U.S. Market for Residential Water Treatment Products

U.S. Market for Residential Water Treatment Products

This updated report from SBI presents an in-depth analysis of water treatment solutions available in the United States for residential applications. Descriptions of the various types of water treatment products are provided, along with consumer demographics. Historical and anticipated future sales are presented for the overall market, as well as the following segments:

• Water Softeners
  
  
• Water Filters
  
  
• Reverse Osmosis Products
  
  
• Disinfectant Products
  
  
• Distillation Products

Background information is discussed to give the reader perspective on the need and demand for residential water treatment. Economic, technological, regulatory, and other factors that promote or inhibit the growth of these types of products are also presented. The report profiles major manufacturers in the market, and discusses distribution channels for residential water treatment products. New product trends and technologies are also explored, including an examination of patents awarded over the prior three years. 
 

Chapter 1 Executive Summary

• Water Sources
  
  
• Water Problems
  
  
• EPA Standards
  
  
• Table 1-1 Common Public Water Supply Problems and Their Potential Health Effects
  
  
• New Contaminants
  
  
• Water Scarcity
  
  
• Grey Water and Black Water
  
  
• Water Treatment Methods
  
  
• Table 1-2 Residential Water Treatment Methods, Effects and Technologies
  
  
• Market Size and Growth
  
  
• Figure 1-1 U.S. Sales of Residential Water Treatment Products, 2000-2008 (in billion $)
  
  
• Figure 1-2 Projected U.S. Sales of Residential Water Treatment Products, 2008-2013 (in billion $)
  
  
• Water Softener Sales Projections
  
  
• Water Filter Sales Projections
  
  
• Reverse Osmosis Sales Projections
  
  
• Disinfectant Sales Projections
  
  
• Distillation Sales Projections
  
  
• Table 1-3 Projected U.S. Residential Water Treatment Product Sales by Segment, 2008-2013 (in million $)
  
  
• Trends and Opportunities
  
  
• Economic Conditions
  
  
• Water Contaminants
  
  
• Water Scarcity
  
  
• Water Supply Infrastructure
  
  
• Water Recycling
  
  
• Bottled Water
  
  
• International Demand
  
  
• Product Innovation
  
  
• Summary

Chapter 2 Water Problems and Treatment Methods

• Overview
  
  
• The Need for Residential Water Treatment
  
  
• Residential Drinking Water Problems
  
  
• Table 2-1 Major Water Problems, Health Effects, and Treatment Methods
  
  
• Waterborne Pathogens
  
  
• Protozoan Parasites
  
  
• Bacteria
  
  
• Viruses
  
  
• Radionuclides
  
  
• Disinfectants
  
  
• Disinfection By-Products
  
  
• Inorganic Compounds
  
  
• Synthetic Organic Compounds
  
  
• Volatile Organic Compounds
  
  
• Other Water Problems
  
  
• Odor
  
  
• Taste
  
  
• Discoloration
  
  
• Turbidity
  
  
• Acid and Alkaline
  
  
• Water Sources and Regulation
  
  
  
  
  
  • The Safe Drinking Water Act
    
    
  • Types of Public Water Systems
    
    
  • Figure 2-1 U.S. Public Water Systems by Type and Percentage of
    
    
  • Population Served, 2005
    
    
  • Figure 2-2 Population Served by U.S. Public Water Systems, by Type and Size, 2005 (in millions)
    
    
  • Public Water System Ownership
    
    
  • Figure 2-3 Public vs. Private Ownership of U.S. Public Water Systems,
    
    
  • by Size, 2000
    
    
  • National Primary Drinking Water Regulations
    
    
  • Maximum Contaminant Level Goals (MCLG)
    
    
  • Maximum Contaminant Levels (MCL)
    
    
  • Treatment Technique
    
    
  • Maximum Residual Disinfectant Level Goal (MRDLG)
    
    
  • Maximum Residual Disinfectant Level (MRDL)
    
    
  • Table 2-2 Waterborne Microorganism Contaminants and Sources, Maximum Contaminant Levels, and Potential Health Effects
    
    
  • Sources of Water
    
    
  • Surface Water
    
    
  • Ground Water
    
    
  • Freshwater Usage
    
    
  • Surface Water vs. Ground Water
    
    
  • Agricultural Irrigation Accounts for 65%
    
    
  • Domestic Purposes
    
    
  • Figure 2-4 Per Capita Domestic Water Consumption, U.S. vs. Selected Countries (in cubic meters)
    
    
  • Figure 2-5 Percentage of Water Usage for Domestic Purposes, U.S. vs. Selected Countries
    
    
  • Table 2-3 Water Treatment Methods
    
    
  • Water Softening
    
    
  • Ion Exchange Process
    
    
  • Reverse Osmosis Process
    
    
  • Catalytic Media Process
    
    
  • Magnetics Process
    
    
  • Table 2-4 Advantages and Disadvantages of Water Softening Treatment Methods
    
    
  • A Note on Water Conditioning
    
    
  • Disinfection
    
    
  • Chlorine
    
    
  • Other Chemicals
    
    
  • Ultraviolet (UV) Light
    
    
  • Ozone
    
    
  • Distillation
    
    
  • Filtration
    
    
  • Activated Carbon (AC) Filters
    
    
  • Membrane Separation
    
    
  • Microfiltration
    
    
  • Ultrafiltration
    
    
  • Nanofiltration
    
    
  • Reverse Osmosis (RO)
    
    
  • Neutralizing Filters
    
    
  • Cartridge Filtration
    
    
  • Fiber Filters
    
    
  • Ceramic Sediment Filters
    
    
  • Slow Sand Filtration
    
    
  • Clarification
    
    
  • Electrodialysis (ED)
    
    
  • Biological Purification
    
    
  • Aerobic
    
    
  • Anaerobic Treatment
    
    
  • Electrodeionization
    
    
  • Aeration
    
    
  • Types of Residential Water Treatment System Installations
    
    
  • Point-of-Entry Systems (POE)
    
    
  • Point-of-Use Systems (POU)

Chapter 3 Market Size and Growth

• Residential Water Treatment Market Size
  
  
• Figure 3-1 U.S. Retail Sales of Residential Water Treatment Products, 2000-2008 (in billion $)
  
  
• Factors Affecting Residential Water Treatment Market
  
  
• Demographics of Residential Water Treatment Product Owners
  
  
• Table 3-1 Consumer Demographics for Residential Water Treatment Products, 2007 (U.S. households in thousands)
  
  
• Residential Water Treatment Market Projections
  
  
• Figure 3-2 Projected U.S. Retail Sales of Residential Water Treatment Products, 2008-2013 (in billion $)
  
  
• The Water Softener Segment
  
  
  
  
  
  • Water Softener Market Size
    
    
  • Figure 3-3 U.S. Retail Sales of Water Softener Products, 2000-2008 (in million $)
    
    
  • Factors Affecting Water Softener Market
    
    
  • Sodium Intake
    
    
  • Potassium Intake
    
    
  • Brine Disposal Regulations
    
    
  • Water Softener Products
    
    
  • Table 3-2 Major Water Softener Brands
    
    
  • Water Softener Market Projections
    
    
  • Table 3-3 Projected U.S. Retail Sales of Water Softener Products, 2008-2013 (in million $)
    
    
  • Figure 3-4 Projected U.S. Retail Sales of Water Softener Products, 2008-2013
  
  
  
  
• The Water Filter Segment
  
  
  
  
  
  • Walter Filter Market Size
    
    
  • Figure 3-4 U.S. Retail Sales of Water Filter Products, 2000-2008 (in million $)
    
    
  • Factors Affecting Water Filter Market
    
    
  • Water Filter Products
    
    
  • Faucet-Mount Filtration Systems
    
    
  • Table 3-4 Major Faucet-Mounted Filter Brands
    
    
  • Countertop Filtration Systems
    
    
  • Table 3-5 Major Countertop Filter Brands
    
    
  • Plumbed-In Filtration Systems
    
    
  • Table 3-6 Major Plumbed-In Filter Brands
    
    
  • Pour-Through Filtration Products
    
    
  • Table 3-7 Major Pour-Through Filter Brands
    
    
  • Water Bottle Filtration Products
    
    
  • Table 3-8 Major Water Bottle Filtration Brands
    
    
  • Countertop Manual-Fill Filtration
    
    
  • Table 3-9 Major Countertop Manual-Fill Filter Brands
    
    
  • Whole-House Filtration Products
    
    
  • Table 3-10 Major Whole-House Filter Brands
    
    
  • Water Filter Market Projections
    
    
  • Table 3-11 Projected U.S. Retail Sales of Water Filter Products, 2008-2013 (in million $)
    
    
  • Figure 3-5 Projected U.S. Retail Sales of Water Filter Products, 2008-2013 (in million $)
  
  
  
  
• The Reverse Osmosis Segment
  
  
  
  
  
  • Reverse Osmosis Market Size
    
    
  • Figure 3-6 U.S. Retail Sales of Reverse Osmosis Products, 2000-2008 (in million $)
    
    
  • Factors Affecting Reverse Osmosis Market
    
    
  • Table 3-12 Advantages and Disadvantages of Reverse Osmosis Membranes
    
    
  • Reverse Osmosis Products
    
    
  • Reverse Osmosis Market Projections
    
    
  • Table 3-13 Projected U.S. Retail Sales of Reverse Osmosis Products, 2008-2013 (in million $)
    
    
  • Figure 3-7 Projected U.S. Retail Sales of Reverse Osmosis Products, 2008-2013 (in million $)
    
    
  • The Disinfectant Segment
    
    
    
    
    
    • Disinfectant Market Size
      
      
    • Figure 3-8 U.S. Retail Sales of Disinfectant Products, 2000-2008 (in million $)
      
      
    • Disinfectant Products
      
      
    • Ozone Disinfectants
      
      
    • Table 3-14 Major Ozone Water Treatment Brands
      
      
    • Ultraviolet (UV) Disinfectants
      
      
    • Table 3-15 Major UV Water Treatment Brands
      
      
    • Disinfectant Market Projections
      
      
    • Table 3-16 Projected U.S. Retail Sales of Disinfectant Products, 2008-2013 (in million $)
      
      
    • Figure 3-9 Projected U.S. Retail Sales of Disinfectant Products, 2008-2013 (in million $)
      
      
    • The Distillation Segment
      
      
      
      
      
      • Distillation Market Size
        
        
      • Figure 3-11 U.S. Retail Sales of Distillation Products, 2000-2008 (in million $)
        
        
      • Distillation Products
        
        
      • Table 3-17 Major Distiller Brands
        
        
      • Distillation Market Projections
        
        
      • Table 3-18 Projected U.S. Retail Sales of Distillation Products, 2008-2013 (in million $)
        
        
      • Figure 3-12 Projected U.S. Retail Sales of Distillation Products, 2000-2008 (in million $)

Chapter 4 Market Trends

• Market Forces
  
  
• Economic Conditions
  
  
• Housing Activity
  
  
• Figure 4-1 U.S. Single-Family Housing Starts by Quarter, 2001-2007 (in thousands)
  
  
• Credit Markets
  
  
• Food and Fuel Costs
  
  
• Global Demand for Water Treatment
  
  
• Environmental Issues
  
  
• Water Conservation
  
  
• Grey Water Recycling
  
  
• Brine Discharge
  
  
• Bottled Water
  
  
• Figure 4-2 U.S. Bottled Water Shipments, 1997-2006 (in billion $)
  
  
• Water Supply Infrastructure
  
  
• Emerging Contaminants
  
  
• Table 4-1 Emerging Contaminants in the U.S. Water Supply
  
  
• Water Availability
  
  
• Atlanta Water Shortage
  
  
• Lake Mead
  
  
• The Colorado River
  
  
• The Republican River
  
  
• Vanishing Wetlands
  
  
• Overcoming Water Shortages

Chapter 5 Product and Industry Trends

• Patents Awarded
  
  
  
  
  
  • Water Filtration Patents
    
    
  • Water Filter Cartridge Patents
    
    
  • Water Disinfection Patents
    
    
  • Water Softening Patents
    
    
  • Grey Water Patents
    
    
  • Electrolysis Patents
    
    
  • New Water Treatment Patents
  
  
  
  
• Product Trends
  
  
• Ultraviolet Products
  
  
• Grey Water Products
  
  
• Reverse Osmosis Products
  
  
• Ionized Water
  
  
• Arsenic Treatment
  
  
• Magnetic Water Treatment
  
  
• Catalytic Water Treatment
  
  
• Far Infrared Water Treatment
  
  
• Vortex Water Treatment

Industry Activity, Trends, and Awards

Humanitarian Efforts

Environmental Efforts

Public Water Treatment Systems

Industrial Water Treatment Systems

Mixing Water Treatment Technologies

Innovation Efforts

Green Water Treatment Trends

• Culligan International Co.
  
  
  
  
  
  • Overview
    
    
  • Company Performance
    
    
  • Product Portfolio
    
    
  • Table 6-1 Culligan Product Portfolio
    
    
  • Product Distribution
    
    
  • Significant Developments
  
  
  
  
• RainSoft Water Conditioning Co.
  
  
  
  
  
  • Overview
    
    
  • Company Performance
    
    
  • Product Portfolio
    
    
  • Table 6-2 RainSoft Product Portfolio
    
    
  • Product Distribution
    
    
  • Significant Developments
  
  
  
  
• EcoWater Systems, LLC
  
  
  
  
  
  • Overview
    
    
  • Company and Product Performance
    
    
  • Product Portfolio
    
    
  • Table 6-3 EcoWater Product Portfolio
    
    
  • Product Distribution
    
    
  • Significant Developments
  
  
  
  
• Kinetico, Inc.
  
  
  
  
  
  • Overview
    
    
  • Company and Product Performance
    
    
  • Product Portfolio
    
    
  • Product Distribution
    
    
  • Table 6-4 Kinetico Product Portfolio
    
    
  • Significant Developments
  
  
  
  
• Brita
  
  
  
  
  
  • Overview
    
    
  • Product Portfolio
    
    
  • Table 6-5 Brita Product Portfolio
    
    
  • Product Distribution
    
    
  • Significant Developments
  
  
  
  
• Everpure
  
  
  
  
  
  • Overview
    
    
  • Company Performance
    
    
  • Product Portfolio
    
    
  • Table 6-6 Everpure Product Portfolio
    
    
  • Product Distribution
    
    
  • Significant Developments
  
  
  
  
• William R. Hague, Inc. (Hague Quality Water International)
  
  
  
  
  
  • Overview
    
    
  • Company Performance
    
    
  • Product Portfolio
    
    
  • Table 6-7 Hague Product Portfolio
    
    
  • Distribution
  
  
  
  
• Atlantic Ultraviolet Corp.
  
  
  
  
  
  • Overview
    
    
  • Company Performance
    
    
  • Product Portfolio
    
    
  • Table 6-8 Atlantic Ultraviolet Product Portfolio
    
    
  • Product Distribution
    
    
  • Significant Developments
  
  
  
  
• CUNO
  
  
  
  
  
  • Overview
    
    
  • Company Performance
    
    
  • Product Portfolio
    
    
  • Table 6-9 CUNO Product Portfolio
    
    
  • Product Distribution
  
  
  
  
• GE Water and Process Technologies
  
  
  
  
  
  • Overview
    
    
  • Company Performance
    
    
  • Product Portfolio
    
    
  • Table 6-10 GE Water and Process Technologies Product Portfolio
    
    
  • Product Distribution
    
    
  • Significant Developments

Appendix