Developments and innovations in the apparel sector, 2nd quarter 2008

Developments and innovations in the apparel sector, 2nd quarter 2008

DOGI HAS PATENTED ITS SEAMLESS CURVED
SELVEDGE TECHNOLOGY
Spain-based Dogi Group, a manufacturer of lingerie, swimwear and
sportswear made from elastic fabrics, has patented its technology
which makes it possible to manufacture garments with integrated
seamless curved selvedges. The technology has been patented under
the company’s Penn Elastic brand.

Dogi claims that garments which incorporate the technology are able
to adapt and mould to the body’s natural shape without the selvedges
being noticeable externally. At present, the company is using the technology in joint projects with
three well known international corsetry brands.

Dogi claims that it has a share of more than 25% of the global market
for elastic fabrics. In 2008 the company employed more than 2,000
people and had a production capacity of 40 mn metres of elastic fabric
a year. It distributes the products through its three brands—namely
Dogi, EFA and Penn Elastic.

CONTENTS
Design
Fabrics and finishes
Retail
Footwear
DESIGN
Dogi has patented its seamless curved selvedge technology
Gap has introduced limited edition t-shirts in association with the Whitney Museum of American Art
OptiTex's software can provide an eco-friendly and cost effective approach to apparel design
FABRICS AND FINISHES
Bonanza and BASF Pakistan have introduced a new range of shalwar kameez which has been treated
with Purista, a freshness-enhancing finish
H&M has used organic cotton and other eco-friendly fabrics in its Autumn 2008 collection
Narkonteks has introduced insect repellent clothing to the Turkish market
Prénatal has introduced its first range of undergarments which incorporate aloe vera
Toray has developed a nanotechnology-based deodorant material
RETAIL
Uchida Yoko will offer an electronic system which allows shoppers to "virtually" try on clothes in
retail outlets
FOOTWEAR
IQTEX and BASF have developed a shoe which adapts to different weather conditions
Geox has launched its first sports footwear collection
List of figures
Figure 1: T-shirt designed by Jeff Koons
Figure 2: T-shirt designed by Kenny Scharf
Figure 3: A women's Geox Alpha shoe