Oral Hygiene in Belgium to 2011

Oral Hygiene in Belgium to 2011

Introduction

This databook is a detailed information resource covering all the key data points on Oral Hygiene in Belgium. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 5 categories: Toothpaste, Toothbrushes, Mouthwash, Dental floss and Denture care Provides market value, volume, expenditure and consumption data by market, segment and subsegment Includes company and brand share data by categories

Highlights

The market for Oral Hygiene in Belgium increased between 2001-2006, growing at an average annual rate of 2.7%. The leading company in the market in 2006 was Colgate-Palmolive Company. The second-largest player was Unilever with GlaxoSmithKline Plc in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Oral Hygiene markets Understand consumers' consumption and expenditure patterns Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Oral Hygiene 2
Summary category level - Dental Floss 3
Summary category level - Denture Care 4
Summary category level - Mouthwash 5
Summary category level - Toothbrushes 6
Summary category level - Toothpaste 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 24
Value Analysis, 2001-2006 24
Value Analysis, 2006-2011 25
Value Analysis, US$ 2001-2006 27
Value Analysis, US$ 2006-2011 27
Volume Analysis, 2001-2006 29
Volume Analysis, 2006-2011 30
Company and Brand Share Analysis 32
Distribution Analysis 37
Expenditure & consumption per capita 39
Chapter 4 LEADING COMPANY PROFILES 43
Colgate-Palmolive Company. 43
Unilever 45
Chapter 5 CATEGORY ANALYSIS - DENTAL FLOSS 47
Value Analysis, 2001-2006 47
Value Analysis, 2006-2011 48
Value Analysis, US$ 2001-2006 50
Value Analysis, US$ 2006-2011 50
Volume Analysis, 2001-2006 52
Volume Analysis, 2006-2011 53
Company and Brand Share Analysis 55
Distribution Analysis 58
Expenditure & consumption per capita 60
Chapter 6 CATEGORY ANALYSIS - DENTURE CARE 63
Value Analysis, 2001-2006 63
Value Analysis, 2006-2011 64
Value Analysis, US$ 2001-2006 66
Value Analysis, US$ 2006-2011 66
Volume Analysis, 2001-2006 68
Volume Analysis, 2006-2011 69
Company and Brand Share Analysis 71
Distribution Analysis 74
Expenditure & consumption per capita 76
Chapter 7 CATEGORY ANALYSIS - MOUTHWASH 79
Value Analysis, 2001-2006 79
Value Analysis, 2006-2011 80
Value Analysis, US$ 2001-2006 82
Value Analysis, US$ 2006-2011 82
Volume Analysis, 2001-2006 84
Volume Analysis, 2006-2011 85
Company and Brand Share Analysis 87
Distribution Analysis 90
Expenditure & consumption per capita 92
Chapter 8 CATEGORY ANALYSIS - TOOTHBRUSHES 95
Value Analysis, 2001-2006 95
Value Analysis, 2006-2011 96
Value Analysis, US$ 2001-2006 98
Value Analysis, US$ 2006-2011 98
Volume Analysis, 2001-2006 100
Volume Analysis, 2006-2011 101
Company and Brand Share Analysis 103
Distribution Analysis 107
Expenditure & consumption per capita 109
Chapter 9 CATEGORY ANALYSIS - TOOTHPASTE 112
Value Analysis, 2001-2006 112
Value Analysis, 2006-2011 113
Value Analysis, US$ 2001-2006 115
Value Analysis, US$ 2006-2011 115
Volume Analysis, 2001-2006 117
Volume Analysis, 2006-2011 118
Company and Brand Share Analysis 120
Distribution Analysis 123
Expenditure & consumption per capita 125
Chapter 10 COUNTRY COMPARISON 128
Value 128
Volume 133
Market Share 138
Chapter 11 NEW PRODUCT DEVELOPMENT 139
Product launches over time 139
Recent product launches 140
Chapter 12 Belgium SOCIOECONOMIC PROFILE 141
Country Overview 141
Key Facts 142
Political Overview 144
Belgium Economic Overview 145
Chapter 13 Belgium MACROECONOMIC PROFILE 146
Macroeconomic Indicators 146
Chapter 14 RESEARCH METHODOLOGY 151
Methodology overview 151
Secondary research 152
Market modelling 153
Primary research 154
Data finalisation 154
Ongoing research 155
Chapter 15 APPENDIX 156
Future readings 156
How to contact experts in your industry 156

LIST OF FIGURES
Figure 1: Belgium Oral Hygiene value & value forecast, 2001-2011 (€m, nominal prices) 26
Figure 2: Belgium Oral Hygiene category growth comparison, by value, 2001-2011 28
Figure 3: Belgium Oral Hygiene volume & volume forecast, 2001-2011 (Units m) 31
Figure 4: Belgium Oral Hygiene category growth comparison, by volume, 2001-2011 31
Figure 5: Belgium Oral Hygiene company share, by value, 2005-2006 (%) 34
Figure 6: Belgium Oral Hygiene distribution channels, by value, 2005-2006(€m, nominal prices) 38
Figure 7: Belgium Dental Floss value & value forecast, 2001-2011 (€m, nominal prices) 49
Figure 8: Belgium Dental Floss category growth comparison, by value, 2001-2011 51
Figure 9: Belgium Dental Floss volume & volume forecast, 2001-2011 (Units m) 54
Figure 10: Belgium Dental Floss category growth comparison, by volume, 2001-2011 54
Figure 11: Belgium Dental Floss company share, by value, 2005-2006 (%) 56
Figure 12: Belgium Dental Floss distribution channels, by value, 2005-2006(€m, nominal prices) 59
Figure 13: Belgium Denture Care value & value forecast, 2001-2011 (€m, nominal prices) 65
Figure 14: Belgium Denture Care category growth comparison, by value, 2001-2011 67
Figure 15: Belgium Denture Care volume & volume forecast, 2001-2011 (Units m) 70
Figure 16: Belgium Denture Care category growth comparison, by volume, 2001-2011 70
Figure 17: Belgium Denture Care company share, by value, 2005-2006 (%) 72
Figure 18: Belgium Denture Care distribution channels, by value, 2005-2006(€m, nominal prices) 75
Figure 19: Belgium Mouthwash value & value forecast, 2001-2011 (€m, nominal prices) 81
Figure 20: Belgium Mouthwash category growth comparison, by value, 2001-2011 83
Figure 21: Belgium Mouthwash volume & volume forecast, 2001-2011 (Units m) 86
Figure 22: Belgium Mouthwash category growth comparison, by volume, 2001-2011 86
Figure 23: Belgium Mouthwash company share, by value, 2005-2006 (%) 88
Figure 24: Belgium Mouthwash distribution channels, by value, 2005-2006(€m, nominal prices) 91
Figure 25: Belgium Toothbrushes value & value forecast, 2001-2011 (€m, nominal prices) 97
Figure 26: Belgium Toothbrushes category growth comparison, by value, 2001-2011 99
Figure 27: Belgium Toothbrushes volume & volume forecast, 2001-2011 (Units m) 102
Figure 28: Belgium Toothbrushes category growth comparison, by volume, 2001-2011 102
Figure 29: Belgium Toothbrushes company share, by value, 2005-2006 (%) 105
Figure 30: Belgium Toothbrushes distribution channels, by value, 2005-2006(€m, nominal prices) 108
Figure 31: Belgium Toothpaste value & value forecast, 2001-2011 (€m, nominal prices) 114
Figure 32: Belgium Toothpaste category growth comparison, by value, 2001-2011 116
Figure 33: Belgium Toothpaste volume & volume forecast, 2001-2011 (Units m) 119
Figure 34: Belgium Toothpaste category growth comparison, by volume, 2001-2011 119
Figure 35: Belgium Toothpaste company share, by value, 2005-2006 (%) 121
Figure 36: Belgium Toothpaste distribution channels, by value, 2005-2006(€m, nominal prices) 124
Figure 37: Global Oral Hygiene market split (value terms, 2006) – Top 5 countries 129
Figure 38: Global Oral Hygiene market value, 2001 – 2006 (Top 5 countries) 132
Figure 39: Global Oral Hygiene market split (volume terms, 2006) – Top 5 countries 134
Figure 40: Global Oral Hygiene market volume, 2001 – 2006 (Top 5 countries) 137
Figure 41: Map of Belgium 143
Figure 42: Annual data review process 152

LIST OF TABLES
Table 1: Oral Hygiene category definitions 10
Table 2: Oral Hygiene distribution channels 11
Table 3: Belgium Oral Hygiene value, 2001-2006 (€m, nominal prices) 24
Table 4: Belgium Oral Hygiene value forecast, 2006-2011 (€m, nominal prices) 25
Table 5: Belgium Oral Hygiene value, 2001-2006 (US$ m nominal prices) 27
Table 6: Belgium Oral Hygiene value forecast, 2006-2011 (US$ m nominal prices) 27
Table 7: Belgium Oral Hygiene volume, 2001-2006 (Units m) 29
Table 8: Belgium Oral Hygiene volume forecast, 2006-2011 (Units m) 30
Table 9: Belgium Oral Hygiene brand share, by value, 2005-2006 (%) 32
Table 10: Belgium Oral Hygiene value, by brand 2005-2006 (€m nominal prices) 33
Table 11: Belgium Oral Hygiene company share by value, 2005-2006 (%) 35
Table 12: Belgium Oral Hygiene value, by company, 2005-2006 (€m nominal prices) 36
Table 13: Belgium Oral Hygiene distribution channels, by value, 2005-2006 (%) 37
Table 14: Belgium Oral Hygiene value, by distribution channel, 2005-2006 (€m nominal prices) 37
Table 15: Belgium Oral Hygiene expenditure per capita, 2001-2006 ($Local, nominal prices) 39
Table 16: Belgium Oral Hygiene forecast expenditure per capita, 2006-2011 ($Local, nominal prices) 40
Table 17: Belgium Oral Hygiene expenditure per capita, 2001-2006 (US$ nominal prices) 40
Table 18: Belgium Oral Hygiene forecast expenditure per capita, 2006-2011 (US$ nominal prices) 41
Table 19: Belgium Oral Hygiene consumption per capita, 2001-2006 (Units) 41
Table 20: Belgium Oral Hygiene forecast consumption per capita, 2006-2011 (Units) 42
Table 21: Colgate-Palmolive Company Key Facts 43
Table 22: Unilever Key Facts 45
Table 23: Belgium Dental Floss value, 2001-2006 (€m, nominal prices) 47
Table 24: Belgium Dental Floss value forecast, 2006-2011 (€m, nominal prices) 48
Table 25: Belgium Dental Floss value, 2001-2006 (US$ m nominal prices) 50
Table 26: Belgium Dental Floss value forecast, 2006-2011 (US$ m nominal prices) 50
Table 27: Belgium Dental Floss volume, 2001-2006 (Units m) 52
Table 28: Belgium Dental Floss volume forecast, 2006-2011 (Units m) 53
Table 29: Belgium Dental Floss brand share, by value, 2005-2006 (%) 55
Table 30: Belgium Dental Floss value, by brand 2005-2006 (€m nominal prices) 55
Table 31: Belgium Dental Floss company share by value, 2005-2006 (%) 57
Table 32: Belgium Dental Floss value, by company, 2005-2006 (€m nominal prices) 57
Table 33: Belgium Dental Floss distribution channels, by value, 2005-2006 (%) 58
Table 34: Belgium Dental Floss value, by distribution channel, 2005-2006 (€m nominal prices) 58
Table 35: Belgium Dental Floss expenditure per capita, 2001-2006 ($Local, nominal prices) 60
Table 36: Belgium Dental Floss forecast expenditure per capita, 2006-2011 ($Local, nominal prices) 60
Table 37: Belgium Dental Floss expenditure per capita, 2001-2006 (US$ nominal prices) 61
Table 38: Belgium Dental Floss forecast expenditure per capita, 2006-2011 (US$ nominal prices) 61
Table 39: Belgium Dental Floss consumption per capita, 2001-2006 (Units) 62
Table 40: Belgium Dental Floss forecast consumption per capita, 2006-2011 (Units) 62
Table 41: Belgium Denture Care value, 2001-2006 (€m, nominal prices) 63
Table 42: Belgium Denture Care value forecast, 2006-2011 (€m, nominal prices) 64
Table 43: Belgium Denture Care value, 2001-2006 (US$ m nominal prices) 66
Table 44: Belgium Denture Care value forecast, 2006-2011 (US$ m nominal prices) 66
Table 45: Belgium Denture Care volume, 2001-2006 (Units m) 68
Table 46: Belgium Denture Care volume forecast, 2006-2011 (Units m) 69
Table 47: Belgium Denture Care brand share, by value, 2005-2006 (%) 71
Table 48: Belgium Denture Care value, by brand 2005-2006 (€m nominal prices) 71
Table 49: Belgium Denture Care company share by value, 2005-2006 (%) 73
Table 50: Belgium Denture Care value, by company, 2005-2006 (€m nominal prices) 73
Table 51: Belgium Denture Care distribution channels, by value, 2005-2006 (%) 74
Table 52: Belgium Denture Care value, by distribution channel, 2005-2006 (€m nominal prices) 74
Table 53: Belgium Denture Care expenditure per capita, 2001-2006 ($Local, nominal prices) 76
Table 54: Belgium Denture Care forecast expenditure per capita, 2006-2011 ($Local, nominal prices) 76
Table 55: Belgium Denture Care expenditure per capita, 2001-2006 (US$ nominal prices) 77
Table 56: Belgium Denture Care forecast expenditure per capita, 2006-2011 (US$ nominal prices) 77
Table 57: Belgium Denture Care consumption per capita, 2001-2006 (Units) 78
Table 58: Belgium Denture Care forecast consumption per capita, 2006-2011 (Units) 78
Table 59: Belgium Mouthwash value, 2001-2006 (€m, nominal prices) 79
Table 60: Belgium Mouthwash value forecast, 2006-2011 (€m, nominal prices) 80
Table 61: Belgium Mouthwash value, 2001-2006 (US$ m nominal prices) 82
Table 62: Belgium Mouthwash value forecast, 2006-2011 (US$ m nominal prices) 82
Table 63: Belgium Mouthwash volume, 2001-2006 (Units m) 84
Table 64: Belgium Mouthwash volume forecast, 2006-2011 (Units m) 85
Table 65: Belgium Mouthwash brand share, by value, 2005-2006 (%) 87
Table 66: Belgium Mouthwash value, by brand 2005-2006 (€m nominal prices) 87
Table 67: Belgium Mouthwash company share by value, 2005-2006 (%) 89
Table 68: Belgium Mouthwash value, by company, 2005-2006 (€m nominal prices) 89
Table 69: Belgium Mouthwash distribution channels, by value, 2005-2006 (%) 90
Table 70: Belgium Mouthwash value, by distribution channel, 2005-2006 (€m nominal prices) 90
Table 71: Belgium Mouthwash expenditure per capita, 2001-2006 ($Local, nominal prices) 92
Table 72: Belgium Mouthwash forecast expenditure per capita, 2006-2011 ($Local, nominal prices) 92
Table 73: Belgium Mouthwash expenditure per capita, 2001-2006 (US$ nominal prices) 93
Table 74: Belgium Mouthwash forecast expenditure per capita, 2006-2011 (US$ nominal prices) 93
Table 75: Belgium Mouthwash consumption per capita, 2001-2006 (Units) 94
Table 76: Belgium Mouthwash forecast consumption per capita, 2006-2011 (Units) 94
Table 77: Belgium Toothbrushes value, 2001-2006 (€m, nominal prices) 95
Table 78: Belgium Toothbrushes value forecast, 2006-2011 (€m, nominal prices) 96
Table 79: Belgium Toothbrushes value, 2001-2006 (US$ m nominal prices) 98
Table 80: Belgium Toothbrushes value forecast, 2006-2011 (US$ m nominal prices) 98
Table 81: Belgium Toothbrushes volume, 2001-2006 (Units m) 100
Table 82: Belgium Toothbrushes volume forecast, 2006-2011 (Units m) 101
Table 83: Belgium Toothbrushes brand share, by value, 2005-2006 (%) 103
Table 84: Belgium Toothbrushes value, by brand 2005-2006 (€m nominal prices) 104
Table 85: Belgium Toothbrushes company share by value, 2005-2006 (%) 106
Table 86: Belgium Toothbrushes value, by company, 2005-2006 (€m nominal prices) 106
Table 87: Belgium Toothbrushes distribution channels, by value, 2005-2006 (%) 107
Table 88: Belgium Toothbrushes value, by distribution channel, 2005-2006 (€m nominal prices) 107
Table 89: Belgium Toothbrushes expenditure per capita, 2001-2006 ($Local, nominal prices) 109
Table 90: Belgium Toothbrushes forecast expenditure per capita, 2006-2011 ($Local, nominal prices) 109
Table 91: Belgium Toothbrushes expenditure per capita, 2001-2006 (US$ nominal prices) 110
Table 92: Belgium Toothbrushes forecast expenditure per capita, 2006-2011 (US$ nominal prices) 110
Table 93: Belgium Toothbrushes consumption per capita, 2001-2006 (Units) 111
Table 94: Belgium Toothbrushes forecast consumption per capita, 2006-2011 (Units) 111
Table 95: Belgium Toothpaste value, 2001-2006 (€m, nominal prices) 112
Table 96: Belgium Toothpaste value forecast, 2006-2011 (€m, nominal prices) 113
Table 97: Belgium Toothpaste value, 2001-2006 (US$ m nominal prices) 115
Table 98: Belgium Toothpaste value forecast, 2006-2011 (US$ m nominal prices) 115
Table 99: Belgium Toothpaste volume, 2001-2006 (Units m) 117
Table 100: Belgium Toothpaste volume forecast, 2006-2011 (Units m) 118
Table 101: Belgium Toothpaste brand share, by value, 2005-2006 (%) 120
Table 102: Belgium Toothpaste value, by brand 2005-2006 (€m nominal prices) 120
Table 103: Belgium Toothpaste company share by value, 2005-2006 (%) 122
Table 104: Belgium Toothpaste value, by company, 2005-2006 (€m nominal prices) 122
Table 105: Belgium Toothpaste distribution channels, by value, 2005-2006 (%) 123
Table 106: Belgium Toothpaste value, by distribution channel, 2005-2006 (€m nominal prices) 123
Table 107: Belgium Toothpaste expenditure per capita, 2001-2006 ($Local, nominal prices) 125
Table 108: Belgium Toothpaste forecast expenditure per capita, 2006-2011 ($Local, nominal prices) 125
Table 109: Belgium Toothpaste expenditure per capita, 2001-2006 (US$ nominal prices) 126
Table 110: Belgium Toothpaste forecast expenditure per capita, 2006-2011 (US$ nominal prices) 126
Table 111: Belgium Toothpaste consumption per capita, 2001-2006 (Units) 127
Table 112: Belgium Toothpaste forecast consumption per capita, 2006-2011 (Units) 127
Table 113: Global Oral Hygiene market value, 2006 128
Table 114: Global Oral Hygiene market split (value terms (US$ m), 2006) – Top 5 countries 131
Table 115: Global Oral Hygiene market volume, 2006 133
Table 116: Global Oral Hygiene market split (volume terms, 2006) – Top 5 countries 136
Table 117: Leading players - Top 5 countries 138
Table 118: Belgium Key Facts 142
Table 119: Belgium population, by age group, 2000-2005 (millions) 146
Table 120: Belgium population forecast, by age group, 2005-2010 (millions) 147
Table 121: Belgium population, by gender, 2000-2005 (millions) 147
Table 122: Belgium population forecast, by gender, 2005-2010 (millions) 148
Table 123: Belgium real GDP, 2000-2005 (EUR bn, 2005 prices) 148
Table 124: Belgium real GDP forecast, 2005-2010 (EUR bn, 2005 prices) 148
Table 125: Belgium nominal GDP, 2000-2005 (EUR bn, nominal prices) 149
Table 126: Belgium real GDP, 2000-2005 (US$ bn, 2005 prices) 149
Table 127: Belgium real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 149
Table 128: Belgium consumer price index, 2000-2005 (2000=100) 150
Table 129: Belgium consumer price index, 2005-2010 (2000=100) 150
Table 130: Belgium exchange rate, 2000-2005 150