Zattoo: an Internet TV case study

Zattoo: an Internet TV case study

Using its own P2P distribution technology, Zattoo provides ad-supported feeds of linear free-to-air broadcast channels to users’ PCs. Its no-frills approach to Internet TV presents a welcome change from the rising flood of gimmicky Internet video sites, but also curbs Zattoo’s potential for monetisation.

Table of contents

Ovum view

Zattoo’s simplicity may prove its biggest limitation

Background

About Zattoo

So what is Zattoo?

What the service offers

Content range, platform and usage

Marketing strategy and message

Core vision is to provide linear TV channels via PC

Business model and strategy

Revenue strategy
Content acquisition costs and processes
Next steps

Internet TV competition

Quality of content, convenience are key differentiators

Table of figures

Figure 1 Zattoo Player screen
Figure 2 Zattoo viewer age and gender distribution for UK and Switzerland, 1Q08
Figure 3 Zattoo usage survey: 'I use Zattoo because…'