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Green Online: Growing Awareness
Green Online: Growing Awareness
- Report price : $ 695
- Publication date : January 2008
Green Online: Growing Awareness
Today’s environmental concerns are more complex, far-reaching and interconnected than those of the past, and the Internet provides a powerful forum for corporations, marketers, policymakers and average citizens to engage in active conversations about how to approach the issues.
The Green Online report explores the many ways the Internet is having an impact on environmental issues.
As an example of how green marketing is playing online, the We Campaign, an environmental awareness project launched by former Vice President Al Gore, has allocated a substantial portion of its projected $300 million budget toward online advertising.
Retailers (Wal-Mart and Home Depot), technology companies (Apple and HP) and packaged-goods manufacturers (Unilever and Procter & Gamble) are experimenting with large-scale environmental programs and road-testing them on the Web.
Consumers who are on the receiving end of corporate green marketing efforts are using blogs and discussion forums to dissect and discuss marketers’ claims.
Key questions the “Green Online” report answers:
- How has green online marketing evolved?
- How does the current wave of environmental marketing differ from the one in the 1970s?
- How are Internet users expressing their support—and skepticism—of corporate environmental efforts?
- How are companies using the Web to promote environmental initiatives?
- And many others…
The Green Online report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
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