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Breaking out: Improving economy will raise demand for name-brand drugs, boosting revenue



Abstract

Cold Sore Medication Manufacturing

Over the five years to 2016, the Cold Sore Medication Manufacturing industry has experienced slow but stable growth. Falling unemployment, rising per capita disposable income and the expansion of healthcare coverage have made consumers better able to afford industry products. Meanwhile, since the elderly are more susceptible to cold sore outbreaks, the aging of the population has further boosted demand for industry medications. However, since the expirations of patents on some of the industry's name-brand medications, competition from discount generics has eroded revenue. Still, favorable economic trends will make consumers less sensitive to price and more willing to purchase name-brand products in the coming five years, which will enable faster industry growth than in the previous period.

This industry develops and produces over-the-counter (OTC) and prescription treatments for cold sores, which are inflamed blisters in or near the mouth, caused by infection from the herpes simplex virus.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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Table Of Contents

Cold Sore Medication Manufacturing - Industry Market Research Report

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY



MAJOR COMPANIES

Novartis AG

GlaxoSmithKline PLC

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