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Internet Cafes/Game Rooms in Asia

  • July 2012
  • -
  • Pearl Research
  • -
  • 68 pages

Leading market research and consulting firm Pearl Research is pleased to announce the release of its new “Internet Cafes in Asia” study.
Highlights from the study:

- There are more than 340,000 Internet cafes across Asia,
- Some of the larger Internet cafes in China can have more than 200 PCs per café, a prime target for PC and hardware manufacturers. In India and Vietnam, cafes tend to be much smaller and have less than 20 seats, on average. Even with 86% PC penetration, Korean gamers still flock to Internet cafes.

- For game operators and publishers, working with Internet cafes requires a different strategy.

Critical challenges for Internet cafes include high real estate and labor costs, increasing government scrutiny; consumers playing at home and a negative reputation amongst some consumers.

The “Internet Cafes in Asia” report provides an in-depth analysis of the Internet café market,
executive summary; market sizing; inhibitors and drivers to growth; deep marketplace analysis; and strategic conclusions.

Table Of Contents

Internet Cafes/Game Rooms in Asia
Table of Contents

Introduction

PC Penetration
China PC Hardware
India PC Hardware
Korea PC Hardware
Vietnam PC Hardware

Internet and Broadband
China
India
Korea
Vietnam

Internet Cafes
Overview
India
China
Korea
Vietnam

TABLE OF FIGURES

Figure 1: Key Country Metrics
Figure 2: PC Market Share in China
Figure 3: Payment scheme for rural PCs
Figure 4: Households with Information Devices (multiple responses)
Figure 5: PC Penetration Vietnam
Figure 6: Number of Internet Users in China
Figure 7: Net Application Use Rate
Figure 8: Percentage of Users Willing to Pay for Content
Figure 9: Age of Internet Users
Figure 10: India: Access Points of Internet, 2000-2011
Figure 11: Broadband Usage 2004-2012
Figure 12: Time Spent Online, Indian Internet Users
Figure 13: Internet Speed for households
Figure 14: Purposes of Accessing Internet, Urban
Figure 15: Purposes of Accessing Internet, Rural
Figure 16: Internet Usage Rate by Age (Rounded %)
Figure 17: Internet Users by Age (in millions)
Figure 18: Percent of Population Online
Figure 19: Internet cafes in Asia Executive Summary
Figure 20: Growth in Internet Cafes 2003 to 2012
Figure 21: Users at Sify's ePort chain
Figure 22: Number of Sify's Internet cafes
Figure 23: Photo of Reliance WebWorld cafes
Figure 24: Top 10 National Internet Cafe Chains in China
Figure 25: Location for online gaming (multiple-choice)
Figure 26: Percentage of Internet cafe users in each city
Figure 27: Age Difference Among Chinese Internet Cafe Users
Figure 28: Main Purpose for Going to Internet Cafes
Figure 29: Market Size of PC Room Market, 2009 to 2013
Figure 30: Top Titles at Internet Cafes
Figure 31: Average Number of PCs in Korean Internet Cafes
Figure 32: PC Specifications at Internet Cafes
Figure 33: Utilization of PCs at Certain Times
Figure 34: Internet Cafe Interior, Ghostcastle (top) and Uninet (bottom)
Figure 35: Sample Screenshot of VNG's CSM
Figure 36: Place of Access in the past 3 months (%)

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