Mobile Adult Content 2008 - Securing Revenue from Adult Entertainment

Adult content is a huge business and is one of the few entertainment industries to have withstood economic pressures which have led to sectors such as the music industry, witnessing a decline. On the internet, pornography has been one of the few success stories in terms of revenue generation. Pornography is increasingly becoming available on mobile around the world. Can you afford to ignore mobile adult content?

The technology on the handset continually allows improved service launches. Mobile adult content services are now a lot more appealing to consumers who can now access a range of products and services such as video, SMS, MMS and location based services. The evolution of mobile technology now means that adult services available are lot more attractive than poor quality black and white MMS services for example. How can you make the most out of mobile content?

Opinions on adult content will continue to differ, from person to person, from country to country. Nevertheless there is no doubting that mobile adult content can reap rewards for mobile operators, content producers, aggregators and distributors. There are though a number of moral issues that must be taken in to account such as content filtering and age verification. Laws and regulations in different countries are also having an effect on what services can be offered.

This latest visiongain report will provide you with information on all of the latest mobile services, laws and regulations that you need to know when entering in to the mobile adult content market. Can you afford to be left behind in what is an enormous and ever expanding market? Do your countries laws and regulations prevent you from offering any noteworthy services to the consumer?

Reading this report will provide you with answers to the following:

• What obstacles still remain for mobile adult content and can these be overcome in the future?
  
  
• What adult content is available on mobile?
  
  
• What types of content will be the most successful?
  
  
• Who are the leading content providers and distributors?
  
  
• Who will be the beneficiaries of new forms of mobile adult content?

E. Executive Summary

E.1 Different Viewpoints

E.2 How is mobile adult content different?

E.3 Focus of the Report

1. Introduction

1.1 The Market for Pornography

1.2 Porn and the Internet

Table 1.1: Camera phone penetration (April 2007)

1.3 Challenges in Quantifying the Porn Industry

1.4 Has Porn Been Over-Valued?

2. Market Overview

2.1 Background

2.2 The Challenges Posed by Walled Gardens

2.2.1 Dumb bit-pipe vs. Walled Garden

2.3 Types of mobile adult content available

2.3.1 Voice Calls

2.3.2 SMS

Chart 2.1: SMS sent in UK (1999-2013)

2.3.3 MMS

2.3.4 Mobile Video

2.3.5 Location Based Services?

2.3.6 Mobile internet access

2.3.7 Mobile Gaming

2.3.8 Mobile Gambling

2.3.9 Video Calling

Chart 2.2: Number of Video phones in the World (2008-2013)

Chart 2.3: Popularity of Video Phones in Japan

2.4 The Mobile Porn value chain

3. Regulating adult content

3.1 Age Verification

Chart 3.1: Age parents bought child first phone (January 2008, UK)

Chart 3.2: When did child first own a mobile phone? (December 2007, Japan)

Chart 3.3: Types of phone Japanese children have?

3.2 Telefonica O2

3.3 Vodafone

3.4 Vodafone Italy

Figure 3.1: Primofonino

3.5 AT&T

3.6 Sprint

3.7 Methods of Age Verification

3.7.1 Handset-Based Age Verification

3.7.2 Oplayo

3.7.3 Leopard Labs

Table 3.1: Leopard Labs Partners

3.7.4 Network operators

3.7.5 Home users

3.7.6 Business users

3.7.7 Handset Manufacturers

3.7.8 ACE*COMM

3.7.9 RuleSpace

Table 3.2: RuleSpace Customers

3.8 National Markets

3.8.1 North America: Public Backlash

3.8.1.1 Lack of Awareness

3.8.2 Japan: Naivety

Chart 3.3: Japanese knowledge of mobile filtering (October 2007)

3.8.3 Europe

3.8.3.1 Switzerland

3.8.3.2 UK

3.8.3.3 Self Regulation

3.8.4 National Agreements

Table 3.2: Code of Conduct/Legislation in different countries

3.8.5 Germany

Table 3.3: German operators who signed Code of Conduct

3.8.5 France

3.8.6 Australia

3.8.7 Cambodia

3.8.8 Philippines

3.8.9 Pornography Banned?

Table 3.4: Countries where pornography is banned

3.8.10 China

3.9 Filtering

3.9.1 Internet Content Filtering

3.9.2 Content Filtering on Mobile Handsets

3.9.3 Japanese SFS Browsers

3.9.4 Child Porn

Table 3.5: Companies that have joined Mobile Alliance

3.9.5 Manga

Chart 3.4: Should Manga cartoons be subject to regulation? (October 2007)

3.10 Payment

3.10.1 Billing models

3.10.2 Paying for Porn by SMS

3.10.3 Payforit

Table 3.6: Payforit Payment Intermediaries

3.10.4 Third Party Billing Providers

3.10.5 Bango.net

Chart 3.5: Location of Bango customers

Table 3.7: Bango Services

Table 3.8: Bango Professional Features

Table 3.9: Bango Advanced Features

Table 3.10: Bango Advantage

Table 3.11: Bango Analytics

3.10.6 mBill

Table 3.12: Countries where mBill operate

Table 3.13: mBill Services

3.10.7 Third Party Billing Providers Overview

3.11 Handset/User Experience

3.12 Network speed and coverage

3.13 Memory Capacity

3.14 Screen Size

3.15 Battery Life

3.16 Pricing

4. Perspectives on adult content

4.1 European Commission's Framework on Child Safety

Table 4.1: Signatories of the European Framework on Safer Mobile Use by Younger Teenagers and Children

4.1.1 Recommendations on Safer Mobile Use

4.1.2 Access Control Mechanisms

4.1.3 Raising Awareness and Education

4.1.4 Classification of Commercial Content

4.1.5 Illegal Content on mobile community products or on the internet

4.1.6 Implementation, Stakeholder Consultation and Review

4.1.7 European Framework Overview

4.2 Private Media Group

4.3 Mobile Streams

4.4 Mobile only adult content

4.4.1 RatedPhone

Table 4.2: Brands provided by RatedPhone

4.4.2 Adult Mobile Solutions

Table 4.3: Adult Mobile Solutions services

4.4.3 Xobile

4.4.5 Mobile only Adult Content Overview

4.5 Moves by Big Brands

4.5.1 Playboy

Table 4.4: Playboy Revenue Q4 2007 and Year 2007

Chart 4.1: Playboy Revenue Generation Q4 2007

Chart 4.2: Playboy Revenue Generation Year 2007

4.5.1.1 Playboy and 3

4.5.1.2 Playboy and Quattro Wireless

4.5.1.3 Playboy in Asia

Table 4.5: Acme Mobile Partners

4.5.1.4 Playboy in Europe

4.5.1.5 Playboy and Minick

4.5.1.6 Playboy's wireless outlook

4.5.2 Penthouse

4.5.2.1 Penthouse and Various Inc.

4.5.2.2 Penthouse and Waat

4.5.2.3 Penthouse Overview

4.5.3 Hustler

4.5.3.1 Hustler and Giant Mobile

4.5.3.2 Hustler and Mobival

4.5.4 ``Lads Mags``

4.5.4.1 Bauer Consumer Media and Emap

4.5.4.1.1 Emap and Yospace

4.5.4.1.2 FHM

4.5.4.1.3 Zoo

4.5.4.2 IPC Media

4.5.4.2.1 Loaded and Nuts

4.5.4.3 MaximToGo

4.5.5 Vivid

4.5.6 Moves by Big Brands Overview

4.5.7 “Lads Mags” v Pornography Providers

4.6 Aggregators/Distributors

4.6.1 Brickhouse Mobile

4.6.2 Jamba! (Jamster)

4.6.3 PhoneBox Entertainment

4.6.4 Aggregators/Distributors Overview

5. User generated content

5.2.1 SeeMeTV

5.2.2 LookAtMe!

5.2.3 Eyevibe

5.2.4 Peekabootv

5.2.4.1 Maxim Little Black Book

5.2.5 Threat to user generated content?

5.2.6 Entering the market?

5.2.7 User generated adult mobile content overview

6. Dating Services

6.1 Online Dating

6.2 Mobile Dating

Table 6.1: Mobile Dating Users 2008-2013

6.2.1 New dating services

6.2.1.1 Ice Brkr

6.2.1.2 Ice Breaker, Inc

6.2.1.3 New services overview

6.3 Mobile dating and video

6.3.1 3G Dating Agency

6.3.2 Mobestar

6.3.3 Mobile dating and video overview

6.4 Phonely

6.4.1 Phonely Success story

6.5 Dating services on web becoming mobile?

6.5.1 Match.com

6.5.2 BharatMatrimony

6.6 Mobile dating and Location Based Services

6.6.1 Meetmoi

Table 6.2: Meetmoi Operator Prices

6.6.2 Danger of Meetmoi?

6.7 Mobile Dating Overview

7. Future of Mobile adult content

7.1 What does the future hold for mobile adult content?

7.2 Mobile Video Chat

7.2.1 Cherrysauce.com and Babemobile.co.uk

7.2.2 3OOOH Mobile Entertainment

7.2.3 Video Chat overview

7.3 Marketing and Promotion

7.3.1 leapSCAN

7.4 iPhone

7.5 Accessory Market

8. Forecasts and Predictions

8.1 Challenges for Start-Up Content Providers

8.2 Which sectors will be most profitable?

Chart 8.1: Distribution Channel for Mobile Adult Content Services 2013

8.3 Market Value of Mobile Adult Content

Chart 8.2: Global Market Value of Mobile Adult Content

8.4 The importance of the US market

8.5 Who Will Derive Most Benefit From the Mobile Porn Value Chain?

8.6 Network Operators

8.7 Recommendations for Network Operators

8.8 Content Providers

8.9 Recommendations for Content Providers