Oral Hygiene in Argentina to 2011

Oral Hygiene in Argentina to 2011

Introduction

This databook is a detailed information resource covering all the key data points on Oral Hygiene in Argentina. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 5 categories: Toothpaste, Toothbrushes, Mouthwash, Dental floss and Denture care Provides market value, volume, expenditure and consumption data by market, segment and subsegment Includes company and brand share data by categories

Highlights

The market for Oral Hygiene in Argentina increased between 2001-2006, growing at an average annual rate of 4.4%. The leading company in the market in 2006 was Colgate-Palmolive Company. The second-largest player was Unilever with Procter & Gamble Co. in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Oral Hygiene markets Understand consumers' consumption and expenditure patterns.

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Oral Hygiene 2
Summary category level - Dental Floss 3
Summary category level - Denture Care 4
Summary category level - Mouthwash 5
Summary category level - Toothbrushes 6
Summary category level - Toothpaste 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 24
Value Analysis, 2001-2006 24
Value Analysis, 2006-2011 25
Value Analysis, US$ 2001-2006 27
Value Analysis, US$ 2006-2011 27
Volume Analysis, 2001-2006 29
Volume Analysis, 2006-2011 30
Company and Brand Share Analysis 32
Distribution Analysis 37
Expenditure & consumption per capita 39
Chapter 4 LEADING COMPANY PROFILES 43
Colgate-Palmolive Company. 43
Unilever 45
Chapter 5 CATEGORY ANALYSIS - DENTAL FLOSS 47
Value Analysis, 2001-2006 47
Value Analysis, 2006-2011 48
Value Analysis, US$ 2001-2006 50
Value Analysis, US$ 2006-2011 50
Volume Analysis, 2001-2006 52
Volume Analysis, 2006-2011 53
Company and Brand Share Analysis 55
Distribution Analysis 58
Expenditure & consumption per capita 60
Chapter 6 CATEGORY ANALYSIS - DENTURE CARE 63
Value Analysis, 2001-2006 63
Value Analysis, 2006-2011 64
Value Analysis, US$ 2001-2006 66
Value Analysis, US$ 2006-2011 66
Volume Analysis, 2001-2006 68
Volume Analysis, 2006-2011 69
Company and Brand Share Analysis 71
Distribution Analysis 74
Expenditure & consumption per capita 76
Chapter 7 CATEGORY ANALYSIS - MOUTHWASH 79
Value Analysis, 2001-2006 79
Value Analysis, 2006-2011 80
Value Analysis, US$ 2001-2006 82
Value Analysis, US$ 2006-2011 82
Volume Analysis, 2001-2006 84
Volume Analysis, 2006-2011 85
Company and Brand Share Analysis 87
Distribution Analysis 90
Expenditure & consumption per capita 92
Chapter 8 CATEGORY ANALYSIS - TOOTHBRUSHES 95
Value Analysis, 2001-2006 95
Value Analysis, 2006-2011 96
Value Analysis, US$ 2001-2006 98
Value Analysis, US$ 2006-2011 98
Volume Analysis, 2001-2006 100
Volume Analysis, 2006-2011 101
Company and Brand Share Analysis 103
Distribution Analysis 106
Expenditure & consumption per capita 108
Chapter 9 CATEGORY ANALYSIS - TOOTHPASTE 111
Value Analysis, 2001-2006 111
Value Analysis, 2006-2011 112
Value Analysis, US$ 2001-2006 114
Value Analysis, US$ 2006-2011 114
Volume Analysis, 2001-2006 116
Volume Analysis, 2006-2011 117
Company and Brand Share Analysis 119
Distribution Analysis 122
Expenditure & consumption per capita 124
Chapter 10 COUNTRY COMPARISON 127
Value 127
Volume 132
Market Share 137
Chapter 11 NEW PRODUCT DEVELOPMENT 138
Product launches over time 138
Recent product launches 141
Chapter 12 ARGENTINA SOCIOECONOMIC PROFILE 142
Country Overview 142
Key Facts 143
Political Overview 144
Argentina Economic Overview 145
Chapter 13 ARGENTINA MACROECONOMIC PROFILE 146
Macroeconomic Indicators 146
Chapter 14 RESEARCH METHODOLOGY 152
Methodology overview 152
Secondary research 153
Market modelling 154
Primary research 155
Data finalisation 155
Ongoing research 156
Chapter 15 APPENDIX 157
Future readings 157
How to contact experts in your industry 157

LIST OF FIGURES
Figure 1: Argentina Oral Hygiene value & value forecast, 2001-2011 (ARP m, nominal prices) 26
Figure 2: Argentina Oral Hygiene category growth comparison, by value, 2001-2011 28
Figure 3: Argentina Oral Hygiene volume & volume forecast, 2001-2011 (Units m) 31
Figure 4: Argentina Oral Hygiene category growth comparison, by volume, 2001-2011 31
Figure 5: Argentina Oral Hygiene company share, by value, 2005-2006 (%) 35
Figure 6: Argentina Oral Hygiene distribution channels, by value, 2005-2006(%) 38
Figure 7: Argentina Dental Floss value & value forecast, 2001-2011 (ARP m, nominal prices) 49
Figure 8: Argentina Dental Floss category growth comparison, by value, 2001-2011 51
Figure 9: Argentina Dental Floss volume & volume forecast, 2001-2011 (Units m) 54
Figure 10: Argentina Dental Floss category growth comparison, by volume, 2001-2011 54
Figure 11: Argentina Dental Floss company share, by value, 2005-2006 (%) 56
Figure 12: Argentina Dental Floss distribution channels, by value, 2005-2006(%) 59
Figure 13: Argentina Denture Care value & value forecast, 2001-2011 (ARP m, nominal prices) 65
Figure 14: Argentina Denture Care category growth comparison, by value, 2001-2011 67
Figure 15: Argentina Denture Care volume & volume forecast, 2001-2011 (Units m) 70
Figure 16: Argentina Denture Care category growth comparison, by volume, 2001-2011 70
Figure 17: Argentina Denture Care company share, by value, 2005-2006 (%) 72
Figure 18: Argentina Denture Care distribution channels, by value, 2005-2006(%) 75
Figure 19: Argentina Mouthwash value & value forecast, 2001-2011 (ARP m, nominal prices) 81
Figure 20: Argentina Mouthwash category growth comparison, by value, 2001-2011 83
Figure 21: Argentina Mouthwash volume & volume forecast, 2001-2011 (Units m) 86
Figure 22: Argentina Mouthwash category growth comparison, by volume, 2001-2011 86
Figure 23: Argentina Mouthwash company share, by value, 2005-2006 (%) 88
Figure 24: Argentina Mouthwash distribution channels, by value, 2005-2006(%) 91
Figure 25: Argentina Toothbrushes value & value forecast, 2001-2011 (ARP m, nominal prices) 97
Figure 26: Argentina Toothbrushes category growth comparison, by value, 2001-2011 99
Figure 27: Argentina Toothbrushes volume & volume forecast, 2001-2011 (Units m) 102
Figure 28: Argentina Toothbrushes category growth comparison, by volume, 2001-2011 102
Figure 29: Argentina Toothbrushes company share, by value, 2005-2006 (%) 104
Figure 30: Argentina Toothbrushes distribution channels, by value, 2005-2006(%) 107
Figure 31: Argentina Toothpaste value & value forecast, 2001-2011 (ARP m, nominal prices) 113
Figure 32: Argentina Toothpaste category growth comparison, by value, 2001-2011 115
Figure 33: Argentina Toothpaste volume & volume forecast, 2001-2011 (Units m) 118
Figure 34: Argentina Toothpaste category growth comparison, by volume, 2001-2011 118
Figure 35: Argentina Toothpaste company share, by value, 2005-2006 (%) 120
Figure 36: Argentina Toothpaste distribution channels, by value, 2005-2006(%) 123
Figure 37: Global Oral Hygiene market split (value terms, 2006) – Top 5 countries 128
Figure 38: Global Oral Hygiene market value, 2001 – 2006 (Top 5 countries) 131
Figure 39: Global Oral Hygiene market split (volume terms, 2006) – Top 5 countries 133
Figure 40: Global Oral Hygiene market volume, 2001 – 2006 (Top 5 countries) 136
Figure 41: Map of Argentina 143
Figure 42: Annual data review process 153

LIST OF TABLES
Table 1: Oral Hygiene category definitions 10
Table 2: Oral Hygiene distribution channels 11
Table 3: Argentina Oral Hygiene value, 2001-2006 (ARP m, nominal prices) 24
Table 4: Argentina Oral Hygiene value forecast, 2006-2011 (ARP m, nominal prices) 25
Table 5: Argentina Oral Hygiene value, 2001-2006 (US$ m nominal prices) 27
Table 6: Argentina Oral Hygiene value forecast, 2006-2011 (US$ m nominal prices) 27
Table 7: Argentina Oral Hygiene volume, 2001-2006 (Units m) 29
Table 8: Argentina Oral Hygiene volume forecast, 2006-2011 (Units m) 30
Table 9: Argentina Oral Hygiene brand share, by value, 2005-2006 (%) 32
Table 10: Argentina Oral Hygiene value, by brand 2005-2006 (ARP m nominal prices) 34
Table 11: Argentina Oral Hygiene company share by value, 2005-2006 (%) 36
Table 12: Argentina Oral Hygiene value, by company, 2005-2006 (ARP m nominal prices) 36
Table 13: Argentina Oral Hygiene distribution channels, by value, 2005-2006 (%) 37
Table 14: Argentina Oral Hygiene value, by distribution channel, 2005-2006 (ARP m nominal prices) 37
Table 15: Argentina Oral Hygiene expenditure per capita, 2001-2006 (ARP, nominal prices) 39
Table 16: Argentina Oral Hygiene forecast expenditure per capita, 2006-2011 (ARP, nominal prices) 40
Table 17: Argentina Oral Hygiene expenditure per capita, 2001-2006 (US$ nominal prices) 40
Table 18: Argentina Oral Hygiene forecast expenditure per capita, 2006-2011 (US$ nominal prices) 41
Table 19: Argentina Oral Hygiene consumption per capita, 2001-2006 (Units) 41
Table 20: Argentina Oral Hygiene forecast consumption per capita, 2006-2011 (Units) 42
Table 21: Colgate-Palmolive Company Key Facts 43
Table 22: Unilever Key Facts 45
Table 23: Argentina Dental Floss value, 2001-2006 (ARP m, nominal prices) 47
Table 24: Argentina Dental Floss value forecast, 2006-2011 (ARP m, nominal prices) 48
Table 25: Argentina Dental Floss value, 2001-2006 (US$ m nominal prices) 50
Table 26: Argentina Dental Floss value forecast, 2006-2011 (US$ m nominal prices) 50
Table 27: Argentina Dental Floss volume, 2001-2006 (Units m) 52
Table 28: Argentina Dental Floss volume forecast, 2006-2011 (Units m) 53
Table 29: Argentina Dental Floss brand share, by value, 2005-2006 (%) 55
Table 30: Argentina Dental Floss value, by brand 2005-2006 (ARP m nominal prices) 55
Table 31: Argentina Dental Floss company share by value, 2005-2006 (%) 57
Table 32: Argentina Dental Floss value, by company, 2005-2006 (ARP m nominal prices) 57
Table 33: Argentina Dental Floss distribution channels, by value, 2005-2006 (%) 58
Table 34: Argentina Dental Floss value, by distribution channel, 2005-2006 (ARP m nominal prices) 58
Table 35: Argentina Dental Floss expenditure per capita, 2001-2006 (ARP, nominal prices) 60
Table 36: Argentina Dental Floss forecast expenditure per capita, 2006-2011 (ARP, nominal prices) 60
Table 37: Argentina Dental Floss expenditure per capita, 2001-2006 (US$ nominal prices) 61
Table 38: Argentina Dental Floss forecast expenditure per capita, 2006-2011 (US$ nominal prices) 61
Table 39: Argentina Dental Floss consumption per capita, 2001-2006 (Units) 62
Table 40: Argentina Dental Floss forecast consumption per capita, 2006-2011 (Units) 62
Table 41: Argentina Denture Care value, 2001-2006 (ARP m, nominal prices) 63
Table 42: Argentina Denture Care value forecast, 2006-2011 (ARP m, nominal prices) 64
Table 43: Argentina Denture Care value, 2001-2006 (US$ m nominal prices) 66
Table 44: Argentina Denture Care value forecast, 2006-2011 (US$ m nominal prices) 66
Table 45: Argentina Denture Care volume, 2001-2006 (Units m) 68
Table 46: Argentina Denture Care volume forecast, 2006-2011 (Units m) 69
Table 47: Argentina Denture Care brand share, by value, 2005-2006 (%) 71
Table 48: Argentina Denture Care value, by brand 2005-2006 (ARP m nominal prices) 71
Table 49: Argentina Denture Care company share by value, 2005-2006 (%) 73
Table 50: Argentina Denture Care value, by company, 2005-2006 (ARP m nominal prices) 73
Table 51: Argentina Denture Care distribution channels, by value, 2005-2006 (%) 74
Table 52: Argentina Denture Care value, by distribution channel, 2005-2006 (ARP m nominal prices) 74
Table 53: Argentina Denture Care expenditure per capita, 2001-2006 (ARP, nominal prices) 76
Table 54: Argentina Denture Care forecast expenditure per capita, 2006-2011 (ARP, nominal prices) 76
Table 55: Argentina Denture Care expenditure per capita, 2001-2006 (US$ nominal prices) 77
Table 56: Argentina Denture Care forecast expenditure per capita, 2006-2011 (US$ nominal prices) 77
Table 57: Argentina Denture Care consumption per capita, 2001-2006 (Units) 78
Table 58: Argentina Denture Care forecast consumption per capita, 2006-2011 (Units) 78
Table 59: Argentina Mouthwash value, 2001-2006 (ARP m, nominal prices) 79
Table 60: Argentina Mouthwash value forecast, 2006-2011 (ARP m, nominal prices) 80
Table 61: Argentina Mouthwash value, 2001-2006 (US$ m nominal prices) 82
Table 62: Argentina Mouthwash value forecast, 2006-2011 (US$ m nominal prices) 82
Table 63: Argentina Mouthwash volume, 2001-2006 (Units m) 84
Table 64: Argentina Mouthwash volume forecast, 2006-2011 (Units m) 85
Table 65: Argentina Mouthwash brand share, by value, 2005-2006 (%) 87
Table 66: Argentina Mouthwash value, by brand 2005-2006 (ARP m nominal prices) 87
Table 67: Argentina Mouthwash company share by value, 2005-2006 (%) 89
Table 68: Argentina Mouthwash value, by company, 2005-2006 (ARP m nominal prices) 89
Table 69: Argentina Mouthwash distribution channels, by value, 2005-2006 (%) 90
Table 70: Argentina Mouthwash value, by distribution channel, 2005-2006 (ARP m nominal prices) 90
Table 71: Argentina Mouthwash expenditure per capita, 2001-2006 (ARP, nominal prices) 92
Table 72: Argentina Mouthwash forecast expenditure per capita, 2006-2011 (ARP, nominal prices) 92
Table 73: Argentina Mouthwash expenditure per capita, 2001-2006 (US$ nominal prices) 93
Table 74: Argentina Mouthwash forecast expenditure per capita, 2006-2011 (US$ nominal prices) 93
Table 75: Argentina Mouthwash consumption per capita, 2001-2006 (Units) 94
Table 76: Argentina Mouthwash forecast consumption per capita, 2006-2011 (Units) 94
Table 77: Argentina Toothbrushes value, 2001-2006 (ARP m, nominal prices) 95
Table 78: Argentina Toothbrushes value forecast, 2006-2011 (ARP m, nominal prices) 96
Table 79: Argentina Toothbrushes value, 2001-2006 (US$ m nominal prices) 98
Table 80: Argentina Toothbrushes value forecast, 2006-2011 (US$Argentina Toothbrushes volume, 2001-2006 (Units m) 98
Table 81: Argentina Toothbrushes volume, 2001-2006 (Units m) 100
Table 82: Argentina Toothbrushes volume forecast, 2006-2011 (Units m) 101
Table 83: Argentina Toothbrushes brand share, by value, 2005-2006 (%) 103
Table 84: Argentina Toothbrushes value, by brand 2005-2006 (ARP m nominal prices) 103
Table 85: Argentina Toothbrushes company share by value, 2005-2006 (%) 105
Table 86: Argentina Toothbrushes value, by company, 2005-2006 (ARP m nominal prices) 105
Table 87: Argentina Toothbrushes distribution channels, by value, 2005-2006 (%) 106
Table 88: Argentina Toothbrushes value, by distribution channel, 2005-2006 (ARP m nominal prices) 106
Table 89: Argentina Toothbrushes expenditure per capita, 2001-2006 (ARP, nominal prices) 108
Table 90: Argentina Toothbrushes forecast expenditure per capita, 2006-2011 (ARP, nominal prices) 108
Table 91: Argentina Toothbrushes expenditure per capita, 2001-2006 (US$ nominal prices) 109
Table 92: Argentina Toothbrushes forecast expenditure per capita, 2006-2011 (US$ nominal prices) 109
Table 93: Argentina Toothbrushes consumption per capita, 2001-2006 (Units) 110
Table 94: Argentina Toothbrushes forecast consumption per capita, 2006-2011 (Units) 110
Table 95: Argentina Toothpaste value, 2001-2006 (ARP m, nominal prices) 111
Table 96: Argentina Toothpaste value forecast, 2006-2011 (ARP m, nominal prices) 112
Table 97: Argentina Toothpaste value, 2001-2006 (US$ m nominal prices) 114
Table 98: Argentina Toothpaste value forecast, 2006-2011 (US$ m nominal prices) 114
Table 99: Argentina Toothpaste volume, 2001-2006 (Units m) 116
Table 100: Argentina Toothpaste volume forecast, 2006-2011 (Units m) 117
Table 101: Argentina Toothpaste brand share, by value, 2005-2006 (%) 119
Table 102: Argentina Toothpaste value, by brand 2005-2006 (ARP m nominal prices) 119
Table 103: Argentina Toothpaste company share by value, 2005-2006 (%) 121
Table 104: Argentina Toothpaste value, by company, 2005-2006 (ARP m nominal prices) 121
Table 105: Argentina Toothpaste distribution channels, by value, 2005-2006 (%) 122
Table 106: Argentina Toothpaste value, by distribution channel, 2005-2006 (ARP m nominal prices) 122
Table 107: Argentina Toothpaste expenditure per capita, 2001-2006 (ARP, nominal prices) 124
Table 108: Argentina Toothpaste forecast expenditure per capita, 2006-2011 (ARP, nominal prices) 124
Table 109: Argentina Toothpaste expenditure per capita, 2001-2006 (US$ nominal prices) 125
Table 110: Argentina Toothpaste forecast expenditure per capita, 2006-2011 (US$ nominal prices) 125
Table 111: Argentina Toothpaste consumption per capita, 2001-2006 (Units) 126
Table 112: Argentina Toothpaste forecast consumption per capita, 2006-2011 (Units) 126
Table 113: Global Oral Hygiene market value, 2006 127
Table 114: Global Oral Hygiene market split (value terms (US$ m), 2006) – Top 5 countries 130
Table 115: Global Oral Hygiene market volume, 2006 132
Table 116: Global Oral Hygiene market split (volume terms, 2006) – Top 5 countries 135
Table 117: Leading players - Top 5 countries 137
Table 118: Argentina Oral Hygiene new product launches (reports) and SKUs, by company (Top 5 companies), 2006 138
Table 119: Argentina Oral Hygiene new product launches (reports), by flavor and fragrances, 2006 139
Table 120: Argentina Oral Hygiene new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 139
Table 121: Argentina Oral Hygiene new product launches (reports), by Package tags or Claims, 2006 140
Table 122: Argentina Oral Hygiene new product launches (reports) - Recent 5 launches 141
Table 123: Argentina Key Facts 143
Table 124: Argentina population, by age group, 2000-2005 (millions) 146
Table 125: Argentina population forecast, by age group, 2005-2010 (millions) 147
Table 126: Argentina population, by gender, 2000-2005 (millions) 147
Table 127: Argentina population forecast, by gender, 2005-2010 (millions) 148
Table 128: Argentina real GDP, 2000-2005 (ARP bn, 2005 prices) 148
Table 129: Argentina real GDP forecast, 2005-2010 (ARP bn, 2005 prices) 149
Table 130: Argentina nominal GDP, 2000-2005 (ARP bn, nominal prices) 149
Table 131: Argentina real GDP, 2000-2005 (US$ bn, 2005 prices) 150
Table 132: Argentina real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 150
Table 133: Argentina consumer price index, 2000-2005 (2000=100) 151
Table 134: Argentina consumer price index, 2005-2010 (2000=100) 151
Table 135: Argentina exchange rate, 2000-2005 151