Global Consumer Batteries Industry

  • May 2013
  • -
  • Global Industry Analysts
  • -
  • 343 pages

This report analyzes the worldwide markets for Consumer Batteries in US$ Million by the following Battery Chemistries: Primary Batteries (Zinc Carbon, Alkaline, and Primary Lithium), and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other Batteries). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets. The report profiles 112 companies including many key and niche players such as Battery Technologies Inc., BYD Company Ltd., Electrochem Automation Inc., Energizer Holdings, Inc., FDK Corporation, GP Batteries International Limited, Hitachi Maxell Ltd., LG Chem Co., Ltd., Panasonic Corporation, Sanyo Electric Company Ltd., Procter & Gamble Company, Samsung SDI Co. Ltd., Sony Corp., Spectrum Brands, Inc., VARTA Consumer Batteries GmbH & Co. KGaA, Tronic Technology Global Ltd., Jiangmen TWD Technology Co., Ltd., and Ultralife Batteries Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain Company profiles are primarily based on public domain information including company URLs.

Table Of Contents




I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
Primary Batteries I-4
Zinc-Carbon I-4
Alkaline Batteries I-4
Primary Lithium Batteries I-4
Secondary Batteries I-4
Nickel-Cadmium Batteries I-4
Nickel-Metal Hydride Batteries I-4
Lithium Ion Batteries I-5
Other Batteries I-5


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Consumer Batteries - A Prelude II-1
Impact of Recession in Retrospect II-2
Will the Consumer Battery Market Feel the Heat of Slowdown in
the Global Economy? - A Review II-2
Current and Future Analysis II-3
Noteworthy Growth Drivers and Trends II-3
Booming Digital World Spells Opportunities for Consumer
Batteries II-3
Longer Lasting Batteries: An Important Component Driving Sales II-4
Green Innovation to Lead the Way II-4
Replacement Sales Drive Overall Battery Market Growth... II-5
Global Demand for Battery Materials to Surge II-5
Table 1: Battery Material Demand (2012): Percentage Share
Breakdown by Region - North America, Western Europe,
Asia-Pacific and Others (includes corresponding Graph/Chart) II-6
A Peek into Technology Trends II-6
New Generation Smart Power Batteries Gain Momentum II-6
Pre-Charged/Ready-to-use Rechargeable Batteries - An
Opportunity Generator II-6
Portable Fuel Cell Batteries: Not an Immediate Threat II-6
Biofuel Cell: Will it Sound a Death Knell for Traditional
Rechargeable Batteries? II-7
Li-Ion Polymer Batteries Get Thinner II-7
Aluminum-Air Batteries Poised to Gain Ground II-7
Nanotechnology - Creating a Difference in the Battery Market II-7
Carbon Electrodes: to Create High Performance Lithium Sulfur
Batteries II-8

2. SEGMENTAL PERSPECTIVE II-9
Primary Batteries: An Overview II-9
Table 2: Global Primary Battery Market (2013): Percentage
Breakdown of Sales by Segments: Alkaline, Zinc- Carbon, and
Primary Lithium (includes corresponding Graph/Chart) II-10
Alkaline: Dominant Consumer Battery Segment II-10
Global Alkaline Battery Market: Concentrated at the Top... II-11
Challenges II-11
A Mature US Market for Alkaline Batteries... II-12
More Powerful Alkalines... II-12
Trends Adversely Impacting Major Player Profitability II-12
European Market for Alkaline Batteries: Untapped
Opportunities... II-13
Emerging Trends Adversely Impacting Profitability II-13
Zinc-Carbon: Continues to Sustain Demand in Emerging Markets II-13
Primary Lithium Batteries: The Fastest Growing Primary
Battery Segment II-14
Zinc Air - An Insight II-14
Continuous RandD to Broaden Electronic Devices Application Market II-15
Table 3: Zinc-Air Batteries Market Growth Across Various
Regions (includes corresponding Graph/Chart) II-15
Secondary Batteries: An Overview II-16
Key Statistical Inputs II-16
Table 4: Rechargeable Battery Market (2012): Percentage
Breakdown of Annual Shipments by Application Area (includes
corresponding Graph/Chart) II-16

Table 5: Global Rechargeable Battery Market (2012):
Percentage Breakdown of Revenue by Battery Type (includes
corresponding Graph/Chart) II-17

Table 6: Worldwide Leading Rechargeable Battery Makers
(2011): Percentage Market Share Breakdown for Samsung SDI,
Sanyo Electric, LG Chem, Sony, BYD, and Others (includes
corresponding Graph/Chart) II-17
Battery Chemistries Responding to Demands from OEMs... II-17
A Peek into the Segments II-17
NiCad Batteries - Set to Decline... II-17
Key Statistical Inputs II-18
Table 7: Global NiCd Batteries Market by Leading Players
(2012): Percentage Breakdown of Dollar Sales for Sanyo,
BYD, SAFT, Panasonic, and Others (includes corresponding
Graph/Chart) II-18

Table 8: Global NiCd Battery Market by Application (2012):
Percentage Breakdown of Dollar Sales for Power Tools, E
bikes, Security Lighting, Toys, and Others (includes
corresponding Graph/Chart) II-18
NiMH - A Mature Technology, Yet Strong in Consumer Applications II-19
Table 9: Global NiMH Rechargeable Battery Market (2012):
Percentage Breakdown of Dollar Sales by Application Area
(includes corresponding Graph/Chart) II-19
Lithium Ion Batteries: A Review II-19
Market Scenario II-20
Key Statistical Inputs II-21
Table 10: World Consumer Lithium-ion Batteries Market
(2009-2018): Annual Demand by Electronic Application in
US$ Million for Mobile Phones, Notebook PCs, and Others
(includes corresponding Graph/Chart) II-21

Table 11: Global Lithium-Ion Battery Market (2010 and
2015E): Percentage Breakdown of Revenue by End-Use Markets
(includes corresponding Graph/Chart) II-22
Asian Giants Dominate the Global Lithium-ion Battery Market II-22
Japan Losing Ground to Other Asian Countries II-22
Table 12: Global Lithium-Ion Batteries Market (2011):
Percentage Market Share Breakdown by Leading Companies -
Samsung, Panasonic, LG Chem, Sony, and Others (includes
corresponding Graph/Chart) II-23
Li-Ion Batteries Witness Increased Investments II-23
Lithium Rechargeable Prices to Decline II-23
Raw Material Dynamics in Li-Ion Batteries II-24
Table 13: Li-ion Battery Manufacturing: Percentage
Breakdown of Cost by Components (includes corresponding
Graph/Chart) II-24
Super Charge Ion Battery (SCiB) - A Threat to Li-Ion Battery II-24
Growth Drivers II-24
Mobile Phones: A Power Packed Opportunity for Li-ion
batteries II-24
Table 14: World Market for Mobile Handsets: Breakdown of
Volume Sales in Million Units for Years 2011, 2013 and 2015
(includes corresponding Graph/Chart) II-25
Smartphones: A Lucrative Market II-25
Opportunity Indicator II-26
Table 15: Global Market for Smart phones (2011 and 2015):
Breakdown of Annual Sales Figures in Thousand Units by
Geographic Markets - US, Canada, Japan, Europe, Asia
Pacific, Latin America, and Rest of World Markets
(includes corresponding Graph/Chart) II-26
Laptops and Netbooks - The Li-ion Drivers II-26
Table 16: World Market for Notebooks - Breakdown by
Annual Shipments in ‘000 Units for Years 2011, 2013 and
2015 (includes corresponding Graph/Chart) II-27
Lithium Polymer: Rising Like a Phoenix II-27

3. PRODUCT OVERVIEW II-28
Battery - Device Maker’s Need II-28
Evolution of Battery II-28
Major Applications in Conjunction with Historical Developments II-29
Types of Batteries II-29
Acid and Alkaline Batteries II-29
Wet and Dry Batteries II-30
Applications II-30
Consumer Batteries (Primary and Secondary) II-31
Different Sizes of Consumer Batteries II-31
Primary Batteries II-31
Zinc-Carbon (Zn-C) II-31
Alkaline Batteries II-32
Primary Lithium Batteries II-32
Secondary Batteries II-32
Table 17: Secondary Batteries - Characteristics (includes
corresponding Graph/Chart) II-32
Table 18: Consumer Batteries Ranked by Power Density -
Lithium, Nickel Metal Hydride, and Nickel Cadmium (includes
corresponding Graph/Chart) II-33
Nickel-Cadmium (Ni-Cd) II-33
History II-34
Drawbacks II-34
Nickel-Metal Hydride (Ni-MH) II-34
Nickel Metal Hydride Vs. Nickel Cadmium II-36
Lithium Ion Batteries II-36
Properties II-37
Applications II-37
Competition II-38
Merits II-38
Demerits II-38
History II-39
Lithium Vs. Alkaline Batteries II-39
Others II-39
Button Cell Batteries II-39
Lithium-Polymer II-39
Miniature batteries II-39

4. REGULATORY FRAMEWORK II-40
New EU Battery Directive II-40
New Standards for Laptop Batteries II-40

5. PRODUCT INNOVATIONS AND INTRODUCTIONS II-41
GTS Launches HMC55-Li Rechargeable Battery II-41
Anton/Bauer Launches DIONIC HD Battery II-41
Rayovac® Rolls Out Advanced High Energy Alkaline Batteries II-41
PAG Introduces Advanced L96e Broadcast Li-ion Battery II-42
Cabot Introduces LITX50TM Multi-Function Conductive Additive II-42
Powersolve Launches GMB Series Cylindrical Rechargeable
Lithium Cells II-43
Rayovac Unveils Alkaline Batteries II-43
Akari Lightning and Electrical Unveils 3000mAHNiMH
Rechargeable Battery II-43
ReVolt Company Unveils Rechargeable Zinc Oxide Batteries II-44
Leyden Energy Introduces New Line of Lithium-Ion Batteries II-44
Panasonic Unveils New High Rate Lithium Ion Cell CGR18650CH II-44
iGO Unveils Rechargeable Green Alkaline Batteries II-44
Maxell Introduces Lead-Free, Mercury-Free Silver-Oxide Cells II-45
Sanyo Releases XX eneloop AA-size Battery II-45
Renata Unveils ICP Series of 3.7V Lithium Ion Polymer
Rechargeable Batteries II-45
VARTA Consumer Batteries Upgrades Website II-46
SANYO North America Rolls Out New Eneloop Batteries II-46
Rayovac Introduces Longer Lasting Ultra Pro Alkaline Batteries II-47
Renata Batteries Develops Mercury-Free Button Cells II-47
Lenovo Launches Advanced Battery Technology II-47
Contour Energy Introduces 2 New Coin-Type Lithium Battery
Products II-47
Duracell Launches Duracell myGrid USB Charger II-48

6. PRODUCT INNOVATIONS/INTRODUCTIONS IN THE RECENT PAST- A
PERSPECTIVE BUILDER II-49
Sanyo Electric Launches eneloop lite Rechargeable Battery II-49
CNano Introduces New Nanotube-Based Conductive Paste for Li
Batteries II-49
Sony to Launch Mercury-Free Mini Alkaline Battery Products II-49
Power-cell Battery Products Unveils Zeus Alkaline Batteries II-49
Sony Introduces Rechargeable Lithium Ion Battery II-50
Pure Energy Introduces New Rechargeable Alkaline Battery Range II-50
SANYO Electric Unveils ‘eneloop music booster’ II-50
Shenzhen Launches NiMH Battery II-51
Hitachi Maxell Announces Development of Leak-Proof Alkaline
Batteries II-51
Maxell Introduces New Consumer Battery Product Line II-51
Apogee Power Launches Next Generation Lithium Batteries II-51
Energizer Unveils Energizer® Zinc Air Prismatic Battery II-51
Sanyo Electric to Introduce Two Product Sets and an ‘eneloop
tones' Pack II-52
Sony Develops Mercury-Free Alkaline-Battery II-52
Pure Energy to Launch Rechargeable Alkaline- Cordless Batteries II-52
TeknoCreations Launches New Battery Packs II-52
Fuji Batteries Introduces Eco-Friendly EnviroMAX Consumer
Batteries II-53
Nikon Rolls Out Ni-MH Batteries II-53

7. RECENT INDUSTRY ACTIVITY II-54
BASF Acquires Ovonic Battery Company II-54
EnerSys Inks Licensing and Technology-Development Agreement
with PowerGenix Systems II-54
Powermat Technologies and PandG Form Joint Venture II-55
Spectrum Brands Announces Multimillion Dollar Investment by
Rayovac® in Hearing Aid Battery Business II-55
Panasonic Establishes New Lithium-ion Battery Production Unit
in China II-56
Electrochem Acquires Micro Power Electronics II-56
Harbin ZQPT to Take Over Heilongjiang ZQPT II-57
Universal Power Group Acquires Progressive Technologies II-57
iGo Signs Pact with PureEnergy Solutions II-57
Bureau Veritas Expands Capacity for Battery Testing in the US II-58
Novolyte Technologies Inks Joint Venture Deal with Foosung II-58

8. CORPORATE ACTIVITY IN THE RECENT PAST - A PERSPECTIVE BUILDER II-59
Energizer Receives Endorsements from OEMs for Energizer®
Ultimate Lithium Batteries II-59
China TMK Completes Reverse Merger with Leading Asia Pacific
Investment Ltd. II-59
CentraCan Selects Sysco Guest Supply for Distribution of
Alkaline Batteries II-59
SANYO North America Selects ToCAD America as Distributor of
Consumer Batteries II-60
Neah Power to Take Over CyVolt II-60
Sanyo Electric Sets Up New Technical Facility for Li-ion
Batteries II-60
Sanyo Divests SANYO Energy Tottori Co to FDK II-60
Panasonic Acquires Sanyo Electric II-60
TonenGeneral and Toray to Create Global JV for Battery
Separator Film II-61
Eveready to Acquire Majority Stake in UNIROSS II-61
GP Batteries Forges Alliance with Boston-Power II-61
STMicroelectronics Enters into Agreement with Front-Edge II-61
Energizer Battery to Partner with TennRich/ XPAL Power II-62
Varta to Supply Consumer Batteries to Greenham Stores II-62
Boston-Power to Increase Production Capacity for Rechargeable
Batteries II-62
Panasonic to Close Manganese Battery Plant II-63

9. OCUS ON SELECT GLOBAL PLAYERS II-64
Battery Technologies Inc. (US) II-64
BYD Company Ltd. (China) II-64
Electrochem Automation Inc. (US) II-65
Energizer Holdings, Inc. (US) II-65
FDK Corporation (Japan) II-66
GP Batteries International Limited (Singapore) II-66
Hitachi Maxell Ltd. (Japan) II-66
LG Chem Co., Ltd. (Korea) II-67
Panasonic Corporation (Japan) II-67
Sanyo Electric Company Ltd. (Japan) II-68
Procter and Gamble Company (US) II-69
Samsung SDI Co. Ltd. (Korea) II-69
Sony Corp. (Japan) II-70
Spectrum Brands, Inc. (US) II-70
VARTA Consumer Batteries GmbH and Co. KGaA (Germany) II-71
Tronic Technology Global Ltd. (Hong Kong) II-71
Jiangmen TWD Technology Co., Ltd. (China) II-72
Ultralife Batteries, Inc. (US) II-72

10. GLOBAL MARKET PERSPECTIVE II-73
Table 19: World Recent Past, Current and Future Analysis for
Consumer Batteries by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East, and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-73

Table 20: World Historic Review for Consumer Batteries by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East, and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-74

Table 21: World 15-Year Perspective for Consumer Batteries by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East, and Latin America Markets for Years 2004, 2012 and
2018 (includes corresponding Graph/Chart) II-75

Table 22: World Recent Past, Current and Future Analysis for
Primary Consumer Batteries by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) II-76

Table 23: World Historic Review for Primary Consumer Batteries
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East, and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-77

Table 24: World 15-Year Perspective for Primary Consumer
Batteries by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets for
Years 2004, 2012 and 2018 (includes corresponding Graph/Chart) II-78

Table 25: World Recent Past, Current and Future Analysis for
Primary Consumer Batteries by Product Segment - Zinc Carbon,
Alkaline, and Primary Lithium Batteries Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) II-79

Table 26: World Historic Review for Primary Consumer Batteries
by Product Segment - Zinc Carbon, Alkaline, and Primary
Lithium Batteries Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) II-80

Table 27: World 15-Year Perspective for Primary Consumer
Batteries by Product Segment - Percentage Breakdown of Dollar
Sales for Zinc Carbon, Alkaline, and Primary Lithium Batteries
Markets for Years 2004, 2012 and 2018 (includes corresponding
Graph/Chart) II-81

Table 28: World Recent Past, Current and Future Analysis for
Zinc Carbon Batteries by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-82

Table 29: World Historic Review for Zinc Carbon Batteries by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-83

Table 30: World 15-Year Perspective for Zinc Carbon Batteries
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for Years 2004, 2012 and
2018 (includes corresponding Graph/Chart) II-84

Table 31: World Recent Past, Current and Future Analysis for
Alkaline Batteries by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-85

Table 32: World Historic Review for Alkaline Batteries by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-86

Table 33: World 15-Year Perspective for Alkaline Batteries by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for Years 2004, 2012 and
2018 (includes corresponding Graph/Chart) II-87

Table 34: World Recent Past, Current and Future Analysis for
Primary Lithium Batteries by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-88

Table 35: World Historic Review for Lithium Batteries by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-89

Table 36: World 15-Year Perspective for Lithium Batteries by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for Years 2004, 2012 and
2018 (includes corresponding Graph/Chart) II-90

Table 37: World Recent Past, Current and Future Analysis for
Secondary Consumer Batteries by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin America Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) II-91

Table 38: World Historic Review for Secondary Consumer
Batteries by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-92

Table 39: World 15-Year Perspective for Secondary Consumer
Batteries by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets for
Years 2004, 2012 and 2018 (includes corresponding Graph/Chart) II-93

Table 40: World Recent Past, Current and Future Analysis for
Secondary Consumer Batteries by Product Segment - Nickel
Cadmium, Nickel Metal Hydride, Lithium Ion, and Other
Secondary Consumer Batteries Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2010
through 2018 (includes corresponding Graph/Chart) II-94

Table 41: World Historic Market Analysis for Secondary
Consumer Batteries by Product Segment - Nickel Cadmium, Nickel
Metal Hydride, Lithium Ion, and Other Secondary Consumer
Batteries Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-95

Table 42: World 15-Year Perspective for Secondary Consumer
Batteries by Product Segment - Percentage Breakdown of Dollar
Sales for Nickel Cadmium, Nickel Metal Hydride, Lithium Ion,
and Other Secondary Consumer Batteries Markets for Years 2004,
2012 and 2018 (includes corresponding Graph/Chart) II-96

Table 43: World Recent Past, Current and Future Analysis for
Nickel Cadmium Batteries by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-97

Table 44: World Historic Review for Nickel Cadmium Batteries
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-98

Table 45: World 15-Year Perspective for Nickel Cadmium
Batteries by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets for
Years 2004, 2012 and 2018 (includes corresponding Graph/Chart) II-99

Table 46: World Recent Past, Current and Future Analysis for
Nickel Metal Hydride Batteries by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin America Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) II-100

Table 47: World Historic Review for Nickel Metal Hydride
Batteries by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-101

Table 48: World 15-Year Perspective for Nickel Metal Hydride
Batteries by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets for
Years 2004, 2012 and 2018 (includes corresponding Graph/Chart) II-102

Table 49: World Recent Past, Current and Future Analysis for
Lithium Ion Batteries by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-103

Table 50: World Historic Review for Lithium Ion Batteries by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Market
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-104

Table 51: World 15-Year Perspective for Lithium Ion Batteries
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for Years 2004, 2012 and
2018 (includes corresponding Graph/Chart) II-105

Table 52: World Recent Past, Current and Future Analysis for
Other Secondary Consumer Batteries by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin America Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) II-106

Table 53: World Historic Review for Other Secondary Consumer
Batteries by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-107

Table 54: World 15-Year Perspective for Other Secondary
Consumer Batteries by Geographic Region - Percentage Breakdown
of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets for
Years 2004, 2012 and 2018 (includes corresponding Graph/Chart) II-108


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
The US Battery Market - An Overview III-1
Segmental Analysis III-2
Primary Batteries - A Review III-2
Competition Rife in the Primary Batteries Segment III-2
Alkaline Batteries - The Primary Batteries Stronghold III-2
Table 55: Leading Alkaline Battery Brands in the US
(2011and2012): Percentage Breakdown of Volume Sales by
Brand - Duracell, Energizer, Spectrum, Private Label and
Others (includes corresponding Graph/Chart) III-3
Secondary Batteries - An Insight III-3
EXIM Statistics III-4
Table 56: US Exports of Lithium Primary Batteries and Cells
by Country of Destination (2011 and 2012): Value Exports in
US$ Thousand for Mexico, Canada, Ireland, UK, Switzerland,
Germany, Singapore, China ,Japan, Belgium, Brazil ,
Netherlands and Others (includes corresponding Graph/Chart) III-4

Table 57: US Imports of Lithium Primary Batteries and Cells
by Country of Origin (2011 and 2012): Value Imports in US$
Thousand for Japan, China, Israel, Canada, France,
Singapore, Indonesia, South Korea, United Kingdom ,Germany,
Taiwan and Others (includes corresponding Graph/Chart) III-4

Table 58: US Exports of Manganese Dioxide- based Primary
Batteries and Cells by Country of Destination (2011 and
2012): Value Exports in US$ Thousand for Brazil, Canada,
Belgium, Spain, Mexico, Panama, Singapore, Hong Kong,
China, Argentina, Switzerland, Australia and Others III-5

Table 59: US Imports of Manganese Dioxide-based Primary
Batteries and Cells by Country of Origin (2011 and 2012):
Value Imports in US$ Thousand for South Korea, China,
Indonesia, Malaysia, Belgium, Germany, South Africa,
Thailand, United Kingdom ,Japan, Poland, Singapore, and
Others III-5
Product Launches III-6
Strategic Corporate Developments III-10
Select Major Players III-13
B.Market Analytics III-17
Table 60: The US Recent Past, Current and Future Analysis for
Consumer Batteries by Product Group/Chemistries - Primary
Batteries (Zinc Carbon, Alkaline, and Primary Lithium) and
Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride,
Lithium Ion, and Others) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) III-17

Table 61: The US Historic Review for Consumer Batteries by
Product Group/Chemistries - Primary Batteries (Zinc Carbon,
Alkaline, and Primary Lithium) and Secondary Batteries
(Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
Others) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-18

Table 62: The US 15-Year Perspective for Consumer Batteries
by Product Group/Chemistries - Percentage Breakdown of
Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline,
and Primary Lithium) and Secondary Batteries (Nickel
Cadmium, Nickel Metal Hydride, Lithium Ion, and Others)
Markets for Years 2004, 2012 and 2018 (includes corresponding
Graph/Chart) III-19

2. CANADA III-20
A.Market Analysis III-20
Current and Future Analysis III-20
EXIM Statistics III-20
Table 63: Canadian Exports of Lithium Primary Batteries and
Cells by Country of Destination (2011 and 2012): Value
Exports in US$ for France, United States, Russia, China,
United Kingdom, Australia, Uruguay, Albania, Finland,
India, Germany, United Arab Emirates, Japan, Mexico, Panama
and Others III-20

Table 64: Canadian Imports of Lithium Primary Batteries and
Cells by Country of Origin (2011 and 2012): Value Imports in
US$ for United States, China, Israel, Korea, South Korea,
United Kingdom, France, Japan, Germany, Indonesia, Taiwan,
and Others (includes corresponding Graph/Chart) III-21

Table 65: Canadian Exports of Manganese Dioxide-Based
Primary Batteries and Cells by Country of Destination (2011 and
2012): Value Exports in US$ for United States, United
Kingdom, Cuba, Brazil, St.Pierre-Miquelon, Tanzania,
Thailand, India, China, Norway, Australia and Others III-21

Table 66: Canadian Imports of Manganese Dioxide-Based
Primary Batteries and Cells by Country of Origin (2011 and
2012): Value Imports in US$ for United States, China,
Indonesia, Thailand, United Kingdom, Belgium, Malaysia,
Japan, Sweden, Germany, and Others III-22
B.Market Analytics III-23
Table 67: Canadian Recent Past, Current and Future Analysis
for Consumer Batteries by Product Group/Chemistries -
Primary Batteries (Zinc Carbon, Alkaline, and Primary
Lithium) and Secondary Batteries (Nickel Cadmium, Nickel
Metal Hydride, Lithium Ion, and Others) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-23

Table 68: Canadian Historic Review for Consumer Batteries by
Product Group/Chemistries - Primary Batteries (Zinc Carbon,
Alkaline, and Primary Lithium) and Secondary Batteries
(Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
Others) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-24

Table 69: Canadian 15-Year Perspective for Consumer
Batteries by Product Group/Chemistries - Percentage
Breakdown of Dollar Sales for Primary Batteries (Zinc
Carbon, Alkaline, and Primary Lithium) and Secondary
Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium
Ion, and Others) Markets for Years 2004, 2012 and 2018
(includes corresponding Graph/Chart) III-25

3. JAPAN III-26
A.Market Analysis III-26
Current and Future Analysis III-26
Japan Losing Ground to other Asian Countries III-26
Manufacturers Incline towards Low-Cost Rechargeable Batteries III-26
EXIM Statistics III-27
Primary Batteries III-27
Table 70: Japanese Primary Battery Exports by Type
(2006-2010): Volume Exports for Lithium Batteries, Silver
Oxide Batteries, Alkaline Batteries, Zinc Carbon Batteries
and Other Batteries in Million Units (includes
corresponding Graph/Chart) III-27

Table 71: Japanese Primary Battery Exports by Type
(2006-2010): Value Exports for Lithium Batteries, Silver
Oxide Batteries, Alkaline Batteries, Zinc Carbon Batteries
and Other Batteries in US$ Million (includes corresponding
Graph/Chart) III-28

Table 72: Japanese Primary Battery Imports by Type
(2006-2010): Volume Imports for Alkaline Batteries, Zinc
Carbon Batteries, Lithium Batteries, Silver Oxide
Batteries and Other Batteries in Million Units (includes
corresponding Graph/Chart) III-29

Table 73: Japanese Primary Battery Imports by Type
(2006-2010): Value Imports for Alkaline Batteries, Zinc
Carbon Batteries, Lithium Batteries, Silver Oxide
Batteries and Other Batteries in US$ Million (includes
corresponding Graph/Chart) III-30
Secondary Batteries III-31
Table 74: Japanese Secondary Battery Exports by Type
(2006-2010): Volume Exports for Lithium-ion Batteries,
Nickel cadmium Batteries, Nickel metal-hydride Batteries
and Other Batteries in Million Units (includes
corresponding Graph/Chart) III-31

Table 75: Japanese Secondary Battery Exports by Type
(2006-2010): Value Exports for Lithium- ion Batteries,
Nickel Metal-Hydride Batteries, Nickel Cadmium Batteries,
Lead-Acid Batteries and Other Batteries in US$ Million
(includes corresponding Graph/Chart) III-32

Table 76: Japanese Secondary Battery Imports by Type
(2006-2010): Volume Imports for Lead- Acid Batteries,
Nickel Cadmium Batteries and Other Batteries in Million
Units (includes corresponding Graph/Chart) III-33

Table 77: Japanese Secondary Battery Imports by Type
(2006-2010): Value Imports for Lead-Acid Batteries, Nickel
Cadmium Batteries, Nickel Iron Batteries and Other
Batteries in US$ Million (includes corresponding
Graph/Chart) III-34
Product launches III-34
Select major players III-35
B.Market Analytics III-39
Table 78: Japanese Recent Past, Current and Future Analysis
for Consumer Batteries by Product Group/Chemistries -
Primary Batteries (Zinc Carbon, Alkaline, and Primary
Lithium) and Secondary Batteries (Nickel Cadmium, Nickel
Metal Hydride, Lithium Ion, and Others) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-39

Table 79: Japanese Historic Review for Consumer Batteries by
Product Group/Chemistries - Primary Batteries (Zinc Carbon,
Alkaline, and Primary Lithium) and Secondary Batteries
(Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
Others) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-40

Table 80: Japanese 15-Year Perspective for Consumer
Batteries by Product Group/Chemistries - Percentage
Breakdown of Dollar Sales for Primary Batteries (Zinc
Carbon, Alkaline, and Primary Lithium) and Secondary
Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium
Ion, and Others) Markets for Years 2004, 2012 and 2018
(includes corresponding Graph/Chart) III-41

4. EUROPE III-42
A.Market Analysis III-42
An Overview III-42
More Power, Lesser Weight - The Evolution in Primary Batteries III-42
Table 81: Primary Battery Sales in Europe by Weight
(1998-2007) (includes corresponding Graph/Chart) III-43
Mercury-Free Button Cells Likely in the Future III-43
Competitive Landscape III-43
Table 82: European Market for Alkaline Batteries (2011and
2012): Percentage Market Share Breakup by Leading Player -
PandG (Duracell), Energizer, Spectrum Brands, Private Label
and Others (includes corresponding Graph/Chart) III-44
Legal Environment in Europe III-44
New EU Battery Directive III-44
Government Initiatives III-45
Future Trends III-45
European Portable Battery Association (EPBA) III-46
National Battery Association in Eastern Europe III-46
B.Market Analytics III-47
Table 83: European Recent Past, Current and Future Analysis
for Consumer Batteries by Geographic Region - France,
Germany, Italy, UK, and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) III-47

Table 84: European Historic Review for Consumer Batteries by
Geographic Region - France, Germany, Italy, UK, and Rest of
Europe Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-48

Table 85: European 15-Year Perspective for Consumer
Batteries by Geographic Region - Percentage Breakdown of
Dollar Sales for France, Germany, Italy, UK, and Rest of
Europe Markets for Years 2004, 2012 and 2018 (includes
corresponding Graph/Chart) III-49

Table 86: European Recent Past, Current and Future Analysis
for Consumer Batteries by Product Group/ Chemistries -
Primary Batteries (Zinc Carbon, Alkaline, and Primary
Lithium) and Secondary Batteries (Nickel Cadmium, Nickel
Metal Hydride, Lithium Ion, and Others) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-50

Table 87: European Historic Review for Consumer Batteries by
Product Group/Chemistries - Primary Batteries (Zinc Carbon,
Alkaline, and Primary Lithium) and Secondary Batteries
(Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
Others) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-51

Table 88: European 15-Year Perspective for Consumer
Batteries by Product Group/Chemistries - Percentage
Breakdown of Dollar Sales for Primary Batteries (Zinc
Carbon, Alkaline, and Primary Lithium) and Secondary
Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium
Ion, and Others) Markets for Years 2004, 2012 and 2018
(includes corresponding Graph/Chart) III-52

4a. FRANCE III-53
A.Market Analysis III-53
Current and Future Analysis III-53
B.Market Analytics III-53
Table 89: French Recent Past, Current and Future Analysis for
Consumer Batteries by Product Group/ Chemistries - Primary
Batteries (Zinc Carbon, Alkaline, and Primary Lithium) and
Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride,
Lithium Ion, and Others) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) III-53

Table 90: French Historic Review for Consumer Batteries by
Product Group/Chemistries - Primary Batteries (Zinc Carbon,
Alkaline, and Primary Lithium) and Secondary Batteries
(Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
Others) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-54

Table 91: French 15-Year Perspective for Consumer Batteries
by Product Group/Chemistries - Percentage Breakdown of
Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline,
and Primary Lithium) and Secondary Batteries (Nickel
Cadmium, Nickel Metal Hydride, Lithium Ion, and Others)
Markets for Years 2004, 2012 and 2018 (includes corresponding
Graph/Chart) III-55

4b. GERMANY III-56
A.Market Analysis III-56
Current and Future Analysis III-56
Regulations Targeting Mercury III-56
Product Introductions III-57
VARTA Consumer Batteries GmbH and Co. KGaA - A Key Player III-57
B.Market Analytics III-58
Table 92: German Recent Past, Current and Future Analysis for
Consumer Batteries by Product Group/Chemistries - Primary
Batteries (Zinc Carbon, Alkaline, and Primary Lithium) and
Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride,
Lithium Ion, and Others) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) III-58

Table 93: German Historic Review for Consumer Batteries by
Product Group/Chemistries - Primary Batteries (Zinc Carbon,
Alkaline, and Primary Lithium) and Secondary Batteries
(Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
Others) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-59

Table 94: German 15-Year Perspective for Consumer Batteries
by Product Group/Chemistries - Percentage Breakdown of
Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline,
and Primary Lithium) and Secondary Batteries (Nickel
Cadmium, Nickel Metal Hydride, Lithium Ion, and Others)
Markets for Years 2004, 2012 and 2018 (includes corresponding
Graph/Chart) III-60

4c. ITALY III-61
A.Market Analysis III-61
Current and Future Analysis III-61
B.Market Analytics III-61
Table 95: Italian Recent Past, Current and Future Analysis for
Consumer Batteries by Product Group/Chemistries - Primary
Batteries (Zinc Carbon, Alkaline, and Primary Lithium) and
Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride,
Lithium Ion, and Others) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) III-61

Table 96: Italian Historic Review for Consumer Batteries by
Product Group/Chemistries - Primary Batteries (Zinc Carbon,
Alkaline, and Primary Lithium) and Secondary Batteries
(Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
Others) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-62

Table 97: Italian 15-Year Perspective for Consumer Batteries
by Product Group/ Chemistries - Percentage Breakdown of
Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline,
and Primary Lithium) and Secondary Batteries (Nickel
Cadmium, Nickel Metal Hydride, Lithium Ion, and Others)
Markets for Years 2004, 2012 and 2018 (includes corresponding
Graph/Chart) III-63

4d. THE UNITED KINGDOM III-64
A.Market Analysis III-64
An Overview III-64
Rechargeables Gain Momentum, Lack of Awareness Remains a
Bottleneck III-64
Low Recycling Rates for Batteries III-64
Environmental Issues and Initiatives III-65
Product Launches III-65
B.Market Analytics III-66
Table 98: The UK Recent Past, Current and Future Analysis for
Consumer Batteries by Product Group/Chemistries - Primary
Batteries (Zinc Carbon, Alkaline, and Primary Lithium) and
Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride,
Lithium Ion, and Others) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) III-66

Table 99: The UK Historic Review for Consumer Batteries by
Product Group/Chemistries - Primary Batteries (Zinc Carbon,
Alkaline, and Primary Lithium) and Secondary Batteries
(Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
Others) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-67

Table 100: The UK 15-Year Perspective for Consumer Batteries
by Product Group/Chemistries - Percentage Breakdown of
Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline,
and Primary Lithium) and Secondary Batteries (Nickel
Cadmium, Nickel Metal Hydride, Lithium Ion, and Others)
Markets for Years 2004, 2012 and 2018 (includes corresponding
Graph/Chart) III-68

4e. REST OF EUROPE III-69
A.Market Analysis III-69
Current and Future Analysis III-69
Product Launches III-69
B.Market Analytics III-70
Table 101: Rest of European Recent Past, Current and Future
Analysis for Consumer Batteries by Product Group/Chemistries
- Primary Batteries (Zinc Carbon, Alkaline, and Primary
Lithium) and Secondary Batteries (Nickel Cadmium, Nickel
Metal Hydride, Lithium Ion, and Others) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-70

Table 102: Rest of European Historic Review for Consumer
Batteries by Product Group/Chemistries - Primary Batteries
(Zinc Carbon, Alkaline, and Primary Lithium) and Secondary
Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium
Ion, and Others) Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-71

Table 103: Rest of European 15-Year Perspective for Consumer
Batteries by Product Group/Chemistries - Percentage
Breakdown of Dollar Sales for Primary Batteries (Zinc
Carbon, Alkaline, and Primary Lithium) and Secondary
Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium
Ion, and Others) Markets for Years 2004, 2012 and 2018
(includes corresponding Graph/Chart) III-72

5. ASIA-PACIFIC III-73
A.Market Analysis III-73
Current and Future Analysis III-73
A Peek into Select Regions III-73
China III-73
China: A Globally Leading Battery Supplier III-73
China: A Mobile Phone Battery Hub III-74
Brighter Days Ahead for Battery Industry in China III-74
China: The New Lithium Power Leader III-74
Addressing Production Challenges: Need of the Hour III-75
Ni-MH Batteries to Witness Steady Growth III-75
Major Players in the Chinese Ni-MH Battery Market and
their Products III-76
South Korea III-76
Primary Battery Market Overview III-76
Table 104: Primary Battery Market in South Korea (2012):
Percentage Share Breakup of Value Sales by Battery Type -
Alkaline, Zinc-Carbon/Zinc-Chloride, Lithium, and Others
(includes corresponding Graph/Chart) III-76
South Korea: New Safety Ruling for Lithium Batteries III-77
India III-77
Batteries Demand in India Set to Surge III-77
Indian Dry Cell Battery Market to Emerge from Shackles of
Price Rises III-77
Zinc-Carbon Batteries Dominate the Indian Dry Battery Market III-77
Price Rises Deluge

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