Furniture Retailing - Europe - July 2008

Furniture Retailing - Europe - July 2008

About this report

This report series covers the five leading economies of Western Europe. The furniture sector is a difficult one to analyse, mainly due to the fact that even these large economies still have very fragmented markets. Smaller specialist players still have an important role to play and make up more than 50% of the furniture sector in the markets we have covered. Furniture is a difficult sector in which to build up significant economies of scale (without going down the IKEA flat pack route), a fact that has protected the independents. However, the arrival of non-specialists and the impact of the successful chains is sure to lead to a greater degree of consolidation in the future.

We have provided profiles of the largest furniture chains in Europe. Smaller profiles have also been provided on other significant players involved in these five markets.

The subject of this report is furniture retailing, however due to the increasing convergence of furniture with other complementary sectors such as electricals and DIY, there are very few large players that now focus on the provision of furniture alone. We have provided information on players that achieve the majority of their turnover from the sale of furniture, so mixed goods retailers such as the grocers or department stores are referred to but no firm coverage is provided of them.

While our spending figures refer to all spending on furniture, retail sales figures are more difficult to separate. In France for example, the retail sales figure for furniture retailers’ sales is actually higher than consumer spending in the sector. This can be attributed to the aforementioned sector blending that is seeing more and more furniture specialists expanding their offer into related fields.

The furniture sector is facing major challenges:

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Softer housing market in many countries is reducing the desire to invest in the home and add value.
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Economic issues are undermining consumer confidence leading to greater reluctance regarding the purchase of big-ticket furniture items.
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Specialists are facing greater competition from department stores, grocers and even some clothing retailers.

If you want more details about this particular report, please contact the Mintel information team on +1 312-932-0400 in the U.S., +44 028-90-241-849 in Northern Ireland, +353 048-90-241-849 in the Republic of Ireland or +44 (0)20-7606-6000 in the UK and the rest of the world, or email info@mintel.com.

Contents

Market in Brief
The future
Spending on furniture
Furniture specialists
Consumer behaviour
Leading retailers
European Summary and Outlook
Report scope
Technical notes
Financial definitions
Currencies
VAT
Figure 1: Europe: Standard VAT rates, 2007/08
Other abbreviations
The European furniture market
Market size
Figure 2: Europe: Furniture market size by country, 2007
Furniture retailers
Figure 3: Europe: Furniture retailers’ sales and growth, 2003-07
Leading players
Figure 4: Europe: Top 25 furniture retailers, 2007
Figure 5: Europe: Top 25 furniture retailers’ market shares, 2007
IKEA leading the way
Domestic dominance is key to Conforama
XXXLutz growing but reliant on struggling market
Multinational players
E-commerce
Figure 6: Europe: Leading furniture retailers’ websites, 2008
Concentration levels
Figure 7: Europe: Furniture retailers’ concentration levels, 2007
Consumer summary
Figure 8: Agreement with lifestyle statements relating to the home in France, Germany, Spain and Great Britain, 2007
Figure 9: Positive change in agreement with lifestyle statements relating to the home in France, Germany, Spain and Great Britain, 2003-07
Figure 10: Negative change in agreement with lifestyle statements relating to the home in France, Germany, Spain and Great Britain, 2003-07
Outlook
Forecasts
Figure 11: Europe: Furniture retailers’ sales growth, 2003-07, 2008-12
Figure 12: Europe: Furniture retailers’ sales forecast, 2008 and 2012
France
Market in Brief
The future
Market size and performance
The competitive landscape
Broader Market Environment
Positive factors
Negative factors
Gradual population growth
Figure 13: France: Population trends, 2003-08
Figure 14: France: Population projections, by age group, 2005-45
Figure 15: France: Household size projections, 2005-30
Economy
GDP – recent improvement
Figure 16: France: Gross domestic product, 1996-2007
Cautious consumer
Figure 17: France: Household consumer expenditure, 1995-2007
Low inflation
Figure 18: France: Consumer prices, 2002-07
The Market in Context
Key findings
Furniture holding its own
Figure 19: France: Consumer spending on selected categories of goods, 2003-07
Channels of distribution
Sector Size and Forecast
Key findings
Economic outlook
Retail prospects
Figure 20: France: Retail sales, 2003-12
Recent trends in French furniture retail
Enterprise data
Figure 21: France: Furniture retailers, enterprise numbers, 2001-05
Consumer trends
Marketing opportunities
Figure 22: Change in agreement with lifestyle statements relating to the home in France, 2003-07
Figure 23: Agreement with lifestyle statements relating to the home in France, 2003, 2005 and 2007
Retail Competitor Analysis
Key findings
Complementary sectors increasingly consolidating
Conforama leading the way
IKEA aims high
BUT under new management
Mobilier Européen on the expansion trail
Camif focuses on the consumer
Open Sesame
Merkameuble comes to France
Figure 24: France: Leading players in the furniture sector, 2007
Market shares and evaluation
Figure 25: France: Leading furniture specialists’ market shares, 2007
Germany
Market in Brief
Fitful recovery
Gloomy outlook
Little enthusiasm for the home
The big get bigger
Fragmented market
Broader Market Environment
Positive factors
Negative factors
Population
Figure 26: Germany: Population trends, 2002-07
Figure 27: Germany: Population, by age group, 2006, 2010 and 2015
Economic recovery
Figure 28: Germany: Gross domestic product, 1996-2007
Inflation in check
Figure 29: Germany: Consumer prices, 1999-2007
The Market in Context
Minimal spending growth
Figure 30: Germany: Consumer expenditure, 1997-2007
Figure 31: Germany: Consumer spending on selected categories, 2003-07
Figure 32: Germany: Spending on furniture as % all retail sales, 2003-07
Housing
Depressed market with little chance of raising prices
Figure 33: Germany: Consumer prices, change in furniture and carpets, 1998-2007
Channels of Distribution
Figure 34: Furniture and carpets: Estimated channels of distribution, 2007
Sector Size and Forecast
Key findings
Retail sales
Figure 35: Germany: Furniture retailers sales 2003-12
Enterprise and outlet data
Figure 36: Germany: Furniture specialists outlet data, 2002-06
Consumer attitudes
Figure 37: Agreement with lifestyle statements relating to the home in Germany, 2003, 2005 and 2007
Figure 38: German attitudes to the home relative to France, Spain and UK, 2003, 2005 and 2007
Retail Competitor Analysis
Key findings
Leading players
Figure 39: Germany: Leading furniture retailers, 2007
Market shares
Figure 40: Germany: Leading furniture retailers market shares, 2007
Italy
Market in Brief
The future
Market size and performance
The competitive landscape
Broader Market Environment
Positive factors
Negative factors
Population – growing but greying
Figure 41: Italy: Population trends, 2002-06
Figure 42: Italy: Population by age, 2007
Households getting smaller – slowly
Figure 43: Italy: Proportion of households by number of members, 1998 and 2000-03
Economy
GDP – a short-lived upswing
Figure 44: Italy: GDP, 1996-2007
Subdued outlook for consumer spending
Figure 45: Italy: Consumer spending, 1996-2007
Inflation on the up
Figure 46: Italy: Consumer price inflation, 2000-07
The Market in Context
Key findings
Weak furniture driven by rising prices
Figure 47: Italy: Consumer expenditure on furniture, 2003-07
Channels of Distribution
Sector Size and Forecast
Key findings
Economic outlook
Retailers’ prospects
Figure 48: Italy: Retail sales, 2003-12
Recent trends in Italian furniture retail
Enterprise data
Figure 49: Italy: Furniture retailers, enterprise numbers, 2001-05
Retail Competitor Analysis
Key findings
Leading players
IKEA continues to steam ahead
Mercatone Uno expands with new banners
Conforama struggling
Mondo Convenienza – a rising star?
Smaller players have ambitious plans
Figure 50: Italy: Leading players in the furniture sector, 2007
Market shares and evaluation
Figure 51: Italy: Leading furniture specialists’ market shares, 2007
Spain
Market in Brief
The future
Market size and performance
The competitive landscape
Broader Market Environment
Positive factors
Negative factors
Population – growing but greying
Figure 52: Spain: Population trends, 2003-07
Figure 53: Spain: Population projections, by age group, 2007 and 2015
Economy
GDP – steady growth in the new millennium
Figure 54: Spain: Gross domestic product, 1996-2007
Housing boom driving spending
Figure 55: Spain: Household consumer expenditure, 1995-2007
Inflation on the up
Figure 56: Spain: Consumer prices, 1999-2007
The Market in Context
Key findings
Furniture not a star in the upswing
Figure 57: Spain: Consumer spending on selected categories of goods, 2003-07
Channels of distribution
Sector Size and Forecast
Key findings
Economic outlook
Retailers’ prospects
Figure 58: Spain: Retail sales, 2003-12
Recent trends in Spanish furniture retail
Household goods sector
Enterprise data
Figure 59: Spain: Furniture retailers, enterprise numbers, 2001-05
Consumer trends
Marketing messages
Figure 60: Change in agreement with lifestyle statements relating to the home in Spain, 2003-07, % points
Figure 61: Agreement with lifestyle statements relating to the home in Spain, 2003, 2005 and 2007
Retail Competitor Analysis
Key findings
Leading players
IKEA's expansion to gather speed
Merkamueble goes to France
Rey Corporacion wants explosive growth
Conforama standing still?
Moblerone aims for 75 stores
Expansion plans
Figure 62: Spain: Leading players in the furniture sector, 2007
Market shares and evaluation
Figure 63: Spain: Leading furniture specialists’ market shares, 2007
United Kingdom
Issues in the Market
Main themes
Definitions
Abbreviations
Insights and Opportunities
Service seekers account for 32% of consumers
The technology revolution
A home from home
Market in Brief
Slowing demand and rising competition
The middle-market squeeze
Price remains the big issue
The rise of the non-specialist
IKEA continues to dominate a fragmented market
Fast Forward Trends
Trend 1: Chameleonics
Definition
What next?
Trend 2: Modern Urban Nomads
Definition
What next?
Trend 3: Style Returns
Definition
What next?
Industry Insights
Key points
Market performance
The last 12 months
Segment performance
Going forward…
Retailer performance
Winners and losers
Non-specialist competition
Credit crunch
Internet
Replacement cycles and changing lifestyles
Green/ethical issues
Internal Market Environment
Key points
Purchasing patterns for furniture
Figure 64: UK: Penetration and purchasing of furniture, by major items, 2004-07
Prices
Figure 65: UK: Consumer price indices, selected furniture-related categories, 1997-2007
Figure 66: UK: Consumer price indices, furniture related categories, Jan 2008-April 2008
Competition in the market
Growth of the non-specialists
Can Jysk flourish where Ilva faltered?
Broader Market Environment
Key points
Retail sales
Figure 67: UK: ONS and BRC: Total retail sales year-on-year growth, May 2007-May 2008
Interest rates
Figure 68: UK: Bank of England base rates & UK retail sales, year-on-year monthly growth, January 2005-May 2008
Housing market
Figure 69: UK: Number of completed sales & stock of homes on books of surveyors, May 2007-April 2008
Number of households
Figure 70: Number of UK households, by number of persons in household, 2003-13
Strengths and Weaknesses in the Market
Strengths
Weaknesses
Who’s Innovating?
Mydeco
Interior design services
Assembly services
Extensions to product ranges
Green issues
Sector Size and Forecast
Key points
The future
Figure 71: UK: Furniture & carpet specialists sales, 2003-12
Winners and losers
The past
Market Size
Key points
Market size
ONS data
Figure 72: UK: Spending on furniture, furnishings, carpets & other floorcoverings, at current prices, 2003-07
Mintel data
Figure 73: UK: Consumer spending on furniture and floorcoverings, by major category, 2003-07
Where They Shop for Furniture and Spending Intentions
Key points
Outlets used for furniture
Figure 74: Outlets used for buying furniture in the last three years, April 2008
Market positioning
Figure 75: Market positioning chart for furniture retailers, by age and affluence, April 2008
Furniture retailing and the housing market
Figure 76: UK: Consumer penetration of Furniture retailers, those buying a home, April 2008
IKEA
Figure 77: IKEA: Consumer penetration, by selected demographic sub-groups, April 2008
The other specialists
Argos and the other non-specialists
Figure 78: UK: Penetration of non-specialists for buying furniture, August 2006 and April 2008
Repertoire analysis
Figure 79: UK: Where they shop for furniture, repertoire of stores used, April 2008
Spending intentions
Figure 80: Likelihood of buying furniture or floorcoverings over the next 12 months, by outlets used for furniture, April 2008
How They Shop for Furniture
Key points
Services consumers would like to see provided
Figure 81: Services consumers would like to see offered by furniture retailers, April 2008
Men and women demanding different things from furniture stores
Figure 82: UK: Services consumers would like to see offered by furniture retailers, by gender, April 2008
How they shop for furniture by furniture retailer
IKEA shoppers want more technological solutions
Figure 83: UK: IKEA customers, services they would like to see offered by furniture retailers, April 2008
MFI & DFS
Non-specialists
Other specialists
Factors Influencing Choice and Typologies
Key points
Factors influencing choice of where to buy
The price is right
Figure 84: Factors important when choosing where to buy furniture, April 2008
Promotions
How are we being served?
Identifying targets
Figure 85: UK: Furniture buying typologies, April 2008
Quality Concerned (34%)
Group 2: Service Seekers (32%)
Who are the Service Seekers?
Group 3: Price Persuaded (34%)
Who are the Price Persuaded?
Channels of Distribution
Key points
Large multiples
Small multiples and independents
Department/variety stores
Mail order/Internet
DIY stores
Other
Channel shares
Figure 86: UK: Furniture retailing, channels of distribution, 2007
Brand Elements
Brand map
Figure 87: Brand map for furniture and carpet retailers, January 2008
Argos
What the brand is trying to achieve
What the consumer thinks
Figure 88: Attitudes towards the Argos brand, January 2008
DFS
What the brand is trying to achieve
What the consumer thinks
Figure 89: Attitudes towards the DFS brand, January 2008
Habitat
What the brand is trying to achieve
What the consumer thinks
Figure 90: Attitudes towards the Habitat brand, January 2008
IKEA
What the brand is trying to achieve
What the consumer thinks
Figure 91: Attitudes towards the IKEA brand, January 2008
John Lewis
What the brand is trying to achieve
What the consumer thinks
Figure 92: Attitudes towards the John Lewis brand, January 2008
Marks & Spencer
What the brand is trying to achieve
What the consumer thinks
Figure 93: Attitudes towards the Marks & Spencer brand, January 2008
MFI
What the brand is trying to achieve
What the consumer thinks
Figure 94: Attitudes towards the MFI brand, January 2008
Brand qualities for furniture and carpet retailer brands
IKEA impresses
Figure 95: Personality of various furniture and carpet retailer brands, January 2008
Experience of furniture and carpet retailer brands
Argos on the radar for the majority
Figure 96: Consumer usage of various furniture and carpet retailer brands, January 2008
Brand intentions for furniture and carpet retailer brands
Has MFI the potential to fight back?
Figure 97: Consideration of various furniture and carpet retailer brands, January 2008
Brand momentum for furniture and carpet retailer brands
Tesco set to challenge
Figure 98: Momentum of various furniture and carpet retailer brands, January 2008
Brand satisfaction for furniture and carpet retailer brands
John Lewis keeps them happy
Figure 99: Satisfaction of various furniture and carpet retailer brands, January 2008
Brand commitment to furniture and carpet retailer brands
IKEA shoppers will also go elsewhere
Figure 100: Commitment to various furniture and carpet retailer brands, January 2008
Brand motivation for furniture and carpet brands
Leather for living room; Laura with MFI in the bedroom
Figure 101: Motivation for furniture and carpet retailer brands, January 2008
Round up
Retail Competitor Analysis
Key points
Leading retailers
The specialist multiples
The independents
Figure 102: UK: Leading furniture retailers, 2007
Market share
Figure 103: UK: Leading furniture retailers & carpet retailers share of all furniture retailers & carpet retailers sales, 2007
Figure 104: UK: Leading furniture retailers share of consumer spending on furniture, furnishings, carpets and floorcoverings, 2007
Key points
Trends in advertising expenditure
Leading retailers
DFS
Others
Figure 105: UK: Furniture specialists’ retailing advertising expenditure, by retailer, 2003-07
Advertising by media
Figure 106: UK: Main media advertising, by leading furniture retailers, by media usage, 2007
Appendix – Internal Market Environment
Figure 107: UK: Penetration and purchasing of major items of furniture, by demographic sub-group, 2007
Figure 108: UK: Penetration and purchasing of major items of furniture, by demographic sub-group, 2007
Appendix – Where They Shop for Furniture and Spending Intentions
Figure 109: Outlets used for buying furniture in the last three years, by deomographic sub-group, April 2008
Figure 110: Outlets used for buying furniture in the last three years, by deomographic sub-group, April 2008
Figure 111: Outlets used for buying furniture in the last three years, by deomographic sub-group, April 2008
Figure 112: Likelihood of buying furniture or floorcoverings over the next 12 months, by demographic sub-group, April 2008
Appendix – How They Shop for Furniture
Figure 113: Services consumers would like to see offered by furniture retailers, by demographic sub-group, April 2008
Figure 114: Services consumers would like to see offered by furniture retailers, by outlets used, April 2008
Figure 115: Services consumers would like to see offered by furniture retailers, by demographic sub-group, April 2008
Figure 116: Services consumers would like to see offered by furniture retailers, by outlets used, April 2008
Figure 117: Services consumers would like to see offered by furniture retailers, by demographic sub-group, April 2008
Figure 118: Services consumers would like to see offered by furniture retailers, by outlets used, April 2008
Appendix – Factors Influencing Choice and Typologies
Figure 119: Factors important when choosing where to buy furniture, by demographic sub-group, April 2008
Figure 120: Factors important when choosing where to buy, by outlets used for furniture, April 2008
Figure 121: Factors important when choosing where to buy furniture, by demographic sub-group, April 2008
Figure 122: Factors important when choosing where to buy, by outlets used for furniture, April 2008
Figure 123: Factors important when choosing where to buy furniture, by demographic sub-group, April 2008
Figure 124: Factors important when choosing where to buy, by outlets used for furniture, April 2008
Figure 125: Consumer typologies, cluster formation, April 2008
Figure 126: Consumer typologies, by demographic sub-group, April 2008
Figure 127: Consumer Typologies, by outlets used for buying furniture, April 2008
Figure 128: Services consumers would like to see offered by furniture retailers, by consumer typologies, April 2008
And So To Bed
Background
Financial performance
Figure 129: And So To Bed: Group financial performance, 2002/03-2006/07
Store portfolio
Figure 130: And So To Bed: Outlet data, 2002/03-2006/07
Retail offering
Bathstore
Background
Financial performance
Figure 131: Bathstore.com: Group financial performance, 2002/03-2006/07
Store portfolio
Retail offering
BUT International
Figure 132: BUT: Sales as share of Furniture retailers in France, 2003-07
Strategic evaluation
Background
Financial performance
Figure 133: BUT: Group financial performance, 2003/04-2007/08
Store portfolio
Figure 134: BUT: Outlet data, 2003/04-2007/08
Figure 135: BUT: Sales area per outlet (m²), 2007
Retail offering
Market positioning
Product offer
Pricing
Advertising and marketing
e-commerce and home shopping
Carpetright
Figure 136: Carpetright: Sales as share of carpet retailers’ sales in UK, 2003/04-2007/08
Strategic evaluation
Background
Financial performance
Figure 137: Carpetright: Group financial performance, 2003/04-2007/08
Store portfolio
Figure 138: Carpetright: Outlet data, 2003/04-2007/08
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Conforama (PPR)
Figure 139: Conforama: Sales as share of furniture retailers’ sales in Europe, 2003-07
Strategic evaluation
Background
Financial performance
Figure 140: Conforama: Group financial performance, 2003-07
Figure 141: Conforama: Breakdown of sales by geographical area, 2003-07
France
Figure 142: Conforama France: Share of spending on furniture, 2003-07
Figure 143: Conforama France: Share of spending on electrical goods, 2003-07
Italy
Figure 144: Conforama: Sales as share of furniture and home appliance retailers’ sales in Italy, 2003-07
Competitive environment
Store portfolio
Figure 145: Conforama: Outlet data, 2003-07
Figure 146: Conforama: Outlet data, 2003-07
Figure 147: Conforama: Sales area, 2003-07
Retail offering
Figure 148: Conforama: Breakdown of revenue by product category, 2003-07
E-commerce
Conran Shop
Background
Financial performance
Figure 149: Conran Shop Holdings: Group financial performance, 2003/04-2007/08
Retail offering
Dfs
Figure 150: DFS: Sales as share of furniture retailers’ sales in the UK, 2002/03-2006/07
Strategic evaluation
Background
Financial performance
Figure 151: DFS Furniture Company: Group financial performance, 2002/03-2006/07
Store portfolio
Figure 152: DFS Furniture Company: Outlet data, 2002/03-2006/07
Retail offering
Market positioning – cheap chic of sofas?
Product offer and brands – nothing but DFS sofas
Pricing – mid-market, discounted
Operational issues – made in the UK?
Advertising and marketing – more is better?
e-commerce and home shopping
Dreams
Figure 153: Dreams: Sales as share of furniture retailers’ sales in UK, 2003-07
Strategic evaluation
Background
Financial performance
Figure 154: Dreams: Group financial performance, 2003-07
Store portfolio
Figure 155: Dreams: Outlet data, 2003-07
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Feather And Black
Background
Financial performance
Figure 156: Feather And Black: Group financial performance, 2002/03-2006/07
Store portfolio
Figure 157: Feather And Black: Outlet data, 2003-07
Retail offering
Floors-2-go
Figure 158: Floors-2-go: Sales as share of carpet retailers’ sales in UK, 2002-06
Background
Financial performance
Figure 159: Floors-2-go: Group financial performance, 2002-06
Store portfolio
Figure 160: Floors-2-go: Outlet data, 2002-2006
Retail offering
Brands
Product offer
Pricing
Advertising and marketing
e-commerce and home shopping
Furniture Village
Figure 161: Furniture Village: Sales as share of furniture retailers’ sales in UK, 2003-07
Strategic evaluation
Background
Financial performance
Figure 162: Furniture Village: Group financial performance, 2003/04-2007/08
Store portfolio
Figure 163: Furniture Village: Outlet data, 2004-2008
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Futon Company
Background
Financial performance
Figure 164: Futon Company: Group financial performance, 2003/04-2007/08
Store portfolio
Figure 165: Futon Company: Outlet data, 2003/04-2007/08
Retail offering
Habitat
Figure 166: Habitat: Sales as share of furniture retailers’ sales in Europe, 2002/03-2006/07
Figure 167: Habitat UK: Sales as share of furniture retailers’ sales in UK, 2002/03-2006/07
Strategic evaluation
Background
Financial performance
Figure 168: Habitat: Group financial performance, 2002/03-2006/07
Store portfolio
Figure 169: Habitat: Company-owned outlet numbers, 2008
Figure 170: Habitat: Outlet data, 2002/03-2006/07
Retail offering
Market positioning
Brands
Product offer
Pricing
Advertising and marketing
e-commerce and home shopping
Heal’s
Figure 171: Heal's: Sales as share of furniture retailers’ sales in UK, 2002/03-2006/07
Background
Financial performance
Figure 172: Heal's: Group financial performance, 2002/03-2006/07
Store portfolio
Figure 173: Heal's: Outlet data, 2003-2007
Figure 174: Heal's: Outlet locations, 2007
Retail offering
Market positioning
Brands
Product offer
Advertising and marketing
e-commerce and home shopping
Höffner/Möbel Kraft/Sconto
Figure 175: Höffner/Möbel Kraft/Sconto: Sales as share of furniture retailers sales’ in Germany, 2003-07
Strategic evaluation
Background
Financial performance
Figure 176: Höffner/Möbel Kraft/Sconto: Estimated sales performance, 2003-07
Store portfolio
Retail offering
Market positioning
Product offer
Brands
Prices
Customer service
e-commerce
HomeForm Group
Figure 177: HomeForm Group: Sales as share of furniture retailers’ sales in UK, 2002-07
Strategic evaluation
Background
Financial performance
Figure 178: HomeForm Group: Group financial performance, 2003-07
Store portfolio
Figure 179: HomeForm Group: Outlet data, 2003-07
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Homestyle Group
Figure 180: Homestyle Group: Sales as share of furniture retailers’ sales in UK, 2002-06
Strategic evaluation
Background
Financial performance
Figure 181: Homestyle Group: Group financial performance, 2002/03-2006/07
Figure 182: JW Carpenter: Group financial performance, 2002/03-2006/07
Store portfolio
Figure 183: Homestyle Group: Outlet data, 2003-2007
Figure 184: JW Carpenter: Outlet data, 2003-2007
Retail offering
Advertising and marketing
e-commerce and home shopping
Ikea
Figure 185: IKEA Europe: Sales as share of furniture retailers’ sales in Europe, 2003-07
Background
Strategic evaluation
Financial performance
Figure 186: IKEA: Group financial performance, 2002/03-2006/07
Figure 187: IKEA: Largest markets, 2006/07
Figure 188: IKEA: Sales as share of furniture retailers’ sales in France, 2002/03-2006/07
Figure 189: IKEA France: Performance, 2002/03-2006/07
Figure 190: IKEA: Sales as share of furniture retailers’ sales in Germany, 2002/03-2006/07
Figure 191: IKEA Germany: Performance, 2002/03-2006/07
Figure 192: IKEA: Sales as share of furniture retailers’ sales in Sweden, 2002/03-2006/07
Figure 193: IKEA Sweden: Performance: 2002/03-2006/07
Figure 194: IKEA: Sales as share of furniture retailers’ sales in UK, 2002/03-2006/07
Figure 195: IKEA UK: Performance, 2002/03-2006/07
Store portfolio
Figure 196: IKEA: Number of stores per country, 2006/07
Figure 197: IKEA: Outlet data, 2002/03-2006/07
Figure 198: IKEA: Planned openings, year ending August 2008
Retail offering
Retail offer
Market positioning
Pricing
Operational issues
Figure 199: IKEA: Purchasing by region, 2007
Advertising
Brand and loyalty card
e-commerce
Figure 200: IKEA: Websites
Jysk
Figure 201: Jysk (Europe): Sales as share of furniture retailers in Europe, 2003-07
Strategic evaluation
Background
Financial performance
Figure 202: Jysk: Group financial performance, 2002/03-2006/07
Figure 203: Jysk: Share of furniture retailers’ sales in Denmark, 2002/03-2006/07
Store portfolio
Figure 204: Jysk: Outlet data, 2003-2007
Retail offering
Market positioning
Brands
Product offer
e-commerce and home shopping
Kika/Leiner
Figure 205: Kika Leiner: Sales as share of furniture retailers’ sales in Europe, 2003-07
Strategic evaluation
Background
Financial performance
Figure 206: Kika/Leiner: Group financial performance, 2003/04-2007/08
Store portfolio
Figure 207: Kika/Leiner: Outlet data, 2003/04-2007/08
Retail offering
Market positioning
Brands
Product offer
Pricing
Advertising and marketing
e-commerce and home shopping
Land of Leather
Figure 208: Land of Leather: Sales as share of furniture retailers’ sales in UK, 2002/03-2006/07
Strategic evaluation
Background
Financial performance
Figure 209: Land of Leather: Group financial performance, 2002/03-2006/07
Store portfolio
Figure 210: Land of Leather: Outlet data, 2003-07
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Laura Ashley (Home Furnishings)
Background
Financial performance
Figure 211: Laura Ashley (Europe): Financial performance, 2003/04-2007/08
Store portfolio
Figure 212: Laura Ashley (Europe): Outlet data, 2004-08
Retail offering
Mercatone Uno
Figure 213: Mercatone Uno: Sales as share of furniture retailers’ sales in Italy, 2003-07
Strategic evaluation
Background
Financial performance
Figure 214: Mercatone Uno: Group financial performance, 2003-07
Store portfolio
Figure 215: Mercatone Uno: Outlet data, 2003-07
Retail offering
Market positioning
Brands
Product offer
Figure 216: Mercatone Uno: Group product mix, 2007
Pricing
Advertising and marketing
e-commerce and home shopping
MFI Retail
Figure 217: MFI UK: Sales as share of furniture retailers’ sales in UK, 2003-07
Strategic evaluation
Background
Financial performance
Figure 218: MFI UK: Group financial performance, 2003-2007/08
Store portfolio
Figure 219: MFI UK: Outlet data, 2003-08
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Mobilier Européen
Figure 220: Mobilier Européen: Sales as share of furniture retailers’ sales in France, 2003-07
Strategic evaluation
Background
Financial performance
Figure 221: Mobilier Européen: Group financial performance, 2003-07
Figure 222: Mobilier Européen: Sales by fascia, 2006-07
Store portfolio
Figure 223: Mobilier Européen: Outlet data, 2003-07
Figure 224: Mobilier Européen: Outlet data by fascia, 2007
Figure 225: Mobilier Européen: Store sizes by fascia, 2007
Retail offering
Multiyork Furniture
Background
Financial performance
Figure 226: Multiyork Furniture: Group financial performance, 2002/03-2006/07
Store portfolio
Figure 227: Multiyork Furniture Ltd: Outlet data, 2003-2007
Retail offering
Nobia
Figure 228: Nobia: Sales as share of furniture retailers’ sales in Europe, 2003-07
Strategic evaluation
Background
Financial performance
Figure 229: Nobia: Group financial performance, 2003-07
Figure 230: Nobia (UK): Sales by business unit, 2007
The Nordic region
Figure 231: Nobia (Nordic): Sales by business unit, 2007
Figure 232: Nobia (Continental Europe): Sales by business unit, 2007
Store portfolio
Figure 233: Nobia: Outlet data, 2003-07
Retail offering
Market positioning
Figure 234: Nobia: Main businesses’ market positioning, 2008
Brands
Product offer
Figure 235: Nobia (UK, Nordic, Continental Europe): Sales mix, 2007
Pricing
Competition
e-commerce
The Pier Retail Group
Background
Financial performance
Figure 236: The Pier Retail Group: Group financial performance, 2003/04-2007/08
Store portfolio
Figure 237: The Pier Retail Group: Outlet data, 2004-2008
Retail offering
Porta
Background
Financial performance
Store portfolio
Retail offering
e-commerce and home shopping
Reid Furniture
Figure 238: Reid Furniture: Sales as share of furniture retailers’ sales in UK, 2003-07
Strategic evaluation
Background
Financial performance
Figure 239: Reid Furniture: Group financial performance, 2003-07
Store portfolio
Figure 240: Reid Furniture: Outlet data, 2003-07
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Roller
Background
Financial performance
Store portfolio
Figure 241: Roller: Outlet data, 2003-07
Retail offering
e-commerce and home shopping
ScS Upholstery
Figure 242: ScS Upholstery: Sales as share of furniture retailers’ sales in UK, 2002/03-2006/07
Strategic evaluation
Background
Financial performance
Figure 243: ScS Upholstery: Group financial performance, 2002/03-2006/07
Store portfolio
Figure 244: ScS Upholstery: Outlet data, 2002/03-2006/07
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Segmüller
Background
Financial performance
Store portfolio
Figure 245: Segmüller: Outlet data, 2003-07
Retail offering
e-commerce and home shopping
Sofa Workshop Direct
Background
Current trading operations
Retail offering
Sterling Furniture Group
Background
Financial performance
Figure 246: Sterling Furniture Group: Group financial performance, 2003/04-2007/08
Store portfolio
Figure 247: Sterling Furniture Group: Outlet data, 2004-2008
Retail offering
Storey Carpets
Figure 248: Storey Carpets: Sales as share of carpet retailers’ sales in UK, 2002-06
Background
Financial performance
Figure 249: Storey Carpets: Group financial performance, 2001/02-2005/06
Store portfolio
Figure 250: Storey Carpets: Outlet data, 2002-2006
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Tapis Saint Maclou
Background
Financial performance
Figure 251: Tapis Saint Maclou: Group financial performance, 2003-07
Figure 252: Tapis Saint Maclou: Geographical breakdown of sales (estimated), 2007
Allied Carpet Group
Figure 253: Allied Carpets: Sales as share of carpet retailers’ sales in the UK, 2003-07
Store portfolio
Figure 254: Tapis Saint Maclou: Outlet data, 2003-07
Figure 255: Tapis Saint Maclou: Outlet data, 2007
Figure 256: Tapis Saint Maclou: Fascias by country, 2007
Retail offering
United Carpets Group
Background
Financial performance
Figure 257: United Carpets Group: Group financial performance, 2004/05-2006/07
Store portfolio
Figure 258: United Carpets Group: Outlet data, 2004/05-2006/07
Retail offering
e-commerce and home shopping
XXXLutz
Figure 259: XXXLutz: Sales as share of furniture retailers sales in Germany and Austria, 2002-06
Strategic evaluation
Background
Financial performance
Figure 260: XXXLutz: Group financial performance, 2002/03-2006/07
Figure 261: XXXLutz (Germany): Sales as share of furniture retailers in Germany, 2003-06
Figure 262: XXXLutz (Austria): Sales as share of furniture retailers in Austria, 2003-06
Store portfolio
Figure 263: XXXLutz group: Outlets, 2008
Figure 264: XXXLutz: Outlet data, 2003-07
Retail offering
Market positioning
Product offer
e-commerce