World Bluetooth Enabled Devices Market

• Publication date: April 2008
• Report size: 1041 pages

This report analyzes the worldwide markets for Bluetooth Enabled Devices in Million Units. The specific end-use segments analyzed are Handset, Headset, PCs, and Others (Consumer Electronics and Automotives among others). The report provides separate comprehensive analytics for the Europe, North America, Asia-Pacific, Latin America, Japan and Rest of World. Annual forecasts are provided for each region for the period of 2002 through 2015. The repo...

This report analyzes the worldwide markets for Bluetooth Enabled Devices in Million Units. The specific end-use segments analyzed are Handset, Headset, PCs, and Others (Consumer Electronics and Automotives among others). The report provides separate comprehensive analytics for the Europe, North America, Asia-Pacific, Latin America, Japan and Rest of World. Annual forecasts are provided for each region for the period of 2002 through 2015. The report profiles 160 companies including many key and niche players worldwide such as Agilent Technologies, Apple Computer Inc, Avanquest Software, Apple Inc., Broadcom Corporation, Bluegiga Technologies, BLUETAKE Technology Co., Ltd., Cambridge Silicon Radio Plc, CellPoint Connect AB, Dell Inc, D-Link Corporation, Ezurio Ltd., Fujitsu Siemens Computers (Holding) BV, Flaircomm Technologies Inc., GN Netcom AS, GN US, Inc., Hewlett-Packard Development Company, L.P, IVT Corporation, Infineon Technologies AG, Intel Corporation, Kyocera Corporation, Lenovo, Logitech International SA, L.G.Electronics Inc., ModeLabs Group S.A., Motorola Inc., Microsoft Corporation, Murata Manufacturing Co., Ltd, MindTree Consulting Ltd., Nam Tai Electronics Inc, NXP Semiconductors, Nokia Corporation, National Semiconductor Corporation, Orange UK, Parrot SA, Plantronics Inc., Palm Inc., Qualcomm CDMA Technologies, Open Interface North America Inc., Sybase Inc., SiRF Technology Holdings Inc., Sony Ericsson Mobile Communications Management Ltd., Samsung Electronics Co., Ltd., Sony Electronics Inc., Shenyang Langfeng Technology Co., Ltd., Telefonaktiebolaget LM Ericsson, Toshiba America Inc., Texas Instruments Inc., Taiyo Yuden Co., Ltd., Verizon Wireless, Vodafone Group Plc, and Visteon Corporation. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Mobile Telephony Industry in Japan

BLUETOOTH ENABLED DEVICES MCP-1715
A GLOBAL STRATEGIC BUSINESS REPORT


CONTENTS


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. Market Overview II-1
Current & Future Analysis II-1
Mobile Phones - The Hub of Bluetooth’s Charisma II-1
Market Flooded with Bluetooth Compliant Handsets II-1
Better Prospects for Testing Devices II-5
Bluetooth Headsets Gaining Momentum II-5
Bluetooth Heading for Automotives Market II-6
Medical Devices Adopting Wireless Technology II-7
More Bluetooth Enabled Products II-8
Gamers Rejoice with Bluetooth II-8
Issues Concerning Bluetooth II-8
Wireless USB Technology - Promising Bright Future for Bluetooth II-9
Table 1: World Recent Past, Current & Future Market Analysis
for Bluetooth Enabled Devices by Product Segment - Handsets,
Headsets, PCs and Other Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2002 through
2010 (includes corresponding Graph/Chart) II-10

Table 2: World 9-Year Perspective for Bluetooth Enabled
Devices by Product Segment - Percentage Breakdown of Dollar
Sales for Handsets, Headsets, PCs and Other Markets for Years
2002, 2006 & 2010 (includes corresponding Graph/Chart) II-10

2. Product Overview II-11
Bluetooth History II-11
Bluetooth-Enabled Devices - How Do They Talk? II-11
Master - Slave II-12
Frequency Hopping Spread Spectrum Technique II-13
Establishing Network Links II-13
Types of Links II-14
Packet II-15
Packet Types II-15
Application Framework II-16
Profiles II-16
Approval of a Bluetooth-equipped Device II-18

3. Product Innovations/Introductions II-19
Sony Ericsson Launches Bluetooth™ Headset For Women II-19
SONY Unleashes Three Novel Walkman® Video MP3 Models II-19
ModeLabs Group Launches 3-in-1 Bluetooth™ Headset II-19
Sony Unleashes Bluetooth Based Personal Audio II-19
Texas Instruments to Develop ULP Bluetooth® Wireless
Technology Solutions II-20
Motorola Introduces MOTOROKR T505 II-20
Sony Ericsson Launches Three Headset Models II-20
Bluegiga Unveils WT32 Bluetooth® Audio Module II-20
Broadcom Launches BCM2044S Bluetooth® Headset Solution II-20
Broadcom Unveils New Reference Design II-21
Broadcom Unwraps New Bluetooth® Software II-21
Broadcom Debuts New Bluetooth® Solution Featuring Class 1 RF
Transceivers II-21
The Alcatel OT-C825 Multimedia Slider Phone to Feature
Broadcom BCM2045 Single-Chip Bluetooth Device II-21
Broadcom to Showcase Bluetooth-enabled Set-Top Box Technology
at IBC2007 in Amsterdam II-22
GN Netcom A/S Unveils Convertible Bluetooth® Stereo Headset II-22
Logitech International Debuts Cordless Desktop MX 5500
Revolution II-23
Microsoft Hardware Releases Two Novel Wireless Notebook Mice II-23
Nokia Unwraps Bluetooth Headset BH-101 II-24
Nokia Debuts Three Latest Bluetooth Headsets II-24
Nokia Launches Bluetooth Display Car Kit CK-15W II-25
Palm Debuts Bluetooth(R) CAC Solution II-25
Parrot Showcases Four New Hands-Free Car Kits II-26
Parrot Introduces New Bluetooth® PHOTO VIEWER 7" II-26
Samsung Unveils Two Latest Bluetooth-enabled MP3 Players II-27
Samsung Unleashes New Bluetooth Navigator II-27
Samsung Launches Two Revolutionary MP3 Players II-28
ANYCOM Technologies Releases the First Bluetooth Adapter II-28
Broadcom Launches BCM2048 Chip II-28
Bluegiga Introduces WT11 Bluetooth Module II-28
BLUETAKE Unveils a Set of Bluetooth-enabled Devices II-29
SiRF Unveils Multi-Functional SiRFLinkI II-29
Cardo Systems Unveils scala-rider™ for Riders of Scooters and
Motorcycles II-29
Cardo Systems Introduces Scala-700 II-29
Cardo Systems Announces Scala-500™ VoIP Version II-29
CSR Incorporates BlueCore4-ROM Silicon into Nokia’s BH-800
Headset II-30
CSR’s BlueCore Silicon in Motorola Products II-30
CSR’s Bluetooth Technology Complements O2’s Xda Atom II-30
CSR’s BlueCore Technology Enhances Serene Handset II-30
CSR Bluetooth Connectivity Enables Visteon’s Hands Free System II-30
CSR Launches Design Solutions Package for Bluetooth Headsets II-31
CSR Technology Adds MP3 Support to GGBlu Headset II-31
CSR Rolls Out World's First Bluetooth VoIP Dongle Design II-31
CSR Brings Bluetooth Connectivity to TCL’s Handset II-31
Dynamode Unveils BT-USB20 II-31
Jabra Launches Jabra BT150 Bluetooth Headset II-31
Kyocera Rolls Out an Assortment of Bluetooth-equipped Accessories II-32
Kyocera and Leap Wireless Introduce Cricket’s Kyocera Xcursion
KX160 II-32
Logitech Releases Bluetooth Mobile Traveller Headset II-32
LGE Debuts LG-U890 Music Phone II-33
Motorola Rolls Out Bluetooth Equipped Handsets II-33
Motorola Canada and TELUS Launch Motorola i605 II-33
Mobile Action Debuts Handset Manager MA-730 II-33
Nintendo's Wii™ Game Console Upgraded with Broadcom’s Wireless
Technologies II-33
Nokia Unleashes New Range of Headsets and Nseries Smartphones II-34
Nokia Brings Out Bluetooth-enabled AD-42W II-34
Open Interface and Leadtek Launch Hardware Module of SOUNDabout II-34
Plantronics Unveils Voyager 510-USB II-34
Plantronics Launches Voyager 510 and Discovery™ 645 II-35
Polycom Launches Bluetooth Equipped VoiceStation™ Conference
Phones II-35
RightTag Debuts BT RIGHTreader II-35
SOYO Group Introduces FreeStyler Bluetooth Headset II-35
Sony Ericsson Brings Out New Bluetooth Headsets II-35
Socket Debuts CRS 9P for Bluetooth Equipped Mobile Computers II-36
Sony Ericsson Introduces Bluetooth Music Mobile Handsets II-36
TECOM Unveils Bluetooth Stereo Headset II-36
TI Unveils WiLink 5.0 Platform Consolidating FM Audio,
Bluetooth and mWLAN II-36
TI Unveils BlueLink™ 6.0 Platform II-36
Verizon Wireless Releases Bluetooth LG Style-i II-37
Woo-shik Kang and Tae-jin Lee Invent Bluetooth Communication
Master II-37
Advantage Route Systems Introduces New Bluetooth Printer II-37
AirMagnet Launches BlueSweep™ Software II-37
Agilent Introduces N4010A Test Set II-37
Bluegiga Launches WT12 Bluetooth Hardware Module II-37
Broadcom Brings Out New Bluetooth® EDR Chip II-38
Broadcom Upgrades PalmOne's Treo™ 650 Smartphone II-38
Baracoda Launches New Middleware Package - BaracodaManager V3 II-38
Broadcom Unleashes BLINK Software to Aid Bluetooth Connections
Between PCs and Cell Phones II-38
BLUETAKE Rolls Out Bluetooth Compliant Devices II-38
CSR Unveils BlueCore5 Single-chip Solution II-39
Clipcomm Develops BlueStation for Korea Telecom II-39
CSR Announces BC3-MM Reference Design for Bluetooth Stereo
Headphones II-39
CSR Technology in Sungjin Techwin Products II-39
CSR and Fractus Design WiFi/Bluetooth Combo Card for Handsets II-39
CellPoint Debuts Flamingo Bluetooth Headset II-40
Cardo Systems Introduces BTA II Adaptor II-40
CSR Upgrades Wi-Gear’s iMuffs with BC3-MM II-40
CSR’s BlueCore Technology in iPod Compatible Headsets II-40
CSR Displays Fifth Generation of BlueCore and Upgraded
Versions of DSP Embedded BlueMedia II-40
Cardo Systems Rolls Out EasyRider™ for Motorcycle Helmets II-41
Extended Systems XTNDAccess Blue SDK for Linux II-41
EarthLink Wireless Launches BlackBerry 7250 with Bluetooth II-41
Fonix Speech Group Releases Fonix VoiceDial™ 2.1 Speech
Interface Software II-41
GN Netcom Debuts GN 6210 Headset Solution for Office
Professionals II-41
Gennum Unveils nXZEN Bluetooth-enabled Headset II-42
Gennum Launches Z-E-N™ Bluetooth Headsets II-42
Gizmondo Employs CSR’s BlueCore Technology II-42
Garmin International Launches GPS 10 II-42
Hitachi Unveils Bluetooth Tablet - BT-1 II-42
Impulsesoft Introduces iWiND Version 2.0 for In-Car Entertainment II-43
Impulsesoft Unveils iWALTZ™ II-43
IOGEAR Releases Bluetooth Serial Adaptor II-43
Infinite Peripherals Develops Application Interface for Flic®
Laser Bar Code Scanner II-43
Infinite Peripherals and Flowfinity Wireless Introduce Built-
in Barcode Solution II-43
Jabra Augments Bluetooth Headset Range with BT350 II-44
Jabra Rolls Out Jabra BT800 II-44
Kyocera Launches Kyocera Candid KX16 and Kyocera Slider Remix KX5 II-44
KTF to Market LG-KF1000 Bluetooth-enabled Mobile Phone II-44
Logitech Releases Logitech V270 Cordless Mouse II-44
LitePoint Launches LitePoint Bluetooth Software Package II-45
Motorola Rolls Out H500 Bluetooth Headset II-45
Motorola and Nextel Bring Out Bluetooth-equipped Motorola i605
Mobile Phone II-45
Motorola Introduces Skype-Certified Motorola Internet Calling Kit II-45
Mobile Action Introduces New Bluetooth Data Suite MA-720 II-45
Samsung Releases Bluetooth-equipped SGH-E620 Phone with Voice
Recognition Technology II-46
Mi-Co Unveils New Bluetooth-Enabled Logitech io™2 Digital Pen II-46
Nokia Rolls Out Nokia 6165 and Nokia 2855 CDMA Handsets II-46
Orange Introduces New Smart Phones II-46
Orange Unveils Orange SPV C550 Smartphone II-47
Orange Rolls Out SPV M500 II-47
Orange to Release New Version of HTC’s Universal II-47
Plantronics Unleashes Two Bluetooth Headphones II-47
Parrot Debuts Parrot 3200 LS-COLOR Bluetooth® Car Kit II-47
Parrot Unveils its Latest in Car Kits-RHYTHM N’ BLUE II-48
Parrot Rolls Out Bluetooth Car Kit with GPS and Color LCD Screen II-48
Parrot Unveils Plug & Drive Bluetooth Car Kit - Easydrive™ II-48
Parrot Introduces CK3000 Bluetooth Car Kit II-48
RIM and Nextel Partners Bring Out BlackBerry 7100i™ II-48
Starkey Laboratories Unveils Bluetooth-enabled ELI II-48
SigmaTel’s FunTwist D-Chord800 Equipped with Bluetooth II-49
Socket’s Cordless Hand Scanner Supports RIM’s BlackBerry Devices II-49
Socket Unveils Cordless Hand Scanner - CHS 7P II-49
Socket Rolls Out Cordless Hand Scanner (CHS) 7E II-49
Scosche Industries Unleashes Bluetooth-equipped Wireless
Transmitter II-50
SouthernLINC Adds Motorola i605 Phone to its Phone Portfolio II-50
Socket Unleashes KwikBlue™ Module Development Kit II-50
Socket Unveils Bluetooth-equipped KwikBlue Module II-50
Square 7 Rolls Out Tiniest Headset with Bluetooth Technology II-50
Sony Ericsson Introduces Bluetooth Motion Cam ROB-1 II-51
Stevens Releases Ruggedized Radio Transceiver - Shark RS232/RS485 II-51
Socket Releases Bluetooth-Enabled USB Adapter II-51
Samsung to Unveil SCH-M600 II-51
TI Rolls Out DC/DC Converter and Single-Chip Battery Charger
for Bluetooth Products II-51
Tekkeon Launches ezTalker Digital II-52
TELUS Mobility Introduces BlackBerry 7250 II-52
Think Outside Rolls Out Drivers for Stowaway® Bluetooth Keyboard II-52
Wavecom and Baracoda Launch GSM/GPRS/GPS & Bluetooth Wireless
Gateway II-52
X2 Unleashes MEGA Player 522BT II-52

4. Recent Industry Activity II-54
CellPoint, ETS Ink Deal For Flamingo Headset II-54
Parrot to Supply Hands-Free Bluetooth Solutions to Kenwood II-54
RF Micro Devices Sells its Bluetooth(R) Assets to QUALCOMM II-54
CellPoint Takes Over Gennum’s Headset Group II-54
Danaher Concludes Acquisition of Tektronix II-55
3eTI/CSR Developed Secure Bluetooth Technology Obtains FIPS
197 Validation II-55
Broadcom, Freescale Team Up to Enable Cellular Phones with
Bluetooth® Capability II-55
Bluegiga Obtains Accreditation for Class 1, Class 2 Bluetooth
2.0 +EDR Module II-55
Bluetooth SIG Establishes Medical Devices Working Group to
Ameliorate Healthcare II-56
Bo-Gun Kuon Invents Bluetooth Wireless Technology II-56
Bluetooth SIG Launches Online BroadcastRoom to Offer Broadcast
Standard Video On-Demand II-56
Bluetooth SIG Honors Parrot’s Bluetooth Car Kit With “Best in
Show” Designation II-56
CSR Takes Over Clarity Technologies Inc II-57
CSR Partners Freescale Over Bluetooth Reference Designs II-57
CSR Secures Contract from Chinese Major, TCL Mobile Communication II-57
CSR Showcases Bluetooth and Wi-Fi Coexistence at the Wireless
Event II-57
CSR Expands Operations in the US II-58
CSR Adopts Agilent Technologies’ Bluetooth EDR Test II-58
CSR Chooses Anritsu for Bluetooth v2.0 EDR Chips Verification II-58
CSR Demonstrates BlueCore5-FM at CTIA II-58
CSR to Incorporate WiMedia Alliance’s technology II-58
Codenomicon Adds BLUEmagic Protocol Stack to its Bluetooth
Test Tools II-58
GN Merges Mobile, Netcom Divisions II-58
Gizmondo Europe Encounters Liquidation II-59
Gennum’s nXZEN™ to be Distributed by Fry Electronics II-59
Gennum’s nXZEN™ to be Marketed By Ingram Micro II-59
Hypertag Integrates xIDE SDK to Develop Advanced Embedded
Bluetooth Server II-59
ModeLabs Group Acquires Innovi Technologies to Fortify
Bluetooth Business II-59
Motorola Exploits Indian Mobile Market II-60
Open Interface Blends Bluetooth and UWB II-60
Open Interface and Leadtek Unveil SPM II-60
PortalPlayer Adds Wi-Fi, Bluetooth Support to PP5022 Audio Chip II-60
RFMD Unveils Wireless Connectivity Platform to Integrate
Wireless Technologies in Cell Phones II-60
SiRF Technology Pockets Impulsesoft to Exploit Indian Market II-61
Sprint Nextel Acquires Nextel Partners II-61
Atinav Introduces v2.0 EDR Compatible aveLink® Bluetooth Stack
and Profiles II-61
Broadcom to Acquire Zeevo for $32 million II-61
Bluegiga Contracts SemiconductorStore.com to Market Bluetooth
Devices II-61
CSR Enables Integration of CVC Technology in Bluetooth Headsets II-62
CSR Hires TSMC, ASE for New Bluetooth Chips II-62
CSR Offers Bluetooth Technology for ASUS Notebook PC II-62
CSR Offers Bluetooth Solution to Grundig Mobile II-62
CSR Bluetooth Technology Chosen for Samsung GSM Handsets II-62
CSR, TMTI Create Quality Mark for Bluetooth Testing II-62
CSR, LitePoint Team up for Bluetooth Test Technology II-63
CSR Adds Bluetooth Functionality to Nissan’s Carwings
Telematics System II-63
CRF, Ferraris Respiratory Unveils Bluetooth™ eDiary Solution
for Clinical Trials II-63
CSR Integrates BlueCore3-MM to Jabra Bluetooth Headset II-63
CSR Concludes Acquisition of UbiNetics Software II-63
GN Purchases Hearing Instrument Maker, INTERTON for DKK 350M II-63
Esmertec Collaborates with Rococo Software II-64
Gennum Hires CompUSA® and Rogers Wireless to Market nXZEN™
Bluetooth® Headset II-64
Gennum’s nXZEN to be Distributed by eXpansys.com II-64
IVT Initiates Commercial Production of Bluetooth Class 1 CTP/
GSM phone II-64
LitePoint New Bluetooth® Software Package to Support Broadcom®
Bluetooth ICs II-64
Motorola Adds BlueCore3-MM Chip to Bluetooth Stereo Headphones II-65
National Cellular Inks Distribution Pact with Starkey
Laboratories II-65
Open Interface and InterEnergy to Provide Bluetooth® Support
Service in Japan II-65
Open Interface Demonstrates Bluetooth Functionality on UWB
Bandwidth II-65
Open Interface and Green Hills Software Continue to Provide
Bluetooth® Solutions II-65
Open Interface’s BLUEmagic® 3.0 Compliant with Bluetooth® v2.0
and EDR II-66
Pentax Adds Bluetooth Connectivity to PocketJet® Printer Line II-66
Psion Teklogix Ally Baracoda to Offer Bluetooth Data-Capture
Solutions II-66
Parrot Features on Deloitte’s 500 EMEA II-66
STMicroelectronics Licenses Bluetooth® Software for Bluetooth
Radio, Digital Baseband Products II-66
TI Bluetooth Solution Supports Bluetooth 2.0v + EDR Specification II-66
TI Ties Up with Impulsesoft for Enabling Bluetooth® Multimedia
Technology on Cell Phones II-67
TI Licenses Bluetooth Protocol Stack from Extended Systems II-67
Wipro Acquires Design Firm, NewLogic II-67

5. Focus on Select Players II-68
Agilent Technologies (USA) II-68
Avanquest Software (France) II-68
Apple Inc (USA) II-68
Broadcom Corporation (USA) II-68
Bluegiga Technologies (Finland) II-69
BLUETAKE Technology Co., Ltd (Taiwan) II-69
Cambridge Silicon Radio Plc (UK) II-69
CellPoint Connect AB (Sweden) II-70
Dell Inc (USA) II-70
D-Link Corporation (Taiwan) II-70
Ezurio Ltd (UK) II-71
Fujitsu Siemens Computers (Holding) BV (Netherlands) II-71
Flaircomm Technologies Inc (China) II-71
GN Netcom AS (Denmark) II-71
GN US, Inc. (USA) II-72
Hewlett-Packard Development Company, L.P (USA) II-72
IVT Corporation (Canada) II-72
Infineon Technologies AG (Germany) II-73
Intel Corporation (USA) II-73
Kyocera Corporation (Japan) II-73
Lenovo (USA) II-74
Logitech International SA (Switzerland) II-74
L.G.Electronics Inc (Korea) II-74
ModeLabs Group S.A. (France) II-74
Motorola Inc (USA) II-75
Microsoft Corporation (USA) II-75
Murata Manufacturing Co., Ltd (Japan) II-75
MindTree Consulting Ltd (India) II-76
Nam Tai Electronics Inc (Hong Kong) II-76
NXP Semiconductors (Netherlands) II-76
Nokia Corporation (Finland) II-76
National Semiconductor Corporation (USA) II-77
Orange UK (UK) II-77
Parrot SA (France) II-77
Plantronics Inc (USA) II-77 Palm Inc (USA) II-78
Qualcomm CDMA Technologies (USA) II-78
Open Interface North America Inc (USA) II-78
Sybase Inc (USA) II-79
SiRF Technology Holdings Inc (USA) II-79
Sony Ericsson Mobile Communications Management Ltd (UK) II-79
Samsung Electronics Co., Ltd (Korea) II-79
Sony Electronics Inc (USA) II-80
Shenyang Langfeng Technology Co., Ltd (China) II-80
Telefonaktiebolaget LM Ericsson (Sweden) II-80
Toshiba America Inc (USA) II-80
Texas Instruments Inc (USA) II-81
Taiyo Yuden Co., Ltd (Japan) II-81
Verizon Wireless (USA) II-81
Vodafone Group Plc (UK) II-81
Visteon Corporation (USA) II-82

6. Global Market Perspective II-83
Table 3: World Recent Past, Current & Future Market Analysis
for Bluetooth Enabled Devices by Geographic Region - Europe,
North America, Asia-Pacific (excluding Japan), Latin America,
Japan and Rest of World Markets Independently Analyzed with
Annual Sales Figures in Million Units for Years 2002 through
2010 (includes corresponding Graph/Chart) II-83

Table 4: World Long-term Projections Analysis For Bluetooth
Enabled Devices By Geographic Region - North America, Europe,
Japan, Asia-Pacific (Excluding Japan), Latin America And Rest
of World Markets Independently Analyzed With Annual Sales
Figures In Million Units For Years 2011 Through 2015 (includes
corresponding Graph/Chart) II-84

Table 5: World 10-Year Perspective for Bluetooth Enabled
Devices by Geographic Region - Percentage Breakdown of Volume
Sales for Europe, North America, Asia-Pacific (excluding
Japan), Latin America, Japan and Rest of World Markets for
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-85

Table 6: World Recent Past, Current & Future Market Analysis
for Bluetooth Enabled Handsets by Geographic Region - Europe,
North America, Asia-Pacific (excluding Japan), Latin America,
Japan and Rest of World Markets Independently Analyzed with
Annual Sales Figures in Million Units for Years 2002 through
2010 (includes corresponding Graph/Chart) II-86

Table 7: World Long-term Projections Analysis For Bluetooth
Enabled Handsets By Geographic Region - North America, Europe,
Japan, Asia-Pacific (Excluding Japan), Latin America And Rest
of World Markets Independently Analyzed With Annual Sales
Figures In Million Units For Years 2011 Through 2015 (includes
corresponding Graph/Chart) II-87

Table 8: World 10-Year Perspective for Bluetooth Enabled
Handsets by Geographic Region - Percentage Breakdown of Volume
Sales for Europe, North America, Asia-Pacific (excluding
Japan), Latin America, Japan and Rest of World Markets for
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-88

Table 9: World Recent Past, Current & Future Market analysis
for Bluetooth Enabled Headsets by Geographic Region - Europe,
North America, Asia-Pacific (excluding Japan), Latin America,
Japan and Rest of World Markets Independently Analyzed with
Annual Sales Figures in Million Units for Years 2002 through
2010 (includes corresponding Graph/Chart) II-89

Table 10: World Long-term Projections Analysis For Bluetooth
Enabled Headsets By Geographic Region - North America, Europe,
Japan, Asia-Pacific (Excluding Japan), Latin America And Rest
of World Markets Independently Analyzed With Annual Sales
Figures In Million Units For Years 2011 Through 2015 (includes
corresponding Graph/Chart) II-90

Table 11: World 10-Year Perspective for Bluetooth Enabled
Headsets by Geographic Region - Percentage Breakdown of Volume
Sales for Europe, North America, Asia-Pacific (excluding
Japan), Latin America, Japan and Rest of World Markets for
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-91

Table 12: World Recent Past, Current & Future Market Analysis
for Bluetooth Enabled PCs by Geographic Region -Europe, North
America, Asia-Pacific (excluding Japan), Latin America, Japan
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in Million Units for Years 2002 through 2010
(includes corresponding Graph/Chart) II-92

Table 13: World Long-term Projections Analysis For Bluetooth
Enabled PCs By Geographic Region - North America, Europe,
Japan, Asia-Pacific (Excluding Japan), Latin America And Rest
of World Markets Independently Analyzed With Annual Sales
Figures In Million Units For Years 2011 Through 2015 (includes
corresponding Graph/Chart) II-93

Table 14: World 10-Year Perspective for Bluetooth Enabled PCs
by Geographic Region - Percentage Breakdown of Volume Sales
for Europe, North America, Asia-Pacific (excluding Japan),
Latin America, Japan and Rest of World Markets for Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-94

Table 15: World Recent Past, Current & Future Market Analysis
for Other* Bluetooth Enabled Devices by Geographic Region -
Europe, North America, Asia-Pacific (excluding Japan), Latin
America, Japan and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Million Units for Years
2002 through 2010 (includes corresponding Graph/Chart) II-95

Table 16: World Long-term Projections Analysis For Other*
Bluetooth Enabled Devices By Geographic Region - North
America, Europe, Japan, Asia-Pacific (Excluding Japan), Latin
America And Rest of World Markets Independently Analyzed With
Annual Sales Figures In Million Units For Years 2011 Through
2015 (includes corresponding Graph/Chart) II-96

Table 17: World 10-Year Perspective for Other* Bluetooth
Enabled Devices by Geographic Region - Percentage Breakdown of
Volume Sales for Europe, North America, Asia-Pacific
(excluding Japan), Latin America, Japan and Rest of World
Markets for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) II-97


III. MARKET

1. North America III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Bluetooth Primed for the Mainstream III-1
Product Innovations/Introductions III-2
Strategic Corporate Developments III-19
Focus on Select Players III-26
B.Market Analytics III-34
Table 18: North American Recent Past, Current & Future
Market Analysis for Bluetooth Enabled Devices by Product
Segment - Handsets, Headsets, PCs and Other Markets
Independently Analyzed with Annual Sales Figures in Million
Units for Years 2002 through 2010 (includes corresponding
Graph/Chart) III-34

Table 19: North American Long-term Projections for Bluetooth
Enabled Devices by Product Segment - Handsets, Headsets, PCs
and Other Markets Independently Analyzed with Annual Sales
Figures in Million Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-34

Table 20: North American 10-Year Perspective for Bluetooth
Enabled Devices by Product Segment - Percentage Breakdown of
Volume Sales for Handsets, Headsets, PCs and Other Markets
for 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-35

2. Japan III-36
A.Market Analysis III-36
Current and Future Analysis III-36
Bluetooth Finds Way into the Amiable Japanese Market III-36
Product Innovations/Introductions III-36
Strategic Corporate Developments III-37
Focus on Select Players III-38
B.Market Analytics III-39
Table 21: Japanese Recent Past, Current & Future Market
Analysis for Bluetooth Enabled Devices by Product Segment -
Handsets, Headsets, PCs and Other Markets Independently
Analyzed with Annual Sales Figures in Million Units for
Years 2002 through 2010 (includes corresponding Graph/Chart) III-39

Table 22: Japanese Long-term Projections for Bluetooth
Enabled Devices by Product Segment - Handsets, Headsets, PCs
and Other Markets Independently Analyzed with Annual Sales
Figures in Million Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-39

Table 23: Japanese 10-Year Perspective for Bluetooth Enabled
Devices by Product Segment - Percentage Breakdown of Volume
Sales for Handsets, Headsets, PCs and Other Markets for
2003, 2008 & 2012 (includes corresponding Graph/Chart) III-40

3. Europe III-41
A.Market Analysis III-41
Current and Future Analysis III-41
Bluetooth Drives Road Warriors in Europe III-41
Multitask with Bluetooth III-41
Product Innovations/Introductions III-42
Strategic Corporate Developments III-52
Focus on Select Players III-58
B.Market Analytics III-63
Table 24: European Recent Past, Current & Future Market
Analysis for Bluetooth Enabled Devices by Product Segment -
Handsets, Headsets, PCs and Other Markets Independently
Analyzed with Annual Sales Figures in Million Units for
Years 2002 through 2010 (includes corresponding Graph/Chart) III-63

Table 25: European Long-term Projections for Bluetooth
Enabled Devices by Product Segment - Handsets, Headsets, PCs
and Other Markets Independently Analyzed with Annual Sales
Figures in Million Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-64

Table 26: European 10-Year Perspective for Bluetooth Enabled
Devices by Product Segment - Percentage Breakdown of Volume
Sales for Handsets, Headsets, PCs and Other Markets for
2003, 2008 & 2012 (includes corresponding Graph/Chart) III-64

4. Asia-Pacific III-65
A.Market Analysis III-65
Current and Future Analysis III-65
Flattering Markets Beguile Bluetooth Players III-65
Product Innovations/Introductions III-65
Strategic Corporate Developments III-70
Focus on Select Players III-70
B.Market Analytics III-73
Table 27: Asia-Pacific Recent Past, Current & Future Market
Analysis for Bluetooth Enabled Devices by Product Segment -
Handsets, Headsets, PCs and Other Markets Independently
Analyzed with Annual Sales Figures in Million Units for
Years 2002 through 2010 (includes corresponding Graph/Chart) III-73

Table 28: Asia-Pacific Long-term Projections for Bluetooth
Enabled Devices by Product Segment - Handsets, Headsets, PCs
and Other Markets Independently Analyzed with Annual Sales
Figures in Million Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-73

Table 29: Asia-Pacific 10-Year Perspective for Bluetooth
Enabled Devices by Product Segment - Percentage Breakdown of
Volume Sales for Handsets, Headsets, PCs and Other Markets
for 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-74

5. Latin America III-75
Market Analysis III-75
Table 30: Latin America Recent Past, Current & Future Market
Analysis for Bluetooth Enabled Devices by Product Segment -
Handsets, Headsets, PCs and Other Markets Independently
Analyzed with Annual Sales Figures in Million Units for
Years 2002 through 2010 (includes corresponding Graph/Chart) III-75

Table 31: Latin America Long-term Projections for Bluetooth
Enabled Devices by Product Segment - Handsets, Headsets,
PCs and Other Markets Independently Analyzed with Annual
Sales Figures in Million Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-76

Table 32: Latin America 10-Year Perspective for Bluetooth
Enabled Devices by Product Segment - Percentage Breakdown of
Volume Sales for Handsets, Headsets, PCs and Other Markets
for 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-76

6. Rest of World III-77
Market Analysis III-77
Table 33: Rest of World Recent Past, Current & Future Market
Analysis for Bluetooth Enabled Devices by Product Segment -
Handsets, Headsets, PCs and Other Markets Independently
Analyzed with Annual Sales Figures in Million Units for
Years 2002 through 2010 (includes corresponding Graph/Chart) III-77

Table 34: Rest of World Long-term Projections for Bluetooth
Enabled Devices by Product Segment - Handsets, Headsets,
PCs and Other Markets Independently Analyzed with Annual
Sales Figures in Million Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-78

Table 35: Rest of World 10-Year Perspective for Bluetooth
Enabled Devices by Product Segment - Percentage Breakdown of
Volume Sales for Handsets, Headsets, PCs and Other Markets
for 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-78


IV. COMPETITIVE LANDSCAPE