Beiersdorf AG - SWOT Analysis

Beiersdorf AG - SWOT Analysis

Datamonitor's Beiersdorf AG - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Beiersdorf is a global consumer goods group engaged in the production and marketing of cosmetics, toiletries and adhesive tape businesses. The company operates primarily in Europe, the Americas, Africa, Asia and Australia. It is headquartered in Hamburg, Germany and employed about 21,101 people in financial year (FY) 2007. The company recorded revenues of E5,507 million (approximately $7,548.7 million) during the fiscal year ended December 2007 (FY2007), an increase of 7.6% over FY2006. The increase in revenues was primarily due to the strong performance of the consumer and tesa (subsidiary of Beiersdorf) segments. The operating profit of the company was E616 million (approximately $844.4 million) during FY2007, an increase of 29.1% over FY2006. The net profit was E442 million (approximately $605.9 million) in FY2007, a decrease of 33.8% compared with FY2006.

Scope of the Report

- Provides all the crucial company information required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
- Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

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Table of Contents:
This product typically includes the following sections:

Key Facts
Company Overview
Business Description
Company History
Key Employees
Key Employee Biographies
Company View
SWOT analysis
Products & Services Listing
Products & Services Analysis