TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about? 2
How to use this report 2
Market Definition 3
Chapter 2 GLOBAL ORAL HYGIENE - MARKET OVERVIEW 13
Value Analysis, 2001-2006 13
Value Analysis, 2006-2011 14
Volume Analysis, 2001-2006 16
Volume Analysis, 2006-2011 17
Company Share Analysis 19
Distribution Analysis 22
Chapter 3 WESTERN EUROPE ORAL HYGIENE - MARKET OVERVIEW 24
Value Analysis, 2001-2006 24
Value Analysis, 2006-2011 25
Volume Analysis, 2001-2006 27
Volume Analysis, 2006-2011 28
Company Share Analysis 30
Distribution Analysis 33
Chapter 4 EASTERN EUROPE ORAL HYGIENE - MARKET OVERVIEW 35
Value Analysis, 2001-2006 35
Value Analysis, 2006-2011 36
Volume Analysis, 2001-2006 38
Volume Analysis, 2006-2011 39
Company Share Analysis 41
Distribution Analysis 44
Chapter 5 NORTH AMERICA ORAL HYGIENE - MARKET OVERVIEW 46
Value Analysis, 2001-2006 46
Value Analysis, 2006-2011 47
Volume Analysis, 2001-2006 50
Volume Analysis, 2006-2011 51
Company Share Analysis 53
Distribution Analysis 56
Chapter 6 ASIA PACIFIC ORAL HYGIENE - MARKET OVERVIEW 58
Value Analysis, 2001-2006 58
Value Analysis, 2006-2011 59
Volume Analysis, 2001-2006 61
Volume Analysis, 2006-2011 62
Company Share Analysis 64
Distribution Analysis 67
Chapter 7 LATIN AMERICA ORAL HYGIENE - MARKET OVERVIEW 69
Value Analysis, 2001-2006 69
Value Analysis, 2006-2011 70
Volume Analysis, 2001-2006 72
Volume Analysis, 2006-2011 73
Company Share Analysis 75
Distribution Analysis 78
Chapter 8 RESEARCH METHODOLOGY 80
Methodology overview 80
Secondary research 81
Market modelling 82
Primary research 83
Data finalisation 83
Ongoing research 84
Chapter 9 APPENDIX 85
Future readings 85
How to contact experts in your industry 85
LIST OF FIGURES
Figure 1: Global Oral Hygiene value & value forecast, 2001-2011 (US$ m, nominal prices) 15
Figure 2: Global Oral Hygiene category growth comparison, by value, 2001-2011 15
Figure 3: Global Oral Hygiene volume & volume forecast, 2001-2011 (Units m) 18
Figure 4: Global Oral Hygiene category growth comparison, by volume, 2001-2011 18
Figure 5: Global Oral Hygiene company share (Top 5 companies), by value, 2005-2006 (%) 21
Figure 6: Global Oral Hygiene distribution channels, by value, 2005-2006 (%) 23
Figure 7: Western Europe Oral Hygiene value & value forecast, 2001-2011 (US$ m, nominal prices) 26
Figure 8: Western Europe Oral Hygiene category growth comparison, by value, 2001-2011 26
Figure 9: Western Europe Oral Hygiene volume & volume forecast, 2001-2011 (Units m) 29
Figure 10: Western Europe Oral Hygiene category growth comparison, by volume, 2001-2011 29
Figure 11: Western Europe Oral Hygiene company share (Top 5 companies), by value, 2005-2006 (%) 32
Figure 12: Western Europe Oral Hygiene distribution channels, by value, 2005-2006 (%) 34
Figure 13: Eastern Europe Oral Hygiene value & value forecast, 2001-2011 (US$ m, nominal prices) 37
Figure 14: Eastern Europe Oral Hygiene category growth comparison, by value, 2001-2011 37
Figure 15: Eastern Europe Oral Hygiene volume & volume forecast, 2001-2011 (Units m) 40
Figure 16: Eastern Europe Oral Hygiene category growth comparison, by volume, 2001-2011 40
Figure 17: Eastern Europe Oral Hygiene company share (Top 5 companies), by value, 2005-2006 (%) 43
Figure 18: Eastern Europe Oral Hygiene distribution channels, by value, 2005-2006 (%) 45
Figure 19: North America Oral Hygiene value & value forecast, 2001-2011 (US$ m, nominal prices) 48
Figure 20: North America Oral Hygiene category growth comparison, by value, 2001-2011 49
Figure 21: North America Oral Hygiene volume & volume forecast, 2001-2011 (Units m) 52
Figure 22: North America Oral Hygiene category growth comparison, by volume, 2001-2011 52
Figure 23: North America Oral Hygiene company share (Top 5 companies), by value, 2005-2006 (%) 55
Figure 24: North America Oral Hygiene distribution channels, by value, 2005-2006 (%) 57
Figure 25: Asia Pacific Oral Hygiene value & value forecast, 2001-2011 (US$ m, nominal prices) 60
Figure 26: Asia Pacific Oral Hygiene category growth comparison, by value, 2001-2011 60
Figure 27: Asia Pacific Oral Hygiene volume & volume forecast, 2001-2011 (Units m) 63
Figure 28: Asia Pacific Oral Hygiene category growth comparison, by volume, 2001-2011 63
Figure 29: Asia Pacific Oral Hygiene company share (Top 5 companies), by value, 2005-2006 (%) 66
Figure 30: Asia Pacific Oral Hygiene distribution channels, by value, 2005-2006 (%) 68
Figure 31: Latin America Oral Hygiene value & value forecast, 2001-2011 (US$ m, nominal prices) 71
Figure 32: Latin America Oral Hygiene category growth comparison, by value, 2001-2011 71
Figure 33: Latin America Oral Hygiene volume & volume forecast, 2001-2011 (Units m) 74
Figure 34: Latin America Oral Hygiene category growth comparison, by volume, 2001-2011 74
Figure 35: Latin America Oral Hygiene company share (Top 5 companies), by value, 2005-2006 (%) 77
Figure 36: Latin America Oral Hygiene distribution channels, by value, 2005-2006 (%) 79
Figure 37: Annual data review process 81
LIST OF TABLES
Table 1: Oral Hygiene category definitions 4
Table 2: Oral Hygiene distribution channels 5
Table 3: Global Oral Hygiene value, 2001-2006 (US$ m, nominal prices) 13
Table 4: Global Oral Hygiene value forecast, 2006-2011 (US$ m, nominal prices) 14
Table 5: Global Oral Hygiene volume, 2001-2006 (Units m) 16
Table 6: Global Oral Hygiene volume forecast, 2006-2011 (Units m) 17
Table 7: Global Oral Hygiene company share (Top 20 Companies) by value, 2005-2006 (%) 19
Table 8: Global Oral Hygiene value, by company, 2005-2006 (US$ m nominal prices) 20
Table 9: Global Oral Hygiene distribution channels, by value, 2005-2006 (%) 22
Table 10: Global Oral Hygiene value, by distribution channel, 2005-2006 (US$ m nominal prices) 22
Table 11: Western Europe Oral Hygiene value, 2001-2006 (US$ m, nominal prices) 24
Table 12: Western Europe Oral Hygiene value forecast, 2006-2011 (US$ m, nominal prices) 25
Table 13: Western Europe Oral Hygiene volume, 2001-2006 (Units m) 27
Table 14: Western Europe Oral Hygiene volume forecast, 2006-2011 (Units m) 28
Table 15: Western Europe Oral Hygiene company share (Top 20 Companies) by value, 2005-2006 (%) 30
Table 16: Western Europe Oral Hygiene value, by company, 2005-2006 (US$ m nominal prices) 31
Table 17: Western Europe Oral Hygiene distribution channels, by value, 2005-2006 (%) 33
Table 18: Western Europe Oral Hygiene value, by distribution channel, 2005-2006 (US$ m nominal prices 33
Table 19: Eastern Europe Oral Hygiene value, 2001-2006 (US$ m, nominal prices) 35
Table 20: Eastern Europe Oral Hygiene value forecast, 2006-2011 (US$ m, nominal prices) 36
Table 21: Eastern Europe Oral Hygiene volume, 2001-2006 (Units m) 38
Table 22: Eastern Europe Oral Hygiene volume forecast, 2006-2011 (Units m) 39
Table 23: Eastern Europe Oral Hygiene company share (Top 20 Companies) by value, 2005-2006 (%) 41
Table 24: Eastern Europe Oral Hygiene value, by company, 2005-2006 (US$ m nominal prices) 42
Table 25: Eastern Europe Oral Hygiene distribution channels, by value, 2005-2006 (%) 44
Table 26: Eastern Europe Oral Hygiene value, by distribution channel, 2005-2006 (US$ m nominal prices) 44
Table 27: North America Oral Hygiene value, 2001-2006 (US$ m, nominal prices) 46
Table 28: North America Oral Hygiene value forecast, 2006-2011 (US$ m, nominal prices) 47
Table 29: North America Oral Hygiene volume, 2001-2006 (Units m) 50
Table 30: North America Oral Hygiene volume forecast, 2006-2011 (Units m) 51
Table 31: North America Oral Hygiene company share (Top 20 Companies) by value, 2005-2006 (%) 53
Table 32: North America Oral Hygiene value, by company, 2005-2006 (US$ m nominal prices) 54
Table 33: North America Oral Hygiene distribution channels, by value, 2005-2006 (%) 56
Table 34: North America Oral Hygiene value, by distribution channel, 2005-2006 (US$ m nominal prices) 56
Table 35: Asia Pacific Oral Hygiene value, 2001-2006 (US$ m, nominal prices) 58
Table 36: Asia Pacific Oral Hygiene value forecast, 2006-2011 (US$ m, nominal prices) 59
Table 37: Asia Pacific Oral Hygiene volume, 2001-2006 (Units m) 61
Table 38: Asia Pacific Oral Hygiene volume forecast, 2006-2011 (Units m) 62
Table 39: Asia Pacific Oral Hygiene company share (Top 20 Companies) by value, 2005-2006 (%) 64
Table 40: Asia Pacific Oral Hygiene value, by company, 2005-2006 (US$ m nominal prices) 65
Table 41: Asia Pacific Oral Hygiene distribution channels, by value, 2005-2006 (%) 67
Table 42: Asia Pacific Oral Hygiene value, by distribution channel, 2005-2006 (US$ m nominal prices) 67
Table 43: Latin America Oral Hygiene value, 2001-2006 (US$ m, nominal prices) 69
Table 44: Latin America Oral Hygiene value forecast, 2006-2011 (US$ m, nominal prices) 70
Table 45: Latin America Oral Hygiene volume, 2001-2006 (Units m) 72
Table 46: Latin America Oral Hygiene volume forecast, 2006-2011 (Units m) 73
Table 47: Latin America Oral Hygiene company share, by value, 2005-2006 (%) 75
Table 48: Latin America Oral Hygiene value, by company, 2005-2006 (US$ m nominal prices) 76
Table 49: Latin America Oral Hygiene distribution channels, by value, 2005-2006 (%) 78
Table 50: Latin America Oral Hygiene value, by distribution channel, 2005-2006 (US$ m nominal prices) 78