Marketing Opportunities Market Overview in Smart Home Energy Management, Datamonitor

• Publication date: June 2012
• Report size: 61 pages

Since initial market research report s were published on the development of the smart grid, it has become increasingly clear that conventional wisdom is being challenged by new entrants. At first sight, this appeared to be alternative suppliers providing the same services as major suppliers. However, it is argued here, evidence is growing that suppliers are actually promoting a wholly alternative business mod...

Since initial market research report s were published on the development of the smart grid, it has become increasingly clear that conventional wisdom is being challenged by new entrants. At first sight, this appeared to be alternative suppliers providing the same services as major suppliers. However, it is argued here, evidence is growing that suppliers are actually promoting a wholly alternative business model.Overview of the “standard narrative” in respect of home energy management systems.Review of HEMS developments on a region-by-region basis and comparison of regional strategy.Factors impeding development of the vision.Disruptive factors – specifically, the development of cloud services in this area.Alternative frameworks for the development of home energy management systems; likely providers.The development of home energy management systems is highly variable by region, in large part due to the different start points of various economies. Further development will continue to reflect this, with economies such as China focused on infrastructure development and the US and OECD more concerned with the dissemination of smart appliances.Different countries are also promoting a range of different political strategies in an effort to help their markets to strategic dominance in this area: Japan is one of the most interventionist nations in this respect.Development of smart grid in general and HEMS in particular is creating a need for a range of new niche service providers (data management, security, control, and networking systems), and these are frequently being provided by new and smaller entrants to the industry place.What is the current vision for HEMS development globally?How is this playing out on a region-by-region basis, and how are individual nations adapting their political strategies to create business advantage?What are the main obstacles to business development in this area?Which are the key “interlopers” and disruptive influences (e.g. cloud services)?What are the key concerns of consumers?

Clean Vehicle Industry

About the authors
•Professor Merlin Stone
•Jane Fae Ozimek
•Disclaimer
EXECUTIVE SUMMARY
•Report outline
•Defining the opportunity: smart 1.0
•Sizing the opportunity
•National perspectives
•The smart 1.1 ecosystem: new suppliers
•Business issues
•The consumer perspective
•Alternative models
Report outline
•Caveats in respect of the optimistic scenario
Defining the opportunity: smart 1.0
•Traditional value chain
•Alternative value chains
- Benefit case
- The home energy management system, by function
- Smart 1.0 delivery: key roles
Sizing the opportunity
•Overall size of industry (s)
National perspectives
•EUR pe
- Support
- Progress
- Detail
- Context and insight
•US
- Context and insight
•China
- Context and insight
•Japan
- Context and insight
•India/Brazil
The smart 1.1 ecosystem: new suppliers
•Areas for growth: new support services
- Data analysis
- CRM enablement/enhancement
- Connectivity and integration
- Alliances
•New solutions
•Mature vs developing technologies: obsolescence
Business issues
•First to blink: which technology?
•Lock out?
•Issues of speed, complexity, and systems
- Security
- The role of standards
- Industry limits: critical path issues
•Misinterpretation: “hype”
•Squaring the utility circle
- Focus on limited achievable objectives
The consumer perspective
•Perceived needs
- The need for a step change
- More information: more savings
- Actionable information leads to action
- Consumers pay for utility benefit
- Consumers opt for 80/20 benefits
Alternative models
•smart 2.0: the smart home, bottom-up
•Alternative models
Appendix
•Glossary/abbreviations
•Bibliography/references

TABLES
•Table: Future investors in the smart grid (rank order by country), 2010
•Table: Western EUR pean smart home systems and services industry projection ($bn), 2011–17
•Table: Projection highlights for smart grid-related future in the US
•Table: SGCC Strengthened Smart Grid Plan, 2009–20
•Table: Japan smart grid market sales projections, by technology ($m), 2011–16
•Table: Conflicting assessment of the benefits of smart home energy management: consumers vs energy providers
•Table: Four models of HEMS development

FIGURES
•Figure: Traditional versus smart grid structure, 2011
•Figure: New vs old value chains, 2009
•Figure: Home energy management box in the home, 2012
•Figure: Western EUR pean smart home systems and services industry projection ($bn), 2011–17
•Figure: SGCC Strengthened Smart Grid Plan spend, by phase ($bn), 2009–20
•Figure: Japan smart grid market sales projections, by technology ($m), 2011–16
•Figure: Schematic for a wireless (ZigBee) HAN served by both a broadband Internet gateway and an AMI network

Companies mentioned
Abengoa, S.A., AMEC plc, Amer Sports Corporation, Banco Santander, S.A., CMS Energy Corporation, Consolidated Edison, Inc, France Telecom, Hutchison 3G UK Limited, Nordea Bank AB, Schindler Holding Ltd., Texas Instruments Incorporated, The Capita Group Plc, WPP Group plc