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Craft Beer Production - Industry Market Research Report

  • August 2016
  • -
  • Ibisworld
  • -
  • 39 pages

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Drink up: Shifts in consumer tastes have enabled the industry to grow substantially



Abstract

Craft Beer Production

The past five years have transformed the Craft Beer Production industry into one of the fastest growing and most popular alcoholic beverage segments in the United States. Although the industry mostly consists of many small-sized players, there has been increasing consolidation and expansion activity among some of the industry's largest brewers. Additionally, international beer manufacturing companies have aggressively promoted their craft beer brands in an attempt to capture growing craft beer sales in the United States. Although craft brewers and their competitors alike have speculated that the rapid revenue growth among industry brewers is poised to plateau due to market saturation, consumer demand for craft beer will remain robust over the next five years.

This industry includes microbreweries and brewpubs that produce beer for resale or consumption on premises. A microbrewery produces a limited amount of beer, typically no more than 6.0 million barrels (189,000,000 US gallons) of beer per year. A brewpub brews and sells beer on the premises and may prepare and serve food to dining patrons. A brewpub may also be considered a microbrewery if it engages in a significant amount of beer distribution on a regional level.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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