Environmental and Ethical Strategies for the Mobile and Telecoms Market - Profiting Through Green Initiatives

Environmental and Ethical Strategies for the Mobile and Telecoms Market - Profiting Through Green Initiatives

Global warming, our impact on the environment, and resultant environmental strategies have been at the forefront of the media in recent years and will continue to remain there while the effects of climate change continue to have such a dramatic impact on our environment. The responsibility of the damage on the environment has fallen to individuals and industries, and that includes the telecoms industry. Consumers are becoming ever more aware of their own environmental impact and that of the industries, and visiongain believes that herein lies a potentially lucrative market.

The consumer market base of green and ethical consumers will drive demand for products reflecting the current desire to restrict environmental impact from both industries and individuals. The range of products and services that offer “green” solutions coming into the market reflect the growing consumer trend in concerns for personal environmental impact. The green and ethical market has the opportunity to move away from being a niche market and appealing to a growing market base.

A growing market base of green and ethical consumers is not the only reason that the telecoms industry needs to adopt environmental strategies. Pressures from international protocols such as the Kyoto protocol are pushing governments of countries who have ratified the treaty to lower greenhouse gas emissions to specific targets. Industries will therefore find themselves under pressure to reduce greenhouse gas emissions as measures are put in place to reduce such emissions, and the telecoms industry, while not as targeted as energy companies in this matter, will also be under some pressure.

If telecoms industries continue to pollute the environment, and make little or no effort to bring green products and services to the market, this will result in a particularly negative public image given the current public feeling towards climate change, and a potentially lucrative market will be missed. Telecoms companies should also consider the potential cost savings to be made from adopting environmental strategies. The cost of energy is continuing to rise and is one example where the industry can save money, and by adopting energy saving measures the telecoms industry can reduce its environmental impact and save energy costs across its business. However telecom companies can profit from improving the environment as they offer alternative delivery methods for oral and written communications and save on transport pollution.

Reading this exclusive management report will tell you the following:

• Who are the main players in the green and ethical market and what are they doing?
  
  
• What strategies can be adopted by those in the telecoms industry wishing to enter or improve their position in the market?
  
  
• What are the methods and products being used in the market and what will be used in the future?
  
  
• Will the green and ethical market be sustainable in the long term?
  
  
• Which environmental strategies in the telecoms industry are more effective?

Find out the answers to these and many other questions by buying this vital industry insight.

Awareness of the impact of telecoms on the environment is growing. The amount of electricity used and waste generated by the industry is extremely high. The telecoms industry has a duty to lower its impact in the wave of public opinion and high number of media reports regarding climate change.

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Chapter 1 Introduction

1.1 Global warming

1.2 The telecoms industry and the environment

1.3 The focus of the report

Chapter 2 Telecoms industry awareness of its environmental impact

2.1 Carbon footprint; industries and individuals

2.1.1 Carbon offsetting and trading

2.1.1.1 Environmental branding

2.1.2 Personal responsibility

2.1.3 Why have companies become more aware of their carbon footprint?

2.1.3.1 Cost savings and market potential

2.2 Past environmental strategies

2.2.1 Carbon labeling

2.2.2 Recycling

2.2.3 Industrial alliances

2.3 Mobile telecoms aiding other industries in reducing their carbon footprint

Chart 1 Incentives for reducing face-to-face meetings

2.3.1 Mobiles reduce environmental impact in local business

2.3.2 Mobile influence on working from home

2.3.3 The Mobile Web

2.3.4 Mobile marketing and advertising

Chart 2 Digital marketing

2.3.4.1 LBS search

2.3.5 Mobile mapping

2.3.6 GPS

2.3.7 Digital wallets

2.3.7.1 Barriers to NFC solution

2.3.8 Fixed line solution; video calling and teleconferencing

Chart 3 Potential carbon emissions to be saved from teleconferencing and telecommuting

Table 1 Telecommuting cost savings and productivity

2.4 Marketing hype versus social responsibility

2.4.1 Fashion versus sustainable

2.5 Governmental pressure

2.5.1 The Kyoto protocol

2.5.2 Ramifications for industries failing to improve CO2 emissions

2.5.3 Energy competitiveness

2.6 Green business goals

Chapter 3 Telecoms Impact on the environment

3.1 Network impact

3.1.1 Running a fixed and mobile network

3.1.2 Powering a base station

3.2 Green fixed line telephone solutions

3.2.1 PON

3.2.2 Go Green IP technology

3.3 Mobile handset energy saving solutions

3.3.1 Energy saving screen

3.3.2 Low energy chargers

Chart 4 Mobile phone extended adapter exceeding Energy Star in GreenPeace test

3.3.3 Lack of copper wiring and use of WiMAX

3.3.4 Conclusion

Chapter 4 Renewable energy and green solutions for the telecoms industry

4.1 Energy companies providing sustainable energy solutions for the telecoms industry

4.1.1 Why is sustainable energy necessary for the telecoms industry?

4.1.2 Carmanah

4.1.3 Proven Energy

4.2 B Corporation

4.3 Zerofootprint

4.4 1% for the planet

4.5 Trees for the future

4.6 Mobile environmentally friendly prototypes

4.6.1 Greener gadgets

4.7 Reconditioning and recycling

4.7.1 Refurbishing and reselling

4.7.2 Recycling for charity

4.7.3 Collective good

4.7.4 Recycling with benefits

4.7.5 Sourcing mobile recycling

4.7.6 Eco friendly mobile recycling

4.7.7 Community recycling

4.7.8 Recycling and fund raising

4.7.9 Locating wireless recycling

4.7.10 Digital and wireless product recycling

4.8 Mobile recycling in Europe

4.9 Green box recycling

4.10 Conclusion

Chapter 5 Mobile handset vendor strategies

5.1 Nokia

Chart 5 Nokia net sales

5.1.1 Nokia’s findings

5.1.1.1 Recycled materials used by Nokia

5.1.1.2 Green handset

Table 3 Nokia Evolve key stats

Chart 6 Cost comparison of Nokia 3110 Evolve and 3110 Classic

5.1.4 Nokia take-back policy

5.2 Samsung

5.2.1 Samsung SGH-G600

5.2.2 GreenPeace ranking

5.2.3 Samsung Green Management

Chart 7 Samsung recycling of obsolete products in 2005

5.3 Motorola

5.3.1 Motorola MOTOKRZR

5.3.2 Race to recycle program

5.3.3 Aid to tsunami relief

5.3.4 Energy Star chargers

5.3.5 Chicago climate exchange (CCX)

5.4 Sony Ericsson

5.4.1 Sony Ericsson T650

5.4.2 PVC free

5.4.3 The Sony Ericsson list of banned and restricted substances

5.4.4 Plug-in to eCycling with US EPA

5.4.5 Village solar charger

5.5 LG

5.5.1 Reduction in standby power

5.5.2 Banned substances

5.5.3 LG KE970

5.6 HTW S116 Solar powered handset

5.7 Reusable materials from mobile phone recycling

Table 4 Phase out structure of certain hazardous materials in GreenPeace survey

Table 5 Drivers and barriers to handset vendor and manufacturer environmental strategies

5.8 Conclusion

Chapter 6 Telecoms operators’ environmental strategies

6.1 Base stations

6.1.1 Renewable energy solutions: Biofuel

6.1.2 Renewable energy solutions: Wind and solar

6.1.3 Mobile reach

6.2 Office strategies

6.3 Electronic billing

6.4 Case studies

6.4.1 T-Mobile

Chart 8 UK Carbon emissions

6.4.2 NTT

Chart 9 NTT Group amount recycled 2007

6.4.3 China Mobile

6.4.4 Vodafone

6.4.5 BetterWorld Telecom

6.4.6 Green Mobile

6.4.7 Credo Mobile

6.5 Emerging markets

6.5.1 The Chinese market

6.6 Developed markets

6.6.1 The US market

6.6.2 The European market

Chapter 7 Environmental pressure groups and agreements

Table 6 GreenPeace electronic company ranking March 2008

7.1 GreenPeace

7.1.1 GreenPeace mobile device ranking

7.1.2 GreenPeace standards

Table 7 GreenPeace device ranking

7.1.2.1 PVC

7.1.2.2 Beryllium

7.2 RoHS

7.3 Kyoto agreement

7.4 EU WEEE Directive

7.5 IPP Pilot project on mobile phones

7.6 WWF Climate Savers

Table 8 WWF Climate savers members

Chapter 8 The “green” telecoms market in 2013

8.1 Developing a green only market

8.1.1 Corporate responsibility

8.2 “Green” products for the ethical consumer

8.2.1 Nokia Eco Sensor Concept

8.2.2 Remade or recycled phones

8.3 Renewable energy powered networks

Chapter 9 Conclusions and recommendations

9.1 Operators

9.2 Handset vendors

 
 

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More Details

Companies Listed

1% for the planet

4INFO

ACI

Advertiser Perceptions

Alcatel Lucent

Aliant Telecom

Apple

ASA

AT&T

Avaya

B Corporation

Bell Canada

Best Buy

BetterWorld Telecom

Blesberg Telecoms

BT

Cable and Wireless

Carbon Counted

Carbon Reduction Institute

Carmanah

Cellphone recycling

Charitable recycling

Chesapeake sustainable business alliance

Catalyst lafarge

Chicago climate exchange

China Mobile

Cisco

Clean energy partnership

Collective good

Co-Op

Credo Mobile

Dell

Earthworks

eBay

Eco-cell

Econcious market

Energy Star

Enterprise Nation

Entrepreneurs organisation

Envirofone

Environmental Leader

EPA

Epsom

European Union

EU WEEE Directive

Extreme Networks

France Telecom

Fujitsu-Siemens

Google

GRC Wireless

Grecycling

Greener gadgets

Green Mobile

GreenPeace

Hewlett

HP

HTW

Huawei technologies

IBM

Idea Cellular

Illegal-logging.info

Image Power

Innocent

Intel

IPP Pilot project on mobile phones

Johnson & Johnson

JVC

Korea Energy Management Corporation

Kyoto Protocol

Lenovo

Lexmark

LG

London Underground

Lowcountry local first

McDonalds

McKinnon and Clarke

Michigan Nature association

Microsoft

Morgan Stanley

Motorola

Near Fields Communications

NEC

NetRegs

Nike

Nokia

Nokia Siemens

Novo Nordisk

NTT

NWTel

O2

Office Depot

Orange

Packard

Panasonic

Philips

Plug-in to eCycling

Polaroid

Proven Energy

Radio Frequency Systems

Recellular

Recycling for charities

Recycle my cellphone

Recycle wireless phones

Rethink

RIM

RIP Mobile

RoHS

Sahawa Express

Samsung

Saudi Aramco

Sharp

Soay Telecoms

Society for environmental graphic design

Sony

Sony Ericsson

Spansion

Staples

TeliaSonera

Tetra Pak

The Carbon Trust

The Collins companies

The fair trade federation

The greater Philadelphia sustainable business network

The Rugmark Foundation

The Social Venture Network

T-Mobile

Toshiba

Trees for the future

Umicore

UN

undress4success.com

US Department of Energy

Vodafone

Walkers

Walmart

Webex

Working Assets

WWF

Xanterra parks and resorts

YouGov

Zain