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Drink up: Shifts in consumer tastes have enabled the industry to grow substantially



Craft Beer Production

The past five years have transformed the Craft Beer Production industry into one of the fastest growing and most popular alcoholic beverage segments in the United States. Although the industry mostly consists of many small-sized players, there has been increasing consolidation and expansion activity among some of the industry’s largest brewers. Additionally, international beer manufacturing companies have aggressively promoted their craft beer brands in an attempt to capture growing craft beer sales in the United States. Although craft brewers and their competitors alike have speculated that the rapid revenue growth among industry brewers is poised to plateau due to market saturation, consumer demand for craft beer will remain robust over the next five years.

This industry includes microbreweries and brewpubs that produce beer for resale or consumption on premises. A microbrewery produces a limited amount of beer, typically no more than 6.0 million barrels (189,000,000 US gallons) of beer per year. A brewpub brews and sells beer on the premises and may prepare and serve food to dining patrons. A brewpub may also be considered a microbrewery if it engages in a significant amount of beer distribution on a regional level.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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Table Of Contents

Craft Beer Production - Industry Market Research Report

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY



MAJOR COMPANIES

Boston Beer Company

D.G. Yuengling and Son Inc.

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ref:plp2016

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