World Agricultural Equipment Market

  • August 2014
  • -
  • Freedonia
  • -
  • 459 pages

World demand to grow 7.0% per annum through 2018

Global demand for agricultural equipment is forecast to expand 7.0 percent per annum to $216 billion in 2018, accelerating from the pace of the 2008-2013 period. Advances will be propelled by the increasing mechanization of farming operations in developing countries, with particularly sizable gains anticipated in China, India, and Brazil. Ongoing economic expansion, population growth, and rising per capita calorie intake in these and other developing nations will boost demand for food. This will not only place greater pressure on their agricultural sectors to become more efficient and productive, but it will also increase farm incomes, thus creating additional opportunities for machinery sales. In more developed markets such as the United States and Western Europe, growth in agricultural equipment demand will be driven by efforts to reduce inputs and maximize production capabilities through the use of increasingly advanced highvalue precision farming technologies such as global positioning systems and yield monitors.

China alone to account for one-third of gains

The Asia/Pacific region, which accounted for 46 percent of agricultural equipment demand worldwide in 2013, represents the largest and fastest growing regional market. China alone will account for over one-third of global sales value gains between 2013 and 2018. India -- the world’s third largest market for farm equipment behind China and the United States -- will also record sizable dollar increases. Demand for harvesting machinery, which can provide significant gains in terms of efficiency, is projected to expand strongly in the region. This equipment is becoming more affordable in many large, rapidly developing agricultural markets due to rising farm incomes and greater access to capital. However, overall demand for new equipment in developing markets will continue to be constrained by competition from used machinery.

Replacement demand to drive developed markets

The outlook for more developed markets that are already highly intensive users of agricultural equipment is largely driven by replacement demand. Replacement schedules are influenced by a range of factors, including overall economic conditions and the ongoing development of increasingly sophisticated technologies capable of substantially reducing costs and improving yields. For instance, many farmers in North America and Western Europe delayed replacing their older machinery during the 2008-2010 period, opting to forgo major purchases of new machinery in times of economic uncertainty. In 2011 and 2012, on the other hand, improving economic conditions enticed farmers to finally replace older machines. While this served to constrain agricultural equipment demand in 2013, it bodes well for sales over the next 5 to 10 years, as such machinery typically requires replacement within 8 or 9 years of purchase. The continued advancement of agricultural technologies will further boost replacement demand, as the enhanced efficiency these innovations can provide will make it economically feasible for farmers to replace their equipment more frequently.

Study coverage

This upcoming industry study, World Agricultural Equipment, presents historical demand data (2003, 2008, 2013) plus forecasts for 2018 and 2023 by type, world region and for 26 countries. The study also assesses market environment factors, details the industry structure, analyzes company market share and profiles 26 competitors worldwide.

Table Of Contents

TABLE OF CONTENTS
INTRODUCTION xiii
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Global Macroeconomic Environment 5
Recent Historical Trends 5
World Economic Outlook 7
World Demographic Overview 10
Population 11
Nonurban Population 13
World Cultivated Land 15
World Agricultural Outlook 18
World Agricultural Land Usage 20
Wheat 24
Corn 25
Rice 26
Pasture and Forage 27
Soybeans 28
Other Crops 29
Labor Force Productivity in Agriculture 29
Legal and Regulatory Environment 32
Pricing Patterns 35
Technology Trends 37
Used and Rebuilt Equipment 41
III. WORLD SUPPLY and DEMAND 44
General 44
Regional Overview 45
Demand 46
Production 51
International Trade 54
Demand by Type 56
Farm Tractors 59
Wheeled and Crawler 64
Pedestrian-Controlled 65
Harvesting Machinery 66
Planting and Fertilizing Machinery 69
Haying Machinery 71
Livestock Machinery 74
Plowing and Cultivating Machinery 76
Other Agricultural Equipment 79
Parts and Attachments 82
IV. NORTH AMERICA 84
General 84
Agricultural Equipment Supply and Demand 85
Agricultural Equipment Outlook 89
United States 91
Canada 97
Mexico 103
V. WESTERN EUROPE 110
General 110
Agricultural Equipment Supply and Demand 111
Agricultural Equipment Outlook 116
France 118
Germany 124
Italy 129
United Kingdom 134
The Netherlands 140
Spain 145
Austria 151
Other Western Europe 156
Denmark 163
Finland 165
Sweden 166
Belgium 168
All Other 169
VI. ASIA/PACIFIC 170
General 170
Agricultural Equipment Supply and Demand 171
Agricultural Equipment Outlook 175
China 177
India 184
Japan 191
Australia 196
South Korea 201
Thailand 207
Indonesia 212
Other Asia/Pacific 218
VII. OTHER REGIONS 224
Central and South America 224
General 224
Agricultural Equipment Supply and Demand 225
Agricultural Equipment Outlook 229
Brazil 230
Other Central and South America 236
Argentina 242
All Other 244
Eastern Europe 246
General 246
Agricultural Equipment Supply and Demand 247
Agricultural Equipment Outlook 251
Russia 253
Poland 259
Other Eastern Europe 265
Ukraine 271
All Other 273
Africa/Mideast 273
General 273
Agricultural Equipment Supply and Demand 275
Agricultural Equipment Outlook 278
Turkey 280
Other Africa/Mideast 286
South Africa 293
All Other 295
VIII. INDUSTRY STRUCTURE 297
General 297
Industry Composition 298
Market Share 300
Product Development and Manufacturing 306
Marketing and Distribution 308
Cooperative Agreements 310
Financial Requirements 317
Mergers and Acquisitions 319
Company Profiles 321
AGCO Corporation 322
Agrifac Machinery, see Exel Industries
Alamo Group Incorporated 329
Algeria Tractors, see AGCO
Al-Ghazi Tractors, see CNH Industrial
AMAZONEN-Werke H. Dreyer GmbH and Company KG 335
ARGO SpA 337
Bauer Built Manufacturing, see Deere
Berthoud Agricole, see Exel Industries
Bomford Turner, see Alamo Group
Bucher Industries AG 339
Bush Hog, see Alamo Group
Caruelle-Nicolas, see Exel Industries
Changzhou Dongfeng Agricultural Machinery Group
Company Limited 344
China National Machinery Industry Corporation 345
CLAAS KGaA mbH 348
CNH Industrial NV 354
Constructions Mecaniques Champenoises, see Exel
Industries
Crary Industries, see Yamabiko
Daedong Industrial Company Limited 362
Deere and Company 364
DeLaval International, see Tetra Laval International
Earthmaster, see Alamo Group
Escorts Limited 373
Exel Industries SA 376
Fiat Industrial, see CNH Industrial
First Tractor, see China National Machinery Industry
Foton Lovol International Heavy Industries Company
Limited 381
FPT Industrial, see CNH Industrial
GIMA, see AGCO and CLAAS
Hardi International, see Exel Industries
Herriau, see Exel Industries
Herschel, see Alamo Group
Holmer Maschinenbau, see Exel Industries
Iseki and Company Limited 383
JCB Limited 386
Jiangsu World Agricultural Machinery, see WORLD
Group
Kanzaki Kokyukoki Manufacturing, see Yanmar
Kubota Corporation 388
Kuhn, see Bucher Industries
Kukje Machinery Company Limited 394
Kverneland, see Kubota
Mahindra and Mahindra Limited 396
Matrot Equipements, see Exel Industries
McConnel, see Alamo Group
Montana Indústria de Máquinas, see Bucher Industries
Netafim Limited 400
Preciculture, see Exel Industries
Rhino, see Alamo Group
SAME DEUTZ-FAHR Group SpA 403
Schulte Industries, see Alamo Group
Shandong Changlin DEUTZ-FAHR Machinery, see
SAME DEUTZ-FAHR Group
Shandong Jinyee Machinery Manufacture, see CLAAS
Shandong Shifeng Group Company Limited 408
Shanghai New Holland Agricultural Machinery, see CNH
Industrial
SINOMACH, see China National Machinery Industry
Societe Nouvelle Moreau, see Exel Industries
Superior Equipment Australia Proprietary, see Alamo
Group
Tecnoma Technologies, see Exel Industries
Tetra Laval International SA 410
Tractors and Farm Equipment Limited 412
Transaxle Manufacturing of America, see Deere and
Yanmar
Türk Traktör ve Ziraat Makineleri, see CNH Industrial
Twose of Tiverton, see Alamo Group
Valmont Industries Incorporated 414
Valu-Bilt Tractor Parts, see Alamo Group
WORLD Group Company Limited 416
Yamabiko Corporation 418
Yanmar Company Limited 420
YTO Group, see China National Machinery Industry
ZETOR TRACTORS as 425
Additional Companies Mentioned in the Study 428


LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 World Gross Domestic Product by Region 10
2 World Population by Region 13
3 World Nonurban Population by Region 14
4 World Cultivated Land by Country, 2013 17
5 World Agricultural Value Added by Region 19
6 World Area Harvested by Region and Crop 22
7 Labor Force Productivity in Agriculture
for Selected Countries, 2013 31
8 World Agricultural Equipment Pricing 37
SECTION III -- WORLD SUPPLY and DEMAND
1 World Agricultural Equipment Demand by Region 48
2 World Agricultural Equipment Shipments by Region 53
3 World Agricultural Equipment Net Exports by Region 56
4 World Agricultural Equipment Demand by Type 58
5 World Farm Tractor Demand by Product and Region 63
6 World Harvesting Machinery Demand by Region 69
7 World Planting and Fertilizing Machinery Demand by Region 71
8 World Haying Machinery Demand by Region 74
9 World Livestock Machinery Demand by Region 76
10 World Plowing and Cultivating Machinery Demand by Region 78
11 World Demand for Other Agricultural Equipment by Region 81
12 World Agricultural Equipment Parts and Attachments Demand
by Region 83
SECTION IV -- NORTH AMERICA
1 North America: Agricultural Equipment Supply and Demand 87
2 North America: Agricultural Equipment Demand by Type 91
3 United States: Agricultural Equipment Supply and Demand 95
4 United States: Agricultural Equipment Demand by Type 97
5 Canada: Agricultural Equipment Supply and Demand 101
6 Canada: Agricultural Equipment Demand by Type 103
7 Mexico: Agricultural Equipment Supply and Demand 107
8 Mexico: Agricultural Equipment Demand by Type 109
SECTION V -- WESTERN EUROPE
1 Western Europe: Agricultural Equipment Supply and Demand 114
2 Western Europe: Agricultural Equipment Demand by Type 118
3 France: Agricultural Equipment Supply and Demand 122
4 France: Agricultural Equipment Demand by Type 123
5 Germany: Agricultural Equipment Supply and Demand 127
6 Germany: Agricultural Equipment Demand by Type 128
7 Italy: Agricultural Equipment Supply and Demand 132
8 Italy: Agricultural Equipment Demand by Type 134
9 United Kingdom: Agricultural Equipment Supply and Demand 138
10 United Kingdom: Agricultural Equipment Demand by Type 139
11 The Netherlands: Agricultural Equipment Supply and Demand 143
12 The Netherlands: Agricultural Equipment Demand by Type 145
13 Spain: Agricultural Equipment Supply and Demand 149
14 Spain: Agricultural Equipment Demand by Type 151
15 Austria: Agricultural Equipment Supply and Demand 154
16 Austria: Agricultural Equipment Demand by Type 156
17 Other Western Europe: Agricultural Equipment
Supply and Demand 160
18 Other Western Europe: Agricultural Equipment Demand
by Type 161
19 Other Western Europe: Agricultural Equipment
Supply and Demand by Country 163
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific: Agricultural Equipment Supply and Demand 173
2 Asia/Pacific: Agricultural Equipment Demand by Type 177
3 China: Agricultural Equipment Supply and Demand 182
4 China: Agricultural Equipment Demand by Type 184
5 India: Agricultural Equipment Supply and Demand 188
6 India: Agricultural Equipment Demand by Type 190
7 Japan: Agricultural Equipment Supply and Demand 194
8 Japan: Agricultural Equipment Demand by Type 196
9 Australia: Agricultural Equipment Supply and Demand 199
10 Australia: Agricultural Equipment Demand by Type 201
11 South Korea: Agricultural Equipment Supply and Demand 205
12 South Korea: Agricultural Equipment Demand by Type 207
13 Thailand: Agricultural Equipment Supply and Demand 210
14 Thailand: Agricultural Equipment Demand by Type 212
15 Indonesia: Agricultural Equipment Supply and Demand 216
16 Indonesia: Agricultural Equipment Demand by Type 218
17 Other Asia/Pacific: Agricultural Equipment
Supply and Demand 222
18 Other Asia/Pacific: Agricultural Equipment Demand
by Type 223
SECTION VII -- OTHER REGIONS
1 Central and South America: Agricultural Equipment
Supply and Demand 227
2 Central and South America: Agricultural Equipment Demand
by Type 230
3 Brazil: Agricultural Equipment Supply and Demand 234
4 Brazil: Agricultural Equipment Demand by Type 236
5 Other Central and South America: Agricultural Equipment
Supply and Demand 239
6 Other Central and South America: Agricultural Equipment
Demand by Type 241
7 Other Central and South America: Agricultural Equipment
Supply and Demand by Country 242
8 Eastern Europe: Agricultural Equipment Supply and Demand 249
9 Eastern Europe: Agricultural Equipment Demand by Type 252
10 Russia: Agricultural Equipment Supply and Demand 257
11 Russia: Agricultural Equipment Demand by Type 259
12 Poland: Agricultural Equipment Supply and Demand 263
13 Poland: Agricultural Equipment Demand by Type 265
14 Other Eastern Europe: Agricultural Equipment
Supply and Demand 268
15 Other Eastern Europe: Agricultural Equipment Demand
by Type 270
16 Other Eastern Europe: Agricultural Equipment
Supply and Demand by Country 271
17 Africa/Mideast: Agricultural Equipment Supply and Demand 277
18 Africa/Mideast: Agricultural Equipment Demand by Type 280
19 Turkey: Agricultural Equipment Supply and Demand 284
20 Turkey: Agricultural Equipment Demand by Type 286
21 Other Africa/Mideast: Agricultural Equipment
Supply and Demand 290
22 Other Africa/Mideast: Agricultural Equipment Demand
by Type 292
23 Other Africa/Mideast: Agricultural Equipment
Supply and Demand by Country 293
SECTION VIII -- INDUSTRY STRUCTURE
1 World Agricultural Equipment Sales by Company, 2013 299
2 Selected Cooperative Agreements 312
3 Selected Acquisitions and Divestitures 320


LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT
1 World Area Harvested by Region, 2013 23
2 World Area Harvested by Crop, 2013 23
3 Leading Wheat Harvesting Countries, 2013 24
4 Leading Corn Harvesting Countries, 2013 26
5 Leading Rice Harvesting Countries, 2013 27
6 Leading Pasture and Forage Harvesting Countries, 2013 28
7 Leading Soybean Harvesting Countries, 2013 29
SECTION III -- WORLD SUPPLY and DEMAND
1 World Agricultural Equipment Demand by Region, 2013 49
2 World Agricultural Equipment Demand Projected 2013-2018
Annual Rate of Growth 50
3 World Agricultural Equipment Shipments by Region,
2003-2023 54
4 World Agricultural Equipment Demand by Type, 2013 59
5 World Farm Tractor Demand by Region, 2013 64
SECTION IV -- NORTH AMERICA
1 North America: Agricultural Equipment Demand
by Country, 2013 88
2 North America: Agricultural Equipment Demand
by Type, 2013 89
SECTION V -- WESTERN EUROPE
1 Western Europe: Agricultural Equipment Demand
by Country, 2013 115
2 Western Europe: Agricultural Equipment Demand
by Type, 2013 116
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific: Agricultural Equipment Demand
by Country, 2013 174
2 Asia/Pacific: Agricultural Equipment Demand
by Type, 2013 175
SECTION VII -- OTHER REGIONS
1 Central and South America: Agricultural Equipment Demand
by Country, 2013 228
2 Central and South America: Agricultural Equipment Demand
by Type, 2013 229
3 Eastern Europe: Agricultural Equipment Demand
by Country, 2013 250
4 Eastern Europe: Agricultural Equipment Demand
by Type, 2013 251
5 Africa/Mideast: Agricultural Equipment Demand
by Type, 2013 278
SECTION VIII -- INDUSTRY STRUCTURE
1 World Agricultural Equipment Market Share, 2013 302

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