- Home >
- Information Technology and Media >
- Internet Business >
Automotive Marketing Online: Negotiating the Curves
Automotive Marketing Online: Negotiating the Curves
- Report price : $ 695
- Publication date : January 2008
Automotive Marketing Online: Negotiating the Curves
After consistently leading the US in advertising spending, the automotive sector has dropped into the number two spot behind retail. Ad spending in the sector is going in reverse—except on the Internet. Auto marketers will spend nearly $3 billion online this year, up 21.6%.
The Automotive Marketing Online report analyzes the trends that are driving one of the largest advertising sectors onto the Internet, at full speed.
Auto advertisers are following their market. Research shows that eight out of 10 consumers now consult the Internet at least once during the car-buying process.
Nevertheless, though automakers and dealers see the Internet as cost effective, measurable and in some ways better than traditional media, the channel doesn’t get a free ride. Marketers are monitoring their online executions and technology as closely as they do older, established ad vehicles to ensure that all touch points work in sync.
Key questions “Automotive Marketing Online” report answers:
- Where are automotive manufacturers spending their advertising budgets?
- How will the economy affect car sales?
- Are dealerships lagging in adopting Web 2.0 tactics?
- How has consumer behavior online been influenced by social media?
- What can dealers do to boost conversion rates from online inquiries?
- Do consumers really want to buy cars online?
- And many others…
The Automotive Marketing Online report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
RELATED REPORTS
Politics ’08 Online: Push Meets Pull
- $ 695
- January 2008
This year’s national and local elections are generating record advertising spending, including online. Still, only 1% to 2% of political ad budgets will be spent online, compared with 50% to 80% on broadcast TV advertising.The Politics ’08 Online report analyzes how online advertising, communica ...
Industries : Internet Business
US Retail E-Commerce: Slower But Still Steady Growth
- $ 695
- January 2008
Although consumers are reacting to the economic downturn by spending less, this will create more of a hardship for retail stores than for e-tailers. A drop in new online buyers—an inevitable sign of the maturation of the online retail channel—will contribute most to the decline of e-commerce sal ...
Industries : Internet Business
UK Social Network Marketing: Ad Spending and Usage
- $ 695
- January 2008
Roughly 11 million UK Internet users visited online social network sites regularly in 2007. And the market is booming—60% of respondents to an early-2008 survey said they had created a social network profile, up from 27% in 2007. The UK Social Network Marketing report analyzes the burgeoning growt ...
Industries : Internet Business
Mobile Social Networks
- $ 695
- January 2008
Mobile social networking represents an opportunity to drive mobile Internet usage to levels comparable with online Internet use. However, social network sites, marketers, mobile carriers and mobile content providers must overcome enormous challenges first. The Mobile Social Networking report analyze ...
Industries : Internet Business
The Blogosphere: A Mass Movement from Grass Roots
- $ 695
- January 2008
Once a haven for techies, there are now blogs for everything from celebrity gossip to political commentary to the most mundane personal minutiae. By 2012, more than 145 million people—or 67% of the US Internet population—will be reading blogs at least once per month.The Blogosphere report analyz ...
Industries : Internet Business
Bank Marketing Online: Moving into Prime Position
- $ 695
- January 2008
The US consumer banking sector—beset by credit woes, fallout from the mortgage crisis and an economic slowdown—is in turmoil. One area is a hub of activity, however. Banks are continuing to invest in their Web sites, adding more online products, services and transactions.The Bank Marketing Onlin ...
Industries : Internet Business
Behavioral Targeting: Marketing Trends
- $ 695
- January 2008
Held back by incomplete technology development, brand marketers’ preference to have ads appear with relevant content and concerns over violating consumer privacy, eMarketer estimates that US spending for behaviorally targeted online advertising will reach only $775 million in 2008. The Behavioral ...
Industries : Internet Business
Green Online: Growing Awareness
- $ 695
- January 2008
Today’s environmental concerns are more complex, far-reaching and interconnected than those of the past, and the Internet provides a powerful forum for corporations, marketers, policymakers and average citizens to engage in active conversations about how to approach the issues. The Green Online re ...
Industries : Internet Business
Mobile Adult Content 2008 - Securing Revenue from Adult Entertainment
- $ 2 501
- August 2008
Adult content is a huge business and is one of the few entertainment industries to have withstood economic pressures which have led to sectors such as the music industry, witnessing a decline. On the internet, pornography has been one of the few success stories in terms of revenue generation. Pornog ...
Industries : Internet Business, Wireless Technology
UK Women Online
- $ 695
- January 2008
After years of male dominance, the UK Internet population now has a slight majority of females, 50.5%. The trend will continue through 2012, when females will account for 51.3% of UK Internet users. The UK Women Online report analyzes what the rise of female users means for online merchants and cont ...
Industries : Internet Business
Related industries
reportlinker.com © Copyright 2009. All rights reserved