Hard discounter strategies and major players in the UK - Management briefing

Hard discounter strategies and major players in the UK - Management briefing

In 2000, retail market researchers at Verdict called them ‘Continental discounters’, while they are known in the UK as the discount grocers. Whatever their nickname, the likes of Aldi, Lidl and Netto are all renowned for their low prices, which has generated plenty of support around the world. Hard discounters in the UK have had it tougher than in their country of origin – Germany – and many other parts of Europe where the format was quickly received and accepted into the mass grocery retail (MGR) sector.

This month's briefing takes a look at the major players and reviews the latest sales data and expansion plans from Aldi, Lidl and Netto. The briefing highlights best-practice strategies that these players are taking in order to increase market share. Adopting strategies such as private-label NPD, building on economic concerns and becoming more fashionable will ensure the discounters are here to stay for now.

Introduction

Definition of hard discounters used in this report

Prevalence of hard discounters in the global retail market

Major players
Aldi
Lidl
Netto

Best-practice strategies
Private-label NPD
Merchandising and store layout
Customer relationship management (CRM)
Global and regional expansion
Store location
Building on economic concerns
Becoming more fashionable

The future for hard discounters