Home Improvement in Indonesia

  • June 2012
  • -
  • Euromonitor International
  • -
  • 19 pages

The concept of DIY in Indonesia is still not common. Even though there are growing number of DIY stores, consumers tend to buy the products there then ask someone else to do the work. With low labour costs, the service industry in Indonesia is still affordable, so people prefer to employ people to do tasks for them.

Euromonitor International's Home Improvement in Indonesia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Electrical Supplies, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

HOME IMPROVEMENT IN INDONESIA
Euromonitor International
June 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2006-2011
Table 2 Sales of Home Improvement by Category: % Value Growth 2006-2011
Table 3 Home Improvement Company Shares 2009-2011
Table 4 Home Improvement Brand Shares 2009-2011
Table 5 Sales of Home Improvement by Distribution Format: % Analysis 2006-2011
Table 6 Forecast Sales of Home Improvement by Category: Value 2011-2016
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2011-2016
Kawan Lama Sejahtera Pt in Home and Garden (indonesia)
Strategic Direction
Key Facts
Summary 1 Kawan Lama Sejahtera PT: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Kawan Lama Sejahtera PT: Competitive Position 2011
Mowilex Indonesia Pt in Home and Garden (indonesia)
Strategic Direction
Key Facts
Summary 3 Mowilex Indonesia PT: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Mowilex Indonesia PT: Competitive Position 2011
Executive Summary
Strong Growth in 2011
Growing Property Industry Helps Boost Demand
Fragmented Industry Features Imported Brands and Small Domestic Players
On-going Shift Towards Modern Retail Stores
Lack of DIY Culture in the Country Hindered Vast Potential Growth Opportunity
Key Trends and Developments
Stronger Economic Situation Helps Improve Consumer Purchasing Power
Boost in Property With More Apartments in Large Cities and Small Houses
More Home and Garden Products Sold in Modern Retail Stores
Small Domestic Players Fight Imported Products Hard
Shrinking Household Size As Birth Rate Falls
Market Data
Table 8 Sales of Home and Garden by Category: Value 2006-2011
Table 9 Sales of Home and Garden by Category: % Value Growth 2006-2011
Table 10 Home and Garden Company Shares 2009-2011
Table 11 Home and Garden Brand Shares 2009-2011
Table 12 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011
Table 13 Forecast Sales of Home and Garden by Category: Value 2011-2016
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 5 Research Sources












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