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Gardening in Turkey

  • July 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

Most gardening products only appealed to a minority of consumers in Turkey over the course of the review period, as in general the urban population live in apartments which tend to only have a rather small balcony as an outdoor space. This is very significant given the fact that 91% of people in Turkey lived in urban areas at the end of 2014, according to the National Bureau of Statistics. As the urban population continued to increase at the end of the review period, gardening in Turkey failed t...

Euromonitor International’s Gardening in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Gardening in Turkey
GARDENING IN TURKEY
Euromonitor International
July 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2010-2015
Table 2 Sales of Gardening by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Gardening: % Value 2011-2015
Table 4 LBN Brand Shares of Gardening: % Value 2012-2015
Table 5 Distribution of Gardening by Format: % Value 2010-2015
Table 6 Forecast Sales of Gardening by Category: Value 2015-2020
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2015-2020
Executive Summary
Continued Growth of Home and Garden in 2015 Driven More by Price Rises
Gardening Sees the Most Dynamic Growth From A Low Sales Base
Domestic Manufacturers Account for the Majority of Home and Garden Sales
Internet Retailing and Direct Selling Both Thrive
Home and Garden Set To Record A Positive Performance Over the Forecast Period
Key Trends and Developments
Deteriorating Economy Causes Slower Growth in Home and Garden
As Broadband Internet Becomes Mainstream Internet Retailing Will Benefit
Unit Prices and the Competitive Landscape Are Affected by Extra Tariffs Imposed by the Government
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Chart 1 Koçtas Yapi Marketleri Ticaret AS: Koçtas Fix, Home improvement and gardening retailing in Istanbul
Chart 2 EHM Magazacilik San ve Tic AS: English Home, homewares and home furnishings retailing in Istanbul
Market Data
Table 8 Sales of Home and Garden by Category: Value 2010-2015
Table 9 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 11 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 12 Distribution of Home and Garden by Format: % Value 2010-2015
Table 13 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources












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