Global Car Rental Business Industry

• Publication date: February 2012

This report analyzes the worldwide markets for Car Rental Business in US$ Million both by Location (Airport, & Non-Airport), and by Sector (Leisure, Business, and Insurance Replacement). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East and Latin America. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for t...

This report analyzes the worldwide markets for Car Rental Business in US$ Million both by Location (Airport, & Non-Airport), and by Sector (Leisure, Business, and Insurance Replacement). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East and Latin America. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 92 companies including many key and niche players such as Avis Budget Group, Inc., Avis Rent-A-Car System, LLC, Budget Rent-A-Car System, Inc., Dollar Thrifty Automotive Group, Inc., Dollar Rent-A-Car, Thrifty Car Rental, Enterprise Rent-A-Car, Vanguard Car Rental USA, Inc., Alamo Rent-A-Car, National Car Rental, Europcar, Payless Car Rental, Rent-A-Wreck of America, Inc., Sixt Aktiengesellschaft, and The Hertz Corporation. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Road Passenger Transport Industry

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Car Rental Business by Location I-4
Airport Car Rentals I-4
Non- Airport Car Rentals I-4
Car Rental Business by Sector I-4
Leisure I-4
Business I-4
Insurance Replacement I-4


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
A Quick Primer II-1
Market Traits II-1
Travel Industry: A Key Revenue Generator II-2
Table 1: Worldwide Travel Industry (2008 & 2009): Number of
People Traveling to Top Ten Countries (In Thousand) - France,
United States, Spain, China, Italy, United Kingdom, Turkey,
Germany, Malaysia, and Mexico (includes corresponding
Graph/Chart) II-3

Table 2: Worldwide Travel Industry (2008 & 2009):
International Tourism Receipts for Top Ten Countries (in
Terms of US$ Billion) - United States, Spain, France, Italy,
China, Germany, United Kingdom, Australia, Turkey, and
Austria (includes corresponding Graph/Chart) II-3
Current Market Scenario: A Review II-4
Outlook II-4
Recession Impact in Retrospect II-4
Bad Economy Pushes Up Average Age of Cars, While Pushing Down
Quality of Services II-5
Growing Adoption of Video Conferencing Impacts Business Car
Rentals II-6
Market Pulse II-6
Players Fight to Stay Afloat In a Challenging Environment II-6
The New Order of Fleet Ownerships: A Peek Into the Changing
Paradigm II-7
Profitability II-7
Customer Service II-7
Sweeteners Offered by Car Rentals II-7
Branding II-7
Car Rental Companies Go Global II-8
Online Booking Takes Car Rentals to Higher Grounds II-8
Reduction of Rental Time: A Key Competitive Variable II-9
Environmental Rental Cars: A New Craze in the Car Rental
Industry II-9
Key Statistical Findings II-10
Table 3: South African Car Rental Market (2007): Percentage
Market Share Breakdown of Leading Players - Avis, Imperial
Car Rental/Europcar/Tempest, Budget, Hertz and Others
(includes corresponding Graph/Chart) II-10

2. CAR RENTAL BUSINESS - AN OVERVIEW II-11
Introduction II-11
Car Rental Background II-12
Age Restrictions Imposed by Car Rental Companies II-13
Additional Charges Borne By the Customer In Addition to Base
Rental Charges II-13
Collision Damage Waiver (CDW) II-13
Personal Accident Insurance (PAI) II-13
Personal Effects Coverage (PEC) or Personal Effects
Protection (PEP) II-13
Liability Insurance II-14
Refundable Charge II-14
Fuel Charge II-14
Peak Season Surcharge II-14
Out-of-state Charges II-14
Airport surcharges and drop-off fees II-14
Mileage Fees II-14
State and Local Sales Tax II-14
International Tax II-14
Parking tax II-14
Convention Center/Stadium/Sports Arena Tax II-14
Frequent Flier Tax II-15
Additional-driver fees and underage-driver Fees II-15
Equipment-rental Fees II-15
Airport Concession Fees II-15
Reimbursement Fee/Vehicle License Fee/vehicle Excise Fees II-15
Late Fees II-15
Additional Drivers Fees II-15
Young Drivers Fees II-15
Car Rental Business: A Classification by Location & Sector II-15
Car Rental Business by Location II-15
Airport Car Rentals II-15
Non- Airport Car Rentals II-16
Car Rental Business by Sector II-16
Leisure II-16
Business II-16
Insurance Replacement II-16

3. SERVICE INTRODUCTIONS/INNOVATIONS II-17
Enterprise Rent-A-Car Launches Enterprise Flex-E-Rent II-17
Mitsuoka Motor to Launch Car Rental Services in Japan II-17
Rentalcars.com Launches Rental Car Reservation Service II-17
PT Hyundai Mobil Introduces Car Rental Service II-17
Europcar to Introduce ‘Pay As You Go' Hire for Cars in UK II-17
Avis Rent A Car Provide Rental Car Service at Penske Automotive II-18
Dadabhai Group Establishes Car Rental and Leasing Firm in Bahrain II-18
Alamo to CommenceCar Rental Service in Molokai II-18
Sixt Introduces Mercedes-Benz E-Class for Rentals II-18
Sixt Adds BMW 7 Series in Car Rental Fleet II-19
Peugeot-Citroen to Launch Car Rental Business II-19
Sixt Pioneers Car Booking on iPhone II-19
Ctrip Introduces Intercity Car Renting II-19
Palomino Launches CityFlitz One-Dollar-A-Day Car Rental Online
Booking Application II-19
Go International Inaugurates Go-Rent-A-Car (Qatar) In Qatar II-20
InvestInc Group Launches Excellence Luxury Car Rentals Services II-20
GoCar Launches Practical Car and Van Rental Service II-21
Guy Salmon Adds Mercedes GL 4x4 to Fleet II-21
IrishVillasAbroad Launches Internet Based Car Rental Services
in Partnership with ReservaCar Dublin Airport II-21
Sixt Introduces Online Check-in for Car Rental II-21
Hertz Introduces Simply Wheelz in Europe II-22
Budget Rent A Car Unveils New Gatwick Airport Facility II-22
Dollar Rent A Car Introduces Services in Poland II-22
Advantage Rent A Car Unveils New Facility In Arizona II-23
Advantage Rent A Car to Launch Rental Facility in Chicago II-23
Europcar Unveils New Car Rental Location in Heathrow II-23

4. RECENT INDUSTRY ACTIVITY II-24
Hertz Moves Out of Race to Acquire Dollar Thrifty II-24
Dollar Thrifty to Cooperate with Avis Budget for Seeking
Regulatory Approval for Takeover II-24
Hertz and Nissan Sign MoU II-24
MBK Partners and KT to Take Over Kumho Rent-A-Car II-24
EVCARCO To Establish Car Rental Division II-24
Hertz Corporation Announces Expansion Plans II-25
Alamo Inks Agreement with Virgin Holidays II-25
Hertz Expands Partnership Agreement with AAA II-25
Al Habtoor Group Acquires Diamondlease II-26
Tampa International Airport to Expand Car Rental Facility at
Main Terminal II-26
Air Canada Chooses Avis Budget Group’s Two Brands for
Preferred Partnership II-26
NRMA Motoring & Services Group Acquires Thrifty II-26
Aeroplan Extends Agreements with Hertz and Avis II-26
Ecologic Transportation and Ray Motor Form Joint Venture II-26
SIXT Launches Services at Abu Dhabi International Airport II-27
Alamo, National and Enterprise Create Enterprise Holdings II-27
Hertz Acquires Automoti Group's Assets II-27
Europcar Extends Partnership Agreement with EasyJet II-27
Payless Car Rental Inks Agreement with Expedia II-27
Sixt Appoints Murrays Rent a Car as Franchise for Ireland II-28
Ryanair Enters into New Agreement with Hertz II-28
Hertz Takes Over Eileo II-28
Hertz Acquires Assets of Advantage Rent A Car II-28
Enterprise Rent-A-Car to Acquire Specific Assets of Advantage
Rent a Car II-29
Hertz Enters into New Master Franchise Agreement with AVASA II-29
Amadeus Upgrades Car Rental Solution for Corporate Travelers II-29
Budget Rent-a-Car Establishes Two New Offices in Abu Dhabi II-30
Enterprise Secures Concession Rights for Airport Car Rentals
at Kauai and Hawaii Islands II-30
Avis Enters into Exclusive Global Partnership with British
Airways II-30
Zayani Motors Partners with Avenue Car Rental and Leasing II-30
Theeb Rent A Car Inks Supply Contract with ALJ Group for 500
Toyota Cars II-31
Daimler Receives CBRC Permit to Commence Car Leasing Business
in China II-31
Franchise Services of North America Signs Deal with Orbitz for
U-Save Brand II-31
Europcar Autoverhuur to Acquire Kroymans Domestic Car Rental
Business II-31
Sixt and Regus Sign New Cooperation Agreement to Expand
Options for Business Travelers II-32
Sixt Expands Partnership with American Express II-32
Sixt Equips Entire Car Rental Fleet with Navigation Systems II-32
Sixt Expands Rental Fleet with Lexus RX 400h Model Hybrid
Vehicles II-33
Europcar International Takes Over Europcar Asia Pacific II-33
Taylor Family Pockets Biggest Alamo and National Licensee,
Steward Ventures II-33
Korea Express to Acquire Kumho Rent-a-car II-34
vAuto to Offer Inventory Management Solutions to Enterprise
Rent-A-Car’s Sales Centers II-34
Towell Auto Centre Sets up New Car-Leasing Division in Muscat II-34
EV Transportation Adds Toyota Hybrid Vehicles to Fleet II-34
Tacoma Luxury Cars Showcased in Tacoma II-34
AirTran and Hertz Enter into Partnership II-35
Orbitz and Fox Sign Extensive Agreement for Car Rentals II-35
Sama Airlines Signs Car Rental Agreement with Avis II-35
EV Transportation to Venture into Utah and Washington Markets II-35
Europcar Enters Strategic Alliance with Enterprise Rent-A-Car II-36
Great Wolf Resorts Selects Enterprise Rent-A-Car as Formal
Partner II-36
Thrifty Car Rental Inks Preferred Partnership Deal with Expedia II-36
Advantage Rent A Car Enters into Deal with GayTravel.com II-36
EV Rental Cars Becomes Subsidiary of IMMS II-36
Branson Travel Agency Chooses Enterprise Rent-A-Car as
Preferred Partner II-37
NBK Capital Purchases Stake in Hanco II-37
Swade North America Buys Car Rental Franchise Location of
Advantage II-37
Avis and Budget Rent A Car Now Available on CCRAtravel.com II-37
AVIS Inks Alliance Agreement with Mekonomen AB II-38
National Car Rental Receives Contract from Babcock Marine II-38
Costco Travel Enters Into Partnership with Enterprise Rent-A-Car II-38
Hertz Takes Over Franchise Partners Rentex Autopujcovna and
Car Solutions II-38
Orbitz Worldwide Extends Distribution Deal with Dollar Thrifty
Automotive II-39
Dollar Thrifty Extends Agreement with Travelocity II-39
National Car Rental Forays into Oman Market II-39
InterGlobe Enterprises and Air Travel Enterprises Ink
Partnership Agreement II-39
ITH Establishes Office in Noida to Provide Car Rental Services II-39
Fox Rent A Car Inaugurates Corporate Location at Seattle Airport II-40
Dollar Rent A Car Spreads Network Into Qatar II-40
VeraSun and Enterprise Launch Ethanol Flex Car Rental Branch
in Sioux Falls II-40
Hertz Takes Over Vehicle Rental Locations from BPA II-40
Avis Budget Group to Purchase Rights for Budget Car Rental
Operations in Newark II-40
Gostar Direct Partners with Payless Car Rentals II-40
Budget Becomes Preferred Partner of Expedia II-41
Thrifty Car Rental Adds Three Airport Locations in South Africa II-41
Travelchacha.com Plans to Provide Online Car Rental Platform
for Car Rental Companies II-41
Europcar Expands Presence with New Southampton Location II-42
KMB Establishes Beijing Beiqi Kowloon Taxi Company in Joint
Venture with a Consortium II-42
National Car Rental Announces Acquisition of Murdoch II-42
Taylor Family Pockets Eatman Leasing II-42
Budget Rent A Car Forays into Vietnamese Car Rental Business II-43
Advantage Rent A Car Announces 2nd Franchise in Pittsburgh II-43
Rent-A-Wreck Announces Re-opening of Rental Facility II-43
Thrifty Car Rental Expands US Network with 4 New Locations II-43
Hertz Pockets 6 Vehicle Rental Sites II-43
Avis Budget Plans to Acquire Operating Rights for Budget Brands II-44

5. CORPORATE ACTIVITY IN THE RECENT PAST - A PERSPECTIVE BUILDER II-45
Enterprise Rent-A-Car Acquires Vanguard II-45
Hertz Acquires Auto Travel II-45
Orbitz Partners with Avis Budget Group II-45
Hertz India to Expand the Fleet with Luxury Cars II-45
Sixt Introduces its Rental Services in China II-45
Sixt Expands its Presence in Eastern European Market II-46

6. FOCUS ON SELECT GLOBAL PLAYERS II-47
Avis Budget Group, Inc. (USA) II-47
Avis Rent-A-Car System, LLC (USA) II-47
Budget Rent-A-Car System, Inc. (USA) II-47
Dollar Thrifty Automotive Group, Inc. (USA) II-47
Dollar Rent-A-Car (USA) II-47
Thrifty Inc (USA) II-48
Enterprise Rent-A-Car (USA) II-48
Vanguard Car Rental USA, Inc. (USA) II-48
Alamo Rent-A-Car (USA) II-48
National Car Rental (USA) II-49
Europcar (France) II-49
Payless Car Rental (USA) II-49
Rent-A-Wreck of America, Inc. (USA) II-49
Sixt AG (Germany) II-49
The Hertz Corporation (USA) II-50

7. GLOBAL MARKET PERSPECTIVE II-51
Table 4: World Recent Past, Current & Future Analysis for Car
Rental by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Revenue in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) II-51

Table 5: World Historic Review for Car Rental by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) II-52

Table 6: World 15-Year Perspective for Car Rental by
Geographic Region - Percentage Breakdown of Revenue for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin America Markets for Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) II-53

Table 7: World Recent Past, Current & Future Analysis for
Airport Car Rental by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Revenue in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-54

Table 8: World Historic Review for Airport Car Rental by
Geographic Region - US, Canada, Japan, Europe Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Revenue in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) II-55

Table 9: World 15-Year Perspective for Airport Car Rental by
Geographic Region - Percentage Breakdown of Revenue for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin America Markets for Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) II-56

Table 10: World Recent Past, Current & Future Analysis for
Non-Airport Car Rental by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin America Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-57

Table 11: World Historic Review for Non-Airport Car Rental by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Revenue in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) II-58

Table 12: World 15-Year Perspective for Non-Airport Car Rental
by Geographic Region - Percentage Breakdown of Revenue for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin America Markets for Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) II-59

Table 13: World Recent Past, Current & Future Analysis for
Leisure Car Rental by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Revenue in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-60

Table 14: World Historic Review for Leisure Car Rental by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Revenue in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) II-61

Table 15: World 15-Year Perspective for Leisure Car Rental by
Geographic Region - Percentage Breakdown of Revenue for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin America Markets for Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) II-62

Table 16: World Recent Past, Current & Future Analysis for
Business Car Rental by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Revenue in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-63

Table 17: World Historic Review for Business Car Rental by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Revenue in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) II-64

Table 18: World 15-Year Perspective for Business Car Rental by
Geographic Region - Percentage Breakdown of Revenue for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin America Markets for Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) II-65

Table 19: World Recent Past, Current & Future Analysis for
Insurance Replacement Car Rental by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin America Markets Independently Analyzed with
Annual Revenue Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) II-66

Table 20: World Historic Review for Insurance Replacement Car
Rental by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Revenue in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-67

Table 21: World 15-Year Perspective for Insurance Replacement
Car Rental by Geographic Region - Percentage Breakdown of
Revenue for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets for Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) II-68


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Market Primer III-1
Table 22: Leading Players in the US Car Rental Market
(2011): Number of Locations and Fleet Size in Units for
Select Car Rental Companies III-1

Table 23: US Car Rental Market (2011): Percentage Market
Share Breakdown of Leading Players (includes corresponding
Graph/Chart) III-2
2007-2009 Recession Brings Car Rental Business Under the Yoke III-2
Table 24: Car Rental Fleet In The US: 2000-2010 (In
Thousand Units) (includes corresponding Graph/Chart) III-3
Post Recession Outlook III-3
Rental Companies Foray in Car-Sharing Markets III-3
Car Rental Fleet III-4
Korean Brands Gain Market Share III-4
Overseas Travelers - Significant Customer Base III-4
Table 25: Overseas Visitors Using Rental Cars in the US:
2001-2008 (includes corresponding Graph/Chart) III-4

Table 26: Number of Overseas Visitors to the US Using
Rental Cars by Select Region (2009) (includes
corresponding Graph/Chart) III-5

Table 27: Number of Visitors to the US Using Rental Car by
Country of Origin (2009) (includes corresponding
Graph/Chart) III-5

Table 28: Number of Overseas Visitors to the US Using
Rental Car by Destination State Visited (2009) (includes
corresponding Graph/Chart) III-5
Travel Spends III-6
Table 29: Travel Expenditure in US by Sources (2009):
Percentage Breakdown of Travel Expenses by Food & Beverage,
Lodging, Transportation (Public, Auto), Recreation, and
Retail (includes corresponding Graph/Chart) III-6
No-Show Fees: Likely to Become a Reality in the US III-6
Price: A Competitive Factor III-6
Waiting to Exhale III-7
Players Chase Opportunities in the Regional Airport Arena III-7
Car Sharing: A New Concept Igniting Interest III-7
Challenges III-8
Luxury Rental Cars: Tapping Into the Premium Segment III-8
A Peek Into the Shifting Priorities of Car Rental Companies III-8
B.Market Analytics III-9
Table 30: US Recent Past, Current & Future Analysis for Car
Rental by Location - Airport and Non-Airport Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-9

Table 31: US Historic Review for Car Rental by Location -
Airport and Non-Airport Markets Independently Analyzed with
Annual Revenue in US$ Million for Years 2003 through 2008
(includes corresponding Graph/Chart) III-10

Table 32: US 15-Year Perspective for Car Rental by Location
- Percentage Breakdown of Revenue for Airport and
Non-Airport Markets for Years 2003, 2011 & 2017(includes
corresponding Graph/Chart) III-10

Table 33: US Recent Past, Current & Future Analysis for Car
Rental by Sector - Leisure, Business and Insurance
Replacement Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-11

Table 34: US Historic Review for Car Rental by Sector -
Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-12

Table 35: US 15-Year Perspective for Car Rental by Sector -
Percentage Breakdown of Revenue for Leisure, Business and
Insurance Replacement Markets for Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-13

2. CANADA III-14
A.Market Analysis III-14
Outlook III-14
B.Market Analytics III-14
Table 36: Canadian Recent Past, Current & Future Analysis
for Car Rental by Location - Airport and Non-Airport Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-14

Table 37: Canadian Historic Review for Car Rental by
Location - Airport and Non-Airport Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) III-15

Table 38: Canadian 15-Year Perspective for Car Rental by
Location - Percentage Breakdown of Revenue for Airport and
Non-Airport Markets for Years 2003, 2011 & 2017(includes
corresponding Graph/Chart) III-15

Table 39: Canadian Recent Past, Current & Future Analysis
for Car Rental by Sector - Leisure, Business and Insurance
Replacement Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-16

Table 40: Canadian Historic Review for Car Rental by Sector
- Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-17

Table 41: Canadian 15-Year Perspective for Car Rental by
Sector - Percentage Breakdown of Revenue for Leisure,
Business and Insurance Replacement Sectors for Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-18

3. JAPAN III-19
A.Market Analysis III-19
Outlook III-19
Historic Data Findings: A Review III-19
Table 42: Car Rental Fleet in Japan: 2000-2006 (In Thousand
Units) (includes corresponding Graph/Chart) III-19

Table 43: Car Ownership: 2000-2006 (In Million Units)
(includes corresponding Graph/Chart) III-19
B.Market Analytics III-20
Table 44: Japanese Recent Past, Current & Future Analysis
for Car Rental by Location - Airport and Non-Airport Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-20

Table 45: Japanese Historic Review for Car Rental by Sector
- Airport and Non-Airport Markets Independently Analyzed
with Annual Revenue in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-21

Table 46: Japanese 15-Year Perspective for Car Rental by
Location - Percentage Breakdown of Revenue for Airport and
Non-Airport Markets for Years 2003, 2011 & 2017(includes
corresponding Graph/Chart) III-21

Table 47: Japanese Recent Past, Current & Future Analysis
for Car Rental by Sector - Leisure, Business and Insurance
Replacement Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-22

Table 48: Japanese Historic Review for Car Rental by Sector
- Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-23

Table 49: Japanese 15-Year Perspective for Car Rental by
Sector - Percentage Breakdown of Revenue for Leisure,
Business and Insurance Replacement Markets for Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-24

4. EUROPE III-25
A.Market Analysis III-25
Market Primer III-25
Table 50: Car Density (2009): Number of Cars Per Thousand
People in Select European Countries (includes corresponding
Graph/Chart) III-26
Recession Drives up Prices III-26
Competitive Overview III-26
Table 51: European Car Rental Market (2008): Percentage
Share Breakdown of Revenues of Leading Brands -
Europcar/Vanguard, Avis Europe/Budget, Hertz, Sixt and
Others (includes corresponding Graph/Chart) III-27
Historic Data Findings: A Review III-27
Table 52: Norwegian Car Rental Market (2005): Percentage
Share Breakdown of Leading Players - Avis, Hertz, Europcar,
Budget, National and Others (includes corresponding
Graph/Chart) III-27

Table 53: Swedish Car Rental Market (2005): Percentage
Share Breakdown of Leading Players - Hertz, Statoil
Detaljhandel AS, Avis, Europcar, OKQ8, Sixt and Others
(includes corresponding Graph/Chart) III-27
B.Market Analytics III-28
Table 54: European Recent Past, Current & Future Analysis
for Car Rental by Geographic Region - France, Germany,
United Kingdom, Italy, Spain, Russia and Rest of Europe
Markets Independently Analyzed with Annual Revenue in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-28

Table 55: European Historic Review for Car Rental by
Geographic Region - France, Germany, United Kingdom, Italy,
Spain, Russia and Rest of Europe Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) III-29

Table 56: European 15-Year Perspective for Car Rental by
Geographic Region - Percentage Breakdown of Revenue for
France, Germany, United Kingdom, Italy, Spain, Russia and
Rest of Europe Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-30

Table 57: European Recent Past, Current & Future Analysis
for Car Rental by Location - Airport and Non-Airport Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-31

Table 58: European Historic Review for Car Rental by
Location - Airport and Non-Airport Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) III-32

Table 59: European 15-Year Perspective for Car Rental by
Location - Percentage Breakdown of Revenue for Airport and
Non-Airport Markets for Years 2003, 2011 & 2017(includes
corresponding Graph/Chart) III-33

Table 60: European Recent Past, Current & Future Analysis
for Car Rental by Sector - Leisure, Business and Insurance
Replacement Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-34

Table 61: European Historic Review for Car Rental by Sector
- Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-35

Table 62: European 15-Year Perspective for Car Rental by
Sector - Percentage Breakdown of Dollar Revenue for Leisure,
Business and Insurance Replacement Sectors for Years 2003,
2011 & 2017(includes corresponding Graph/Chart) III-36

4a. FRANCE III-37
A.Market Analysis III-37
Historic Data Findings III-37
Table 63: Car Rental Fleet: 2000-2006 (In Thousand Units)
(includes corresponding Graph/Chart) III-37
B.Market Analytics III-38
Table 64: French Recent Past, Current & Future Analysis for
Car Rental by Location - Airport and Non-Airport Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-38

Table 65: French Historic Review for Car Rental by Location
- Airport and Non-Airport Markets Independently Analyzed
with Annual Revenue in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-39

Table 66: French 15-Year Perspective for Car Rental by
Location - Percentage Breakdown of Dollar Revenue for
Airport and Non-Airport Markets for Years2005, 2011 &
2017(includes corresponding Graph/Chart) III-39

Table 67: French Recent Past, Current & Future Analysis for
Car Rental by Sector - Leisure, Business and Insurance
Replacement Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-40

Table 68: French Historic Review for Car Rental by Sector -
Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-41

Table 69: French 15-Year Perspective for Car Rental by
Sector - Percentage Breakdown of Revenue for Leisure,
Business and Insurance Replacement Sectors for Years 2003,
2011 & 2017(includes corresponding Graph/Chart) III-42

4b. GERMANY III-43
A.Market Analysis III-43
Historic Data Findings III-43
Table 70: Car Rental Fleet: 2000-2006 (In Thousand Units)
(includes corresponding Graph/Chart) III-43

Table 71: German Car Rental Business (2005): Percentage
Breakdown of Leading Players-Sixt, Europcar, Avis, Hertz
and Others-Ranked in terms of Revenues (includes
corresponding Graph/Chart) III-43

Table 72: German Airport Car Rental Business (2005):
Percentage Breakdown of Leading Players-Sixt, Europcar,
Avis, Hertz and Others-Ranked in terms of Revenues
(includes corresponding Graph/Chart) III-43
B.Market Analytics III-44
Table 73: German Recent Past, Current & Future Analysis for
Car Rental by Location - Airport and Non-Airport Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-44

Table 74: German Historic Review for Car Rental by Location
- Airport and Non-Airport Markets Independently Analyzed
with Annual Revenue in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-45

Table 75: German 15-Year Perspective for Car Rental by
Location - Percentage Breakdown of Revenue for Airport and
Non-Airport Markets for Years 2003, 2011 & 2017(includes
corresponding Graph/Chart) III-45

Table 76: German Recent Past, Current & Future Analysis for
Car Rental by Sector - Leisure, Business and Insurance
Replacement Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-46

Table 77: German Historic Review for Car Rental by Sector -
Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-47

Table 78: German 15-Year Perspective for Car Rental by
Sector - Percentage Breakdown of Revenue for Leisure,
Business and Insurance Replacement Sectors for Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-48

4c. ITALY III-49
A.Market Analysis III-49
Outlook III-49
Historic Data Findings III-49
Table 79: Car Rental Fleet: 2000-2006 (In Thousand Units)
(includes corresponding Graph/Chart) III-49
B.Market Analytics III-50
Table 80: Italian Recent Past, Current & Future Analysis for
Car Rental by Location - Airport and Non-Airport Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-50

Table 81: Italian Historic Review for Car Rental by Location
- Airport and Non-Airport Markets Independently Analyzed
with Annual Revenue in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-51

Table 82: Italian 15-Year Perspective for Car Rental by
Location - Percentage Breakdown of Revenue for Airport and
Non-Airport Markets for Years 2003, 2011 & 2017(includes
corresponding Graph/Chart) III-51

Table 83: Italian Recent Past, Current & Future Analysis for
Car Rental by Sector - Leisure, Business and Insurance
Replacement Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-52

Table 84: Italian Historic Review for Car Rental by Sector -
Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-53

Table 85: Italian 15-Year Perspective for Car Rental by
Sector - Percentage Breakdown of Revenue for Leisure,
Business and Insurance Replacement Sectors for Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-54

4d. THE UNITED KINGDOM III-55
A.Market Analysis III-55
Outlook III-55
Historic Data Findings III-55
Table 86: Car Rental Fleet: 2000-2006 (In Thousand Units)
(includes corresponding Graph/Chart) III-55
B.Market Analytics III-56
Table 87: UK Recent Past, Current & Future Analysis for Car
Rental by Location - Airport and Non-Airport Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-56

Table 88: UK Historic Review for Car Rental by Location -
Airport and Non-Airport Markets Independently Analyzed with
Annual Revenue Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-57

Table 89: UK 15-Year Perspective for Car Rental by Location
- Percentage Breakdown of Revenue for Airport and
Non-Airport Markets for Years 2003, 2011 & 2017(includes
corresponding Graph/Chart) III-57

Table 90: UK Recent Past, Current & Future Analysis for Car
Rental by Sector - Leisure, Business and Insurance
Replacement Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2009through 2017 (includes
corresponding Graph/Chart) III-58

Table 91: UK Historic Review for Car Rental by Sector -
Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-59

Table 92: UK 15-Year Perspective for Car Rental by Sector -
Percentage Breakdown of Revenue for Leisure, Business and
Insurance Replacement Sectors for Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-60

4e. SPAIN III-61
A.Market Analysis III-61
Historic Data Findings III-61
Table 93: Car Rental Fleet: 2000-2006 (In Thousand Units)
(includes corresponding Graph/Chart) III-61
B.Market Analytics III-62
Table 94: Spanish Recent Past, Current & Future Analysis for
Car Rental by Location - Airport and Non-Airport Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-62

Table 95: Spanish Historic Review for Car Rental by Location
- Airport and Non-Airport Markets Independently Analyzed
with Annual Revenue in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-63

Table 96: Spanish 15-Year Perspective for Car Rental by
Location - Percentage Breakdown of Revenue for Airport and
Non-Airport Markets for Years 2003, 2011 & 2017(includes
corresponding Graph/Chart) III-63

Table 97: Spanish Recent Past, Current & Future Analysis for
Car Rental by Sector - Leisure, Business and Insurance
Replacement Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-64

Table 98: Spanish Historic Review for Car Rental by Sector -
Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-65

Table 99: Spanish 15-Year Perspective for Car Rental by
Sector - Percentage Breakdown of Dollar Revenue for Leisure,
Business and Insurance Replacement Markets for Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-66

4f. RUSSIA III-67
Market Analysis III-67
Table 100: Russian Recent Past, Current & Future Analysis
for Car Rental by Location - Airport and Non-Airport Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-67

Table 101: Russian Historic Review for Car Rental by
Location - Airport and Non-Airport Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) III-68

Table 102: Russian 15-Year Perspective for Car Rental by
Location - Percentage Breakdown of Revenue for Airport and
Non-Airport Markets for Years 2003, 2011 & 2017(includes
corresponding Graph/Chart) III-68

Table 103: Russian Recent Past, Current & Future Analysis
for Car Rental by Sector - Leisure, Business and Insurance
Replacement Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-69

Table 104: Russian Historic Review for Car Rental by Sector
- Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-70

Table 105: Russian 15-Year Perspective for Car Rental by
Sector - Percentage Breakdown of Revenue for Leisure,
Business and Insurance Replacement Sectors for Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-71

4g. REST OF EUROPE III-72
A.Market Analysis III-72
Switzerland III-72
The Netherlands III-72
Belgium III-72
Norway III-72
Greece III-72
Romania III-73
Ireland III-73
B.Market Analytics III-74
Table 106: Rest of Europe Recent Past, Current & Future
Analysis for Car Rental by Location - Airport and Non-
Airport Markets Independently Analyzed with Annual Revenue
in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-74

Table 107: Rest of Europe Historic Review for Car Rental by
Location - Airport and Non-Airport Markets Independently
Analyzed with Annual Revenue Figures in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) III-75

Table 108: Rest of Europe 15-Year Perspective for Car Rental
by Location - Percentage Breakdown of Revenue for Airport
and Non-Airport Markets for Years 2003, 2011 & 2017(includes
corresponding Graph/Chart) III-76

Table 109: Rest of Europe Recent Past, Current & Future
Analysis for Car Rental by Sector - Leisure, Business and
Insurance Replacement Markets Independently Analyzed with
Annual Revenue in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) III-77

Table 110: Rest of Europe Historic Review for Car Rental by
Sector - Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-78

Table 111: Rest of Europe 15-Year Perspective for Car Rental
by Sector - Percentage Breakdown of Revenue for Leisure,
Business and Insurance Replacement Markets for Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-79

5. ASIA-PACIFIC III-80
A.Market Analysis III-80
China: A Booming Market III-80
Foreign Funds Bullish on Chinese Car Rental Market III-80
Hurdles to Growth III-80
India: A Promising Market III-81
Taiwan: Car Rental Market on the Rise III-81
Sri Lanka: Car Rental Companies Form an Umbrella Organization III-81
B.Market Analytics III-82
Table 112: Asia Pacific Recent Past, Current & Future
Analysis for Car Rental by Location - Airport and
Non-Airport Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-82

Table 113: Asia Pacific Historic Review for Car Rental by
Location - Airport and Non-Airport Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) III-83

Table 114: Asia Pacific 15-Year Perspective for Car Rental
by Location - Percentage Breakdown of Dollar Revenue for
Airport and Non-Airport Markets for Years 2003, 2011 &
2017(includes corresponding Graph/Chart) III-84

Table 115: Asia Pacific Recent Past, Current & Future
Analysis for Car Rental by Sector - Leisure, Business and
Insurance Replacement Markets Independently Analyzed with
Annual Revenue in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) III-85

Table 116: Asia Pacific Historic Review for Car Rental by
Sector - Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-86

Table 117: Asia Pacific 15-Year Perspective for Car Rental
by Location - Percentage Breakdown of Dollar Revenue for
Leisure, Business and Insurance Replacement Sectors for
Years 2003, 2011 & 2017 (includes corresponding Graph/Chart) III-87

6. THE MIDDLE EAST III-88
A.Market Analysis III-88
Market Overview III-88
Saudi Arabia III-88
UAE III-88
B.Market Analytics III-89
Table 118: Middle East Recent Past, Current & Future
Analysis for Car Rental by Location - Airport and
Non-Airport Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-89

Table 119: Middle East Historic Review for Car Rental by
Location - Airport and Non-Airport Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) III-90

Table 120: Middle East 15-Year Perspective for Car Rental by
Location - Percentage Breakdown of Revenue for Airport and
Non-Airport Markets for Years 2003, 2011 & 2017(includes
corresponding Graph/Chart) III-91

Table 121: Middle East Recent Past, Current & Future
Analysis for Car Rental by Sector - Leisure, Business and
Insurance Replacement Markets Independently Analyzed with
Annual Revenue in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) III-92

Table 122: Middle East Historic Review for Car Rental by
Sector - Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-93

Table 123: Middle East 15-Year Perspective for Car Rental by
Sector - Percentage Breakdown of Revenue for Leisure,
Business and Insurance Replacement Sectors for Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-94

7. LATIN AMERICA III-95
A.Market Analysis III-95
Car Rental Market in Brazil III-95
A Peek into Competitive Forces Governing Brazilian Car
Rental Industry III-95
Historic Data Findings III-95
Table 124: Brazilian Car Rental Market (2000-2006): Number
of Car Rental Users (In Million) (includes corresponding
Graph/Chart) III-95

Table 125: Brazilian Car Rental Market (2005): Percentage
Breakdown of Leading Players-Localiza, Unidas, Avis, Hertz
and Others (includes co