Global Wine Industry

  • May 2012
  • -
  • Global Industry Analysts
  • -
  • 961 pages

This report analyzes the worldwide markets for Wine in Million Liters by the following Product Segments: Still Wine (Still Red, Still White, & Still Rose), Sparkling Wine, Fortified Wine, Vermouth, and Others (include non-grape wine, wine coolers and ice wine). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 1305 companies including many key and niche players such as Bacardi Limited, Brown-Forman Corp., Castel Group, Constellation Brands, Inc., Constellation Wines Australia, Robert Mondavi Winery, E.&J. Gallo Winery, Kendall-Jackson Wines Estates Ltd., Lanson BCC, Maison Burtin, LVMH Moët Hennessy - Louis Vuitton S.A., Remy Cointreau Group, Pernod Ricard Groupe, Pernod Ricard UK, Foster's Group Limited, and Vina Concha y Toro. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Table Of Contents




I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-3
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
Still Wines I-3
Red Wines I-3
White Wines I-4
Rose Wines I-4
Sparkling Wines I-4
Fortified Wines I-4
Vermouth I-5
Others I-5
Non-Grape Wine I-5
Wine Coolers I-5
Ice Wine I-5


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Market Overview II-1
Wine - Manufacture, Consumption and Export through Recession II-1
The Market Rebounds in 2010 II-2
Table 1: Global Wine Exports (2010): Percentage Increase Over
2009 in Volume and Value Exports by Select Exporting Nations-
Spain, Italy, US, Argentina, Chile, Australia and New
Zealand (includes corresponding Graph/Chart) II-3
Global Wine Production Remains Largely Unchanged in 2011 II-4
Table 2: Wine Production in Select Leading Countries
Worldwide: 2011 (In Million Hectoliters) (includes
corresponding Graph/Chart) II-4
Shrinking Vine Acreage Worldwide - A Major Concern II-4
Drastic Reduction in Vineyards Acreage in the EU II-5
Notable Recession Led Trends and Issues in the Market II-5
Alcohol Consumption Increases During Economic Hardships, but
not True for Wine II-5
Trading Down and Trading Over, New Trends During Recession II-6
France Steps Down to Make Way for Spain in International Trade II-6
Other Key Challenges Facing the Global Wine Industry II-6
Industry Overview II-7
Alcoholic Beverages: An Integral Part of Various Customs II-7
Wine: Smallest Segment in the Alcoholic Beverages Market II-7
Characteristics of Wine Market II-7
Global Trends II-8
New World Wine Producers Capturing France’s Global Market Share II-8
New World Wines vs. Old World Wines II-9
Inflated Production Holds Value Growth II-9
Sophisticated Lifestyles Elevate Wine Consumption II-9
Health Benefits Driving Growth in Wine Market II-9
Wine Decreases Risk of Dementia II-10
Popularity of Still Red Wine II-10
Health Benefits of Red Wine Consumption II-10
Champagne Consumption II-10
Supply Deficit: A Major Threat II-11
Impact of Champagne Bubbles II-11
Emergence of Online Wine II-11
TCA Contamination II-11
Bag-in-Box Wine II-12
Point-of-Sale Items II-12
Core Wine Consumers vs. Marginal Wine Consumers II-12
Distribution II-13
Other Developments II-13
Trends in Lifestyle II-14
Busy Lifestyles II-14
Trendy Drink II-14
Disposable Income II-14
Urbanization II-15
Climatic Factors II-15
Wine-Drinking Occasions II-15
Dining Out II-15
Health Benefits - The “French Paradox” II-15
Falling Alcohol Consumption II-15
Cultural Issues II-16
Religion II-16
Tourism II-16
Gray and Black Markets II-16
Internet - Business 2 Business (B2B) II-17
Retail Markets Vs. Horeca Markets II-17
Key Historic Market and Trade Statistics II-17
Table 3: Global Wine Market (2005): Breakdown of Wine
Production in Million Liters In Major Countries - France,
Italy, Spain, the United States, Argentina, Australia, South
Africa, Germany, Chile China and Portugal (includes
corresponding Graph/Chart) II-17

Table 4: Global Wine Market (2005): Per Capita Consumption
in Liters by Select Country - France, Italy, Portugal,
Croatia, Switzerland, Spain, Denmark, Hungary, Uruguay,
Austria, Argentina, Greece, Romania, Germany, Netherlands,
Australia, Belgium-Luxembourg, New Zealand, United Kingdom,
Ireland, and United States (includes corresponding
Graph/Chart) II-18

Table 5: World Wine Exports (2005): Percentage Breakdown of
Export Volume by Country-Italy, France, Spain, Australia,
Chile, The US, Moldova, South Africa, Germany, Argentina,
Portugal and Others (includes corresponding Graph/Chart) II-19

Table 6: World Wine Imports (2005): Percentage Breakdown of
Import Volume by Country - The UK, Germany, The USA, Russia,
France, The Netherlands, Other Central Eastern Europe,
Canada, Belgium- Luxembourg and Denmark (includes
corresponding Graph/Chart) II-19

Table 7: World Wine Exports (2005): Percentage Breakdown of
Export Value by Country - France, Italy, Australia, Spain,
Chile, Germany, The US, South Africa, Portugal, New Zealand,
Argentina and Others (includes corresponding Graph/Chart) II-20

Table 8: World Wine Imports (2005): Percentage Breakdown of
Import Value by Country - The UK, The USA, Germany,
Belgium-Luxembourg, Canada, Netherlands, Japan, Switzerland,
Russia, France, Denmark, Sweden and Others (includes
corresponding Graph/Chart) II-20

Table 9: Global Bottle Wine Market (2005): Percentage Share
Breakdown of Value Sales through Leading Distribution
Channels in Select Countries - France, Italy, USA, Chile,
Germany, Spain, and Australia (includes corresponding
Graph/Chart) II-21

2. PRODUCT OVERVIEW II-22
History of Wine II-22
Flavors of Wine II-22
Definition of Wine II-23
Production Process II-23
Production Types II-23
Wine Composition II-24
Types of Wines II-24
Still Wines II-24
White Wines II-25
Popular White Wines II-25
Red Wines II-25
Red Wine Varieties II-25
Rose Wines II-26
Sparkling Wines/Champagne II-26
French Champagne/Sparkling Wines II-26
Californian Champagne/Sparkling Wines II-27
Champagne II-27
Other Sparkling Wine II-27
Fortified Wines II-27
Types of Fortified Wine II-27
Vermouth Wines II-28
Types of Vermouth II-28
Others II-28
Non-Grape Wine II-28
Wine Coolers II-28
Ice Wine II-28
Other Wines II-29
Common Classification of Wine II-29
Quality Wine II-29
Various Types of Quality Wine II-29
Country Wine II-29
Table Wine II-29
Product Innovation II-30
Wine Analyzer II-30

3. PRIMARY PRODUCERS OF WINE II-31
Major Wine Producing Regions Worldwide II-31
Europe - Traditional Producer II-31
Growing Competition from New World Wines II-31
France II-31
Rhone Valley II-31
Bordeaux II-32
Languedoc II-32
Burgundy II-32
Alsace II-32
Germany II-32
Italy II-33
Piedmont II-33
Spain II-33
Portugal II-33
The United States II-33
California: Leading Producer of Wine in the US II-33
Santa Barbara II-34
Washington II-34
Australia II-34
Australian Wines in the International Market II-34
New Zealand II-35
Argentina - Largest Wine Producer in South America II-35
Chile II-36

4. KEY MARKETS II-37
The United States II-37
Europe II-37
Study Reveals Declining Popularity of Wine II-37
Asia-Pacific II-38
Australia II-38
China II-38
India II-38
Korea II-38
Taiwan II-39
Thailand II-39
Latin America II-39
Argentina II-39
Brazil II-39
Chile II-39

5. PRODUCT INTRODUCTIONS/INNOVATIONS II-40
Fine Wine Resource Launches MORENO-BHLV Sparkling Wine Variety II-40
Four Seasons Wines to Launch New Line of Sparkling Wines II-40
Aspri Spirits Launches Ceretto Line of Premium Wines II-40
Vinsura Winery to Launch Innovative White and Red Reserve Wines II-40
Valle de Vin to Launch Zampagne Sparkling Wine in Brut Rose
and Brut Variants II-40
Tobacco Road Cellars to Launch Four New Cabernets II-41
EandJ Gallo Winery to Launch Company’s Brands of Wine in India II-41
Domaine to Launch Chandon Rose and Chandon Brut Wines in
Singapore II-41
Halewood International to Launch New Variant of Lambrini Rose
Wine II-41
Natures Bounty and Langguth Launch New Blue Nun and Kaya Wines II-41
Domaines Auriol to Launch Low-Calorie and Reduced- Alcohol Wines II-42
Caviro to Launch Tavernello Wine Brand in UK II-42
Indage Vintners Introduces Value-Oriented Wines II-42

6. PRODUCT INTRODUCTIONS/INNOVATIONS - A HISTORIC PERSPECTIVE BUILDER II-43
Grgich Hills Launches First Biodynamic Wine II-43
Constellation Launches First Style-Bar Wine in UK II-43
Hyatt Announces Introduction of Signature Wine Brand II-43
Chatham Hill Winery Unveils Wine Containing Pomegranate II-43
Boisset Launches New Pet Packed French Wine II-43
R.H. Phillips Vineyard Announces Re-launch of Night-Harvest by
R.H Phillips Line II-44
Freixenet Announces U.S Launch of New Spanish Wine II-44
Caviro Plans Introduction of Vinissimo Wine Brand in Ontario II-44
Ironstone Vineyards Plans to Roll Out Novel Wine Brand II-44
Grupo Osborne Announces New Solaz Wines II-44
Freixenet USA Announces Launch of Nick Faldo Selection Wines II-45
Sainsbury to Introduce Wines in Low Alcohol Category II-45
Diageo Announces New Sauvignon Blanc Wine II-45
585 Wine Partners Rolls Out Wine Brand of Russian River Valley
Origin II-45
Pernord Ricard Launches New Montana Sparkling Wine II-45
De Bortoli Announces Two New Wines II-45
Lillydale Estate Wines Launches Two New Vintage Wines II-46
US Market Permits New French Wine Grape II-46
Mount Pleasant Launches Maurice O’Shea Shiraz II-46
Lillydale Estates Releases New Vintages of Wines II-46
Suntory Announces Re-Launch of Henriot Champagne Brand II-46
Suntory Launches Laurent-Perrier Champagnes in Japan II-47
Zonnebloem Announces New Vintages of Red Wines II-47
Diamond Estates Plans Release of Dan-Aykroyd Signature wines II-47
Delicato Family Vineyards’ Wines Is Now DFV Wines II-47
Four Seasons Wines to Launch Zinzi II-47
De Bortoli Launches Innovative King Valley Wine II-48
Tesco Expands New Zealand Wine Range II-48
Changyu to Reveal Wine Quality Grading System in China II-48
Fruite Catalan Set for Launch in UK II-48
France to Roll Out National Wine brand II-48
Carlsberg to Roll Out Invenio Wines II-48

7. RECENT INDUSTRY ACTIVITY II-49
DFV Wines Acquires Black Stallion Winery II-49
MCC Acquires Guidotti CentroStampa SPA II-49
Hazlitt to Take Over Widmer Winery II-49
Realty Income to Acquire Properties of Diageo Chateau and
Estate Wines II-49
Total Beverage Solution Takes Over Colombo Marsala II-50
Goedhuis Acquires David Roberts Domaines II-50
RNDC Enters into Partnership with National Wine and Spirits II-50
Precept Brands Merges with Corus Estates II-50
Southern Wine and Foster's Ink Distribution Agreement II-50
Castle Brands and Grand Cru Selections Enter into Partnership II-51
Grover Vineyards and Bibendum Partner over Distribution II-51
J.J. Taylor and Southern Wine Enter into a Joint Venture for
Launch of Products II-51
J.J. Taylor and Southern Wine Collaborate Over Distribution II-51
East Africa Breweries Forays into Wine Business II-52
Donnafugata Enters the Indian Wine Market II-52
Majestic Wine Takes Over Lay and Wheeler II-52
Castle Brands Takes Over Betts and Scholl II-52
Saint James Takes Over Sapphire Wines II-52
Changyu Acquires Controlling Stake in Tianzhu Liquor II-53
Suntory Liquors to Acquire Majority Stake in ASC II-53
Michel Laroche and Jeanjean Merge II-53
Grape Ranch Enters into Alliance with The Wine Frog II-53
Deutsch Enters into Alliance with Corpora II-53
Foster's and Vok Beverages to Form a Joint Venture II-54
Asahi Partners with Marubeni to Kick-start a New Business II-54
Opera Wines to Commence a New Winery in Nashik II-54

8. STRATEGIC CORPORATE DEVELOPMENTS - A HISTORIC PERSPECTIVE BUILDER II-55
E. and J. Gallo Acquires William Hill Winery II-55
Ste. Michelle Acquires Leap Wine Cellars and Vineyards of Stag II-55
CBR, Punch Taverns Acquire Matthew Clark II-55
Hardy Wine to Divest Kamberra Winery II-56
Changyu Establishes JieBaiNa Wine Production Center II-56
Diageo Acquires Minority Stake in Nuvo II-56
Southern Wine and Spirits to Acquire Paramount Distillers
Brokerage Operation II-56
Cloudy Bay Acquires Cellier le Brun Vinery II-56
NWWC Acquires Hyland Vineyard II-57
Republic Completes Merger With NDC II-57
Foster’s Wine Sells International Wine, Windsor Vineyards II-57
Brunton Acquires Jeriko, Bellisimo and VinoVenue II-57
NZWF Acquires Clifford Bay Estate II-58
Southern Wine and Spirits of New York Acquires Assets of Eber-NDC II-58
Champagne Indage Acquires Tandou Subsidiary II-58
Cockatoo Ridge Wines Acquires Australian Commercial Wines II-58
Wine Trust Completes Acquisition of Croizet II-58
Foster’s to Divest Wine Clubs and Services Assets II-59
Vintage Wine Trust Acquires Matchbook Vineyard II-59
Galt and Taggart Capital to Acquire Stake in Teliani Veli II-59
San Pedro Completes Acquisition of Leyda Winery II-59
VandS Group Acquires Amundsen II-59
TowerBrook Acquires BevMo! II-59
Roza Hills Acquires Constellation’s Winery II-60
Charmer Industries Announces Merger with Peerless Importers II-60
Charmer Sunbelt Group to Merge with Bulldog Ventures Ltd. II-60
Brindco Acquires Stake in Grover Wines II-60
Diageo Highlands to Acquire Equity in Quanxing II-60
Cecchetti Wine Company Marks Presence in the US Wine Industry II-60
Folio to Distribute Villa Sandi Wines in The US II-61
GIV, 585 Wine Partners Collaborate Over New Italian Wine II-61
EandJ Gallo Inks Distribution Contract with Spendrups Vin II-61
Foster’s Inks Distribution Pact with BBandB II-61
Carlsberg Develops Invenio Wine Brand II-61
YVWGA Revives Wine Yarra Valley Wine II-62
Amfora to Establish Joint Venture II-62
Evan and Tate Divests Stake in Scott Street II-62
Signature Wines to be Dubbed Signature Wines and Beverages II-62
EandJ to Market Malbec Wine in US II-62
Mey Icki to Start Wine Making in France II-62
Yantai Changyu Sets Up Wine Division II-63
Cobra Beer to Launch New Varieties of Wine II-63
Camson to Launch Organic Pomegranate Wine II-63
Millennium Import Takes Over Belvedere Trademarks II-63

9. FOCUS ON SELECT GLOBAL PLAYERS II-64
Bacardi Limited (USA) II-64
Brown-Forman Corporation (USA) II-64
Castel Group (France) II-64
Constellation Brands, Inc. (USA) II-65
Constellation Wines Australia (Australia) II-65
Robert Mondavi Winery (USA) II-65
E.andJ. Gallo Winery (USA) II-65
Kendall-Jackson Wine Estates Ltd. (USA) II-66
Lanson BCC (France) II-66
Maison Burtin (France) II-66
LVMH Moët Hennessy - Louis Vuitton S.A. (France) II-66
Remy Cointreau Group (France) II-67
Pernod Ricard Groupe (France) II-67
Pernod Ricard UK II-67
Foster's Group Limited (Australia) II-67
Vina Concha y Toro (Chile) II-68

10. GLOBAL MARKET PERSPECTIVE II-69
Table 10: World Recent Past, Current and Future Analysis for
Wine by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Million Liters for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-69

Table 11: World Historic Review for Wine by Geographic Region-
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets Independently Analyzed
with Annual Sales Figures in Million Liters for Years 2003
through 2008 (includes corresponding Graph/Chart) II-70

Table 12: World 15-Year Perspective for Wine by Geographic
Region - Percentage Breakdown of Volume Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Y Years 2003, 2011 and 2017
(includes corresponding Graph/Chart) II-71

Table 13: World Recent Past, Current and Future Analysis for
Still Wine by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Million Liters for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-72

Table 14: World Recent Past, Current and Future Analysis for
Still Wine by Product Segment - Still Red, Still White and
Still Rose Independently Analyzed with Annual Sales Figures in
Million Liters for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-73

Table 15: World Historic Review for Still Wine by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Million Liters for Years
2003 through 2008 (includes corresponding Graph/Chart) II-74

Table 16: World Historic Review for Still Wine by Product
Segment - Still Red, Still White and Still Rose Independently
Analyzed with Annual Sales Figure in Million Liters for Years
2003 through 2008 (includes corresponding Graph/Chart) II-75

Table 17: World 15-Year Perspective for Still Wine by
Geographic Region - Percentage Breakdown of Volume Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) II-76

Table 18: World 15-Year Perspective for Still Wine by Product
Segment - Percentage Breakdown of Volume Sales for Still Red,
Still White and Still Rose for Years 2003, 2011 and 2017
(includes corresponding Graph/Chart) II-77

Table 19: World Recent Past, Current and Future Analysis for
Still Red Wine by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in Million Liters for Years 2009 through 2017
(includes corresponding Graph/Chart) II-78

Table 20: World Historic Review for Still Red Wine by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-79

Table 21: World 15-Year Perspective for Still Red Wine by
Geographic Region - Percentage Breakdown of Volume Sales for
US, Canada, Japan, Europe, Asia- Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) II-80

Table 22: World Recent Past, Current and Future Analysis for
Still White Wine by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in Million Liters for Years 2009 through 2017
(includes corresponding Graph/Chart) II-81

Table 23: World Historic Review for Still White Wine by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-82

Table 24: World 15-Year Perspective for Still White Wine by
Geographic Region - Percentage Breakdown of Volume Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) II-83

Table 25: World Recent Past, Current and Future Analysis for
Still Rose Wine by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in Million Liters for Years 2009 through 2017
(includes corresponding Graph/Chart) II-84

Table 26: World Historic Review for Still Rose Wine by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-85

Table 27: World 15-Year Perspective for Still Rose Wine by
Geographic Region - Percentage Breakdown of Volume Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) II-86

Table 28: World Recent Past, Current and Future Analysis for
Sparkling Wine by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in Million Liters for Years 2009 through 2017
(includes corresponding Graph/Chart) II-87

Table 29: World Historic Review for Sparkling Wine by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-88

Table 30: World 15-Year Perspective for Sparkling Wine by
Geographic Region - Percentage Breakdown of Volume Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) II-89

Table 31: World Recent Past, Current and Future Analysis for
Fortified Wine by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in Million Liters for Years 2009 through 2017
(includes corresponding Graph/Chart) II-90

Table 32: World Historic Review for Fortified Wine by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-91

Table 33: World 15-Year Perspective for Fortified Wine by
Geographic Region - Percentage Breakdown of Volume Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) II-92

Table 34: World Recent Past, Current and Future Analysis for
Vermouth by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Million Liters for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-93

Table 35: World Historic Review for Vermouth by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Million Liters for Years
2003 through 2008 (includes corresponding Graph/Chart) II-94

Table 36: World 15-Year Perspective for Vermouth by Geographic
Region - Percentage Breakdown of Volume Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 2003, 2011 and 2017
(includes corresponding Graph/Chart) II-95


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
A Quick Primer III-1
Wineries Number Rises Post Recession III-2
High-Priced Wines - A Good Bet for Wineries amid Tough Times III-2
Challenges Continue for a Good Share of Wineries in the Country III-3
Consolidation Gathers Pace III-3
Key Market Statistics III-4
Table 37: Wine Market in the US (2008): Breakdown of Volume
Sales by Leading Companies - E and J Gallo Winery, Wine
Group, Constellation Brands, Bronco Wine Co., Foster's Wine
Estates, Trinchero Family Estates, Ste. Michelle Wine
Estates, Diageo Chateau and Estate Wines, Jackson Family
Wines, Brown-Forman Wines, Delicato Family Vineyards and F.
Korbel and Bros (In million cases) (includes corresponding
Graph/Chart) III-4

Table 38: US Market for Wine (2008): Percentage Share
Breakdown by Major Brands - Chardonnay, Cab Sauvignon,
Merlot, Pinot Grigio/Gris, Syrah/ Shiraz,
Fume/Sauvignon/Blanc, Pinot Noir, Riesling and Others
(includes corresponding Graph/Chart) III-5

Table 39: US Market for Wine (2008): Percentage Share
Breakdown by Major Wine and Spirit Distributors -
Southern/Glazers Distributors, Charmer Sunbelt Group,
Republic National Distribution Co.,Wirtz Beverage Group,
Youngs Market Co. and Others (includes corresponding
Graph/Chart) III-5

Table 40: Leading Dessert Wine Makers in the US (2008):
Percentage Breakdown by Companies - Constellation Wines,
The Wine Group, E and J Gallo Winery and Others (includes
corresponding Graph/Chart) III-6

Table 41: Leading Sparkling Wine Makers in the US (2008):
Percentage Breakdown of Market Share by Companies -E and J
Gallo Winery, Constellation Wines, Brown-Forman Beverages,
Moet Hennessy USA, Weibel Vineyards, Ste. Michelle Wine
Estates and Others (includes corresponding Graph/Chart) III-6

Table 42: Best Selling Sparkling Wine Brands in the US
(2007): Percentage Breakdown of Market Share for Brands -
Andre/Wycliff (EandJ Gallo Winery), Cook's Constellation,
Korbel (Brown- Forman Beverages), Martini and Rossi (Bacardi
USA), Verdi Spumante (Carriage House Imports) and Others
(includes corresponding Graph/Chart) III-7

Table 43: Leading Table Wine Makers in the US (2008):
Percentage Breakdown of Market Share by Companies - E and J
Gallo Winery, The Wine Group, Constellation Wines, Foster's
Wine Estate Americas, Bronco Wine Co., Trinchero Family
Estates, Jackson Family Wines and Others (includes
corresponding Graph/Chart) III-7

Table 44: Leading Vermouth/Apertif Makers in the US (2008):
Percentage Breakdown of Market Share by Companies - Bacardi
USA, E and J Gallo Winery, The Wine Group, Gemini Wine and
Spirits, Heaven Hill Distilleries, Palm Bay International
and Others (includes corresponding Graph/Chart) III-8

Table 45: Wine Production In 000 Gallons In Select US
States for the Year Ended June 2006 III-8
Major Issues III-9
Recession and the US Wine Industry III-9
Wine Imports Costlier in the US III-9
Wine Industry Outlook III-9
Brand Performance - Year 2009 III-9
Recession, a Boon for Some, a Bane for Others III-9
Washington Wines Increase in Popularity III-10
Exports on the Rise III-10
Exports to Mexico Threatened by Influx of Chilean Wines III-11
US Wineries Eye Chinese Market III-11
Oversupply of Wine III-11
Niche Segments Hold Promise III-12
A Look at Regional Wine Producing Markets III-12
California Wine Market III-12
Californian Shipments - A Historic Review III-13
Table 46: Total California Winery Shipments into the
Domestic US Market for years 2001 through 2006 (In
Millions of gallons) (In US$ Million) (includes
corresponding Graph/Chart) III-13

Table 47: Total California Winery Shipments into the
Domestic US and Oversea Markets for years 2001 through
2006 (In Millions of gallons) (In US$ Million) (includes
corresponding Graph/Chart) III-13

Table 48: Californian Table Wine Market (2005): Breakdown
of Shipments by Value and Volume (In US$ Million and
Millions of 9-Liter Cases) (includes corresponding
Graph/Chart) III-14
Florida Wine Market III-14
New York Wine Market III-14
Texas Wine Industry III-15
Export Scenario III-15
Export Statistics III-16
Table 49: US Exports of Non Aromatic Grape Wines and Grape
Must (2006): Breakdown of Export Value by Destination
Countries (In US $ Million) (In US$ Million) (includes
corresponding Graph/Chart) III-16

Table 50: US Exports of Sparkling Grape Wine (2006):
Breakdown of Export Value by Destination Countries (In US
$ 000) (includes corresponding Graph/Chart) III-17

Table 51: US Exports of Vermouth and Other Aromatic Grape
Wines (2006): Breakdown of Export Value by Destination
Countries (In US $ 000) III-18

Table 52: US Exports of Wine: Percentage Breakdown of
Value and Volume Exports by Wine Type for the Year Ended
March 2007 (includes corresponding Graph/Chart) III-18
Import Scenario III-19
Import Statistics III-19
Table 53: US Imports of Wine: Percentage Breakdown of
Value and Volume Imports by Wine Type for the Year Ended
March 2007 (includes corresponding Graph/Chart) III-19

Table 54: US Imports of Non Aromatic Grape Wines and Grape
Must (2006): Breakdown of Import Value by Select Countries
of Origin (In US $ Million) (includes corresponding
Graph/Chart) III-20

Table 55: US Imports of Sparkling Grape Wine (2006):
Breakdown of Import Value by Select Countries of Origin
(In US $ 000) III-21

Table 56: US Imports of Vermouth and Other Aromatic Grape
Wines (2006): Breakdown of Import Value by Select
Countries of Origin (In US $ 000) III-22
Australian Wines Cherish US Markets III-22
Packaging and Distribution III-22
Table 57: Wine Market in the US (2009): Percentage Share
Breakdown of Leading Channels of Distribution - Grocery
Stores, Mass Markets/Supermarkets, Drug Stores, Club
Stores, Liquor Outlets and Others (includes corresponding
Graph/Chart) III-23

Table 58: US Table Wine Market (2010): Percentage Market
Share Breakdown of Retail Trade Channels (includes
corresponding Graph/Chart) III-24
Wine Consumption Statistics III-24
Table 59: Wine Market in the US (2005-2009): Breakdown of
Adult Annual Per Capita Consumption of Wine (In Gallons)
(includes corresponding Graph/Chart) III-24
Red Wines III-24
Champagne/Sparkling Wines III-25
Flavored Alcoholic Beverages III-25
Trend Towards Private Label Wine III-25
Recent Past Demographic Trends III-26
Table 60: Demographics of Wine Drinkers in the US (2005):
Percentage Share Breakdown of Core and Marginal Consumers
by Age Group - 21-29, 30-39, 0-49 and 50-59 (includes
corresponding Graph/Chart) III-26
Demographics of Sparkling Wine Consumers in the US (2006):
Consumption Levels by Lifestyle, and Area/Location of
Residence III-27
Table 61: Heavy Wine Drinkers Profile (10 or more
occasions in a month) (includes corresponding Graph/Chart) III-27

Table 62: Consumption of American Wine According to
Country of Origin (Minimum of one time per month)
(includes corresponding Graph/Chart) III-28
Purchasing Decision III-28
Collar Bib Rings Fuel Wine Marketing Reach III-29
Women - Significant Part of the Wine Market III-29
Niche Segments III-29
Key Players III-30
B.Market Analytics III-31
Table 63: US Recent Past, Current and Future Analysis for Wine
by Product Segment - Still Wine (Still Red, Still White and
Still Rose), Sparkling Wine, Fortified Wine and Vermouth
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-31

Table 64: US Historic Review for Wine by Product Segment -
Still Wine (Still Red, Still White and Still Rose),Sparkling
Wine, Fortified Wine and Vermouth Independently Analyzed
with Annual Sales Figures in Million Liters for Years 2003
through 2008 (includes corresponding Graph/Chart) III-32

Table 65: US 15-Year Perspective for Wine by Product Segment
- Percentage Breakdown of Volume Sales for Still Wine (Still
Red, Still White and Still Rose), Sparkling Wine, Fortified
Wine and Vermouth for Years 2003, 2011 and 2017 (includes
corresponding Graph/Chart) III-33

2. CANADA III-34
A.Market Analysis III-34
A Quick Market Primer III-34
Table 66: Wine Market in Canada (2008): Adult Per Capita
Consumption in Select Province (In Liters) (includes
corresponding Graph/Chart) III-35
Few Recent Trends III-35
Government Stipulates Rules for CiC Wine Sales III-35
Wine Gains Over Beer in Canada III-35
Imported Wines Dampen Local Wine Sales III-36
Imports and Exports Statistics - A Historic Review III-36
Table 67: Canadian Exports of Non Aromatic Grape Wines and
Grape Must (2005): Percentage Share Breakdown of Export
Value by Select Destination Countries (includes
corresponding Graph/Chart) III-36

Table 68: Canadian Exports of Sparkling Grape Wine (2005):
Percentage Share Breakdown of Export Value by Select
Destination Countries (includes corresponding Graph/Chart) III-37

Table 69: Canadian Exports of Vermouth and Other Aromatic
Grape Wines (2005): Percentage Share Breakdown of Export
Value by Destination Countries (includes corresponding
Graph/Chart) III-37

Table 70: Canadian Imports of Non Aromatic Grape Wines and
Grape Must (2005): Percentage Share Breakdown of Import
Value by Select Countries of Origin (includes corresponding
Graph/Chart) III-38

Table 71: Canadian Imports of Sparkling Grape Wines (2005):
Percentage Share Breakdown of Import Value by Select
Countries of Origin (includes corresponding Graph/Chart) III-38

Table 72: Canadian Imports of Vermouth and Other Aromatic
Grape Wines (2005): Percentage Share Breakdown of Import
Value by Select Countries of Origin (includes corresponding
Graph/Chart) III-39
Key Player III-39
B.Market Analytics III-40
Table 73: Canadian Recent Past, Current and Future Analysis
for Wine by Product Segment - Still Wine (Still Red, Still
White and Still Rose), Sparkling Wine, Fortified Wine and
Vermouth Independently Analyzed with Annual Sales Figures in
Million Liters for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-40

Table 74: Canadian Historic Review for Wine by Product
Segment - Still Wine (Still Red, Still White and Still
Rose), Sparkling Wine, Fortified Wine and Vermouth
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-41

Table 75: Canadian 15-Year Perspective for Wine by Product
Segment - Percentage Breakdown of Volume Sales for Still
Wine (Still Red, Still White and Still Rose), Sparkling
Wine, Fortified Wine and Vermouth for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) III-42

3. JAPAN III-43
A.Market Analysis III-43
History of Wine III-43
Wine Industry Overview III-43
Wine Imports Decline in Value Terms III-43
Key Statistics III-43
Table 76: Japanese Wine Market (2005): Percentage Share
Breakdown of Value Sales of Leading Producers - Mercian,
Suntory, Sapporo Beer, Kikkoman, Asahi Beer and Others
(includes corresponding Graph/Chart) III-43

Table 77: Alcohol Market in Japan: Percentage Share
Breakdown of Volume Sales by Category for the Year Ended
March 2006 (includes corresponding Graph/Chart) III-44
Trends in Japanese Wine Consumption III-44
Huge Potential for US Produced Wines III-44
Sake - A Traditional Japanese Drink III-45
Deregulation Spurs Market Growth III-45
Key Players III-45
B.Market Analytics III-47
Table 78: Japanese Recent Past, Current and Future Analysis
for Wine by Product Segment - Still Wine (Still Red, Still
White and Still Rose), Sparkling Wine, Fortified Wine,
Vermouth and Others Independently Analyzed with Annual Sales
Figures in Million Liters for Years 2009 through 2017
(includes corresponding Graph/Chart) III-47

Table 79: Japanese Historic Review for Wine by Product
Segment - Still Wine (Still Red, Still White and Still
Rose), Sparkling Wine, Fortified Wine, Vermouth and Others
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-48

Table 80: Japanese 15-Year Perspective for Wine by Product
Segment - Percentage Breakdown of Volume Sales for Still
Wine (Still Red, Still White and Still Rose), Sparkling
Wine, Fortified Wine, Vermouth and Others for Years 2003,
2011 and 2017 (includes corresponding Graph/Chart) III-49

4. EUROPE III-50
A.Market Analysis III-50
Production, Consumption and Trade through Recession III-50
Organic Wines Gain over Regular Varieties during Recession III-51
Emphasis on Enhancing Competitiveness III-51
European Champagne Sales Dip III-51
Table 81: Leading Wine Makers in Europe (2007): Percentage
Breakdown of Market Share for Companies - Constellation
Brands, E and J Gallo Winery, The Wine Group, Foster's,
Pernod Ricard, Castel Freres, Bacardi, Vina Concha Y Toro
and Others (includes corresponding Graph/Chart) III-52
New Regulations on Labeling of Wines in Europe III-52
B.Market Analytics III-53
Table 82: European Recent Past, Current and Future Market
Analysis for Wine by Geographic Region - France, Germany,
Italy, UK, Spain, Russia and Rest of Europe Independently
Analyzed with Annual Sales Figures in Million Liters for
Years 2009 through 2017 (includes corresponding Graph/Chart) III-53

Table 83: European Recent Past, Current and Future Market
Analysis for Wine by Product Segment - Still Wine (Still
Red, Still White and Still Rose), Sparkling Wine, Fortified
Wine and Vermouth Independently Analyzed with Annual Sales
Figures in Million Liters for Years 2009 through 2017
(includes corresponding Graph/Chart) III-54

Table 84: European Historic Review for Wine by Geographic
Region - France, Germany, Italy, UK, Spain, Russia and Rest
of Europe Markets Independently Analyzed with Annual Sales
Figures in Million Liters for Years 2003 through 2008
(includes corresponding Graph/Chart) III-55

Table 85: European Historic Review for Wine by Product
Segment - Still Wine (Still Red, Still White and Still
Rose), Sparkling Wine, Fortified Wine and Vermouth
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-56

Table 86: European 15-Year Perspective for Wine by
Geographic Region - Percentage Breakdown of Volume Sales for
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets for Years 2003, 2011 and 2017(includes corresponding
Graph/Chart) III-57

Table 87: European 15-Year Perspective for Wine by Product
Segment - Percentage Breakdown of Volume Sales for Still
Wine (Still Red, Still White and Still Rose), Sparkling
Wine, Fortified Wine and Vermouth for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) III-58

4a. FRANCE III-59
A.Market Analysis III-59
French Wine Market III-59
Market Trends III-59
French Wines Become Organic III-59
Wine Market in France Shifts Towards Further Consolidation III-60
Wine Exports Hit Hard During Recession III-60
Distribution Channels III-60
Table 88: French Wine Market (2009): Percentage Breakdown
of Volume Sales by Distribution Channel - Off-trade and
On-trade (includes corresponding Graph/Chart) III-60

Table 89: French Wine Market (2009): Percentage Breakdown
of Value Sales by Distribution Channel - Off-trade and
On-trade (includes corresponding Graph/Chart) III-61

Table 90: French Off-trade Wine Market (2008): Percentage
Breakdown of Volume Sales by Distribution Channel -
Supermarkets/hypermarkets, Discounters, Specialists,
Direct Sales, Independent Food Stores, and Convenience
Stores (includes corresponding Graph/Chart) III-61

Table 91: French Red Wine Market (2007 and 2008): Percentage
Breakdown of Volume Sales by Quality Category - Quality
Wine, TableWine, and Country (includes corresponding
Graph/Chart) III-62

Table 92: French White Wine Market (2007 and 2008):
Percentage Breakdown of Volume Sales by Quality Category -
Quality Wine, TableWine, and Country (includes
corresponding Graph/Chart) III-62

Table 93: French Off-trade Wine Market (2007 and 2008):
Percentage Breakdown of Volume Sales by Packaging Format -
Glass, Plastic, Carton, Bag-in-box, and Others (includes
corresponding Graph/Chart) III-63
Key Statistics: A Historic Review III-63
Table 94: French Wine Market (2000-2004): Production in
Million Liters (includes corresponding Graph/Chart) III-63

Table 95: French Wine Market (2000-2004): Percapita
Consumption in Liters (includes corresponding Graph/Chart) III-64

Table 96: French Off-trade Wine Market (2003 and 2004):
Percentage Breakdown of Volume Sales for Red Wine by Price
Segment - Under € 3, € 3 to € 5.99€ 6 to € 8.99, € 9 and
above (includes corresponding Graph/Chart) III-64
B.Market Analytics III-65
Table 97: French Recent Past, Current and Future Analysis for
Wine by Product Segment - Still Wine (Still Red, Still White
and Still Rose), Sparkling Wine, Fortified Wine and Vermouth
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-65

Table 98: French Historic Review for Wine by Product Segment
- Still Wine (Still Red, Still White and Still Rose),
Sparkling Wine, Fortified Wine and Vermouth Independently
Analyzed with Annual Sales Figures in Million Liters for
Years 2003 through 2008 (includes corresponding Graph/Chart) III-66

Table 99: French 15-Year Perspective for Wine by Product
Segment - Percentage Breakdown of Volume Sales for Still
Wine (Still Red, Still White and Still Rose), Sparkling
Wine, Fortified Wine and Vermouth for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) III-67

4b. GERMANY III-68
A.Market Analysis III-68
German Wine Market - An Overview III-68
Table 100: Beverage Consumption in Germany (2008): Per
Capita Consumption of Select Alcoholic Beverages (in
Liters) (includes corresponding Graph/Chart) III-68

Table 101: German Wine Market (2007 and 2008): Percentage
Share Breakdown of Production in ‘000 Liters by Quality
Category - Premium Quality Wine, Quality Wine and Table
Wine (includes corresponding Graph/Chart) III-69

Table 102: German Wine Market (2008): Percentage Breakdown
of Volume Sales Through Select Channels of Distribution -
Discounters, Restaurants, Hypermarkets, Direct Sales,
Supermarkets, Specialty Wine Stores and Others (includes
corresponding Graph/Chart) III-69
B.Market Analytics III-70
Table 103: German Recent Past, Current and Future Analysis for
Wine by Product Segment - Still Wine (Still Red, Still White
and Still Rose), Sparkling Wine, Fortified Wine and Vermouth
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-70

Table 104: German Historic Review for Wine by Product
Segment - Still Wine (Still Red, Still White and Still
Rose), Sparkling Wine, Fortified Wine and Vermouth
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-71

Table 105: German 15-Year Perspective for Wine by

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