household Products Market Segmentation II: % Share, by Value, 2007 72
Figure 40: Belgium Household Products Market Share: % Share, by Value, 2007 73
Figure 41: Forces Driving Competition in the Household Products Market in Belgium, 2007 74
Figure 42: Drivers of Buyer Power in the Household Products Market in Belgium, 2007 75
Figure 43: Drivers of Supplier Power in the Household Products Market in Belgium, 2007 76
Figure 44: Factors Influencing the Likelihood of New Entrants in the Household Products Market in Belgium, 2007 77
Figure 45: Factors Influencing the Threat of Substitutes in the Household Products Market in Belgium, 2007 78
Figure 46: Drivers of Degree of Rivalry in the Household Products Market in Belgium, 2007 79
Figure 47: Belgium Household Products Distribution: % Share, by Value, 2007 80
Figure 48: Belgium Household Products Market Value Forecast: $ million, 2007-2012 81
Figure 49: Canada Household Products Market Value: $ million, 2003-2007 85
Figure 50: Canada Household Products Market Segmentation I: % Share, by Value, 2007 86
Figure 51: Canada Household Products Market Segmentation II: % Share, by Value, 2007 87
Figure 52: Canada Household Products Market Share: % Share, by Value, 2007 88
Figure 53: Forces Driving Competition in the Household Products Market in Canada, 2007 89
Figure 54: Drivers of Buyer Power in the Household Products Market in Canada, 2007 90
Figure 55: Drivers of Supplier Power in the Household Products Market in Canada, 2007 91
Figure 56: Factors Influencing the Likelihood of New Entrants in the Household Products Market in Canada, 2007 92
Figure 57: Factors Influencing the Threat of Substitutes in the Household Products Market in Canada, 2007 93
Figure 58: Drivers of Degree of Rivalry in the Household Products Market in Canada, 2007 94
Figure 59: Canada Household Products Distribution: % Share, by Value, 2007 95
Figure 60: Canada Household Products Market Value Forecast: $ million, 2007-2012 96
Figure 61: China Household Products Market Value: $ billion, 2003-2007 100
Figure 62: China Household Products Market Segmentation I: % Share, by Value, 2007 101
Figure 63: China Household Products Market Segmentation II: % Share, by Value, 2007 102
Figure 64: China Household Products Market Share: % Share, by Value, 2007 103
Figure 65: Forces Driving Competition in the Household Products Market in China, 2007 104
Figure 66: Drivers of Buyer Power in the Household Products Market in China, 2007 105
Figure 67: Drivers of Supplier Power in the Household Products Market in China, 2007 106
Figure 68: Factors Influencing the Likelihood of New Entrants in the Household Products Market in China, 2007 107
Figure 69: Factors Influencing the Threat of Substitutes in the Household Products Market in China, 2007 108
Figure 70: Drivers of Degree of Rivalry in the Household Products Market in China, 2007 109
Figure 71: China Household Products Distribution: % Share, by Value, 2007 110
Figure 72: China Household Products Market Value Forecast: $ billion, 2007-2012 111
Figure 73: France Household Products Market Value: $ million, 2003-2007 115
Figure 74: France Household Products Market Segmentation I: % Share, by Value, 2007 116
Figure 75: France Household Products Market Segmentation II: % Share, by Value, 2007 117
Figure 76: France Household Products Market Share: % Share, by Value, 2007 118
Figure 77: Forces Driving Competition in the Household Products Market in France, 2007 119
Figure 78: Drivers of Buyer Power in the Household Products Market in France, 2007 120
Figure 79: Drivers of Supplier Power in the Household Products Market in France, 2007 121
Figure 80: Factors Influencing the Likelihood of New Entrants in the Household Products Market in France, 2007 122
Figure 81: Factors Influencing the Threat of Substitutes in the Household Products Market in France, 2007 123
Figure 82: Drivers of Degree of Rivalry in the Household Products Market in France, 2007 124
Figure 83: France Household Products Distribution: % Share, by Value, 2007 125
Figure 84: France Household Products Market Value Forecast: $ million, 2007-2012 126
Figure 85: Germany Household Products Market Value: $ million, 2003-2007 130
Figure 86: Germany Household Products Market Segmentation I: % Share, by Value, 2007 131
Figure 87: Germany Household Products Market Segmentation II: % Share, by Value, 2007 132
Figure 88: Germany Household Products Market Share: % Share, by Value, 2007 133
Figure 89: Forces Driving Competition in the Household Products Market in Germany, 2007 134
Figure 90: Drivers of Buyer Power in the Household Products Market in Germany, 2007 135
Figure 91: Drivers of Supplier Power in the Household Products Market in Germany, 2007 136
Figure 92: Factors Influencing the Likelihood of New Entrants in the Household Products Market in Germany, 2007 137
Figure 93: Factors Influencing the Threat of Substitutes in the Household Products Market in Germany, 2007 138
Figure 94: Drivers of Degree of Rivalry in the Household Products Market in Germany, 2007 139
Figure 95: Germany Household Products Distribution: % Share, by Value, 2007 140
Figure 96: Germany Household Products Market Value Forecast: $ million, 2007-2012 141
Figure 97: Italy Household Products Market Value: $ million, 2003-2007 145
Figure 98: Italy Household Products Market Segmentation I: % Share, by Value, 2007 146
Figure 99: Italy Household Products Market Segmentation II: % Share, by Value, 2007 147
Figure 100: Italy Household Products Market Share: % Share, by Value, 2007 148
Figure 101: Forces Driving Competition in the Household Products Market in Italy, 2007 149
Figure 102: Drivers of Buyer Power in the Household Products Market in Italy, 2007 150
Figure 103: Drivers of Supplier Power in the Household Products Market in Italy, 2007 151
Figure 104: Factors Influencing the Likelihood of New Entrants in the Household Products Market in Italy, 2007 152
Figure 105: Factors Influencing the Threat of Substitutes in the Household Products Market in Italy, 2007 153
Figure 106: Drivers of Degree of Rivalry in the Household Products Market in Italy, 2007 154
Figure 107: Italy Household Products Distribution: % Share, by Value, 2007 155
Figure 108: Italy Household Products Market Value Forecast: $ million, 2007-2012 156
Figure 109: Japan Household Products Market Value: $ billion, 2003-2007 160
Figure 110: Japan Household Products Market Segmentation I: % Share, by Value, 2007 161
Figure 111: Japan Household Products Market Segmentation II: % Share, by Value, 2007 162
Figure 112: Japan Household Products Market Share: % Share, by Value, 2007 163
Figure 113: Forces Driving Competition in the Household Products Market in Japan, 2007 164
Figure 114: Drivers of Buyer Power in the Household Products Market in Japan, 2007 165
Figure 115: Drivers of Supplier Power in the Household Products Market in Japan, 2007 166
Figure 116: Factors Influencing the Likelihood of New Entrants in the Household Products Market in Japan, 2007 167
Figure 117: Factors Influencing the Threat of Substitutes in the Household Products Market in Japan, 2007 168
Figure 118: Drivers of Degree of Rivalry in the Household Products Market in Japan, 2007 169
Figure 119: Japan Household Products Distribution: % Share, by Value, 2007 170
Figure 120: Japan Household Products Market Value Forecast: $ billion, 2007-2012 171
Figure 121: Netherlands Household Products Market Value: $ million, 2003-2007 174
Figure 122: Netherlands Household Products Market Segmentation I: % Share, by Value, 2007 175
Figure 123: Netherlands Household Products Market Segmentation II: % Share, by Value, 2007 176
Figure 124: Netherlands Household Products Market Share: % Share, by Value, 2007 177
Figure 125: Forces Driving Competition in the Household Products Market in the Netherlands, 2007 178
Figure 126: Drivers of Buyer Power in the Household Products Market in the Netherlands, 2007 179
Figure 127: Drivers of Supplier Power in the Household Products Market in the Netherlands, 2007 180
Figure 128: Factors Influencing the Likelihood of New Entrants in the Household Products Market in the Netherlands, 2007 181
Figure 129: Factors Influencing the Threat of Substitutes in the Household Products Market in the Netherlands, 2007 182
Figure 130: Drivers of Degree of Rivalry in the Household Products Market in the Netherlands, 2007 183
Figure 131: Netherlands Household Products Distribution: % Share, by Value, 2007 184
Figure 132: Netherlands Household Products Market Value Forecast: $ million, 2007-2012 185
Figure 133: Spain Household Products Market Value: $ billion, 2003-2007 189
Figure 134: Spain Household Products Market Segmentation I: % Share, by Value, 2007 190
Figure 135: Spain Household Products Market Segmentation II: % Share, by Value, 2007 191
Figure 136: Spain Household Products Market Share: % Share, by Value, 2007 192
Figure 137: Forces Driving Competition in the Household Products Market in Spain, 2007 193
Figure 138: Drivers of Buyer Power in the Household Products Market in Spain, 2007 194
Figure 139: Drivers of Supplier Power in the Household Products Market in Spain, 2007 195
Figure 140: Factors Influencing the Likelihood of New Entrants in the Household Products Market in Spain, 2007 196
Figure 141: Factors Influencing the Threat of Substitutes in the Household Products Market in Spain, 2007 197
Figure 142: Drivers of Degree of Rivalry in the Household Products Market in Spain, 2007 198
Figure 143: Spain Household Products Distribution: % Share, by Value, 2007 199
Figure 144: Spain Household Products Market Value Forecast: $ billion, 2007-2012 200
Figure 145: United Kingdom Household Products Market Value: $ billion, 2003-2007 204
Figure 146: United Kingdom Household Products Market Segmentation I: % Share, by Value, 2007 205
Figure 147: United Kingdom Household Products Market Segmentation II: % Share, by Value, 2007 206
Figure 148: United Kingdom Household Products Market Share: % Share, by Value, 2007 207
Figure 149: Forces Driving Competition in the Household Products Market in the United Kingdom, 2007 208
Figure 150: Drivers of Buyer Power in the Household Products Market in the United Kingdom, 2007 209
Figure 151: Drivers of Supplier Power in the Household Products Market in the United Kingdom, 2007 210
Figure 152: Factors Influencing the Likelihood of New Entrants in the Household Products Market in the United Kingdom, 2007 211
Figure 153: Factors Influencing the Threat of Substitutes in the Household Products Market in the United Kingdom, 2007 212
Figure 154: Drivers of Degree of Rivalry in the Household Products Market in the United Kingdom, 2007 213
Figure 155: United Kingdom Household Products Distribution: % Share, by Value, 2007 214
Figure 156: United Kingdom Household Products Market Value Forecast: $ billion, 2007-2012 215
Figure 157: United States Household Products Market Value: $ billion, 2003-2007 219
Figure 158: United States Household Products Market Segmentation I: % Share, by Value, 2007 220
Figure 159: United States Household Products Market Segmentation II: % Share, by Value, 2007 221
Figure 160: United States Household Products Market Share: % Share, by Value, 2007 222
Figure 161: Forces Driving Competition in the Household Products Market in the United States, 2007 223
Figure 162: Drivers of Buyer Power in the Household Products Market in the United States, 2007 224
Figure 163: Drivers of Supplier Power in the Household Products Market in the United States, 2007 225
Figure 164: Factors Influencing the Likelihood of New Entrants in the Household Products Market in the United States, 2007 226
Figure 165: Factors Influencing the Threat of Substitutes in the Household Products Market in the United States, 2007 227
Figure 166: Drivers of Degree of Rivalry in the Household Products Market in the United States, 2007 228
Figure 167: United States Household Products Distribution: % Share, by Value, 2007 229
Figure 168: United States Household Products Market Value Forecast: $ billion, 2007-2012 230
Figure 169: Revenues & Profitability: Procter & Gamble Company, The 234
Figure 170: Revenues & Profitability: Unilever 237
Figure 171: Revenues & Profitability: Reckitt Benckiser PLC 240

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