CHOLINE CHLORIDE MCP-2044
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability And Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions And Scope Of Study I-3
II. EXECUTIVE SUMMARY
1. Industry Overview II-1
Market Driven by Increasing Poultry Consumption II-1
Overview of the Feed Additives Industry II-1
Methanol - Key Input/Raw Material For Choline Chloride
Manufacture II-1
2. Current and Future Analysis II-2
Asia-Pacific: Leading the Way II-2
3. Product Profile II-3
Choline - An Overview II-3
Advantages II-3
Deficiency Symptoms II-3
Manufacturing Process II-4
Choline requirements and intake for Swine and Poultry II-4
Swine II-4
Poultry II-5
Choline Chloride II-6
Chemical Name II-6
Chemical Properties II-6
Materials Used in Production II-6
Uses II-6
Production II-6
Availability II-6
Choline Chloride Liquid II-6
Acetylcholine II-7
A Drink of Choline Chloride II-7
4. Animal Feed Additives - Key End-Use Market II-8
Key End-User Industry for Choline Chloride II-8
Nutritional Feed Additives II-8
Amino Acids II-8
Vitamins II-9
Enzymes II-9
Non-Nutritive Feed Additives II-9
Antibiotics II-9
Feed Flavoring Compounds II-9
Urea II-9
5. Recent Industry Activity II-10
Balchem Buys Choline Chloride & Methylamines Business of Akzo
Nobel II-10
Davy and Thai Choline Chloride Ink Licensing Pact II-10
Akzo Nobel Strengthens Production of Choline Chloride in the
Italian Facility II-10
Akzo Nobel Debottelnecks Yixing Choline Chloride Plants II-10
Balchem Corp. and BCP Ingredients Acquires Choline Chloride
Production Facility II-10
Project Management & Development Bags License to Balchem’s
Technology II-11
Taminco in Joint Venture with Jiangsu Feixiang in China II-11
European Commission Fines BASF, Akzo Nobel and UCB II-11
6. Focus on Select Key Players II-12
Balchem Corporation (US) II-12
BCP Ingredients, Inc (US) II-12
DSM Nutritional Products (Switzerland) II-12
7. Global Market Perspective II-13
Table 1: World Recent Past, Current & Future Analysis for
Choline Chloride by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and
Rest of World Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 2001 through 2010
(includes corresponding Graph/Chart) II-13
Table 2: World Long-term Projections for Choline Chloride by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Thousand
Tons for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-14
Table 3: World Historic Review for Choline Chloride by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Thousand
Tons for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-15
Table 4: World 20-Year Perspective for Choline Chloride by
Geographic Region - Percentage Breakdown of Volume Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World for Years 1993, 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-16
Table 5: World Recent Past, Current & Future Analysis for
Choline Chloride in Poultry Feed by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in Thousand Tons for Years 2001 through
2010 (includes corresponding Graph/Chart) II-17
Table 6: World Long-term Projections for Choline Chloride in
Poultry Feed by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Thousand Tons for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-18
Table 7: World Historic Review for Choline Chloride in Poultry
Feed by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 1991 through 2000
(includes corresponding Graph/Chart) II-19
Table 8: World 20-Year Perspective for Choline Chloride in
Poultry Feed by Geographic Region - Percentage Breakdown of
Volume Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
for Years 1993, 1998, 2008 & 2012 (includes corresponding
Graph/Chart) II-20
Table 9: World Recent Past, Current & Future Market Analysis
for Choline Chloride in Swine Feed by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in Thousand Tons for Years 2001 through
2010 (includes corresponding Graph/Chart) II-21
Table 10: World Long-term Projections for Choline Chloride in
Swine Feed by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Thousand Tons for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-22
Table 11: World Historic Review for Choline Chloride in Swine
Feed by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Thousand Tons for Years 1991 through 2000 (includes
corresponding Graph/Chart) II-23
Table 12: World 20-Year Perspective for Choline Chloride in
Swine Feed by Geographic Region - Percentage Breakdown of
Volume Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
for Years 1993, 1998, 2008 & 2012 (includes corresponding
Graph/Chart) II-24
Table 13: World Recent Past, Current & Future Analysis for
Choline Chloride in Other End-Use Applications by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Thousand Tons for Years
2001 through 2010 (includes corresponding Graph/Chart) II-25
Table 14: World Long-term Projections for Choline Chloride in
Other End-Use Applications by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in Thousand Tons for Years 2011 through 2015
(includes corresponding Graph/Chart) II-26
Table 15: World Historic Review for Choline Chloride in Other
End-Use Applications by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 1991 through 2000
(includes corresponding Graph/Chart) II-27
Table 16: World 20-Year Perspective for Choline Chloride in
Other End-Use Applications (Including Fish Farming) Feed by
Geographic Region - Percentage Breakdown of Volume Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1993, 1998,
2008 & 2010 (includes corresponding Graph/Chart) II-28
III. MARKET
1. United States III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Animal Feed Additives - Market Overview III-1
Strategic Corporate Developments III-1
Select Players III-1
Balchem Corporation III-1
BCP Ingredients, Inc III-2
B.Market Analytics III-3
Table 17: US Recent Past, Current & Future Market Analysis
for Choline Chloride by End-Use Segment - Poultry Feed,
Swine Feed and Others End-Use Markets Independently Analyzed
with Annual Sales Figures in Thousand Tons for Years 2001
through 2010 (includes corresponding Graph/Chart) III-3
Table 18: US Long-term Projections for Choline Chloride by
End-Use Segment -Poultry Feed, Swine Feed and Other End-Use
Markets Independently Analyzed with Annual Sales Figures in
Thousand Tons for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-3
Table 19: US Historic Review for Choline Chloride by
End-Use Segment - Poultry Feed, Swine Feed and Others
End-Use Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 1991 through 2000
(includes corresponding Graph/Chart) III-4
Table 20: US 20-Year Perspective for Choline Chloride by
End-Use Segment - Percentage Breakdown of Volume Sales for
Poultry Feed, Swine Feed and Other End-Use Markets for
1993, 1998, 2008 & 2012 (includes corresponding
Graph/Chart) III-4
2. Canada III-5
Market Analysis III-5
Table 21: Canadian Recent Past, Current & Future Market
Analysis for Choline Chloride by End-Use Segment - Poultry
Feed, Swine Feed and Others End-Use Markets Independently
Analyzed with Annual Sales Figures in Thousand Tons for
Years 2001 through 2010 (includes corresponding
Graph/Chart) III-5
Table 22: Canadian Long-term Projections for Choline
Chloride by End-Use Segment -Poultry Feed, Swine Feed and
Other End-Use Markets Independently Analyzed with Annual
Sales Figures in Thousand Tons for Years 2011 through 2015
(includes corresponding Graph/Chart) III-6
Table 23: Canadian Historic Review for Choline Chloride by
End-Use Segment - Poultry Feed, Swine Feed and Others
End-Use Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 1991 through 2000
(includes corresponding Graph/Chart) III-6
Table 24: Canadian 20-Year Perspective for Choline Chloride
by End-Use Segment - Percentage Breakdown of Volume Sales
for Poultry Feed, Swine Feed and Others End-Use Markets for
1993, 1998, 2008 & 2010 (includes corresponding
Graph/Chart) III-7
3. Japan III-8
A.Market Analysis III-8
Current and Future Analysis III-8
Animal Feed Additives: Market Trends III-8
Low Profitability of Livestock Industry Affects Feed
Additives Sector III-8
Methionine, the Primary Amino Acid III-8
B.Market Analytics III-9
Table 25: Japanese Recent Past, Current & Future Market
Analysis for Choline Chloride by End-Use Segment - Poultry
Feed, Swine Feed and Others End-Use Markets Independently
Analyzed with Annual Sales Figures in Thousand Tons for
Years 2001 through 2010 (includes corresponding
Graph/Chart) III-9
Table 26: Japanese Long-term Projections for Choline
Chloride by End-Use Segment -Poultry Feed, Swine Feed and
Other End-Use Markets Independently Analyzed with Annual
Sales Figures in Thousand Tons for Years 2011 through 2015
(includes corresponding Graph/Chart) III-9
Table 27: Japanese Historic Review for Choline Chloride by
End-Use Segment - Poultry Feed, Swine Feed and Others
End-Use Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 1991 through 2000
(includes corresponding Graph/Chart) III-10
Table 28: Japanese 20-Year Perspective for Choline Chloride
by End-Use Segment - Percentage Breakdown of Volume Sales
for Poultry Feed, Swine Feed and Others End-Use Markets for
1993, 1998, 2008 & 2012 (includes corresponding
Graph/Chart) III-10
4. Europe III-11
A.Market Analysis III-11
Current and Future Analysis III-11
Germany: Leading the Way III-11
Animal Feed Additives Market During Mid to Late Nineties -
A Review III-11
Strategic Corporate Developments III-11
DSM Nutritional Products - A Major Swiss Player III-12
B.Market Analytics III-13
Table 29: European Recent Past, Current & Future Market
Analysis for Choline Chloride by Geographic Region - France,
Germany, Italy, UK and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in Thousand Tons for
Years 2001 through 2010 (includes corresponding
Graph/Chart) III-13
Table 30: European Recent Past, Current & Future Analysis
for Choline Chloride by End-Use Segment -Poultry Feed, Swine
Feed and Other End-Use Markets Independently Analyzed with
Annual Sales Figures in Thousand Tons for Years 2001 through
2010 (includes corresponding Graph/Chart) III-13
Table 31: European Long-term Projections for Choline
Chloride by Geographic Region - France, Germany, Italy, UK
and Rest of Europe Markets Independently Analyzed with
Annual Sales Figures in Thousand Tons for Years 2011 through
2015 (includes corresponding Graph/Chart) III-14
Table 32: European Long-term Projections for Choline
Chloride by End-Use Segment -Poultry Feed, Swine Feed and
Other End-Use Markets Independently Analyzed with Annual
Sales Figures in Thousand Tons for Years 2011 through 2015
(includes corresponding Graph/Chart) III-14
Table 33: European Historic Review For Choline Chloride By
Geographic Region - France, Germany, Italy, UK And Rest of
Europe Markets Independently Analyzed With Annual Sales
Figures In Thousand Tons For Years 1991 through 2000
(includes corresponding Graph/Chart) III-15
Table 34: European Historic Review for Choline Chloride by
End-Use Segment - Poultry Feed, Swine Feed and Other End-Use
Markets Independently Analyzed with Annual Sales Figures in
Thousand Tons for Years 1991 through 2000 (includes
corresponding Graph/Chart) III-15
Table 35: European 20-Year Perspective for Choline Chloride
by Geographic Region - Percentage Breakdown of Volume Sales
for France, Germany, Italy, UK, and Rest of Europe Markets
for Years 1993, 1998, 2008 & 2012 (includes corresponding
Graph/Chart) III-16
Table 36: European 20-Year Perspective for Choline Chloride
by End-Use Segment - Percentage Breakdown of Volume Sales
for Poultry Feed, Swine Feed and Other End-Use Markets for
1993, 1998, 2008 & 2012 (includes corresponding
Graph/Chart) III-16
4a. France III-17
Market Analysis III-17
Table 37: French Recent Past, Current & Future Market
Analysis for Choline Chloride by End-Use Segment - Poultry
Feed, Swine Feed and Others End-Use Markets Independently
Analyzed with Annual Sales Figures in Thousand Tons for
Years 2001 through 2010 (includes corresponding
Graph/Chart) III-17
Table 38: French Long-term Projections for Choline Chloride
by End-Use Segment -Poultry Feed, Swine Feed and Other
End-Use Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 2011 through 2015
(includes corresponding Graph/Chart) III-18
Table 39: French Historic Review for Choline Chloride by
End-Use Segment - Poultry Feed, Swine Feed and Others
End-Use Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 1991 through 2000
(includes corresponding Graph/Chart) III-18
Table 40: French 20-Year Perspective for Choline Chloride by
End-Use Segment - Percentage Breakdown of Volume Sales for
Poultry Feed, Swine Feed and Others End-Use Markets for
1993, 1998, 2008 & 2012 (includes corresponding Graph/Chart) III-19
4b. Germany III-20
Market Analysis III-20
Table 41: German Recent Past, Current & Future Market
Analysis for Choline Chloride by End-Use Segment - Poultry
Feed, Swine Feed and Others End-Use Markets Independently
Analyzed with Annual Sales Figures in Thousand Tons for
Years 2001 through 2010 (includes corresponding
Graph/Chart) III-20
Table 42: German Long-term Projections for Choline Chloride
by End-Use Segment -Poultry Feed, Swine Feed and Other
End-Use Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 2011 through 2015
(includes corresponding Graph/Chart) III-21
Table 43: German Historic Review for Choline Chloride by
End-Use Segment - Poultry Feed, Swine Feed and Others
End-Use Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 1991 through 2000
(includes corresponding Graph/Chart) III-21
Table 44: German 20-Year Perspective for Choline Chloride
by End-Use Segment - Percentage Breakdown of Volume Sales
for Poultry Feed, Swine Feed and Others End-Use Markets for
1993, 1998, 2008 & 2012 (includes corresponding Graph/Chart) III-22
4c. Italy III-23
A.Market Analysis III-23
Current and Future Analysis III-23
Strategic Corporate Development III-23
B.Market Analytics III-24
Table 45: Italian Recent Past, Current & Future Market
Analysis for Choline Chloride by End-Use Segment - Poultry
Feed, Swine Feed and Others End-Use Markets Independently
Analyzed with Annual Sales Figures in Thousand Tons for
Years 2001 through 2010 (includes corresponding
Graph/Chart) III-24
Table 46: Italian Long-term Projections for Choline Chloride
by End-Use Segment -Poultry Feed, Swine Feed and Other
End-Use Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 2011 through 2015
(includes corresponding Graph/Chart) III-24
Table 47: Italian Historic Review for Choline Chloride by
End-Use Segment - Poultry Feed, Swine Feed and Others
End-Use Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 1991 through 2000
(includes corresponding Graph/Chart) III-25
Table 48: Italian 20-Year Perspective for Choline Chloride
by End-Use Segment - Percentage Breakdown of Volume Sales
for Poultry Feed, Swine Feed and Others End-Use Markets for
1993, 1998, 2008 & 2012 (includes corresponding
Graph/Chart) III-25
4d. United Kingdom III-26
Market Analysis III-26
Table 49: UK Recent Past, Current & Future Market Analysis
for Choline Chloride by End-Use Segment - Poultry Feed,
Swine Feed and Others End-Use Markets Independently Analyzed
with Annual Sales Figures in Thousand Tons for Years 2001
through 2010 (includes corresponding Graph/Chart) III-26
Table 50: UK Long-term Projections for Choline Chloride by
End-Use Segment -Poultry Feed, Swine Feed and Other End-Use
Markets Independently Analyzed with Annual Sales Figures in
Thousand Tons for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-27
Table 51: UK Historic Review for Choline Chloride by
End-Use Segment - Poultry Feed, Swine Feed and Others
End-Use Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 1991 through 2000
(includes corresponding Graph/Chart) III-27
Table 52: UK 20-Year Perspective for Choline Chloride by
End-Use Segment - Percentage Breakdown of Volume Sales for
Poultry Feed, Swine Feed and Others End-Use Markets for
1993, 1998, 2008 & 2012 (includes corresponding Graph/Chart) III-28
4e. Rest of Europe III-29
Market Analysis III-29
Table 53: Rest of Europe Recent Past, Current & Future
Analysis for Choline Chloride by End-Use Segment-Poultry
Feed, Swine Feed and Others End-Use Markets Independently
Analyzed with Annual Sales Figures in Thousand Tons for
Years 2001 through 2010 (includes corresponding
Graph/Chart) III-29
Table 54: Rest of Europe Long-term Projections for Choline
Chloride by End-Use Segment-Poultry Feed, Swine Feed and
Others End-Use Markets Independently Analyzed with Annual
Sales Figures in Thousand Tons for Years 2011 through 2015
(includes corresponding Graph/Chart) III-30
Table 55: Rest of Europe Market for Choline Chloride -
Historic Review by End-Use Segment for Poultry Feed, Swine
Feed and Others End-Use Markets Independently Analyzed with
Annual Sales Figures in Thousand Tons for Years 1991
through 2000 (includes corresponding Graph/Chart) III-30
Table 56: Rest of Europe 20-Year Perspective for Choline
Chloride by End-Use Segment - Percentage Breakdown of Volume
Sales for Poultry Feed, Swine Feed and Others End-Use
Markets for 1993, 1998, 2008 & 2012 (includes corresponding
Graph/Chart) III-31
5. Asia-Pacific III-32
A.Market Analysis III-32
Current and Future Analysis III-32
China: Key Market in Asia-Pacific III-32
Background III-32
Market Dynamics III-32
Xuzhou Havay Feed Co., Ltd - A Major Chinese Player III-33
Strategic Corporate Developments III-33
B.Market Analytics III-34
Table 57: Asia-Pacific Recent Past, Current & Future
Analysis for Choline Chloride by End-Use Segment - Poultry
Feed, Swine Feed and Other End-Use Markets Independently
Analyzed with Annual Sales Figures in Thousand Tons for
Years 2001 through 2010 (includes corresponding
Graph/Chart) III-34
Table 58: Asia-Pacific Long-term Projections for Choline
Chloride by End-Use Segment for Poultry Feed, Swine Feed
and Other End-Use Markets Independently Analyzed with Annual
Sales Figures in Thousand Tons for Years 2011 through 2015
(includes corresponding Graph/Chart) III-34
Table 59: Asia-Pacific Historic Review for Choline Chloride
by End-Use Segment-Poultry Feed, Swine Feed and Other
End-Use Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 1991 through 2000
(includes corresponding Graph/Chart) III-35
Table 60: Asia-Pacific 20-Year Perspective for Choline
Chloride by End-Use Segment - Percentage Breakdown of Volume
Sales for Poultry Feed, Swine Feed and Other End-Use
Markets for 1993, 1998, 2008 & 2012 (includes corresponding
Graph/Chart) III-35
6. Latin America III-36
Market Analysis III-36
Table 61: Latin American Market for Choline Chloride -
Current & Future Analysis by End-Use Segment for Poultry
Feed, Swine Feed and Others End-Use Markets Independently
Analyzed with Annual Sales Figures in Thousand Tons for
Years 2001 through 2010 (includes corresponding
Graph/Chart) III-36
Table 62: Latin America Long-term Projections for Choline
Chloride by End-Use Segment-Poultry Feed, Swine Feed and
Other End-Use Markets Independently Analyzed with Annual
Sales Figures in Thousand Tons for Years 2011 through 2015
(includes corresponding Graph/Chart) III-37
Table 63: Latin American Market for Choline Chloride -
Historic Review by End-Use Segment for Poultry Feed, Swine
Feed and Others End-Use Markets Independently Analyzed with
Annual Sales Figures in Thousand Tons for Years 1991
through 2000 (includes corresponding Graph/Chart) III-37
Table 64: Latin American 20-Year Perspective for Choline
Chloride by End-Use Segment - Percentage Breakdown of Volume
Sales for Poultry Feed, Swine Feed and Others End-Use
Markets for 1993, 1998, 2008 & 2012 (includes
corresponding Graph/Chart) III-38
7. Rest of World III-39
A.Market Analysis III-39
Current and Future Analysis III-39
Strategic Corporate Development III-39
B.Market Analytics III-39
Table 65: Rest of World Recent Past, Current & Future
Analysis for Choline Chloride by End-Use Segment- Poultry
Feed, Swine Feed and Other End-Use Markets Independently
Analyzed with Annual Sales Figures in Thousand Tons for
Years 2001 through 2010 (includes corresponding
Graph/Chart) III-39
Table 66: Rest of World Long-term Projections for Choline
Chloride by End-Use Segment-Poultry Feed, Swine Feed and
Other End-Use Markets Independently Analyzed with Annual
Sales Figures in Thousand Tons for Years 2011 through 2015
(includes corresponding Graph/Chart) III-40
Table 67: Rest of World Historic Review for Choline Chloride
by End-Use Segment-Poultry Feed, Swine Feed and Other
End-Use Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 1991 through 2000
(includes corresponding Graph/Chart) III-40
Table 68: Rest of World 20-Year Perspective for Choline
Chloride by End-Use Segment - Percentage Breakdown of Volume
Sales for Poultry Feed, Swine Feed and Other End-Use
Markets for 1993, 1998, 2008 & 2012 (includes corresponding
Graph/Chart) III-41
IV. COMPETITIVE LANDSCAPE