UK Women Online

UK Women Online

After years of male dominance, the UK Internet population now has a slight majority of females, 50.5%. The trend will continue through 2012, when females will account for 51.3% of UK Internet users.

The UK Women Online report analyzes what the rise of female users means for online merchants and content providers.

Young women ages 18 to 34 are leading the charge. Although they make up 21.3% of the UK female population in 2008, they account for 35% of the female population online and spend more time online than males their age.

Key questions the “UK Women Online” report answers:

• How many women are online?
  
  
• Where is growth going to come from in the future?
  
  
• What online activities are most popular?
  
  
• What factors are driving the growth of women online?
  
  
• Are women accessing the Web on their mobile phones?
  
  
• Do women socialize online, and if so where?
  
  
• Do women search differently than men?
  
  
• Why are women visiting sports sites?
  
  
• And many others…

eMarketer Reports—On Target and Up to Date
The UK Women Online report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.  
 

Executive Summary

UK Internet Users, by Gender, 2007-2012 (millions and % of total)

Key Questions

The eMarketer View

Key eMarketer Numbers- UK Women Online

Women on the Web

UK Internet Users, by Gender, 2007-2012 (millions and % of total)

UK Internet Traffic, by Gender, Four weeks ending February 23, 2008 (% of total*)

UK Adult Internet Users, by Gender, December 2005 (% of total)

Internet Users in Britain, by Gender, 2003-2007 (% of respondents in each group)

Time Spent Online

Internet Penetration and Usage in Europe, by Country, September 2007 (% of population and average per unique visitor)

Frequency of Internet Usage by UK Adult Internet Users, by Age and Gender, 2007 (% of respondents)

Time Spent Online by UK Internet Users, by Age and Gender, April 2007 (% of total time)

The Aging Population, Online and Off

Active UK Internet Users, by Age and Gender, March 2007 (% of Internet users)

Adult Internet Users* in Select Countries in Europe, by Age and Gender, Q1 2007 (% of population in each group)

Web Site Visits by UK Internet Users, by Age, April 15-May 12, 2007 (% of total)

UK Female Internet Users, by Age, 2008 (millions and % of total)

UK Female Internet Users, by Age, 2012 (millions and % of total)

Access from Home and Mobiles

UK Broadband Households and Penetration, by Access Technology, 2007-2012 (thousands and % of total households)

UK Adult Internet Users*, by Access Location, 2006 & 2007 (% of respondents)

UK Internet Users, by Gender and Access Location, Q1 2007 (% of each group)

Wireless Women

UK Mobile and PC-Based Internet Users, by Age and Gender, January 2007 (% of unique visitors)

Frequency of Mobile Internet Access among UK Adult Internet-Enabled Mobile Phone Users, by Gender, February 2007 (% of respondents)

Frequency of Mobile Content Usage* among UK Mobile Phone Users, by Gender and Age, May 2007 (% of respondents)

UK Adult Internet Users Who Search the Internet via Mobile Device, by Gender and Frequency, March-April 2007 (% of respondents in each group)

Reasons for Using Mobile Content* according to UK Mobile Phone Users, by Gender and Age, May 2007 (% of respondents)

UK Mobile Phones Users Who Watch Mobile Video, by Gender and Age, May 2007 (% of respondents)

Types of Mobile Content Used by UK Mobile Phone Users, by Gender and Age, May 2007 (% of respondents)

Type of Mobile Ad that UK Mobile Phone Users Would Most Likely Respond to or Click on, by Gender and Age, May 2007 (% of respondents)

Searching, Socializing and Shopping

Online Activities of UK Adult Internet Users*, by Gender, 2007 (% of respondents)

Search

Leading UK Search Engines, Ranked by Market Share of Search Volume, December 30, 2007-January 26, 2008

UK Adults Who Are Aware of the Difference between Natural and Paid Search, by Gender, February 2007 (% of respondents in each group)

Women and Web 2.0

Top 10 Online Activities of UK Female Internet Users, January 2007 & January 2008 (unique visitors in thousands and % change)

Top 10 UK Social Media Sites, Ranked by Unique Visitors, January 2007 & January 2008 (thousands and % change)

Select Online Content Activities of UK Adult Household Broadband Subscribers, by Gender and Frequency, February 2007 (% of respondents)

Social Networking Usage in Select Countries in Europe, August 2007

UK Mobile Social Network Users, by Age and Gender, 2007 (% of respondents)

UK Single* Adults Who Used Online Dating in the Last Year, by Gender, 2005 & 2007 (% of respondents in each group)

Shopping

B2C E-Commerce: UK, 2006-2011

UK Adult Internet Users Who Have Purchased Goods or Services Online, by Gender, 2007 (% of respondents in each group)

Timeframe of Last Online Purchase among UK Adult Online Buyers, by Gender, 2007 (% of respondents in each group)

Online Shoppers in Select Countries in Western Europe Whose Brand Choice Has Been Influenced by Online Research, September 2007 (% of respondents)

Most Useful Retail E-Commerce Web Site Features according to UK Online Shoppers*, December 2007 (% of respondents)

UK Young Adult Internet Users Who Take Negative User-Generated Comments* Seriously, by Gender, June 2007 (% of respondents in each group)

Other Online Activities

Top 10 Categories with the Greatest Percent of Traffic from UK Female Internet Users, January 27-February 23, 2008 (% of total)

Demographic Profile of UK Internet Users Who Visited Travel Web Sites, March 2007 (% of total)

UK Internet Users Who Visited Bank and Financial Web Sites, by Age and Gender, December 2-29, 2007 (% of total)

UK Internet Users Who Visited Automotive Web Sites, by Age and Gender, April 8, 2007-May 5, 2007 (% of total)

Trends to Watch

Related Information and Links

Related Links

Contact

Report Contributors