Global Consumer Batteries Market

  • November 2014
  • -
  • Global Industry Analysts
  • -
  • 342 pages

This report analyzes the worldwide markets for Consumer Batteries in US$ Million by the following Battery Chemistries: Primary Batteries (Zinc Carbon, Alkaline, & Lithium), and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, & Others). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 101 companies including many key and niche players such as -

Battery Technologies Inc.
BYD Company Ltd.
Electrochem Automation Inc.
Energizer Holdings, Inc.
FDK Corporation

Table Of Contents

Global Consumer Batteries Market



I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
Primary Batteries I-4
Zinc-Carbon I-4
Alkaline Batteries I-4
Lithium Batteries I-4
Secondary Batteries I-4
Nickel-Cadmium Batteries I-4
Nickel-Metal Hydride Batteries I-4
Lithium Ion Batteries I-4


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Consumer Batteries - A Prelude II-1
Economic Recession in Retrospect and the Road Ahead II-2
Table 1: World Real GDP Growth by Region/Country (2012-2015)
(includes corresponding Graph/Chart) II-3
Table 2: World GDP (2013): Percentage Share Breakdown of
Nominal GDP Value by Country (includes corresponding
Graph/Chart) II-4
Outlook II-4
Noteworthy Growth Drivers and Trends II-4
Booming Digital World Spells Opportunities for Consumer
Batteries II-4
Longer Lasting Batteries: An Important Component Driving Sales II-5
Green Innovation to Lead the Way II-5
Global Demand for Battery Materials to Surge II-6
Table 3: World Battery Materials Market by Region (2013):
Percentage Breakdown of Material Demand for North America,
Western Europe, Asia-Pacific and Rest of World (includes
corresponding Graph/Chart) II-6
A Peek into Technology Trends II-6
New Generation Smart Power Batteries Gain Momentum II-6
Pre-Charged/Ready-to-use Rechargeable Batteries - An
Opportunity Generator II-7
Portable Fuel Cell Batteries: Not an Immediate Threat II-7
Biofuel Cell: Will it Sound a Death Knell for Traditional
Rechargeable Batteries? II-7
Li-Ion Polymer Batteries Get Thinner II-8
Aluminum-Air Batteries Poised to Gain Ground II-8
Nanotechnology - Creating a Difference in the Battery Market II-8
Carbon Electrodes: to Create High Performance Lithium Sulfur
Batteries II-8
Futuristic Curved Batteries Gaining Heightened Attention II-9
New Battery Technologies for Wearable Devices II-9

2. SEGMENTAL PERSPECTIVE II-10
Primary Batteries: An Overview II-10
Table 4: World Primary Batteries Market by Battery Chemistry
(2014): Percentage Breakdown of Sales for Alkaline, Lithium,
and Zinc-Carbon (includes corresponding Graph/Chart) II-11
Alkaline: Dominant Consumer Battery Segment II-11
Global Alkaline Battery Market: Concentrated at the Top... II-12
Challenges II-12
Low Consumer Awareness Deters Growth Prospects in Emerging
Markets II-12
Higher Prices of Alkaline Batteries II-12
Rising Raw Material Costs Impact Profitability Margins II-12
Threat of Counterfeit: A Cause of Concern II-12
Nickel Metal Hydride (NIMH): A Major Competing Product in
High-Drain Consumer Applications II-13
A Mature US Market for Alkaline Batteries II-13
More Powerful Alkalines for the US Market II-13
Trends Adversely Impacting Major Player Profitability II-13
European Market for Alkaline Batteries: Untapped
Opportunities... II-14
Emerging Trends Adversely Impacting Profitability II-14
Zinc-Carbon: Continues to Sustain Demand in Emerging Markets II-14
Primary Lithium Batteries: The Fastest Growing Primary
Battery Segment II-15
Zinc Air - An Insight II-15
Continuous RandD to Broaden Electronic Devices Application Market II-16
Secondary Batteries: An Overview II-16
Table 5: World Secondary Batteries Market by Battery
Chemistry (2014): Percentage Breakdown of Sales for Lithium
Ion, Nickel Cadmium, Nickel Metal Hydride, and Other Battery
Chemistries (includes corresponding Graph/Chart) II-17
Key Statistical Inputs II-17
Table 6: World Rechargeable Battery Market (2013):
Percentage Breakdown of Annual Shipments by Application Area
(includes corresponding Graph/Chart) II-17

Table 7: World Rechargeable Battery Market (2013):
Percentage Breakdown of Revenues by Battery Type (includes
corresponding Graph/Chart) II-18

Table 8: World Rechargeable Battery Market by Leading
Manufacturers (2013): Market Share Breakdown for BYD
Company, LG Chem, Panasonic/Sanyo, Samsung SDI, Sony
Corporation, and Others (includes corresponding Graph/Chart) II-18
Battery Chemistries Responding to Demands from OEMs... II-18
A Peek into Segments II-18
NiCad Batteries - Set to Decline II-18
Key Statistical Inputs II-19
Table 9: World NiCd Batteries Market by Leading Players
(2013): Percentage Breakdown of Dollar Sales for BYD
Company, Panasonic/Sanyo, SAFT Groupe and Others (includes
corresponding Graph/Chart) II-19

Table 10: World NiCd Battery Market by Application (2013):
Percentage Breakdown of Dollar Sales for E bikes, Power
Tools, Security Lighting, Toys, and Others (includes
corresponding Graph/Chart) II-19
NiMH - A Mature Technology, Yet Strong in Consumer Applications II-20
Table 11: World NiMH Rechargeable Battery Market by
Application (2013): Percentage Breakdown of Dollar Sales for
Cordless Phones, General Electronics, HEV, and Others
(includes corresponding Graph/Chart) II-20

Table 12: World NiMH Consumer Batteries Market by Leading
Players (2013): Percentage Breakdown of Dollar Sales for
GPB, HPJ, Panasonic/Sanyo, and Others (includes
corresponding Graph/Chart) II-21
Lithium Ion Batteries: A Review II-21
Market Scenario II-22
Key Statistical Inputs II-23
Table 13: World Consumer Lithium-ion Batteries Market by
Electronic Application - Mobile Phones, Notebook PCs, and
Other Markets Independently Analyzed with Annual Demand in
US$ Million for Years 2012 through 2020 (includes
corresponding Graph/Chart) II-23

Table 14: World 7-Year Perspective for Consumer Lithium-ion
Batteries Market by Electronic Application - Percentage
Breakdown of Dollar Sales for Mobile Phones, Notebook PCs,
and Other Application Markets for Years 2014 and 2020
(includes corresponding Graph/Chart) II-24
Challenges II-24
Table 15: World Lithium-Ion Battery Market (2010 and 2015):
Percentage Breakdown of Revenue by End-Use Markets
(includes corresponding Graph/Chart) II-25
Asian Giants Dominate the Global Lithium-ion Battery Market II-26
Japan Losing Ground to Other Asian Countries II-26
Table 16: World Consumer Li-Ion Battery Market (2013):
Percentage Breakdown of Annual Shipments by Company
(includes corresponding Graph/Chart) II-26
Li-Ion Batteries Witness Increased Investments II-27
Lithium Rechargeable Prices to Decline II-27
Raw Material Dynamics in Li-Ion Batteries II-27
Table 17: Li-ion Battery Manufacturing: Percentage
Breakdown of Cost by Component (includes corresponding
Graph/Chart) II-28

Table 18: Cathode Active Materials in Li-ion Battery
Manufacturing: Percentage Volume Breakdown by Material
(includes corresponding Graph/Chart) II-28

Table 19: Anodes (Carbon) in Li-ion Battery Manufacturing:
Percentage Volume Breakdown by Carbon Material (includes
corresponding Graph/Chart) II-29

Table 20: Li-ion Battery Market by Leading Suppliers of
Electrolyte (2012): Percentage Share Breakdown by Supplier
for Mitsubishi Chemical, Panax-Etec, Tomiyama Pure
Chemical, UBE Industries, Zhangjiagang Guotai-Huarong, and
Others (includes corresponding Graph/Chart) II-29

Table 21: Li-ion Battery Market by Leading Suppliers of
Separator (2012): Percentage Share Breakdown by Supplier
for Asahi Kasei, Celgard, SK Innovation, Toray-Tonen, UBE
Industries, and Others (includes corresponding Graph/Chart) II-30
Insight into Reserves and Supply of Lithium, the Key Raw Material II-30
Table 22: World Lithium Supply (2013): Percentage Breakdown
of Volume Reserves by Country (includes corresponding
Graph/Chart) II-30

Table 23: World Lithium Market by Leading Suppliers (2013):
Volume Market Share by Company (includes corresponding
Graph/Chart) II-31

Table 24: Lithium Content (in Gram) in Consumer Batteries
by Battery Type II-31
Super Charge Ion Battery (SCiB) - A Threat to Li-Ion Battery II-31
Innovations II-32
Innovative Battery Technology from Amprius II-32
Gbatteries Develops BatteryBox - A Battery with 50Whr
Backup Capacity II-32
Li-ion Battery with Lithium Borohydride Designed in Japan II-32
Growth Drivers II-32
Consumer LiB Market: High-End IT Products to Drive Future
Growth II-32
IT-Use Li-Ion Battery Market II-33
Table 25: World IT-Use LiB Market (2012): Percentage
Breakdown of Volume Shipments by Company (includes
corresponding Graph/Chart) II-33

Table 26: World IT-Use LiB Market (2012): Percentage
Breakdown of Volume Capacity by Company (includes
corresponding Graph/Chart) II-34
Mobile Phones: A Power Packed Opportunity for Li-ion batteries II-34
Table 27: World Market for Mobile Handsets by Geographic
Region (2013 and 2015): Volume Sales in Million Units for
US, Canada, Europe, Asia-Pacific (Including Japan), Latin
America, and Rest of World (includes corresponding
Graph/Chart) II-35
Smartphones: A Lucrative Market II-35
Table 28: World Market for Smartphones (2011 and 2017):
Breakdown of Sales in Thousand Units by Geographic Region/
Country (includes corresponding Graph/Chart) II-36
Laptops and Netbooks - The Li-ion Drivers II-36
Table 29: Global Shipments of Desktop PCs, Laptops, and
Tablets for the Years 2014 and 2017 (In Million Units)
(includes corresponding Graph/Chart) II-36
Addressing Flaws in Lithium-ion Batteries II-37
Lithium Polymer: Rising Like a Phoenix II-37

3. PRODUCT OVERVIEW II-38
Battery - Device Maker's Need II-38
Evolution of Battery II-38
Major Applications in Conjunction with Historical Developments II-39
Types of Batteries II-39
Acid and Alkaline Batteries II-39
Wet and Dry Batteries II-40
Applications II-40
Consumer Batteries (Primary and Secondary) II-41
Different Sizes of Consumer Batteries II-41
Primary Batteries II-41
Zinc-Carbon (Zn-C) II-41
Alkaline Batteries II-42
Primary Lithium Batteries II-42
Secondary Batteries II-42
Table 30: Secondary Batteries - Characteristics (includes
corresponding Graph/Chart) II-42
Nickel-Cadmium (Ni-Cd) II-43
History II-43
Drawbacks II-44
Nickel-Metal Hydride (Ni-MH) II-44
Nickel Metal Hydride Vs. Nickel Cadmium II-45
Lithium Ion Batteries II-46
Properties II-46
Applications II-47
Competition II-47
Merits II-47
Demerits II-48
History II-48
Lithium Vs. Alkaline Batteries II-48
Others II-48
Lithium-Polymer II-48

4. PRODUCT INNOVATIONS AND INTRODUCTIONS II-49
Anton/Bauer Launches DIONIC HD Battery II-49
Rayovac® Rolls Out Advanced High Energy Alkaline Batteries II-49
PAG Introduces Advanced L96e Broadcast Li-ion Battery II-49
Cabot Introduces LITX50â„¢ Multi-Function Conductive Additive II-49
Powersolve Launches GMB Series Cylindrical Rechargeable
Lithium Cells II-49

5. RECENT INDUSTRY ACTIVITY II-50
Manz AG Takes Over Battery Division of Kemet Electronic Italy II-50
Energizer Splits into Battery and Personal Care Companies II-50
TWS and Paper Battery Company Collaborate to Commercialize
Ultrathin Ultracapacitor Technology II-50
Corporation for Battery Recycling Launches Model All Battery
Recycling Bill II-50
Leyden Raises $10 Million for Next-Generation Li-ion Batteries II-50
BASF Acquires Ovonic Battery Company II-51
EnerSys Inks Licensing and Technology-Development Agreement
with PowerGenix Systems II-51
Powermat Technologies and PandG Form Joint Venture II-51
Spectrum Brands Announces Multimillion Dollar Investment by
Rayovac® in Hearing Aid Battery Business II-51
Panasonic Establishes New Lithium-ion Battery Production Unit
in China II-51

6. FOCUS ON SELECT GLOBAL PLAYERS II-52
Battery Technologies Inc. (US) II-52
BYD Company Ltd. (China) II-52
Electrochem Automation Inc. (US) II-53
Energizer Holdings, Inc. (US) II-53
FDK Corporation (Japan) II-54
GP Batteries International Limited (Singapore) II-54
Hitachi Maxell Ltd. (Japan) II-54
Jiangmen TWD Technology Co., Ltd. (China) II-55
LG Chem Co., Ltd. (Korea) II-55
Panasonic Corporation (Japan) II-56
Sanyo Electric Company Ltd. (Japan) II-56
Procter and Gamble Company (US) II-57
Samsung SDI Co. Ltd. (Korea) II-57
Sony Corp. (Japan) II-58
Spectrum Brands, Inc. (US) II-59
VARTA Consumer Batteries GmbH and Co. KgaA (Germany) II-59
Tronic Technology Global Ltd. (Hong Kong) II-59
Ultralife Batteries, Inc. (US) II-60

7. GLOBAL MARKET PERSPECTIVE II-61
Table 31: World Recent Past, Current and Future Analysis for
Consumer Batteries by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-61

Table 32: World Historic Review for Consumer Batteries by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-62

Table 33: World 15-Year Perspective for Consumer Batteries by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) II-63
Market by Battery Chemistry II-64
Table 34: World Recent Past, Current and Future Analysis for
Primary Batteries by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-64

Table 35: World Historic Review for Primary Batteries by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-65

Table 36: World 15-Year Perspective for Primary Batteries by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) II-66

Table 37: World Recent Past, Current and Future Analysis for
Primary Batteries by Battery Chemistry - Zinc Carbon,
Alkaline, and Lithium Batteries Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2013
through 2020 (includes corresponding Graph/Chart) II-67

Table 38: World Historic Review for Primary Batteries by
Battery Chemistry - Zinc Carbon, Alkaline, and Lithium
Batteries Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-68

Table 39: World 15-Year Perspective for Primary Batteries by
Battery Chemistry - Percentage Breakdown of Dollar Sales for
Zinc Carbon, Alkaline, and Lithium Batteries Markets for Years
2006, 2014 and 2020 (includes corresponding Graph/Chart) II-69

Table 40: World Recent Past, Current and Future Analysis for
Zinc Carbon Batteries by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) II-70

Table 41: World Historic Review for Zinc Carbon Batteries by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-71

Table 42: World 15-Year Perspective for Zinc Carbon Batteries
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) II-72

Table 43: World Recent Past, Current and Future Analysis for
Alkaline Batteries by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-73

Table 44: World Historic Review for Alkaline Batteries by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-74

Table 45: World 15-Year Perspective for Alkaline Batteries by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) II-75

Table 46: World Recent Past, Current and Future Analysis for
Lithium Batteries by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-76

Table 47: World Historic Review for Lithium Batteries by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-77

Table 48: World 15-Year Perspective for Lithium Batteries by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) II-78

Table 49: World Recent Past, Current and Future Analysis for
Secondary Batteries by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-79

Table 50: World Historic Review for Secondary Batteries by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-80

Table 51: World 15-Year Perspective for Secondary Batteries by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) II-81

Table 52: World Recent Past, Current and Future Analysis for
Secondary Batteries by Battery Chemistry - Nickel Cadmium,
Nickel Metal Hydride, Lithium Ion, and Other Battery
Chemistries Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-82

Table 53: World Historic Review for Secondary Batteries by
Battery Chemistry - Nickel Cadmium, Nickel Metal Hydride,
Lithium Ion, and Other Battery Chemistries Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-83

Table 54: World 15-Year Perspective for Secondary Batteries by
Battery Chemistry - Percentage Breakdown of Dollar Sales for
Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other
Battery Chemistries Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) II-84

Table 55: World Recent Past, Current and Future Analysis for
Nickel Cadmium Batteries by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) II-85

Table 56: World Historic Review for Nickel Cadmium Batteries
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-86

Table 57: World 15-Year Perspective for Nickel Cadmium
Batteries by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets for
Years 2006, 2014 and 2020 (includes corresponding Graph/Chart) II-87

Table 58: World Recent Past, Current and Future Analysis for
Nickel Metal Hydride Batteries by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin American Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2013 through
2020 (includes corresponding Graph/Chart) II-88

Table 59: World Historic Review for Nickel Metal Hydride
Batteries by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-89

Table 60: World 15-Year Perspective for Nickel Metal Hydride
Batteries by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets for
Years 2006, 2014 and 2020 (includes corresponding Graph/Chart) II-90

Table 61: World Recent Past, Current and Future Analysis for
Lithium Ion Batteries by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) II-91

Table 62: World Historic Review for Lithium Ion Batteries by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-92

Table 63: World 15-Year Perspective for Lithium Ion Batteries
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) II-93

Table 64: World Recent Past, Current and Future Analysis for
Other Secondary Battery Chemistries by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin American Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2013 through
2020 (includes corresponding Graph/Chart) II-94

Table 65: World Historic Review for Other Secondary Battery
Chemistries by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-95

Table 66: World 15-Year Perspective for Other Secondary
Battery Chemistries by Geographic Region - Percentage
Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin American
Markets for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) II-96


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
US Battery Market - An Overview III-1
Segmental Analysis III-2
Primary Batteries - A Review III-2
Competition Rife in the Primary Batteries Segment III-2
Alkaline Batteries - The Primary Batteries Stronghold III-2
Table 67: US Market for Alkaline Batteries by Leading
Company/Brand: Market Share Breakdown of Value Sales for
2012 and 2013 (includes corresponding Graph/Chart) III-3
Secondary Batteries - An Insight III-3
University Research Team Develops Super- Powered
Microbatteries III-3
EXIM Statistics of Primary Batteries and Cells III-4
Lithium Primary Batteries and Cells III-4
Table 68: US Exports of Lithium Primary Batteries and
Cells (2012 and 2013): Percentage Breakdown of Value Exports
by Country of Destination (includes corresponding
Graph/Chart) III-4

Table 69: US Imports of Lithium Primary Batteries and
Cells (2012 and 2013): Percentage Breakdown of Value Imports
by Country of Origin (includes corresponding Graph/Chart) III-5
Manganese Dioxide-based Primary Batteries and Cells III-5
Table 70: US Exports of Manganese Dioxide-based Primary
Batteries and Cells (2012 and 2013): Percentage Breakdown of
Value Exports by Country of Destination (includes
corresponding Graph/Chart) III-6

Table 71: US Imports of Manganese Dioxide-based Primary
Batteries and Cells (2012 and 2013): Percentage Breakdown of
Value Imports by Country of Origin (includes corresponding
Graph/Chart) III-6
Product Launches III-7
Recent Industry Activity III-7
Key Players III-8
B.Market Analytics III-12
Table 72: US Recent Past, Current and Future Analysis for
Consumer Batteries by Product Group/Chemistries - Primary
Batteries (Zinc Carbon, Alkaline, and Primary Lithium) and
Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride,
Lithium Ion, and Others) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2013 through
2020 (includes corresponding Graph/Chart) III-12

Table 73: US Historic Review for Consumer Batteries by
Product Group/Chemistries - Primary Batteries (Zinc Carbon,
Alkaline, and Primary Lithium) and Secondary Batteries
(Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
Others) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-13

Table 74: US 15-Year Perspective for Consumer Batteries by
Product Group/Chemistries - Percentage Breakdown of Dollar
Sales for Primary Batteries (Zinc Carbon, Alkaline, and
Primary Lithium) and Secondary Batteries (Nickel Cadmium,
Nickel Metal Hydride, Lithium Ion, and Others) Markets for
Years 2006, 2014 and 2020 (includes corresponding Graph/Chart) III-14

2. CANADA III-15
A.Market Analysis III-15
Outlook III-15
Export-Import Scenario of Primary Batteries and Cells III-15
Table 75: Canadian Exports of Lithium Primary Batteries and
Cells (2012 and 2013): Percentage Breakdown of Value Exports
by Country of Destination (includes corresponding
Graph/Chart) III-15

Table 76: Canadian Imports of Lithium Primary Batteries and
Cells (2012 and 2013): Percentage Breakdown of Value Imports
by Country of Origin (includes corresponding Graph/Chart) III-16

Table 77: Canadian Exports of Manganese Dioxide-based
Primary Batteries and Cells (2012 and 2013): Percentage Share
Breakdown of Value Exports by Country of Destination
(includes corresponding Graph/Chart) III-16

Table 78: Canadian Imports of Manganese Dioxide-based
Primary Batteries and Cells (2012 and 2013): Percentage Share
Breakdown of Value Imports by Country of Origin (includes
corresponding Graph/Chart) III-17
B.Market Analytics III-18
Table 79: Canadian Recent Past, Current and Future Analysis
for Consumer Batteries by Product Group/Chemistries -
Primary Batteries (Zinc Carbon, Alkaline, and Primary
Lithium) and Secondary Batteries (Nickel Cadmium, Nickel
Metal Hydride, Lithium Ion, and Others) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-18

Table 80: Canadian Historic Review for Consumer Batteries by
Product Group/Chemistries - Primary Batteries (Zinc Carbon,
Alkaline, and Primary Lithium) and Secondary Batteries
(Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
Others) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-19

Table 81: Canadian 15-Year Perspective for Consumer
Batteries by Product Group/Chemistries - Percentage
Breakdown of Dollar Sales for Primary Batteries (Zinc
Carbon, Alkaline, and Primary Lithium) and Secondary
Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium
Ion, and Others) Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-20

3. JAPAN III-21
A.Market Analysis III-21
Current and Future Analysis III-21
Japan Losing Ground to other Asian Countries III-21
Japanese Battery Trade Statistics III-21
Table 82: Japanese Exports of Primary Batteries (2012 and
2013): Percentage Breakdown of Value Exports by Battery
Chemistry (includes corresponding Graph/Chart) III-22

Table 83: Japanese Exports of Secondary Batteries (2012 and
2013): Percentage Breakdown of Value Exports by Battery
Chemistry (includes corresponding Graph/Chart) III-22

Table 84: Japanese Imports of Primary Batteries (2012 and
2013): Percentage Breakdown of Value Imports by Battery
Chemistry (includes corresponding Graph/Chart) III-23

Table 85: Japanese Imports of Secondary Batteries (2012 and
2013): Percentage Breakdown of Value Imports by Battery
Chemistry (includes corresponding Graph/Chart) III-23
Key Players III-24
B.Market Analytics III-27
Table 86: Japanese Recent Past, Current and Future Analysis
for Consumer Batteries by Product Group/Chemistries -
Primary Batteries (Zinc Carbon, Alkaline, and Primary
Lithium) and Secondary Batteries (Nickel Cadmium, Nickel
Metal Hydride, Lithium Ion, and Others) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-27

Table 87: Japanese Historic Review for Consumer Batteries by
Product Group/Chemistries - Primary Batteries (Zinc Carbon,
Alkaline, and Primary Lithium) and Secondary Batteries
(Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
Others) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-28

Table 88: Japanese 15-Year Perspective for Consumer
Batteries by Product Group/Chemistries - Percentage
Breakdown of Dollar Sales for Primary Batteries (Zinc
Carbon, Alkaline, and Primary Lithium) and Secondary
Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium
Ion, and Others) Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-29

4. EUROPE III-30
A.Market Analysis III-30
An Overview III-30
More Power, Lesser Weight - The Evolution in Primary Batteries III-30
Table 89: European Primary Battery Market (1998-2007
Historic Data) - Sale of Batteries by Weight (includes
corresponding Graph/Chart) III-31
Mercury-Free Button Cells Likely in the Future III-31
Competitive Landscape III-31
Table 90: European Market for Alkaline Batteries (2013):
Percentage Market Share Breakup by Leading Player - PandG
(Duracell), Energizer, Private Label and Others (includes
corresponding Graph/Chart) III-32
Legal Environment in Europe III-32
EU Battery Directive III-32
Government Initiatives III-32
Future Trends III-33
European Portable Battery Association (EPBA) III-33
National Battery Association in Eastern Europe III-34
B.Market Analytics III-35
Table 91: European Recent Past, Current and Future Analysis
for Consumer Batteries by Geographic Region - France,
Germany, Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-35

Table 92: European Historic Review for Consumer Batteries by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2006
through 2012 (includes corresponding Graph/Chart) III-36

Table 93: European 15-Year Perspective for Consumer
Batteries by Geographic Region - Percentage Breakdown of
Dollar Sales for France, Germany, Italy, UK, Spain, Russia
and Rest of Europe Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-37

Table 94: European Recent Past, Current and Future Analysis
for Consumer Batteries by Product Group/Chemistries -
Primary Batteries (Zinc Carbon, Alkaline, and Primary
Lithium) and Secondary Batteries (Nickel Cadmium, Nickel
Metal Hydride, Lithium Ion, and Others) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-38

Table 95: European Historic Review for Consumer Batteries by
Product Group/Chemistries - Primary Batteries (Zinc Carbon,
Alkaline, and Primary Lithium) and Secondary Batteries
(Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
Others) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-39

Table 96: European 15-Year Perspective for Consumer
Batteries by Product Group/Chemistries - Percentage
Breakdown of Dollar Sales for Primary Batteries (Zinc
Carbon, Alkaline, and Primary Lithium) and Secondary
Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium
Ion, and Others) Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-40

4a. FRANCE III-41
Market Analysis III-41
Table 97: French Recent Past, Current and Future Analysis for
Consumer Batteries by Product Group/Chemistries - Primary
Batteries (Zinc Carbon, Alkaline, and Primary Lithium) and
Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride,
Lithium Ion, and Others) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2013 through
2020 (includes corresponding Graph/Chart) III-42

Table 98: French Historic Review for Consumer Batteries by
Product Group/Chemistries - Primary Batteries (Zinc Carbon,
Alkaline, and Primary Lithium) and Secondary Batteries
(Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
Others) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-43

Table 99: French 15-Year Perspective for Consumer Batteries
by Product Group/ Chemistries - Percentage Breakdown of
Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline,
and Primary Lithium) and Secondary Batteries (Nickel
Cadmium, Nickel Metal Hydride, Lithium Ion, and Others)
Markets for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-44

4b. GERMANY III-45
A.Market Analysis III-45
Current and Future Analysis III-45
Battery Snippets III-45
Regulations Targeting Mercury III-45
Corporate Development III-46
Varta Consumer Batteries Gmbh and Co. Kgaa - A Key Player III-46
B.Market Analytics III-47
Table 100: German Recent Past, Current and Future Analysis for
Consumer Batteries by Product Group/Chemistries - Primary
Batteries (Zinc Carbon, Alkaline, and Primary Lithium) and
Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride,
Lithium Ion, and Others) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2013 through
2020 (includes corresponding Graph/Chart) III-47

Table 101: German Historic Review for Consumer Batteries by
Product Group/Chemistries - Primary Batteries (Zinc Carbon,
Alkaline, and Primary Lithium) and Secondary Batteries
(Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
Others) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-48

Table 102: German 15-Year Perspective for Consumer Batteries
by Product Group/Chemistries - Percentage Breakdown of
Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline,
and Primary Lithium) and Secondary Batteries (Nickel
Cadmium, Nickel Metal Hydride, Lithium Ion, and Others)
Markets for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-49

4c. ITALY III-50
Market Analysis III-50
Table 103: Italian Recent Past, Current and Future Analysis
for Consumer Batteries by Product Group/Chemistries -
Primary Batteries (Zinc Carbon, Alkaline, and Primary
Lithium) and Secondary Batteries (Nickel Cadmium, Nickel
Metal Hydride, Lithium Ion, and Others) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-51

Table 104: Italian Historic Review for Consumer Batteries by
Product Group/Chemistries - Primary Batteries (Zinc Carbon,
Alkaline, and Primary Lithium) and Secondary Batteries
(Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
Others) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-52

Table 105: Italian 15-Year Perspective for Consumer
Batteries by Product Group/ Chemistries - Percentage
Breakdown of Dollar Sales for Primary Batteries (Zinc
Carbon, Alkaline, and Primary Lithium) and Secondary
Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium
Ion, and Others) Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-53

4d. THE UNITED KINGDOM III-54
A.Market Analysis III-54
An Overview III-54
Rechargeable Batteries Gain Momentum, Lack of Awareness
Remains a Bottleneck III-54
Low Recycling Rates for Batteries III-54
Environmental Issues and Initiatives III-55
Product Launches III-55
B.Market Analytics III-56
Table 106: The UK Recent Past, Current and Future Analysis for
Consumer Batteries by Product Group/Chemistries - Primary
Batteries (Zinc Carbon, Alkaline, and Primary Lithium) and
Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride,
Lithium Ion, and Others) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2013 through
2020 (includes corresponding Graph/Chart) III-56

Table 107: The UK Historic Review for Consumer Batteries by
Product Group/Chemistries - Primary Batteries (Zinc Carbon,
Alkaline, and Primary Lithium) and Secondary Batteries
(Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
Others) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-57

Table 108: The UK 15-Year Perspective for Consumer Batteries
by Product Group/ Chemistries - Percentage Breakdown of
Dollar Sales for Primary Batteries (Zinc Carbon, Alkaline,
and Primary Lithium) and Secondary Batteries (Nickel
Cadmium, Nickel Metal Hydride, Lithium Ion, and Others)
Markets for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-58

4e. SPAIN III-59
Market Analysis III-59
Table 109: Spanish Recent Past, Current and Future Analysis
for Consumer Batteries by Product Group/Chemistries -
Primary Batteries (Zinc Carbon, Alkaline, and Primary
Lithium) and Secondary Batteries (Nickel Cadmium, Nickel
Metal Hydride, Lithium Ion, and Others) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-60

Table 110: Spanish Historic Review for Consumer Batteries by
Product Group/Chemistries - Primary Batteries (Zinc Carbon,
Alkaline, and Primary Lithium) and Secondary Batteries
(Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
Others) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-61

Table 111: Spanish 15-Year Perspective for Consumer
Batteries by Product Group/ Chemistries - Percentage
Breakdown of Dollar Sales for Primary Batteries (Zinc
Carbon, Alkaline, and Primary Lithium) and Secondary
Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium
Ion, and Others) Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-62

4f. RUSSIA III-63
Market Analysis III-63
Table 112: Russian Recent Past, Current and Future Analysis
for Consumer Batteries by Product Group/Chemistries -
Primary Batteries (Zinc Carbon, Alkaline, and Primary
Lithium) and Secondary Batteries (Nickel Cadmium, Nickel
Metal Hydride, Lithium Ion, and Others) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-64

Table 113: Russian Historic Review for Consumer Batteries by
Product Group/Chemistries - Primary Batteries (Zinc Carbon,
Alkaline, and Primary Lithium) and Secondary Batteries
(Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and
Others) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-65

Table 114: Russian 15-Year Perspective for Consumer
Batteries by Product Group/Chemistries - Percentage
Breakdown of Dollar Sales for Primary Batteries (Zinc
Carbon, Alkaline, and Primary Lithium) and Secondary
Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium
Ion, and Others) Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-66

4g. REST OF EUROPE III-67
Market Analysis III-67
Table 115: Rest of Europe Recent Past, Current and Future
Analysis for Consumer Batteries by Product Group/Chemistries-
Primary Batteries (Zinc Carbon, Alkaline, and Primary
Lithium) and Secondary Batteries (Nickel Cadmium, Nickel
Metal Hydride, Lithium Ion, and Others) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-68

Table 116: Rest of Europe Historic Review for Consumer
Batteries by Product Group/Chemistries - Primary Batteries
(Zinc Carbon, Alkaline, and Primary Lithium) and Secondary
Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium
Ion, and Others) Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-69

Table 117: Rest of Europe 15-Year Perspective for Consumer
Batteries by Product Group/ Chemistries - Percentage
Breakdown of Dollar Sales for Primary Batteries (Zinc
Carbon, Alkaline, and Primary Lithium) and Secondary
Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium
Ion, and Others) Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-70

5. ASIA-PACIFIC III-71
Market Analysis III-71
Table 118: Asia-Pacific Recent Past, Current and Future
Analysis for Consumer Batteries by Geographic Region -
China, India, South Korea and Rest of Asia-Pacific Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-71

Table 119: Asia-Pacific Historic Review for Consumer
Batteries by Geographic Region - China, India, South Korea
and Rest of Asia-Pacific Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2006 through
2012 (includes corresponding Graph/Chart) III-72

Table 120: Asia-Pacific 15-Year Perspective for Consumer
Batteries by Geographic Region - Percentage Breakdown of
Dollar Sales for China, India, South Korea and Rest of
Asia-Pacific Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-73

Table 121: Asia-Pacific Recent Past, Current and Future
Analysis for Consumer Batteries by Product Group/Chemistries -
Primary Batteries (Zinc Carbon, Alkaline, and Primary
Lithium) and Secondary Batteries (Nickel Cadmium, Nickel
Metal Hydride, Lithium Ion, and Others) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-74

Table 122: Asia-Pacific Historic Review for Consumer
Batteries by Product Group/Chemistries - Primary Batteries
(Zinc Carbon, Alkaline, and Primary Lithium) and Secondary
Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium
Ion, and Others) Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-75

Table 123: Asia-Pacific 15-Year Perspective for Consumer
Batteries by Product Group/ Chemistries - Percentage
Breakdown of Dollar Sales for Primary Batteries (Zinc
Carbon, Alkaline, and Primary Lithium) and Secondary
Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium
Ion, and Others) Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-76

5a. CHINA III-77
A.Market Analysis III-77
Current and Future Analysis III-77
China: A Globally Leading Battery Supplier III-77
A

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