Computex 2012 Observation Highlights: Tablet PC

  • June 2012
  • -
  • Market Intelligence & Consulting Institute
  • -
  • 12 pages

Microsoft's next generation OS Windows 8 is regarded as the growth momentum for branded vendors. The tablet industry has seen substantial growth for two years and Apple currently leads the tablet market with a market share of over 50%. Even though Intel has been aggressively promoting its Ultrabook products aiming to secure its share in the notebook PC market in 2012, besides notebook PCs, most of the vendors still have to deploy tablet related products in order to face possible changes in market structure. The report profiles tablet products and related application services launched by vendors at Computex 2012 and provides insight into the subsequent implications of those products and services on future development of the tablet industry.

Table Of Contents

Table of Contents
Table of Contents
1. Exhibition Highlights: Windows 8
1.1 Microsoft to Foray into Consumer Market
1.2 Detachable Industrial Design is the Mainstream but Branded Vendors Still Attempt to Differentiate Their Products
1.3 New Technologies, Application Services Create Product Differentiation
2. Android Tablets Expected to Hit Value-line Market
2.1 Chinese Vendors
2.2 Chinese Processor Makers
3. Tablets for Vertical Application Market Become Niche Products for Vendors3.1
System Integration key to Tablets for Education3.2
Tablets Integrating E-menu and POS
MIC Perspective
Appendix


List of Topics


- Windows 8 becomes the focus area for vendors at Computex 2012, Microsoft aims to expand the company's footprint into the consumer market, detachable industrial design is adopted by most of the tablet vendors, while the vendors still attempt to differentiate their products through new technology adoption and application service launch
- Price tags of Android-based tablets are projected to fall and increasing Chinese vendors have forayed into the tablet market, but there is still room for improvements for tablets released by Chinese vendors. Chinese processor suppliers have experienced growth in the tablet market; nevertheless, the release of Windows RT is projected to pose impacts on these suppliers
- Touching on the vertical application market, system integration capability is key to vendors planning to introduce tablets for education. Chinese vendors develop tablets with e-menu and POS features
- Product differences between tablets and notebook PCs are diminishing, competition among tablets and traditional notebook PCs adopting different operating systems intensify. Windows 8 tablet is projected to focus on enterprise application features, and as Microsoft turns aggressive towards the tablet market, Windows RT will play an important role in future development of the company

List of Figures

Figure 1 Demonstration of Microsoft Windows 8 Applications and Metro UI
Figure 2 Windows 8 Tablets Demonstrated by Major Branded Vendors with Detachable Design
Figure 3 New Technologies and Application Services of Windows 8 Tablets
Figure 4 Tablets for Vertical Application Market
List of Topics
Windows 8 becomes the focus area for vendors at Computex 2012, Microsoft aims to expand the company's footprint into the consumer market, detachable industrial design is adopted by most of the tablet vendors, while the vendors still attempt to differentiate their products through new technology adoption and application service launch

Price tags of Android-based tablets are projected to fall and increasing Chinese vendors have forayed into the tablet market, but there is still room for improvements for tablets released by Chinese vendors. Chinese processor suppliers have experienced growth in the tablet market; nevertheless, the release of Windows RT is projected to pose impacts on these suppliers

Touching on the vertical application market, system integration capability is key to vendors planning to introduce tablets for education. Chinese vendors develop tablets with e-menu and POS features

Product differences between tablets and notebook PCs are diminishing, competition among tablets and traditional notebook PCs adopting different operating systems intensify. Windows 8 tablet is projected to focus on enterprise application features, and as Microsoft turns aggressive towards the tablet market, Windows RT will play an important role in future development of the company

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