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Quarterly Beverage Tracker: Turkey

  • May 2015
  • 32 pages
  • GlobalData
Report ID: 911037

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Summary
The Turkey Quarterly Beverage Tracker report provides quarterly data for Q1-2015, full year 2014 volumes, 2015 forecasts for all commercial beverages, and supporting analysis.

Key Findings
- Carbonates recovered in the first quarter of 2015, reaching 3% growth compared to Q1-14

- Energy drinks remain one of the fastest growing categories next to iced/rtd tea drinks and iced/rtd coffee drinks

- Consumers have shifted towards the consumption of cheaper priced still drinks products, which increased 13% in Q1-15, while both juices and nectars declined in consumption volumes during the same period

- Soft drinks' consumption as a whole grew by more than 5% over the same period in 2014

Synopsis
The report from global beverage experts, Canadean, is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline volumes for Q1 2015 vs Q1 2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates data for Q1 2015 vs Q1 2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- A Q1-2015 special focus on recent trends and innovation in energy drinks

Reasons To Buy
- The Turkey Quarterly Beverage Tracker report is designed for clients needing an in-depth understanding of the most up-to-date trends in the Turkey beverage industry to support and enhance strategic planning

- Comprehensive textual analysis makes this report an essential tool in helping you identify the latest quarterly and emerging annual trends in the Turkey to back your marketing initiatives

- Canadean's experienced 'on the ground' local researchers provide widely respected category projections supported by insightful analysis, which can be used to make well-informed decisions on the 2015 outlook in the marketplace for your company

- Each quarter a Special Focus on a current industry 'hot topic' offers an informative analysis from our local consultants keeping you up-to-date with developments in the country

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Related Market Segments :

Energy Drink
Beverage

ref:plp2015

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