Nail Care Market in the U.S.: Retail Products and Professional Services, The

Publication date: June 2012
Report size: 110 pages

Keywords : nail care, nail care Product, nail polish, artificial nail, Nail polish remover

The mass nail care market has grown by leaps and bounds since 2009, dwarfing the relatively sleepy growth rates in other cosmetics categories. The explosive growth in mass-market sales of nail care products continued into 2012, as nail care sales grew 26% for the 52 weeks ending April 15, 2012. The Nail Care Market in the U.S.: Retail Products and Professional Services probes deeply into the trends driving the growth in nail...

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The Nail Care Market in the U.S.: Retail Products and Professional Services probes deeply into the trends driving the growth in nail care product sales. These include a nailcentric fashion culture that has transformed women’s nails into fashion accessories, a continuing flood of innovative, fashion-forward nail care products that empower women to imitate nail salon effects in their own home in a cost-effective way and a growing population of women who make frequent use of DIY nail care products. The report also includes a surprising take on how the growing number of women who spend heavily on professional nail care services will help drive the continuing growth in sales of DIY nail care products.

The report begins with topline findings about major trends in the mass nail care market, including key factors affecting the growth of the market and a projection of dollar sales through 2016. The next chapter profiles leading marketers in the nail care category, identifies which marketers gained and lost market share for the 52 weeks ending April 15, 2012 and analyzes the reasons why. The report continues with a detailed examination of the sales performance of leading brands and products within the major segments of the nail care market, including nail polish, artificial nails and accessories, nail accessories/implements and nail treatment products, nail polish removers and nail polish accessories. The next chapter provides an in-depth assessment of the nail care consumer that includes an analysis of the characteristics of frequent users of DIY nail care products and profiles of users of major nail care brands. The report concludes with a chapter analyzing the demographic characteristics and consumer attitudes of women using professional nail care services, with an emphasis on “salonistas,” women who have had two or more manicures in the past six months.

Make-Up Industry in Poland

Chapter 1 Executive Summary
Background: Introduction; Overview of the Report
Scope and Methodology: Scope of the Market; Methodology
Topline Trends: Nail Care Dollar Sales Outpace Other Cosmetics Categories; It’s All About Nail Polish; Nailcentric Fashion Culture Continues to Flourish during Economic Recovery; Never-Ending Flow of New Products Boosts Nail Care Growth; Frequent DIY Nail Care Product Users Propel Market Growth; “Salonistas” Contribute to Growth in DIY Nail Care Products; Many Factors Point to Strong Growth in Nail Care Market; Projected Growth in the Nail Care Market
Leading Nail Care Marketers: Who’s Up and Who’s Down: Coty Beauty Maintains Top Position but Slips Slightly; Mergers and Acquisitions Re-shape Competitive Landscape in Nail Care Category; Major Marketers Consolidate Market Share; Top Marketers Focus on Narrow Range of Products
Nail Care Products and Brands: What’s Hot and What’s Not: Nail Polish Market Dominated by a Few Big Players; L’Oreal USA Shakes Up Nail Polish Marketers; Essie Takes Nail Polish Segment by Storm; Private Labels Important in Nail Accessories/Implements Market; Nail Treatment Segment Sees Significant Movement among Smaller Marketers; Kiss Products Inc. Dominates Artificial Nails and Accessories; Private Labels Increase Share in Nail Polish Remover Segment; Sally Hansen Keeps Pace with Gains by Salon Professional Brand in Nail Polish Accessories Segment; Many Brands Show Dramatic Growth; Winning Products/Brands
The Nail Care Consumer: Young, Single Women More Likely to Be Heavy Users of Nail Care Products; Black and Hispanic Women Do Their Nails More Often; High Income, Well Educated Women Less Likely to Use Nail Care Products on Frequent Basis; Brand Popularity Assessed; Essie and OPI Attract College Educated, High Income Women; L’Oreal and Revlon Appeal to Middle-Income Women; Boomers Lean Toward Max Factor, Gen-Xers Like Maybelline; Younger Women Like N.Y.C. New York Color
Women and Professional Nail Care Services: Manicures and Pedicures Part of Women’s World; Salons Depend on Core of Frequent Users of Manicure and Pedicure Services; Younger Women Most Important Clients for Salon Services; Black Women Anchor Market for Manicure and Pedicure Services; High-Income Women More Likely to Use Salon Services; Market for Professional Manicure and Pedicure Services Thrives in Urban Areas of Northeast; Salonistas Profiled; Salonistas Stay in Shape; Fashion Has High Priority
Chapter 2 Topline Trends
Overview of Market Trends: Nail Care Dollar Sales Outpace Other Cosmetics Categories; Table 2-1: Change in SymphonyIRI-Tracked Dollar Sales of Cosmetics by Category, 2010-2011; Figure 2-1: Percent of Growth in SymphonyIRI-Tracked Dollar Sales by Cosmetics Category, 52 Weeks Ending April 15, 2012 vs. Previous 52 Weeks; Nail Care Products Continue Explosive Sales Growth in 2012; Table 2-2: SymphonyIRI-Tracked Dollar Sales of Nail Care Products by Product Type, 52 Weeks Ending April 15, 2012; Table 2-3: SymphonyIRI-Tracked Dollar Sales of Nail Care Products by Dollar and Volume Growth, 52 Weeks Ending April 15, 2012; It’s All About Nail Polish; Table 2-4: Share of SymphonyIRI-Tracked Dollar Sales of Nail Care Products by Product Type, 52 Weeks Ending April 15, 2011 vs. Previous 52 Weeks; Figure 2-2: Nail Care Product Types as Percent of Total SymphonyIRITracked Dollar Sales of Nail Care Category, 52 Weeks Ending April 15, 2012; Figure 2-3: Percent of Dollar Change in Nail Care Category SymphonyIRITracked Dollar Sales for 52 Weeks Ending April 15, 2012, Nail Polish vs. All Other Product Types
Trends Affecting the Growth of the Market: Nailcentric Fashion Culture Continues to Flourish during Economic Recovery; Table 2-5: Number of Women Using Nail Polish/Nail Care Products in Last 30 Days by Number of Times, 2010 vs. 2011; Never-Ending Flow of New Products Boosts Nail Care Growth; DIY Press-On Manicures Low-Cost Alternative to Minx Nails; DIY Gel Manicures Imitate Expensive Nail Salon Treatments; Textured Nails Create Their Own Niche; Nail Care Marketers Turn to Celebrity Tie-Ins; Frequent DIY Nail Care Product Users Propel Market Growth; Table 2-6: Number of Women Using Nail Polish/Nail Care Products at Home in Last 30 Days by Number of Times, 2010-2011; Salonistas Contribute to Growth in DIY Nail Care Products; Table 2-7: Use of Manicure and Pedicure Services by Women in Last Six Months, 2010 vs.2011; Table 2-8: Number of Times Using Nail Polish/Nail Care Products in Last 30 Days, Women Having Two or More Manicures in Last Six Months vs. Other Women; Table 2-9: Impact of Women Having Two or More Salon Manicures on Increase of DIY Use of Nail Polish/Nail Care Products, 2010 vs. 2011; Demographics Favorable for Nail Care Growth; Table 2-10: Growth in Population of 20- to 44-Year-Old Women by Race and Hispanic Origin, 2010-2020
Size and Growth of the Nail Care Market: Many Factors Point to Continuing Strong Growth in Nail Care Market; Projected Growth in the Nail Care Market; Table 2-11: Projected SymphonyIRI-Tracked Dollar Sales of Nail Care Products, 2011-2016
Chapter 3 Leading Nail Care Marketers: Who’s Up and Who’s Down
Overview: Coty Beauty Maintains Top Position but Slips Slightly; Table 3-1: SymphonyIRI-Tracked Dollar Sales of Nail Care Products by Leading Marketers, 52 Weeks Ending April 15, 2012; Mergers and Acquisitions Re-shape Competitive Landscape in Nail Care Category; Table 3-2: SymphonyIRI-Tracked Dollar Sales of Nail Care Products by Leading Marketers, Changes in Market Share 52 Weeks Ending April 15, 2012 vs. April 15, 2011; Major Marketers Consolidate Market Share; Table 3-3: SymphonyIRI-Tracked Dollar Sales of Nail Care Products by Top 11 Marketers, Changes in Market Share 52 Weeks Ending April 15, 2012 vs. April 15, 2011; Top Marketers Focus on Narrow Range of Products; Table 3-4: Percent of SymphonyIRI-Tracked Dollar Sales of Leading Marketers of Nail Care Products by Product Type, 2012
Profiles of Leading Nail Care Marketers: Coty Beauty; Revlon Inc.; Kiss Products Inc.; L’Oreal USA
Chapter 4 Nail Care Products and Brands: What’s Hot and What’s Not
Nail Care Product Segments: Nail Polish Market Dominated by a Few Big Players; Figure 4-1: Percent Share of SymphonyIRI-Tracked Dollar Sales of Nail Polish for 52 Weeks Ending April 15, 2012, Top Four Marketers vs. All Others; Table 4-1: SymphonyIRI-Tracked Dollar Sales of Nail Polish by Leading Marketers, 52 Weeks Ending April 15, 2012; L’Oreal USA Shakes Up Nail Polish Marketers; Table 4-2: Dollar Share Winners and Losers in SymphonyIRI-Tracked Dollar Sales of Nail Polish by Leading Marketers, 52 Weeks Ending April 15, 2012; Essie Takes Nail Polish Segment by Storm; Table 4-3: SymphonyIRI-Tracked Dollar Sales of Nail Polish by Leading Brands, 52 Weeks Ending April 15, 2012; Private Labels Important in Nail Accessories/Implements Market; Table 4-4: SymphonyIRI-Tracked Dollar Sales of Nail Accessories/Implements by Leading Marketers, 52 Weeks Ending April 15, 2012; Sally Hansen Picks Up Market Share in Nail Accessories/Implements Segment; Table 4-5: SymphonyIRI-Tracked Dollar Sales of Nail Accessories/Implements by Leading Brands, 52 Weeks Ending April 15, 2012; Nail Treatment Segment Sees Significant Movement among Smaller Marketers; Table 4-6: SymphonyIRI-Tracked Dollar Sales of Nail Treatment Products by Leading Marketers, 52 Weeks Ending April 15, 2012; Table 4-7: SymphonyIRI-Tracked Dollar Sales of Nail Treatment Products by Leading Brands, 52 Weeks Ending April 15, 2012; Kiss Products Inc. Dominates Artificial Nails and Accessories; Table 4-8: SymphonyIRI-Tracked Dollar Sales of Artificial Nails and Accessories by Leading Marketers, 52 Weeks Ending April 15, 2012; Table 4-9: SymphonyIRI-Tracked Dollar Sales of Artificial Nails and Accessories by Leading Brands, 52 Weeks Ending April 15, 2012; Private Labels Increase Share in Nail Polish Remover Segment; Table 4-10: SymphonyIRI-Tracked Dollar Sales of Nail Polish Removers by Leading Marketers and Brands, 52 Weeks Ending April 15, 2012; Sally Hansen Keeps Pace with Gains by Salon Professional Brand in Nail Polish Accessories Segment; Table 4-11: SymphonyIRI-Tracked Dollar Sales of Nail Polish Accessories by Leading Marketers and Brands, 52 Weeks Ending April 15, 2012
Nail Care Brand and Product Trends: Winners and Losers: Many Brands Show Dramatic Growth; Table 4-12: SymphonyIRI-Tracked Dollar Sales of Nail Care Products by Leading Brands, 52 Weeks Ending April 15, 2012; Winning and Losing Products and Brands Highlighted; Winning and Losing Nail Polish Products/Brands; Chapter 4 Nail Care Products and Brands: What’s Hot and What's Not [Cont.]; Table 4-13: Selected Nail Polish Products/Brands by Percentage Change in SymphonyIRI-Tracked Dollar Sales, 52 Weeks Ending April 15, 2012 vs. Previous 52 Weeks; Winning and Losing Artificial Nails and Accessories Products/Brands; Table 4-14: Selected Artificial Nails and Accessories Products/Brands by Percentage Change in SymphonyIRI-Tracked Dollar Sales, 52 Weeks Ending April 15, 2012 vs. Previous 52 Weeks; Winning and Losing Nail Accessories/Implements Products/Brands; Table 4-15: Selected Nail Accessories/Implements Products/Brands by Percentage Change in SymphonyIRI-Tracked Dollar Sales, 52 Weeks Ending April 15, 2012 vs. Previous 52 Weeks; Winning and Losing Nail Treatment Products/Brands; Table 4-16: Selected Nail Treatment Products/Brands by Percentage Change in SymphonyIRI-Tracked Dollar Sales, 52 Weeks Ending April 15, 2012 vs. Previous 52 Weeks
Chapter 5 The Nail Care Consumer
Profile of Nail Care Consumers: Young, Single Women More Likely to Be Heavy Users of Nail Care Products; Table 5-1: Women Using Nail Polish and Nail Care Products by Frequency of Use and Age Group and Marital Status; Black and Hispanic Women Do Their Nails More Often; Table 5-2: Women Using Nail Polish and Nail Care Products by Frequency of Use and Race and Hispanic Origin; Nail Care Gets More Attention from Women Living in the Northeast; Table 5-3: Women Using Nail Polish and Nail Care Products by Frequency of Use and Region and Place of Residence; High Income, Well Educated Women Less Likely to Use Nail Care Products on Frequent Basis; Figure 5-1: Percent of Women Using Nail Care Products in Last 30 Days by Frequency of Use and Educational Attainment; Figure 5-2: Percent of Women Using Nail Care Products in Last 30 Days by Frequency of Use and Household Income; Table 5-4: Economic Profile of Women Using Nail Polish and Nail Care Products by Frequency of Use
Overview of Brands Used by Nail Care Consumers: Introduction; Brands on the Upswing; Table 5-5: Nail Polish/Nail Care Product Brands on the Upswing, 2006-2011; Brands Holding Steady; Table 5-6: Nail Polish/Nail Care Product Brands Holding Steady, 2006-2011 . 77; Brands Trending Downward; Table 5-7: Nail Polish/Nail Care Product Brands Trending Downward, 2006-2011
Profile of Nail Care Consumers by Major Brand: Overview; Essie and OPI Attract Women with College Degrees and High Incomes; Table 5-8: Demographic Highlights of Users of Nail Polish/Nail Care Products by Brand: Essie; Table 5-9: Demographic Highlights of Users of Nail Polish/Nail Care Products by Brand: OPI; L’Oreal and Revlon Attract Middle-Income Women; Table 5-10: Demographic Highlights of Users of Nail Polish/Nail Care Products by Brand: L’Oreal; Table 5-11: Demographic Highlights of Users of Nail Polish/Nail Care Products by Brand: Revlon; Boomers Lean Toward Max Factor, Gen-Xers Like Maybelline; Table 5-12: Demographic Highlights of Users of Nail Polish/Nail Care Products by Brand: Max Factor; Table 5-13: Demographic Highlights of Users of Nail Polish/Nail Care Products by Brand: Maybelline; Younger Women Like N.Y.C. New York Color and Wet ‘N’ Wild; Table 5-14: Demographic Highlights of Users of Nail Polish/Nail Care Products by Brand: N.Y.C. New York Color; Table 5-15: Demographic Highlights of Users of Nail Polish/Nail Care Products by Brand: Wet ‘N’ Wild; Many Brands Appeal to Multicultural Women; Table 5-16: Demographic Highlights of Users of Nail Polish/Nail Care Products by Brand: Avon; Table 5-17: Demographic Highlights of Users of Nail Polish/Nail Care Products by Brand: Cover Girl; Table 5-18: Demographic Highlights of Users of Nail Polish/Nail Care Products by Brand: Cutex; Table 5-19: Demographic Highlights of Users of Nail Polish/Nail Care Products by Brand: Nutra Nail; Table 5-20: Demographic Highlights of Users of Nail Polish/Nail Care Products by Brand: Sally Hansen
Chapter 6 Women and Professional Nail Care Services
Overview: Manicures and Pedicures Part of Women’s World; Table 6-1: Number of Consumers Having Manicure or Pedicure in Last Six Months by Gender; Figure 6-1: Percent of Consumers Having Manicure in Last Six Months by Gender; Figure 6-2: Percent of Consumers Having Pedicure in Last Six Months by Gender; Salons Depend on Core of Frequent Users of Manicure and Pedicure Services; Table 6-2: Use of Manicure and Pedicure Services by Women in Last Six Months, 2011
Profile of Women Using Professional Nail Care Services: All Women under 65 Drawn to Manicures and Pedicures; Table 6-3: Use of Manicure and Pedicure Services by Women in Last Six Months by Age Group; Younger Women Most Important Clients for Salon Services; Table 6-4: Use of Manicure and Pedicure Salon Services by Women by Age Group as Percent of Each Service Category; Black Women Anchor Market for Manicure and Pedicure Services; Table 6-5: Use of Manicure and Pedicure Salon Services by Women by Race and Hispanic Origin; Table 6-6: Use of Manicure and Pedicure Salon Services by Women by Race and Hispanic Origin as Percent of Each Service Category; High-Income Women More Likely to Use Salon Services; Figure 6-3: Percent of Women Having Manicure and Pedicure Salon Services in Last Six Months by Household Income, 2011; Table 6-7: Number of Times Women Had Manicure and Pedicure Salon Services in Last Six Months by Household Income, 2011; Women of All Income Levels Remain Important to Salons; Table 6-8: Use of Manicure and Pedicure Salon Services by Women by Age Group as Percent of Each Service Category; Clientele of Salon Services Have Distinctive Profile; Table 6-9: Demographic Profile of Women as Percent of Users of Two or More Manicure and Pedicure Services in Past Six Months; Market for Professional Manicure and Pedicure Services Thrives in Urban Areas of Northeast; Table 6-10: Percent of Women Having Two or More Manicure and/or Pedicure Services in Last Six Months, by Region and Size of Urban Area; Salonistas Profiled; Table 6-11: Women Most Likely to Have Two or More Manicures and/or Pedicures in Last Six Months by Demographic Characteristic; Salonistas Want to Look Young and Thin; Table 6-12: Attitudes toward Dieting and Looking Attractive, Women Having Two or More Manicures and/or Pedicures in Last Six Months; Salonistas Stay in Shape; Table 6-13: Fitness Profile, Salonistas vs. All Women; Fashion Has High Priority; Table 6-14: Attitudes toward Fashion and Buying Clothes, Women Having Two or More Manicures and/or Pedicures in Last Six Months; Shopping Part of Salonista Lifestyle; Table 6-15: Attitudes toward Shopping, Women Having Two or More Manicures and/or Pedicures in Last Six Months; Salonistas Spend on Toiletries; Figure 6-4: Percent Agreeing “I Spend a Lot of Money on Toiletries,” Women Receiving Two or More Manicures or Pedicures in the Last Six Months vs. All Women
At-Home Use of Nail Care Products by Frequent Users of Professional Nail Care Services: Salonistas More Likely to Use Nail Care Products at Home; Table 6-16: Number of Times Using Nail Polish/Nail Care Products in Last 30 Days, Women Having Two or More Manicures in Last Six Months vs. Other; OPI and Essie Far More Popular among Salonistas; Table 6-17: Nail Polish/Nail Care Product Brands Used in Last Six Months, Women Having Two or More Manicures in Last Six Months vs. All Women; Multicultural Salonistas Choose Wider Variety of Nail Care Brands; Table 6-18: Leading Nail Polish/Nail Care Product Brands Used by Women Having Two or More Manicures in Last Six Months, Multicultural vs. Non-Hispanic White

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