Internet Cafes/Game Rooms in Asia

  • July 2012
  • -
  • Pearl Research
  • -
  • 68 pages

Leading market research and consulting firm Pearl Research is pleased to announce the release of its new “Internet Cafes in Asia” study.
Highlights from the study:

- There are more than 340,000 Internet cafes across Asia,
- Some of the larger Internet cafes in China can have more than 200 PCs per café, a prime target for PC and hardware manufacturers. In India and Vietnam, cafes tend to be much smaller and have less than 20 seats, on average. Even with 86% PC penetration, Korean gamers still flock to Internet cafes.

- For game operators and publishers, working with Internet cafes requires a different strategy.

Critical challenges for Internet cafes include high real estate and labor costs, increasing government scrutiny; consumers playing at home and a negative reputation amongst some consumers.

The “Internet Cafes in Asia” report provides an in-depth analysis of the Internet café market,
executive summary; market sizing; inhibitors and drivers to growth; deep marketplace analysis; and strategic conclusions.

Table Of Contents

Table of Contents


PC Penetration
China PC Hardware
India PC Hardware
Korea PC Hardware
Vietnam PC Hardware

Internet and Broadband

Internet Cafes


Figure 1: Key Country Metrics
Figure 2: PC Market Share in China
Figure 3: Payment scheme for rural PCs
Figure 4: Households with Information Devices (multiple responses)
Figure 5: PC Penetration Vietnam
Figure 6: Number of Internet Users in China
Figure 7: Net Application Use Rate
Figure 8: Percentage of Users Willing to Pay for Content
Figure 9: Age of Internet Users
Figure 10: India: Access Points of Internet, 2000-2011
Figure 11: Broadband Usage 2004-2012
Figure 12: Time Spent Online, Indian Internet Users
Figure 13: Internet Speed for households
Figure 14: Purposes of Accessing Internet, Urban
Figure 15: Purposes of Accessing Internet, Rural
Figure 16: Internet Usage Rate by Age (Rounded %)
Figure 17: Internet Users by Age (in millions)
Figure 18: Percent of Population Online
Figure 19: Internet cafes in Asia Executive Summary
Figure 20: Growth in Internet Cafes 2003 to 2012
Figure 21: Users at Sify’s ePort chain
Figure 22: Number of Sify’s Internet cafes
Figure 23: Photo of Reliance WebWorld cafes
Figure 24: Top 10 National Internet Cafe Chains in China
Figure 25: Location for online gaming (multiple-choice)
Figure 26: Percentage of Internet cafe users in each city
Figure 27: Age Difference Among Chinese Internet Cafe Users
Figure 28: Main Purpose for Going to Internet Cafes
Figure 29: Market Size of PC Room Market, 2009 to 2013
Figure 30: Top Titles at Internet Cafes
Figure 31: Average Number of PCs in Korean Internet Cafes
Figure 32: PC Specifications at Internet Cafes
Figure 33: Utilization of PCs at Certain Times
Figure 34: Internet Cafe Interior, Ghostcastle (top) and Uninet (bottom)
Figure 35: Sample Screenshot of VNG’s CSM
Figure 36: Place of Access in the past 3 months (%)

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