Volkswagen AG - SWOT Analysis

Volkswagen AG - SWOT Analysis

Datamonitor's Volkswagen AG - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Volkswagen is a manufacturer of passenger and commercial vehicles. The group markets its cars under the following brands: Volkswagen passenger cars, Audi, Skoda, SEAT, Bentley, Bugatti, Lamborghini, and Volkswagen commercial vehicles. The group is headquartered in Wolfsburg, Germany and employs about 329,305 people. The group recorded revenues of E108,897 million (approximately $149,269.5 million) during the financial year ended December 2007 (FY2007), an increase of 3.8% over 2006. The increase in revenue was primarily driven by the positive business development in the European markets outside Germany, especially in Central and Eastern Europe, and in South America. The group’s operating profit was E6,151 million (approximately $8,431.4 million) during FY2007, as compared to E2,009 (approximately $2,754 million) in 2006. The net profit was E4,120 million (approximately $5,647.4 million) in FY2007, an increase of 49.9% over 2006.

Scope of the Report

- Provides all the crucial company information required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
- Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

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Table of Contents:
This product typically includes the following sections:

Key Facts
Company Overview
Business Description
Company History
Key Employees
Key Employee Biographies
Company View
SWOT analysis
Products & Services Listing
Products & Services Analysis