Smart Glass

  • August 2013
  • -
  • Navigant Research
  • -
  • 86 pages

Electrochromic, Suspended Particle, and Thermochromic Technologies for Architectural and Transportation Applications: Global Market Analysis and Forecasts

Smart glass, also known as switchable, dimmable, or dynamic glass or glazing, varies the light transmittance and thermal properties of windows. Static high-specification glass can be manufactured to improve insulation values, glare control, or passive heating and lighting levels – but never all three. Smart glass can optimize each, as it lightens or tints depending on ambient conditions, programming, or user controls. Projections of building energy performance show significant gains from the use of smart glass, as do other metrics such as occupant comfort and satisfaction.
The design trend in buildings and vehicles is for greater use of glass. Yet, building regulations and voluntary measures are pushing for improvements in energy performance. Smart glass can satisfy both the design aspirations for increased glazing and the push toward lower energy consumption. Although technology costs are expected to drop and production volumes increase, smart glass will remain a niche product within a large global glazing market. Many of the adoption barriers could start to recede during 2013-2022, leading to greater growth for smart glass beyond the forecast period. Navigant Research forecasts that smart glass glazing units will grow to just over 2.7 million m2/29 million SF by 2022.
This Navigant Research report provides an analysis of various smart glass technologies and their applications in buildings and the transportation market. It provides insights on the go-to-market strategies for market participants and considers how relationships with glazing sector companies and suppliers are shaping the market. Market forecasts for glazing unit product volume and value, segmented by technology and end-market sector, extend through 2022. The report also includes an examination of the market drivers and barriers, as well as costs and benefits, related to smart glass.

Key Questions Addressed:

What are the differences between the current and future smart glass technologies?
What is the value proposition of smart glass for various market players?
How will smart glass technology companies achieve greater market penetration?
What advances will improve the performance of smart glass?
How will smart glass be better integrated with other building systems?
Which end-use sectors show the greatest growth prospects?
What level of price reductions are expected through 2022?

Who needs this report?

Flat glass producers
Suppliers and manufacturers of glass coatings and laminates
Manufacturers and installers of glazing units and facades
Architecture, engineering, and construction firms
Energy service/energy performance contractors
Building owners and managers
Industry associations
Government agencies
Investor community

Table Of Contents

1. Executive Summary
1.1 Technology Overview
1.2 Market Drivers and Glass Sector Dynamics
1.3 Barriers to Adoption
1.4 Changes Since 2012
1.5 Adoption Forecast
2. Market Issues
2.1 Market Definition
2.2 Smart Windows
2.3 Maturation of the Smart Glass Industry
2.4 Smart Glass Applications
2.4.1 Buildings Sector
2.4.1.1 Commercial
2.4.1.2 Residential
2.4.2 Transportation
2.4.2.1 Automotive
2.4.2.2 Bus/Rail
2.4.2.3 Aerospace
2.4.2.4 Marine
2.5 Structure of the Glass Sector
2.5.1 Financial Condition of the Flat Glass Sector
2.5.2 Customer Relationships
2.6 Smart Glass Go-to-Market Strategies
2.6.1 Film/Interlayer Technology Licensing
2.6.2 Vertical Integration
2.6.3 Partnerships and Alliances
2.6.3.1 Flat Glass Producers
2.6.3.2 IGU Manufacturers
2.6.3.3 Building System Control Companies
2.6.3.4 Material Science and Chemical Companies
2.7 Demand Drivers
2.7.1 Size of the Global Glazing Market
2.7.2 Regulations and Incentives
2.7.3 Zero Energy Buildings
2.7.4 Green Building Certification
2.7.5 Energy Efficiency Retrofit Market
2.7.6 The “Cool” Factor
2.8 Regional Variations
2.8.1 North America
2.8.2 Europe
2.8.3 Asia Pacific
2.8.4 Rest of World
2.9 Barriers
2.9.1 Proof of Long-Term Durability
2.9.2 Cost Premium over Conventional Windows
2.9.3 Shortcomings of Predictive Energy Performance Modeling in Buildings
2.9.4 Sparse Data Regarding Cost-Reducing Benefits of Smart Glass
2.9.5 Glazing Unit Size
3. Technology Issues
3.1 Conventional Glass Façade Technologies
3.1.1 Double- and Triple-Paned IGUs
3.1.2 Low-Emissivity
3.1.3 Mechanical Shades and Louvers
3.1.4 Comparison to Smart Glass
3.2 Smart Glass Technology Overview
3.2.1 Suspended Particle
3.2.2 Electrochromic
3.2.3 Thermochromic
3.2.4 Photochromic
3.3 Differentiating Features of Smart Glass
3.3.1 Dimming Control
3.3.2 Response Rate
3.3.3 Controllability
3.3.4 Electrical Power Requirements
3.3.5 Ease of Installation
3.3.6 Durability
3.4 Building Systems Integration
3.4.1 Lighting
3.4.2 HVAC
3.4.3 Building Management Systems
3.4.4 Interoperability and Overall Performance
3.5 Scalability
3.6 Production Capacity
3.7 Smart Glass Costs and Benefits
3.7.1 Buildings Sector Costs
3.7.2 Building Sector Benefits
3.7.3 Return on Investment Model
3.8 Smart Glass Adoption Case Studies
3.8.1 Buildings Sector
3.8.2 Transportation Sector
4. Key Industry Players
4.1 Current Leading Producers
4.1.1 Pleotint LLC
4.1.2 Research Frontiers Inc.
4.1.3 SAGE Electrochromics
4.1.4 View Inc.
4.2 Secondary Producers
4.2.1 EControl Systems Inc.
4.2.2 Gesimat GmbH
4.2.3 RavenBrick, LLC
4.3 Pre-Commercial Companies
4.3.1 ChromoGenics AB
4.3.2 Heliotrope Technologies
4.3.3 Kinestral Technologies
4.3.4 SWITCH Materials Inc.
4.3.5 US e-Chromic LLC
4.4 Other Industry Participants
5. Market Forecasts
5.1 Market Forecasts Methodology
5.2 Smart Glass Market Dynamics
5.3 Smart Glass Market Forecast by Volume
5.3.1 Technology
5.3.2 Sector
5.3.3 Regional
5.4 Smart Glass Market Forecast by Value
5.4.1 Technology
5.4.2 Smart Glass Market by Sector
5.4.3 Unit Costs
5.4.4 Value by Component Material
5.5 Architectural Sector
5.6 Conclusions and Recommendations
6. Company Directory
7. Acronym and Abbreviation List
8. Table of Contents
9. Table of Charts and Figures
10. Scope of Study, Sources and Methodology, Notes

List of Charts and Figures

Volume of Smart Glass Glazing Unit Area, All Technologies, World Markets: 2013-2022
Volume of Smart Glass Glazing Unit Area by Technology, World Markets: 2013-2022
Volume of Smart Glass Glazing Unit Area by Sector, World Markets: 2013-2022
Volume of Smart Glass Glazing Unit Area by Region, World Markets: 2013-2022
Value of Smart Glass Glazing Units by Technology, World Markets: 2013-2022
Value of Smart Glass by Sector, World Markets: 2013-2022
Cost of Smart Glass Glazing Units by Technology, World Markets: 2013-2022
Value of Smart Glass by Material Component, World Markets: 2013-2022
Volume of Smart Glass Glazing Unit Area by Building Type, World Markets: 2013-2022
Structure of the Glass and Glazing Market
Smart Glass Go-To-Market Routes
Global Glass Growth Demand Compared to GDP Growth: 1991-2011
Global Flat Glass Market Structure
Optimizing Energy Performance through Glazing Area and Daylighting
Existing and Prospective Zero Energy Buildings Regulations
World Green Building Council Activity
Comparison of Cost-Effective CO2 Reduction Potential in 2030 by Carbon Price, Sector, and Region
Commercial State Energy Code Status: May 2013
Renovation Depth Required to Achieve 90% CO2 Savings, European Union: 2010-2050
Study of LEED-Rated Buildings: Measured versus Proposed Energy Savings
A Visual Interpretation of Window Performance Metrics
Low-e Window
Motorized Shading Device
Smart Glass Dynamic Range
Suspended Particle
Electrochromic Glass
Thermochromic
Morgan Library Pavilion, Colorado State University
Mercedes-Benz “Magic Sky Control” Sunroof

List of Tables

Volume of Smart Glass Glazing Unit Area by Technology, Architectural Sector, World Markets: 2013-2022
Volume of Smart Glass Glazing Unit Area by Sector, World Markets: 2013-2022
Volume of Smart Glass Glazing Unit Area by Technology, Architectural Sector, World Markets: 2013-2022
Volume of Smart Glass Glazing Unit Area by Technology, Transportation Sector, World Markets: 2013-2022
Value of Smart Glass Glazing Units by Technology, World Markets: 2013-2022
Value of Smart Glass by Sector, World Markets: 2013-2022
Cost of Smart Glass Glazing Units by Technology, World Markets: 2013-2022
Value of Electrochromic Smart Glass by Material Component, World Markets: 2013-2022
Value of Suspended Particle Smart Glass by Material Component, World Markets: 2013-2022
Value of Thermochromic Smart Glass by Material Component, World Markets: 2013-2022
Value of Smart Glass by Material Component, World Markets: 2013-2022
Volume of Smart Glass Glazing Unit Area by Region, World Markets: 2013-2022
Value of Smart Glass Glazing Unit Area by Region, World Markets: 2013-2022
Volume of Smart Glass Glazing Unit Area by Building Type, World Markets: 2013-2022
Value of Smart Glass Glazing Unit Area by Building Type, World Markets: 2013-2022
IGU Material Cost Comparison, Static vs. Dynamic Glass
High-Spec Commercial Office Façade Cost Comparison, Static vs. Dynamic Glass
Simplified ROI Model, Electrochromic Dynamic Glass
Pleotint SWOT Analysis
Research Frontiers SWOT Analysis
SAGE Electrochromics SWOT Analysis
View SWOT Analysis
EControl SWOT Analysis
Gesimat SWOT Analysis
RavenBrick SWOT Analysis
Other Industry Participants

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