HOT AND COLD THERAPY PACKS MCP-3215
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Cold Packs I-3
Hot Packs I-3
Moist Therapy Packs I-4
Localized Heating/Cooling Pads I-4
II. EXECUTIVE SUMMARY
1. Global Market Overview and Analysis II-1
Outlook II-1
Major Transition in the Global Home Healthcare Industry II-1
Aging Population Continues to Fuel Growth II-1
Market Overview by Region II-1
The United States - Single Largest Market II-1
Asia-Pacific and Latin America - Potential Markets II-2
Market Overview by Product Segment II-2
Cold Packs - The Largest Segment II-2
Localized Heating/Cooling Pads - Offering the Highest Growth
Potential II-2
Major Trends II-2
Gel Packs - The Revolutionary Pack II-2
Drug Stores - Leading Distributors II-2
Back Pain Patients Treated with Hot/Cold Packs II-3
2. Therapy Packs - An Overview II-4
Major Therapy Pack Types II-4
Cold Packs II-4
Ice Packs II-4
Hot Packs II-4
Moist Therapy Packs II-5
Localized Heating/Cooling Pads II-5
3. Thermotherapy and Cryotherapy - A Brief Study II-6
Thermotherapy - The Therapeutic Application of Heat II-6
Application of Longwave Diathermy Devices II-6
Longwave Devices Replaced by Short-wave Diathermy Devices II-6
Use of Ultrasonic Waves - A Major Feat II-6
Cryotherapy - The Therapeutic Application of Cold II-6
Treatment with Ice II-6
Other Forms of Treatment II-7
An Inexpensive Technique II-7
Application of Natural Ice II-7
Advent of Artificial Ice Creates Several New Applications II-7
Physiological Effects of Heat And Cold II-7
Thermotherapy Increases Cell Metabolism of the Body II-7
Cryotherapy Leads to Reverse Physiologic Effects II-8
4. Thermotherapy - A Broader Overview II-9
Basis of Differentiation II-9
Extent of Tissue Penetration II-9
Mode of Energy Transfer II-9
Conduction II-9
Convection II-9
Conversion II-9
Radiation II-9
Various Types of Superficial Thermotherapy II-10
Conductive Heating Modalities.... II-10
Hydrocollator Pack, Hot Water Bottle and Electric Heating Pack II-10
Paraffin Wax II-10
Connective Heating Modalities II-10
Radiation Heating Modalities II-11
Types of Deep Heat Thermotherapy II-11
Shortwave II-11
Capacitor Plate Method II-12
Inductive Method II-12
Microwave II-12
Ultrasound II-13
5. Applications of Thermotherapy and Cryotherapy II-15
Benefits of Thermo therapy and Cryotherapy II-15
Remedy for Pain II-15
Treatment of Inflammation II-15
Treatment of Spasms II-15
Overcoming Stiffness II-15
Contracture II-15
Reducing Spasticity II-15
Post Operative Treatments II-15
Limitations of Thermotherapy and Cryotherapy II-15
6. Research and Development II-16
Thermal Therapy for Treating Paralysis II-16
7. Product Introductions/Innovations II-17
DJO Incorporated Introduces a New Cold Therapy Product II-17
Modular Thermal Technologies Rolls Out Cryo-MAX®, Cold
Therapy Pack II-17
Cryopak Presents Frosty Bear™ , Children’s Gel Pack II-17
Thermionics Introduces Heat/cold Therapy Product II-17
Invention of Cold Therapy Foot Massager II-18
Flexi-Med launches Reload II-18
IMAK Launches Two New Products II-18
Invention of Ice Dispenser for Cold Therapy II-18
BREG Launches Polar Care 500 Lite II-19
Chattem Launches Icy Hot Pro-Therapy II-19
Mueller Introduces Cold/hot Therapy Wrap II-19
8. Recent Industry Activity II-20
DJO Renews Supply Contract with Premier II-20
Orthofix Restructures International Operations II-20
DJO Renews Supply Contract with HPG II-20
DJO Signs Supply Contract with MedAssets II-21
Novation Signs Agreements with Kimberly-Clark and Hospital
Marketing II-21
9. Focus on Select Players II-22
BREG, Inc. (US) II-22
Cardinal Health Inc. (US) II-22
Chattanooga Group, Inc. (US) II-22
Corso Enterprises, Inc. (US) II-23
Covidien (US) II-23
Uni-Patch (US) II-23
DJO Incorporated (US) II-24
Employ+Ability, Inc (US) II-25
Kimberly-Clark Health Care (US) II-25
10. Global Market Perspective II-26
Table 1: World Recent Past, Current & Future Analysis for Hot
and Cold Therapy Packs by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2000 through 2010
(includes corresponding Graph/Chart) II-26
Table 2: World Long-term Projections for Hot and Cold Therapy
Packs by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Thousand for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-27
Table 3: World 10-Year Perspective for Hot and Cold Therapy
Packs by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
2003, 2008 & 2012 (includes corresponding Graph/Chart) II-28
Table 4: World Recent Past, Current & Future Analysis for
Cold Packs by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Thousand for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-29
Table 5: World Long-term Projections for Cold Packs by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-30
Table 6: World 10-Year Perspective for Cold Packs by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) II-31
Table 7: World Recent Past, Current & Future Analysis for Hot
Packs by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Thousand for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-32
Table 8: World Long-term Projections for Hot Packs by
Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-33
Table 9: World 10-Year Perspective for Hot Packs by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-34
Table 10: World Recent Past, Current & Future Analysis for
Moist Therapy Packs by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-35
Table 11: World Long-term Projections for Moist Therapy Packs
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-36
Table 12: World 10-Year Perspective for Moist Therapy Packs by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) II-37
Table 13: World Recent Past, Current & Future Analysis for
Localized Heating/Cooling Pads by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2000 through
2010 (includes corresponding Graph/Chart) II-38
Table 14: World Long-term Projections for Localized Heating/
Cooling Pads by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Thousand for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-39
Table 15: World 10-Year Perspective for Localized Heating/
Cooling Pads by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-40
III. MARKET
1. The United States III-1
A.Market Analysis III-1
Outlook III-1
The Healthcare Market III-1
Self-Care: An Emerging Segment III-1
New Techniques for Applying Therapeutic Heat and Cold III-1
US Heat/Ice Packs Drug Store and Private Label Market III-2
Table 16: US Heat/Ice Pack Market (2007 & 2008E):
Percentage Breakdown of Drug Store Dollar Sales by Leading
Brands - Therma Care, Thera Med, Bed Buddy, Ace, Homedics
Thera P, Cryo Max, Kaz Softheat, Well Patch, Faultless,
Cura Heat and Others (includes corresponding
Graph/Chart) III-2
Table 17: US Heat/Ice Pack Market (2007 & 2008E):
Percentage Breakdown of Unit Sales in Drug Stores by
Leading Brands - Therma Care, Ace, Bed Buddy, Thera Med,
Cura Heat, Well Patch, Be Koool, Cryo Max, Icy Hot Pro
Therapy, Faultless and Others (includes corresponding
Graph/Chart) III-3
US Heat /Ice Pack Retail Market III-3
Table 18: US Heat/Ice Pack Market (2007E): Percentage
Breakdown of Value and Volume Sales by Leading Brands
-Therma Care, Ace, Thera Med, Bed Buddy, Homedics Thera P,
Thermipaq, Kaz Softheat, Kaz Smart Heat, Icy Hot Pro
Therapy, Cryo Max and Others (includes corresponding
Graph/Chart) III-4
Select Leading Brands of Heat/Ice Packs in the US III-5
ThermaCare® III-5
Thera-Med III-5
Cura-Heat® III-5
Cryo-MAX® III-5
WellPatch® III-5
3M Nexcare™ III-6
Product Launches III-6
Focus on Select Players III-8
BREG, Inc. III-8
Cardinal Health Inc. III-8
Chattanooga Group, Inc. III-8
Core Products International, Inc. III-9
Corso Enterprises, Inc. III-9
Covidien III-10
Uni-Patch III-10
DJO Incorporated. III-11
Employ+Ability, Inc III-11
Kimberly-Clark Health Care III-11
Thermionics Corp. III-12
B.Market Analytics III-12
Table 19: US Recent Past, Current & Future Analysis for Hot
and Cold Therapy Packs by Product Segment - Cold Packs, Hot
Packs, Moist Therapy Packs, Hot Pack Heating Units, and
Localized Heating/Cooling Pads Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2000 through
2010 (includes corresponding Graph/Chart) III-12
Table 20: US Long-term Projections for Hot and Cold Therapy
Packs by Product Segment - Cold Packs, Hot Packs, Moist
Therapy Packs, Hot Pack Heating Units, and Localized
Heating/ Cooling Pads Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2011 through
2015 (includes corresponding Graph/Chart) III-13
Table 21: US 10-Year Perspective for Hot and Cold Therapy
Packs by Product Segment - Percentage Breakdown of Dollar
Sales for Cold Packs, Hot Packs, Moist Therapy Packs, Hot
Pack Heating Units, and Localized Heating/Cooling Pads for
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-13
2. Canada III-14
Market Analysis III-14
Table 22: Canadian Recent Past, Current & Future Analysis
for Hot and Cold Therapy Packs by Product Segment - Cold
Packs, Hot Packs, Moist Therapy Packs, Hot Pack Heating
Units, and Localized Heating/ Cooling Pads Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2000 through 2010 (includes corresponding Graph/Chart) III-14
Table 23: Canadian Long-term Projections for Hot and Cold
Therapy Packs by Product Segment - Cold Packs, Hot Packs,
Moist Therapy Packs, Hot Pack Heating Units, and Localized
Heating/ Cooling Pads Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2011 through
2015 (includes corresponding Graph/Chart) III-15
Table 24: Canadian 10-Year Perspective for Hot and Cold
Therapy Packs by Product Segment - Percentage Breakdown of
Dollar Sales for Cold Packs, Hot Packs, Moist Therapy Packs,
Hot Pack Heating Units, and Localized Heating/Cooling Pads
for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart)III-15
3. Japan III-16
Market Analysis III-16
Table 25: Japanese Recent Past, Current & Future Analysis
for Hot and Cold Therapy Packs by Product Segment - Cold
Packs, Hot Packs, Moist Therapy Packs, Hot Pack Heating
Units, and Localized Heating/Cooling Pads Independently
Analyzed with Annual Sales Figures in US$ Thousand for
Years 2000 through 2010 (includes corresponding
Graph/Chart) III-16
Table 26: Japanese Long-term Projections for Hot and Cold
Therapy Packs by Product Segment - Cold Packs, Hot Packs,
Moist Therapy Packs, Hot Pack Heating Units, and Localized
Heating/ Cooling Pads Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2011 through
2015 (includes corresponding Graph/Chart) III-17
Table 27: Japanese 10-Year Perspective for Hot and Cold
Therapy Packs by Product Segment - Percentage Breakdown of
Dollar Sales for Cold Packs, Hot Packs, Moist Therapy Packs,
Hot Pack Heating Units, and Localized Heating/Cooling Pads
for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) III-17
4. Europe III-18
Market Analysis III-18
Table 28: European Recent Past, Current & Future Analysis
For Hot And Cold Therapy Packs by Geographic Region -
France, Germany, UK, Italy, and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2000 Through 2010 (includes corresponding
Graph/Chart) III-18
Table 29: European Long-term Projections for Hot and Cold
Therapy Packs by Geographic Region - France, Germany, UK,
Italy, And Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Thousand for Years 2011
through 2015 (includes corresponding Graph/Chart) III-19
Table 30: European 10-Year Perspective for Hot and Cold
Therapy Packs by Geographic Region - Percentage Breakdown of
Dollar Sales for France, Germany, UK,Italy, and Rest of
Europe Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-20
Table 31: European Recent Past, Current & Future Analysis
for Hot and Cold Therapy Packs by Product Segment - Cold
Packs, Hot Packs, Moist Therapy Packs, and Localized
Heating/Cooling Pads Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2000 through
2010 (includes corresponding Graph/Chart) III-21
Table 32: European Long-term Projections for Hot and Cold
Therapy Packs by Product Segment - Cold Packs, Hot Packs,
Moist Therapy Packs, Hot Pack Heating Units, and Localized
Heating/ Cooling Pads Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2011 through
2015 (includes corresponding Graph/Chart) III-21
Table 33: European 10-Year Perspective for Hot and Cold
Therapy Packs by Product Segment - Percentage Breakdown of
Dollar Sales for Cold Packs, Hot Packs, Moist Therapy Packs,
and Localized Heating/Cooling Pads Markets for Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) III-22
4a. France III-23
Market Analysis III-23
Table 34: French Recent Past, Current & Future Analysis for
Hot and Cold Therapy Packs by Product Segment - Cold Packs,
Hot Packs, Moist Therapy Packs, Hot Pack Heating Units, and
Localized Heating/Cooling Pads Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2000 through
2010 (includes corresponding Graph/Chart) III-23
Table 35: French Long-term Projections for Hot and Cold
Therapy Packs by Product Segment - Cold Packs, Hot Packs,
Moist Therapy Packs, Hot Pack Heating Units, and Localized
Heating/ Cooling Pads Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2011 through
2015 (includes corresponding Graph/Chart) III-24
Table 36: French 10-Year Perspective for Hot and Cold
Therapy Packs by Product Segment - Percentage Breakdown of
Dollar Sales for Cold Packs, Hot Packs, Moist Therapy Packs,
Hot Pack Heating Units, and Localized Heating/Cooling Pads
for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) III-24
4b. Germany III-25
Market Analysis III-25
Table 37: German Recent Past, Current & Future Analysis for
Hot and Cold Therapy Packs by Product Segment - Cold Packs,
Hot Packs, Moist Therapy Packs, Hot Pack Heating Units, and
Localized Heating/Cooling Pads Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2000 through
2010 (includes corresponding Graph/Chart) III-25
Table 38: German Long-term Projections for Hot and Cold
Therapy Packs by Product Segment - Cold Packs, Hot Packs,
Moist Therapy Packs, Hot Pack Heating Units, and Localized
Heating/ Cooling Pads Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2011 through
2015 (includes corresponding Graph/Chart) III-26
Table 39: German 10-Year Perspective for Hot and Cold
Therapy Packs by Product Segment - Percentage Breakdown of
Dollar Sales for Cold Packs, Hot Packs, Moist Therapy Packs,
Hot Pack Heating Units, and Localized Heating/Cooling Pads
for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) III-26
4c. The United Kingdom III-27
Market Analysis III-27
Table 40: UK Recent Past, Current & Future Analysis for Hot
and Cold Therapy Packs by Product Segment - Cold Packs, Hot
Packs, Moist Therapy Packs, Hot Pack Heating Units, and
Localized Heating/Cooling Pads Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2000 through
2010 (includes corresponding Graph/Chart) III-27
Table 41: UK Long-term Projections for Hot and Cold Therapy
Packs by Product Segment - Cold Packs, Hot Packs, Moist
Therapy Packs, Hot Pack Heating Units, and Localized
Heating/ Cooling Pads Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2011 through
2015 (includes corresponding Graph/Chart) III-28
Table 42: UK 10-Year Perspective for Hot and Cold Therapy
Packs by Product Segment - Percentage Breakdown of Dollar
Sales for Cold Packs, Hot Packs, Moist Therapy Packs, Hot
Pack Heating Units, and Localized Heating/Cooling Pads for
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-28
4d. Italy III-29
Market Analysis III-29
Table 43: Italian Recent Past, Current & Future Analysis for
Hot and Cold Therapy Packs by Product Segment - Cold Packs,
Hot Packs, Moist Therapy Packs, Hot Pack Heating Units, and
Localized Heating/Cooling Pads Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2000 through
2010 (includes corresponding Graph/Chart) III-29
Table 44: Italian Long-term Projections for Hot and Cold
Therapy Packs by Product Segment - Cold Packs, Hot Packs,
Moist Therapy Packs, Hot Pack Heating Units, and Localized
Heating/ Cooling Pads Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2011 through
2015 (includes corresponding Graph/Chart) III-30
Table 45: Italian 10-Year Perspective for Hot and Cold
Therapy Packs by Product Segment - Percentage Breakdown of
Dollar Sales for Cold Packs, Hot Packs, Moist Therapy Packs,
Hot Pack Heating Units, and Localized Heating/Cooling Pads
for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) III-30
4e. Rest of Europe III-31
Market Analysis III-31
Table 46: Rest of Europe Recent Past, Current & Future
Analysis for Hot and Cold Therapy Packs by Product Segment -
Cold Packs, Hot Packs, Moist Therapy Packs, Hot Pack Heating
Units, and Localized Heating/ Cooling Pads Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2000 through 2010 (includes corresponding Graph/Chart) III-31
Table 47: Rest of Europe Long-term Projections for Hot and
Cold Therapy Packs by Product Segment - Cold Packs, Hot
Packs, Moist Therapy Packs, Hot Pack Heating Units, and
Localized Heating/ Cooling Pads Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for
Years 2011 through 2015 (includes corresponding
Graph/Chart) III-32
Table 48: Rest of Europe 10-Year Perspective for Hot and
Cold Therapy Packs by Product Segment - Percentage
Breakdown of Dollar Sales for Cold Packs, Hot Packs, Moist
Therapy Packs, Hot Pack Heating Units, and Localized
Heating/Cooling Pads for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-33
5. Asia-Pacific III-34
A.Market Analysis III-34
Outlook III-34
Health Care Industry in Asia-Pacific III-34
B.Market Analytics III-35
Table 49: Asia-Pacific Recent Past, Current & Future
Analysis for Hot and Cold Therapy Packs by Product Segment
- Cold Packs, Hot Packs, Moist Therapy Packs, Hot Pack
Heating Units, and Localized Heating/ Cooling Pads
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-35
Table 50: Asia-Pacific Long-term Projections for Hot and
Cold Therapy Packs by Product Segment - Cold Packs, Hot
Packs, Moist Therapy Packs, Hot Pack Heating Units, and
Localized Heating/ Cooling Pads Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for
Years 2011 through 2015 (includes corresponding
Graph/Chart) III-35
Table 51: Asia-Pacific 10-Year Perspective for Hot and Cold
Therapy Packs by Product Segment - Percentage Breakdown of
Dollar Sales for Cold Packs, Hot Packs, Moist Therapy
Packs, Hot Pack Heating Units, and Localized
Heating/Cooling Pads for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-36
6. Latin America III-37
Market Analysis III-37
Table 52: Latin America Recent Past, Current & Future
Analysis for Hot and Cold Therapy Packs by Product Segment -
Cold Packs, Hot Packs, Moist Therapy Packs, Hot Pack Heating
Units, and Localized Heating/Cooling Pads Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2000 through 2010 (includes corresponding Graph/Chart) III-37
Table 53: Latin America Long-term Projections for Hot and
Cold Therapy Packs by Product Segment - Cold Packs, Hot
Packs, Moist Therapy Packs, Hot Pack Heating Units, and
Localized Heating/ Cooling Pads Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for
Years 2011 through 2015 (includes corresponding
Graph/Chart) III-38
Table 54: Latin America 10-Year Perspective for Hot and Cold
Therapy Packs by Product Segment - Percentage Breakdown of
Dollar Sales for Cold Packs, Hot Packs, Moist Therapy Packs,
Hot Pack Heating Units, and Localized Heating/ Cooling Pads
for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) III-38
7. Rest of World III-39
Market Analysis III-39
Table 55: Rest of World Recent Past, Current & Future
Analysis for Hot and Cold Therapy Packs by Product Segment -
Cold Packs, Hot Packs, Moist Therapy Packs, Hot Pack Heating
Units, and Localized Heating/Cooling Pads Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2000 through 2010 (includes corresponding Graph/Chart) III-39
Table 56: Rest of World Long-term Projections for Hot and
Cold Therapy Packs by Product Segment - Cold Packs, Hot
Packs, Moist Therapy Packs, Hot Pack Heating Units, and
Localized Heating/ Cooling Pads Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2011 through 2015 (includes corresponding Graph/Chart) III-40
Table 57: Rest of World 10-Year Perspective for Hot and
Cold Therapy Packs by Product Segment - Percentage Breakdown
of Dollar Sales for Cold Packs, Hot Packs, Moist Therapy
Packs, Hot Pack Heating Units, and Localized
Heating/Cooling Pads for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-40
IV. COMPETITIVE LANDSCAPE