World Personal Computers and Notebooks Market

World Personal Computers and Notebooks Market

This report analyzes the worldwide markets for Personal Computers in Thousands of Units. The major product segments analyzed are Desktop PCs, Notebook PCs, and PC Servers. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region and product segment for the period of 2000 through 2015. The report profiles 104 companies including many key and niche players worldwide such as Acer Inc., Acer America Corporation, Gateway, Inc., Packard Bell B.V., Apple Inc., AOpen, Inc., Arima Computer Corporation, ASUSTek Computer Inc., Compal Electronics, Inc., Dell Inc., ECS/Uniwill Computer Int'l Corp., Founder Group, Fujitsu Limited, Fujitsu Computer Systems Corporation, Fujitsu Siemens Computers, HCL Infosystems Ltd., Hewlett-Packard Development Company, L.P., Inventec Corporation, LG Electronics, Inc., Lenovo Group Limited, Medion AG, MiTAC Technology Corporation, MPC Computers, Inc., NEC Corporation, Olidata S.p.A, Packard Bell B.V., Panasonic Corporation of America, Quanta Computer Inc., Samsung Electronics Co., Ltd., Samsung Electronics Co., Sony Corporation, Toshiba Corporation, TriGem Computer Inc., Tulip Computers N.V., Winstron Corp., and Zenith Computers Limited. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

PERSONAL COMPUTERS MCP-2261
A GLOBAL STRATEGIC BUSINESS REPORT


CONTENTS


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Definitions of Product Segments I-3
1. Desktop PCs I-3
2. Notebook PCs I-3
3. PC Servers I-3


II. EXECUTIVE SUMMARY

1. Industry Overview II-1
Current and Future Analysis II-1
Analysis by Major Regional Markets II-1
Asia-Pacific & other Emerging Economies Drive Global PC
Shipments II-1
Table 1: PC Shipments (2007-2010): Major Regional Markets
Ranked by Growth in Shipment Volume – Asia-Pacific, Latin
America, Europe, Canada, Japan and the United States
(includes corresponding Graph/Chart) II-1
Shipments by Segment – An Overview and Outlook II-2
Notebook PCs- The fastest Growing Segment II-2
Worldwide Personal Computer Market – An Overview II-2
PC Penetration Rates II-2
Table 2: Personal Computer Penetration Rates by Select
Regional Markets (2005) – PCs per 1000 Persons II-3
PCs - A Timeless Concept II-3
Rapid Technology Trends - Hallmark of the PC Industry II-4
PC Market -Characterized by Short Product Life Cycles II-4
PC Market Undergoing a ‘Tectonic Shift’ II-4
Small Business – Going Hi-Tech II-4

2. Market Trends and Issues II-6
Commercial Segment Rules the Worldwide PC Shipment Tally II-6
Table 3: World PC Market (2005 - 2008): Percentage Breakdown
of Unit Shipments by End-Use Segment – Consumer and
Commercial (includes corresponding Graph/Chart) II-6
White Box Suppliers Market Share Deteriorates II-6
Notebook PC Makers Focus on Advanced Features II-7
Taiwan – The Global Notebook PC Manufacturing Hub II-7
Table 4: Percentage Share of Taiwanese Manufacturers in
Global Notebook PC Market (2005-2008) - Based on Units
Shipped (includes corresponding Graph/Chart) II-7
Vista & Dual-Core Processors – Market Growth Drivers in
Immediate Future II-7
Wireless Connectivity and Lower Prices Accelerating Notebook
PC Sales II-7
Falling Prices and Consumer Trends Favoring Sales of Notebook PCs II-8
Low-Cost Desktop PCs Reign Supreme II-8
Home Networking – Scaling New Heights II-8
Internet-Driven Applications II-8
PC Vendors Foray into Services Market II-9
PC Manufacturers Offering Solutions for Frequent Component
Changes II-9

3. Competitive Scenario II-10
Hewlett-Packard Reclaims No. 1 position in the Worldwide PC
Market II-10
Table 5: Leading PC Vendors Worldwide (2006 Vs 2007) –
Percentage Breakdown by Unit Shipments for Hewlett-Packard,
Dell Inc., Acer, Lenovo, Toshiba and Others (includes
corresponding Graph/Chart) II-10
Desktop PCs II-10
Table 6: Top 3 Desktop PC Vendors Worldwide (2006 Vs 2007) –
Percentage Breakdown of Unit Shipments by Quarter for HP,
Dell & Acer (includes corresponding Graph/Chart) II-11
Notebook PCs II-11
Table 7: Leading Notebook PC Vendors Worldwide (2007) –
Percentage Breakdown by Unit Shipments for HP, Dell, Acer,
Toshiba, Lenovo, Apple, Fujitsu Siemens, Sony, Asus and
Others (includes corresponding Graph/Chart) II-11

Table 8: Top 3 Notebook PC Vendors Worldwide (2006 Vs 2007) –
Percentage Breakdown of Unit Shipments by Quarter for HP,
Dell & Acer (includes corresponding Graph/Chart) II-12
X86 Servers II-12
Table 9: Top 3 X86 Server Vendors Worldwide (2006 Vs 2007) –
Percentage Breakdown of Unit Shipments by Quarter for HP,
Dell and IBM (includes corresponding Graph/Chart) II-12
Original Design Manufacturers (ODMs) II-13
Table 10: Leading ODMs of Mobile PCs Worldwide (2006) -
Percentage Breakdown by Unit Shipments for Quanta, Compal,
Wistron, Asustek, Inventec, Uniwill, and Others (includes
corresponding Graph/Chart) II-13
Leading PC Vendors – A Historic Perspective II-13
Table 11: Leading PC Vendors Worldwide (Q3 2006 Vs Q3 2005) -
Percentage Breakdown by Unit Shipments for Hewlett-Packard,
Dell, Lenovo, Acer, Toshiba, and Others (includes
corresponding Graph/Chart) II-13

Table 12: Leading PC Vendors Worldwide (Q2 2006 Vs Q2 2005) -
Percentage Breakdown by Unit Shipments for Dell,
Hewlett-Packard, Lenovo, Acer, Toshiba, and Others (includes
corresponding Graph/Chart) II-14

Table 13: Leading Vendors in the Worldwide PC Market- A
Historic Perspective (2004 & 2005) - Percentage Breakdown by
Unit Shipments for Dell, Hewlett-Packard, Lenovo, Acer,
Fujitsu/Fujitsu Siemens, and Others (includes corresponding
Graph/Chart) II-14

Table 14: Leading Notebook PC Vendors Worldwide (2005) -
Percentage Breakdown by Unit Shipments for Dell,
Hewlett-Packard, Toshiba, Acer, Lenovo, Fujitsu Siemens,
Sony, NEC, Apple, Asustek, and Others (includes corresponding
Graph/Chart) II-15
Regional Market Leaders – An Overview II-15
United States II-15
Table 15: Leading PC Vendors in the United States (2006 Vs
2007) – Percentage Breakdown by Unit Shipments for Dell, HP,
Apple, Acer, Toshiba and Others (includes corresponding
Graph/Chart) II-15

Table 16: United States Notebook PC Market (2006 Vs 2007)-
Shipments in Million Units for Top Three Vendors HP, Dell
and Toshiba (includes corresponding Graph/Chart) II-16

Table 17: Leading PC Vendors in the United States (Q3 2006
Vs Q3 2005) - Percentage Breakdown by Unit Shipments for
Dell, Hewlett-Packard, Gateway, Apple, Toshiba, and Others
(includes corresponding Graph/Chart) II-16

Table 18: Leading PC Vendors in the United States (Q2 2006
Vs Q2 2005) - Percentage Breakdown by Unit Shipments for
Dell, Hewlett-Packard, Gateway, Apple, Lenovo, and Others
(includes corresponding Graph/Chart) II-17
Japan II-17
Table 19: Japanese Notebook PC Market (2006 Vs 2007)-
Shipments in Million Units for Top Three Vendors NEC,
Fujitsu and Toshiba (includes corresponding Graph/Chart) II-17

Table 20: Leading PC Vendors in Japan- A Historic
Perspective (2005) -Percentage Breakdown by Unit Shipments
for NEC, Fujitsu, Dell, Toshiba, Hewlett-Packard, Sony,
Hitachi, Lenovo Japan, and Others (includes corresponding
Graph/Chart) II-18
Europe, Middle East & Africa (EMEA) II-18
Table 21: Leading Corporate PC Vendors in Western Europe
(2006): Percentage Breakdown of Unit Shipments for Dell, HP,
Lenovo, Fujitsu Siemens and Others (includes corresponding
Graph/Chart) II-18

Table 22: Leading PC Vendors in Europe, Middle East & Africa
(Q3 2006 Vs Q3 2005) - Percentage Breakdown by Unit
Shipments for Hewlett-Packard, Dell, Acer, Fujitsu Siemens,
Toshiba, and Others (includes corresponding Graph/Chart) II-19

Table 23: Leading PC Vendors in Europe, Middle East & Africa
(Q2 2006 Vs Q2 2005) - Percentage Breakdown by Unit
Shipments for Hewlett-Packard, Dell, Acer, Fujitsu/Fujitsu
Siemens, Toshiba, and Others (includes corresponding
Graph/Chart) II-19

Table 24: Leading PC Vendors in Europe, Middle East & Africa
- A Historic Perspective (2005) - Percentage Breakdown by
Unit Shipments for Hewlett-Packard, Dell Inc., Acer,
Fujitsu/Fujitsu Siemens, NEC, and Others (includes
corresponding Graph/Chart) II-20
Asia-Pacific (Excluding Japan) II-20
Table 25: Leading PC Vendors in Asia-Pacific (2006 Vs 2007)-
Percentage Breakdown of Unit Shipments for Lenovo, HP,
Dell, Acer, Founder and Others (includes corresponding
Graph/Chart) II-20

Table 26: Asia-Pacific Notebook PC Market (2006 Vs 2007)-
Shipments in Million Units for Top Three Vendors HP, Lenovo
and Acer (includes corresponding Graph/Chart) II-21

Table 27: Leading PC Vendors in Asia-Pacific (Excluding
Japan) (Q3 2006 Vs Q2 2006) - Percentage Breakdown by Unit
Shipments for Lenovo, Hewlett-Packard, Dell, Founder, Acer,
and Others (includes corresponding Graph/Chart) II-21

Table 28: Leading PC Vendors in Asia-Pacific (Excluding
Japan) - A Historic Perspective (2004 & 2005) - Percentage
Breakdown by Unit Shipments for Lenovo, Hewlett-Packard,
Dell, Founder, Acer, and Others (includes corresponding
Graph/Chart) II-22
Latin America II-22
Table 29: Leading PC Vendors in Latin America (Q2 2006 Vs Q2
2005) - Percentage Breakdown by Unit Shipments for
Hewlett-Packard, Dell, Positivo Informatica, and Others
(includes corresponding Graph/Chart) II-22

4. Product Overview II-23
Personal Computer II-23
Desktop PCs – Cracking the Definition II-23
Ruggedized Personal Computers II-23
Notebook Computer II-24
Ultra Personal/Portable Computers (UPC) II-24
PC Servers II-24
Major Components of Personal Computers II-25
Motherboard II-25
Microprocessor or Central Processing Unit (CPU) II-25
Memory II-25
Storage Media II-26
Hard Drives II-26

5. Market Dynamics II-27
Buying Patterns II-27
PC Giants - Enhancing Customer Services to Counter Low Prices II-27
Network and Desktop Outsourcing Services Market II-27
Single Vendor Outsourcing & Centralized Purchasing II-27
Pricing and Distribution II-28
Direct Selling – Most Preferred Mode of PC Distribution II-28
Internet - More a Supplement Than a Substitute Channel II-28
Large Scale Consolidation of Distribution Networks II-28
Built-To-Order (BTO) Manufacturing II-28
Dell Computer Pioneers BTO II-28
Competition in Notebook PC Market Enhances Reseller Position II-29

6. Notebook PCs – Primary Growth Driver II-30
Notebook Performance - Single Most Important Decision Factor II-30
Mini Notebooks - Hot-Selling PCs in Business Segments II-30
Chip Technology Spurs Personal Computer Development II-30
The Intel Family of Processors II-30
Intel Pentium 4 Processor II-30
Intel Pentium III Xeon Processor II-30
Intel Celeron Processors II-30
Mobile Celeron II-31

7. Technological Trends II-32
Thin Computing - A Perfect Substitute to Bulky Desktops II-32
Smart Cards: Ensuring Data Integrity and Security II-32
Digital Visual Interface (DVI) Technology II-32
Modular PC – Highly Versatile in Nature II-32

8. Environmental Issues II-33
The PC Recycling Concept is Catching On II-33
Refurbishing- An Efficient Solution for Reducing e-Waste II-33
Used/Refurbished Computers – Market Snapshots II-33
Fujitsu - Setting Standards with Eco-Friendly PCs II-34

9. Product Launches/Introductions II-35
Lenovo Develops New Line of Consumer PCs Lenovo Develops II-35
New Line of Consumer PCs II-35
HCL Releases Cheapest Laptop II-35
HP Launches Two New Energy-Efficient Business Desktop PCs II-35
Toshiba Launches New Notebook PCs With High Quality HD DVD
Playback Capability II-35
Acer Launches the Extensa 4620 Notebook PC II-36
HP Business Notebook PCs to Include Sprint Mobile Broadband
Service II-36
New Enthusiast System Architecture Specification to Build High
Performance PCs II-37
HP to Incorporate Sprint’s Mobile Broadband Technology in
Specific Notebook Models II-37
HCL Rolls Out Eco-Friendly PCs II-37
Dell Introduces New Brand PCs for Small Businesses II-37
DTK Computer Designs Advanced Consumer Entertainment PC II-37
Wipro Unleashes Eco-Friendly PCs II-37
Sony Launches VAIO Family of Notebook PCs II-38
Lenovo Introduces ThinkPad T60 Widescreen Notebook PC II-38
Panasonic Develops Toughbook® Notebooks for Tough Business
Applications II-38
Fujitsu Introduces Stylistic® Tablet PC Series Equipped with
the Latest Technology II-39
Apple Introduces MacBook Powered by Intel Core Duo Processor II-39
Fujitsu Introduces Widescreen LifeBook C1410 Notebook as
Economy Version II-39
MPC Launches Transport T2400 Notebook Computer II-39
Apple Launches New MacBook Notebooks II-39
ASUSTeK Unveils R1 Notebook Series II-40
Acer Launches Aspire 9800 HD-DVD Notebook PC II-40

10. Recent Industry Activity II-41
Ericsson and Lenovo Enter Agreement to Offer HSPA- Based
Mobile Broadband Modules II-41
Acer Takes Over Gateway, Packard Bell II-41
TiVo and Nero Enter Partnership to Deliver TV Experience on PCs II-41
Lenovo to Set Up Facility in Poland II-41
HP India to Launch New Business Unit to Promote Lifestyle
Computing Segment II-42
Roper Takes Over Tempe II-42
Indian Firm Inks JV Agreement with TCL II-42
Wal-Mart to Promote Dell Brand Products II-42
Crane Acquires Mobile Rugged Business of Kontron America II-42
Haier to Acquire Stake in Founder Group II-42
Dell Acquires Alienware II-43
NEC and Microsoft Expand Collaboration Over IT/Network
Convergence II-43
Lenovo Forays into the Brazilian Retail Market II-43
Lenovo and HKUST Partner to Offer Desktop and Notebook PCs to
Students II-43
NetXen and Inventec Establishes a Strategic Association II-44
Dell Bags a PC Supply Deal from Japan’s Defense Agency II-44
CBE Bags a PC Deployment Contract from State of Connecticut II-44
Gateway Bags Notebook State Wide Contract from State of Tennessee II-45
Tulip Computers Acquires Devil Computer Vertriebs II-45
Gateway Ties up with Darty and BUT II-45
Lenovo and Best Buy Join Hands to Promote Business PCs II-45
Lenovo Enters into Marketing Agreement with D&H Distributing II-45
Dell Bags US Army’s ADMC-2 Hardware Contract II-45
Asus Collaborates with ATI to Market W1J HDMI Notebook II-46
Dell Bags Contract from Commonwealth II-46
Gateway Receives United Independent School District Contract II-46
Acer Incorporated Chooses Symantec’s Security Solutions II-46
Gateway and Winona State University Extend Contract II-46
Lenovo Inks a Marketing Agreement with NBA II-47
Gateway Gains California Highway Patrol Order for Convertible
Notebooks II-47

11. Focus on Select Global Players II-48
Acer Inc. (Taiwan) II-48
Acer America Corporation (USA) II-48
Gateway, Inc. (USA) II-48
Packard Bell B.V. (The Netherlands) II-49
Apple Inc. (USA) II-49
AOpen, Inc. (Taiwan) II-49
Arima Computer Corporation (Taiwan) II-49
ASUSTek Computer Inc. (Taiwan) II-50
Compal Electronics, Inc. (Taiwan) II-50
Dell Inc. (USA) II-50
ECS/Uniwill Computer Int'l Corp. (Taiwan) II-50
Founder Group (China) II-51
Fujitsu Limited (Japan) II-51
Fujitsu Computer Systems Corporation (USA) II-51
Fujitsu Siemens Computers (Holding) BV (The Netherlands) II-51
HCL Infosystems Ltd. (India) II-52
Hewlett-Packard Development Company, L.P. (USA) II-52
Inventec Corporation (Taiwan) II-53
LG Electronics, Inc. (South Korea) II-53
Lenovo Group Limited (United States) II-53
Medion AG (Germany) II-53
MiTAC Technology Corporation (Taiwan) II-54
MPC Computers, Inc. (USA) II-54
NEC Corporation (Japan) II-54
Olidata S.p.A (Italy) II-55
Panasonic Corporation of America (USA) II-55
Quanta Computer Inc. (Taiwan) II-55
Samsung Electronics Co., Ltd. (South Korea) II-55
Samsung Electronics Co. (China) II-56
Sony Corporation (Japan) II-56
Toshiba Corporation (Japan) II-56
TriGem Computer Inc. (South Korea) II-57
Tulip Computers N.V. (The Netherlands) II-57
Winstron Corp. (Taiwan) II-57
Zenith Computers Limited (India) II-57

12. Global Market Perspective II-58
Table 30: World Recent Past, Current & Future Analysis for
Personal Computers by Geographic Region – US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America, and
Rest of World Markets Independently Analyzed by Annual
Shipments in ‘000 Units for the Years 2000 through 2010
(includes corresponding Graph/Chart) II-58

Table 31: World Long-Term Projections for Personal Computers
by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America, and Rest of World Markets
Independently Analyzed by Annual Shipments in ‘000 Units for
the Years 2011 through 2015 (includes corresponding
Graph/Chart) II-59

Table 32: World 10-Year Perspective for Personal Computers by
Geographic Region – Percentage Breakdown of Unit Shipments for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America, and Rest of World Markets for the Years 2003,
2007 & 2012 (includes corresponding Graph/Chart) II-60

Table 33: World Recent Past, Current & Future Analysis for
Desktop PCs by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Shipments in
‘000 Units for the Years 2000 through 2010 (includes
corresponding Graph/Chart) II-61

Table 34: World Long-Term Projections for Desktop PCs by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America, and Rest of World Markets
Independently Analyzed by Annual Shipments in ‘000 Units for
the Years 2011 through 2015 (includes corresponding
Graph/Chart) II-62

Table 35: World 10-Year Perspective for Desktop PCs by
Geographic Region – Percentage Breakdown of Unit Shipments for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America, and Rest of World Markets for the Years 2003,
2007 & 2012 (includes corresponding Graph/Chart) II-63

Table 36: World Recent Past, Current & Future Analysis for
Notebook PCs by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Shipments in
‘000 Units for the Years 2000 through 2010 (includes
corresponding Graph/Chart) II-64

Table 37: World Long-Term Projections for Notebook PCs by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America, and Rest of World Markets
Independently Analyzed by Annual Shipments in ‘000 Units for
the Years 2011 through 2015 (includes corresponding
Graph/Chart) II-65

Table 38: World 10-Year Perspective for Notebook PCs by
Geographic Region – Percentage Breakdown of Unit Shipments for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America, and Rest of World Markets for the Years 2003,
2007 & 2012 (includes corresponding Graph/Chart) II-66

Table 39: World Recent Past, Current & Future Analysis for PC
Servers by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Shipments in
‘000 Units for the Years 2000 through 2010 (includes
corresponding Graph/Chart) II-67

Table 40: World Long-Term Projections for PC Servers by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America, and Rest of World Markets
Independently Analyzed by Annual Shipments in ‘000 Units for
the Years 2011 through 2015 (includes corresponding
Graph/Chart) II-68

Table 41: World 10-Year Perspective for PC Servers by
Geographic Region – Percentage Breakdown of Unit Shipments for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America, and Rest of World Markets for the Years 2003,
2007 & 2012 (includes corresponding Graph/Chart) II-69


III. MARKET

1. The United States III-1
A.Market Analysis III-1
Current and Future Analysis III-1
PC Market - Saturation Prompts Replacement Cycles III-1
Household PC Sales Prompted by Lower Prices III-1
Small Businesses: The Thriving Market for IT VARs/Retailers III-1
Competitive Scenario III-2
Table 42: Leading PC Vendors in the United States (2006 Vs
2007) – Percentage Breakdown by Unit Shipments for Dell,
HP, Apple, Acer, Toshiba and Others (includes corresponding
Graph/Chart) III-2

Table 43: United States Notebook PC Market (2006 Vs 2007)-
Shipments in Million Units for Top Three Vendors HP, Dell
and Toshiba (includes corresponding Graph/Chart) III-2

Table 44: Leading PC Vendors in the United States (Q3 2006
Vs Q3 2005) - Percentage Breakdown by Unit Shipments for
Dell, Hewlett-Packard, Gateway, Apple, Toshiba, and Others
(includes corresponding Graph/Chart) III-3

Table 45: Leading PC Vendors in the United States (Q2 2006
Vs Q2 2005) - Percentage Breakdown by Unit Shipments for
Dell, Hewlett-Packard, Gateway, Apple, Lenovo, and Others
(includes corresponding Graph/Chart) III-3

Table 46: Leading PC Vendors in the United States- A
Historic Perspective (2004 & 2005) - Percentage Breakdown
by Unit Shipments for Dell, Hewlett-Packard, Gateway (Incl.
eMachines), Apple, Toshiba, Lenovo (Incl. IBM), and Others
(includes corresponding Graph/Chart) III-4
Market Trends III-4
Commercial Segment Rules the United States PC Shipment Tally III-4
Table 47: PC Market in the United States (2005 - 2008):
Percentage Breakdown of Unit Shipments by End-Use Segment-
Consumer and Commercial (includes corresponding
Graph/Chart) III-4
Surge in Notebook PC Sales to Continue III-5
Notebook PC Sales to Overtake Desktop PC Sales III-5
Slimmer, Smaller PCs Rule the Roost III-6
Demand for PCs Plateaus as Laptops Takeover the Market III-6
Notebook Computers Top Hardware Sales, Not Profit Margins III-6
Notebook Computer Makers Shifting Towards Sub-US$1,000
Price Mark III-6
Ebbing demand for Software and Hardware III-6
Consumer Demographics III-6
Computer Purchase Decisions III-6
Table 48: Percentage of Computer Purchases Influenced by
Children (2006) (includes corresponding Graph/Chart) III-7
Online Vs Physical Shopping III-7
Personal Computers: Hazardous to Health III-7
Product Launches/Introductions III-8
Recent Industry Activity III-21
Key Regional Players – An Overview III-24
Acer America Corporation III-24
Apple Inc. III-24
Dell Inc. III-24
Fujitsu Computer Systems Corporation III-25
Gateway, Inc. III-25
Hewlett-Packard Development Company L.P. III-25
Lenovo Group Limited III-26
MPC Computers, Inc. III-26
Panasonic Corporation of America III-27
B.Market Analytics III-27
Table 49: US Recent Past, Current & Future Analysis for
Personal Computers by Product Segment – Desktop PCs,
Notebook PCs and PC Servers Independently Analyzed by Annual
Shipments in ‘000 Units for the Years 2000 through 2010
(includes corresponding Graph/Chart) III-27

Table 50: US Long-Term Projections for Personal Computers by
Product Segment – Desktop PCs, Notebook PCs and PC Servers
Independently Analyzed by Annual Shipments in ‘000 Units for
the Years 2011 through 2015 (includes corresponding
Graph/Chart) III-28

Table 51: US 10-Year Perspective for Personal Computers by
Product Segment – Percentage Breakdown of Unit Shipments for
Desktop PCs, Notebook PCs and PC Servers for the Years 2003,
2007 & 2012 (includes corresponding Graph/Chart) III-28

2. Canada III-29
A.Market Analysis III-29
Overview III-29
Current and Future Analysis III-29
Competitive Scenario- A Historic Perspective III-29
Table 52: Leading PC Vendors in Canada (Q2 2005) -
Percentage Breakdown by Unit Shipments for Dell,
Hewlett-Packard, Lenovo, Toshiba, Apple, and Others
(includes corresponding Graph/Chart) III-29

Table 53: Leading Vendors in the Canadian PC Market (2003):
Percentage Breakdown of Unit Shipments for Hewlett-Packard,
Dell, IBM, Toshiba, Apple, and Others (includes
corresponding Graph/Chart) III-30
Pricing - A Crucial Factor III-30
Factors Impacting the Canadian PC Market III-30
Affordability of Personal Computers (PCs) III-30
The Affordability of Portable Computers III-30
Online Services III-31
NetPCs III-31
Personal Workstations III-31
End-User Profile III-31
Corporate End-Users III-31
SOHO (Small Office-Home Office) End-Users III-31
Household/Consumer End-Users III-31
Distribution Practices III-32
Recent Industry Activity III-32
B.Market Analytics III-32
Table 54: Canadian Recent Past, Current & Future Analysis
for Personal Computers by Product Segment – Desktop PCs,
Notebook PCs and PC Servers Independently Analyzed by Annual
Shipments in ‘000 Units for the Years 2000 through 2010
(includes corresponding Graph/Chart) III-32

Table 55: Canadian Long-Term Projections for Personal
Computers by Product Segment – Desktop PCs, Notebook PCs and
PC Servers Independently Analyzed by Annual Shipments in
‘000 Units for the Years 2011 through 2015 (includes
corresponding Graph/Chart) III-33

Table 56: Canadian 10-Year Perspective for Personal
Computers by Product Segment – Percentage Breakdown of Unit
Shipments for Desktop PCs, Notebook PCs and PC Servers for
the Years 2003, 2007 & 2012 (includes corresponding
Graph/Chart) III-33

3. Japan III-34
A.Market Analysis III-34
Personal Computer Industry: An Overview III-34
Table 57: Japanese Personal Computers Market by End Use
(2003-2005): Percentage Breakdown of Unit Shipments for
Business Use and Consumer Use III-34
Current and Future Analysis III-34
Competitive Scenario III-34
Table 58: Japanese Notebook PC Market (2006 Vs 2007)-
Shipments in Million Units for Top Three Vendors NEC,
Fujitsu and Toshiba (includes corresponding Graph/Chart) III-34
Historic Perspective III-35
Table 59: Leading PC Vendors in Japan (2005) - Percentage
Breakdown by Unit Shipments for NEC, Fujitsu, Dell,
Toshiba, Hewlett-Packard, Sony, Hitachi, Lenovo Japan, and
Others (includes corresponding Graph/Chart) III-35
PC Workstations Market Dominated by Global Heavyweights III-35
Factors Spurring PC Growth in Japan III-36
Local Manufacturers Dominate PC Market III-36
Strong Brand Loyalty Keeps Local Producers Afloat III-36
Market for Second-Hand Personal Computers- A Historic
Perspective III-36
Table 60: Secondhand PC Market in Japan (2003-2005):
(Sales in '000 Units) (includes corresponding Graph/Chart) III-36
TV-Enabled Desktop Computers III-37
Peripheral & Software Bundling - An Effective Sales Strategy III-37
Distribution and Pricing III-37
Dedicated PC Shops - Most Favored Sales Outlets III-37
Product Launches/Introductions III-37
Recent Industry Activity III-38
Key Regional Players – An Overview III-39
Fujitsu Limited III-39
Hitachi, Ltd. III-39
Lenovo Japan III-40
NEC Corporation III-40
Sony Corporation III-40
Toshiba Corporation III-41
B.Market Analytics III-41
Table 61: Japanese Recent Past, Current & Future Analysis
for Personal Computers by Product Segment – Desktop PCs,
Notebook PCs and PC Servers Independently Analyzed by Annual
Shipments in ‘000 Units for the Years 2000 through 2010
(includes corresponding Graph/Chart) III-41

Table 62: Japanese Long-Term Projections for Personal
Computers by Product Segment – Desktop PCs, Notebook PCs and
PC Servers Independently Analyzed by Annual Shipments in
‘000 Units for the Years 2011 through 2015 (includes
corresponding Graph/Chart) III-42

Table 63: Japanese 10-Year Perspective for Personal
Computers by Product Segment – Percentage Breakdown of Unit
Shipments for Desktop PCs, Notebook PCs and PC Servers for
the Years 2003, 2007 & 2012 (includes corresponding
Graph/Chart) III-42

4. Europe III-43
A.Market Analysis III-43
Current and Future Analysis III-43
Table 64: Leading Vendors in Western Europe Corporate PC
Segment (2006) – Percentage Breakdown by Unit Shipments for
Dell, HP, Lenovo, Fujitsu Siemens and Others (includes
corresponding Graph/Chart) III-43
Primary Growth Drivers III-43
Key Regional Players – An Overview III-43
AIRIS Computers (Spain) III-43
Aquarius Company (Russia) III-43
Excimer DM (Russia) III-44
Formoza (Russia) III-44
Fujitsu Siemens Computers (Holding) BV (The Netherlands) III-44
Kraftway (Russia) III-44
Medion AG (Germany) III-44
Olidata S.p.A (Italy) III-44
Packard Bell B.V. (The Netherlands) III-45
Tulip Computers N.V. (The Netherlands) III-45
Product Launches/Introductions III-45
Recent Industry Activity III-48
B.Market Analytics III-49
Table 65: European Recent Past, Current & Future Analysis
for Personal Computers by Geographic Region – France,
Germany, Italy, United Kingdom, Spain, Russia and Rest of
Europe Markets Independently Analyzed by Annual Shipments in
‘000 Units for the Years 2000 through 2010 (includes
corresponding Graph/Chart) III-49

Table 66: European Long-Term Projections for Personal
Computers by Geographic Region – France, Germany, Italy,
United Kingdom, Spain, Russia and Rest of Europe Markets
Independently Analyzed by Annual Shipments in ‘000 Units for
the Years 2011 through 2015 (includes corresponding
Graph/Chart) III-49

Table 67: European 10-Year Perspective for Personal
Computers by Geographic Region – Percentage Breakdown of
Unit Shipments for France, Germany, Italy, United Kingdom,
Spain, Russia and Rest of Europe Markets for the Years 2003,
2007 & 2012 (includes corresponding Graph/Chart) III-50

Table 68: European Recent Past, Current & Future Analysis
for Personal Computers by Product Segment – Desktop PCs,
Notebook PCs and PC Servers Independently Analyzed by Annual
Shipments in ‘000 Units for the Years 2000 through 2010
(includes corresponding Graph/Chart) III-51

Table 69: European Long-Term Projections for Personal
Computers by Product Segment – Desktop PCs, Notebook PCs and
PC Servers Independently Analyzed by Annual Shipments in
‘000 Units for the Years 2011 through 2015 (includes
corresponding Graph/Chart) III-51

Table 70: European 10-Year Perspective for Personal
Computers by Product Segment – Percentage Breakdown of Unit
Shipments for Desktop PCs, Notebook PCs and PC Servers for
the Years 2003, 2007 & 2012 (includes corresponding
Graph/Chart) III-52

4a. France III-53
A.Market Analysis III-53
Current and Future Analysis III-53
Competitive Scenario III-53
Growing Penetration of Windows-NT III-53
Distribution Channels III-53
B.Market Analytics III-54
Table 71: French Recent Past, Current & Future Analysis for
Personal Computers by Product Segment – Desktop PCs,
Notebook PCs and PC Servers Independently Analyzed by Annual
Shipments in ‘000 Units for the Years 2000 through 2010
(includes corresponding Graph/Chart) III-54

Table 72: French Long-Term Projections for Personal
Computers by Product Segment – Desktop PCs, Notebook PCs and
PC Servers Independently Analyzed by Annual Shipments in
‘000 Units for the Years 2011 through 2015 (includes
corresponding Graph/Chart) III-54

Table 73: French 10-Year Perspective for Personal Computers
by Product Segment – Percentage Breakdown of Unit Shipments
for Desktop PCs, Notebook PCs and PC Servers for the Years
2003, 2007 & 2012 (includes corresponding Graph/Chart) III-55

4b. Germany III-56
A.Market Analysis III-56
Current and Future Analysis III-56
Competitive Scenario III-56
Table 74: Leading PC Vendors in Germany (Q1 2006 Vs Q1
2005) - Percentage Breakdown by Unit Shipments for Fujitsu
Siemens, Hewlett-Packard, Dell, Acer, Medion, and Others
(includes corresponding Graph/Chart) III-56

Table 75: Leading Desktop & Notebook PC Vendors in Germany-
A Historic Perspective (2003 & 2004) - Percentage Breakdown
by Unit Shipments for Fujitsu Siemens, Medion,
Hewlett-Packard, Acer, Dell, and Others (includes
corresponding Graph/Chart) III-57

Table 76: Leading Vendors in the German Desktop PC Market -
A Historic Perspective (2004) - Percentage Breakdown by
Unit Shipments for Fujitsu Siemens, Hewlett-Packard,
Medion, Dell, Maxdata, and Others (includes corresponding
Graph/Chart) III-57
Distribution Channels III-58
Table 77: Distribution Channels by Value in the German PC
Market (2006): Percentage Breakdown by Retail Channel for
Specialist Multiples, Independent Specialists,
Hypermarkets, Discount Stores, and Others (includes
corresponding Graph/Chart) III-58
B.Market Analytics III-58
Table 78: German Recent Past, Current & Future Analysis for
Personal Computers by Product Segment – Desktop PCs,
Notebook PCs and PC Servers Independently Analyzed by Annual
Shipments in ‘000 Units for the Years 2000 through 2010
(includes corresponding Graph/Chart) III-58

Table 79: German Long-Term Projections for Personal
Computers by Product Segment – Desktop PCs, Notebook PCs and
PC Servers Independently Analyzed by Annual Shipments in
‘000 Units for the Years 2011 through 2015 (includes
corresponding Graph/Chart) III-59

Table 80: German 10-Year Perspective for Personal Computers
by Product Segment – Percentage Breakdown of Unit Shipments
for Desktop PCs, Notebook PCs and PC Servers for the Years
2003, 2007 & 2012 (includes corresponding Graph/Chart) III-59

4c. Italy III-60
Market Analysis III-60
Table 81: Italian Recent Past, Current & Future Analysis for
Personal Computers by Product Segment – Desktop PCs,
Notebook PCs and PC Servers Independently Analyzed by Annual
Shipments in ‘000 Units for the Years 2000 through 2010
(includes corresponding Graph/Chart) III-60

Table 82: Italian Long-Term Projections for Personal
Computers by Product Segment – Desktop PCs, Notebook PCs and
PC Servers Independently Analyzed by Annual Shipments in
‘000 Units for the Years 2011 through 2015 (includes
corresponding Graph/Chart) III-61

Table 83: Italian 10-Year Perspective for Personal Computers
by Product Segment – Percentage Breakdown of Unit Shipments
for Desktop PCs, Notebook PCs and PC Servers for the Years
2003, 2007 & 2012 (includes corresponding Graph/Chart) III-61

4d. The United Kingdom III-62
A.Market Analysis III-62
Current and Future Analysis III-62
Competitive Scenario III-62
Table 84: Leading PC Vendors in the United Kingdom (Q1 2006
Vs Q1 2005) - Percentage Breakdown by Unit Shipments for
Dell, Hewlett-Packard, Acer, Toshiba, NEC/Packard Bell, and
Others (includes corresponding Graph/Chart) III-62

Table 85: Leading Vendors in the UK PC Market A Historic
Perspective (1Q 2004 & 1Q 2003): Percentage Breakdown of
Unit Shipments for Dell, Hewlett- Packard, Toshiba, Time,
IBM, and Others (includes corresponding Graph/Chart) III-63
B.Market Analytics III-63
Table 86: UK Recent Past, Current & Future Analysis for
Personal Computers by Product Segment – Desktop PCs,
Notebook PCs and PC Servers Independently Analyzed by Annual
Shipments in ‘000 Units for the Years 2000 through 2010
(includes corresponding Graph/Chart) III-63

Table 87: UK Long-Term Projections for Personal Computers by
Product Segment – Desktop PCs, Notebook PCs and PC Servers
Independently Analyzed by Annual Shipments in ‘000 Units for
the Years 2011 through 2015 (includes corresponding
Graph/Chart) III-64

Table 88: UK 10-Year Perspective for Personal Computers by
Product Segment – Percentage Breakdown of Unit Shipments for
Desktop PCs, Notebook PCs and PC Servers for the Years 2003,
2007 & 2012 (includes corresponding Graph/Chart) III-64

4e. Spain III-65
A.Market Analysis III-65
An Overview III-65
Current & Future Analysis III-65
Competitive Scenario- A Historic Perspective III-65
Table 89: Leading PC Vendors in Spain (Q2 2005 Vs Q2 2004)-
Percentage Breakdown by Unit Shipments for
Hewlett-Packard, Acer, Dell, Fujitsu Siemens, Airis
Computers, and Others (includes corresponding Graph/Chart) III-65

Table 90: Leading Vendors in the Spanish PC Market (1Q 2004
& 1Q 2003): Percentage Breakdown of Unit Shipments for
Hewlett-Packard, Acer, Dell, Toshiba, Airis Computer, and
Others (includes corresponding Graph/Chart) III-66

Table 91: Leading Vendors in the Spanish PC Market (2002):
Percentage Breakdown of Shipments for Hewlett-Packard,
Dell, Airis Computer, Fujitsu Siemens, Acer, and Others
(includes corresponding Graph/Chart) III-66
B.Market Analytics III-67
Table 92: Spanish Recent Past, Current & Future Analysis for
Personal Computers by Product Segment – Desktop PCs,
Notebook PCs and PC Servers Independently Analyzed by Annual
Shipments in ‘000 Units for the Years 2000 through 2010
(includes corresponding Graph/Chart) III-67

Table 93: Spanish Long-Term Projections for Personal
Computers by Product Segment – Desktop PCs, Notebook PCs and
PC Servers Independently Analyzed by Annual Shipments in
‘000 Units for the Years 2011 through 2015 (includes
corresponding Graph/Chart) III-67

Table 94: Spanish 10-Year Perspective for Personal Computers
by Product Segment – Percentage Breakdown of Unit Shipments
for Desktop PCs, Notebook PCs and PC Servers for the Years
2003, 2007 & 2012 (includes corresponding Graph/Chart) III-68

4f. Russia III-69
A. Market Analytics III-69
Current and Future Analysis III-69
Personal Computers Market III-69
B.Market Analytics III-69
Table 95: Russian Recent Past, Current & Future Analysis for
Personal Computers by Product Segment – Desktop PCs,
Notebook PCs and PC Servers Independently Analyzed by Annual
Shipments in ‘000 Units for the Years 2000 through 2010
(includes corresponding Graph/Chart) III-69

Table 96: Russian Long-Term Projections for Personal
Computers by Product Segment – Desktop PCs, Notebook PCs and
PC Servers Independently Analyzed by Annual Shipments in
‘000 Units for the Years 2011 through 2015 (includes
corresponding Graph/Chart) III-70

Table 97: Russian 10-Year Perspective for Personal Computers
by Product Segment – Percentage Breakdown of Unit Shipments
for Desktop PCs, Notebook PCs and PC Servers for the Years
2003, 2007 & 2012 (includes corresponding Graph/Chart) III-70

4g. Rest of Europe III-71
A.Market Analysis III-71
Current and Future Analysis III-71
Select Regional Markets – An Overview III-71
Bulgaria III-71
Denmark III-71
Market Barriers for New Entrants III-71
Poland III-72
Distribution Activities III-72
Distributors’ Classification III-72
Sweden III-72
Competition III-72
End-User Analysis III-72
Consumer Demographics III-72
The Netherlands III-73
Personal Computers Market III-73
Imports - Meeting Demand in a Big Way III-73
Ukraine III-73
Table 98: Leading PC Vendors in Ukraine (IQ-IIIQ 2006) -
Percentage Breakdown by Unit Shipments for Asus, Acer,
Toshiba, Samsung, Dell, Fujitsu Siemens, Hewlett-Packard,
and Others (includes corresponding Graph/Chart) III-73

Table 99: PC Notebook Sales in Ukraine (IQ-IIIQ 2006) -
Percentage Breakdown by Price Range (In US$) (includes
corresponding Graph/Chart) III-73

Table 100: PC Notebook Sales in Ukraine (IQ-IIIQ 2006) -
Percentage Breakdown by Processor for Intel Celeron M,
Intel Pentium M, Intel Core Duo, AMD Sempron, AMD Turion,
Intel Core Solo, and Other (includes corresponding
Graph/Chart) III-74

Table 101: Desktop PC Sales in Ukraine (IQ-IIIQ 2006) -
Percentage Breakdown by Price Range (In US$) (includes
corresponding Graph/Chart) III-74

Table 102: Desktop PC Sales in Ukraine (IQ-IIIQ 2006) -
Percentage Breakdown by Processor for Intel Pentium 4,
Intel Celeron, AMD Athlon 64, AMD Sempron, Intel Core Duo,
and Intel Core 2 Duo (includes corresponding Graph/Chart) III-74
B.Market Analytics III-75
Table 103: Rest of Europe Recent Past, Current & Future
Analysis for Personal Computers by Product Segment – Desktop
PCs, Notebook PCs and PC Servers Independently Analyzed by
Annual Shipments in ‘000 Units for the Years 2000 through
2010 (includes corresponding Graph/Chart) III-75

Table 104: Rest of Europe Long-Term Projections for Personal
Computers by Product Segment – Desktop PCs, Notebook PCs and
PC Servers Independently Analyzed by Annual Shipments in
‘000 Units for the Years 2011 through 2015 (includes
corresponding Graph/Chart) III-75

Table 105: Rest of Europe 10-Year Perspective for Personal
Computers by Product Segment – Percentage Breakdown of Unit
Shipments for Desktop PCs, Notebook PCs and PC Servers for
the Years 2003, 2007 & 2012 (includes corresponding
Graph/Chart) III-76

5. Asia-Pacific III-77
A.Market Analysis III-77
Current and Future Analysis III-77
Factors Assisting Growth of IT Services III-77
Competitive Scenario III-77
Table 106: Leading PC Vendors in Asia-Pacific (2006 Vs
2007) – Percentage Breakdown by Unit Shipments for Lenovo,
HP, Dell, Acer, Founder and Others (includes corresponding
Graph/Chart) III-77

Table 107: Asia-Pacific Notebook PC Market (2006 Vs 2007)-
Shipments in Million Units for Top Three Vendors HP, Lenovo
and Acer (includes corresponding Graph/Chart) III-78
Competitive Scenario- A Historic Perspective III-78
Table 108: Leading PC Vendors in Asia-Pacific (Excluding
Japan) (Q3 2006 Vs Q2 2006) - Percentage Breakdown by Unit
Shipments for Lenovo, Hewlett-Packard, Dell, Founder, Acer,
and Others (includes corresponding Graph/Chart) III-78

Table 109: Leading PC Vendors in Asia-Pacific (Excluding
Japan) (2004 & 2005) - Percentage Breakdown by Unit
Shipments for Lenovo, Hewlett-Packard, Dell, Founder, Acer,
and Others (includes corresponding Graph/Chart) III-79
Select Regional Markets – An Overview III-79
Australia & New Zealand III-79
Competitive Scenario- A Historic Perspective III-79
Table 110: Leading PC Vendors in Australia & New Zealand
(IVQ 2005) - Percentage Breakdown by Unit Shipments for
Hewlett-Packard, Dell, Acer, Toshiba, Lenovo, Apple, and
Others (includes corresponding Graph/Chart) III-79

Table 111: Leading PC Vendors in Australia (IVQ 2005) -
Percentage Breakdown by Unit Shipments for Hewlett-Packard,
Dell, Acer, Toshiba, Lenovo, Apple, and Others (includes
corresponding Graph/Chart) III-80

Table 112: Leading Notebook PC Vendors in Australia (IVQ
2005) - Percentage Breakdown by Unit Shipments for Toshiba,
Hewlett-Packard, Dell, Acer, Lenovo, Apple, Asus, and
Others (includes corresponding Graph/Chart) III-80

Table 113: Leading Desktop & Notebook PC Vendors in
Australia (IQ 2005) - Percentage Breakdown by Unit
Shipments for Hewlett-Packard, Dell, Acer, IBM, Toshiba,
Apple, Optima, and Others (includes