The electric vehicle service equipment (EVSE) market exploded in 2010 and 2011, a necessary increase as auto manufacturers finally started mass producing over a half dozen different plug-in electric vehicle (PEV) models worldwide. The number of charging stations around the world increased by more than 230% in both years, with over 116,000 new charge points sold worldwide in 2011. Given the fast rate of adoption of both PEV and EVSE, the EVSE market will be a mainstream market by decade’s end.


The U.S. and Japan lead for public charge points by volume, with both countries enjoying strong sales for both residential and commercial EVSE. However, The U.S. lags both Japan and China in terms of EVSE market value because of a weak fast DC charger segment. China and Japan are the top countries for the fast DC segment with over 970 and 800 installed, respectively, as of the end of 2011. China is the next largest EVSE market, but lacks residential sales as most EVSE sold in China to date have been charging points and battery swapping charging systems for charging stations used by fleets and taxis. Europe is also a strong EVSE market, accounting for 21% of global EVSE sales by market value in 2011. Even though France and Germany lead PEV sales, it is Germany and the UK that have the largest public charging infrastructure networks.


PEV prices are still limiting electric vehicle adoption and, by extension, the EVSE market. The PEV market will continue to be the main driver behind global EVSE sales, followed by government incentives for both PEV and EVSE. Assuming governments maintain their financial support over the next decade and PEV prices continue to decline, there will be a cumulative 3.3 million charging points worldwide in 2016 and 16.9 million in 2021. EVSE sales will reach $3.4 billion by 2021, selling over 4.1 million charging points. The U.S. and Japan will continue to lead the EVSE market. Despite the higher cost of the equipment, SBI Energy sees the fast DC charger segment having the fastest growth rate in the EVSE market over the next decade.


Electric Vehicle Service Equipment Market Worldwide by SBI Energy provides key insight into current and future markets for each EVSE segment and regional market worldwide. This report looks at key competitors and manufacturers of PEV charging systems, and includes definitions, current product offerings and market detail on the following segments:



  • Residential electric service vehicle equipment sold either with a PEV or as an aftermarket product;

  • Commercial PEV charging systems sold to fleets, governments and private businesses;

  • EVSE sales by regional market and type of charger: AC/1, AC/2, fast DC and chargers used in battery swap systems.


In addition to analyzing the market segments, the report also details equipment and installation costs of both private and commercial PEV charging equipment, electricity and fuel prices around the world, and covers the demographics of PEV charger installations in key regional markets. The report also analyzes the primary industries and businesses that are installing PEV charging systems for public use, as well as companies and organizations with electric vehicle fleets and their associated charging infrastructure.

Table Of Contents

CHAPTER 1 EXECUTIVE SUMMARY

SCOPE andamp; METHODOLOGY

THE GLOBAL EVSE MARKET


Figure 1-1 The World EVSE Market, 2007-2011 (in number of units andamp; million $)


Market Breakdown by Charger Level andamp; Customer Sector

Figure 1-2 Global EVSE Sales Broken Down by Charger Type andamp; Customer Sector, 2011 (in percent)



Regional EVSE Markets

Figure 1-3 EVSE Market by Country, 2011 (in thousands of units and million $)





MARKET FORECAST

Market Forecast by Charger Level andamp; Customer Sector

Market Forecast by Region

Figure 1-4 World EVSE Market Forecast, 2012-2021 (in million $)





DRIVERS andamp; BARRIERS IN THE EVSE MARKET

Government Incentives

Plug-in Electric Vehicle Sales

Table 1-1 Global PEV Sales by Year, 2007-2021 (in number of vehicles)



Range Anxiety

Battery Swapping

EVSE Prices



CHARGER TRENDS

EVSE Employment Trends

Table 1-2 New Jobs Created from the EVSE Market, 2016, 2021



Fast DC Charger Trends

Fleet Trends

Table 1-3 U.S. Fleet PEV Ownership, 2006-2010



The Smart Charger andamp; Bi-Directional EVSE Market

Table 1-4 Bi-directional EVSE Forecast, 2016-2021 (in million $)





EVSE AND PEV DEMOGRAPHICS

Commercial EVSE Demographics

Figure 1-5 Commercial EVSE Units by Type of Owner in the U.S., 2012* (in percent)



Residential EVSE Demographics



EVSE COMPETITORS




CHAPTER 2 INTRODUCTION

SCOPE

METHODOLOGY

ELECTRIC VEHICLES AND CHARGING INFRASTRUCTURE


Figure 2-1 An EV Charging System


EVSE Locations

Figure 2-2 Charging Location Hierarchy



Types of Electric Vehicles

Table 2-1 Types of Electric Vehicles





TYPES OF EVSE

AC Chargers

Figure 2-3 Diagram of an AC Charging System



DC Chargers

Figure 2-4 Diagram of a DC Charging System



Battery Swap Systems

Wireless Charging

Smart EVSE andamp; Bi-directional Chargers

Figure 2-5 EVSE Hierarchy of Capability





EV CHARGING LEVELS


Figure 2-6 EVSE Charging Power Levels


U.S. Charging Levels

Table 2-2 SAE Charging Levels



European Charging Modes

Table 2-3 European PEV Charging Modes



China/Japan Charging Levels



CHARGING CONNECTOR STANDARDS


Figure 2-7 EVSE Charging Connectors

Table 2-4 Organizations Defining PEV Charging Connector Standards


U.S. Connector Standards

European Charger Standards

Connector Standards in Asia







CHAPTER 3 THE EVSE MARKET

THE GLOBAL EVSE MARKET


Figure 3-1 The World EVSE Market, 2007-2011 (in number of units andamp; million $)


Market Breakdown by Charger Level

Table 3-1 Global EVSE Sales by Type, 2007-2011 (in number of units andamp; million $)

Figure 3-2 Global EVSE Sales Broken Down by Charger Type, 2011 (in percent)



Market Breakdown by Customer Sector

Table 3-2 Global EVSE Sales by Customer Sector, 2007-2011 (in number of units andamp; million $)

Figure 3-3 Global EVSE Sales Broken Down by Customer Sector, 2011 (in percent)





REGIONAL EVSE MARKET


Figure 3-4 EVSE Units Sold by Country, 2011 (in thousands of units)


The U.S. EVSE Market

Figure 3-5 The U.S. EVSE Market, 2007-2011 (in number of units andamp; million $)

Figure 3-6 U.S. EVSE Market by Customer Sector and Charger Type, 2007-2011 (in percentage of market value)

Table 3-3 U.S. EVSE Sales by Type andamp; Customer Sector, 2007-2011 (in number of units)



The EVSE Market in Japan

Figure 3-7 The EVSE Market in Japan, 2007-2011 (in number of units andamp; million $)

Figure 3-8 Japan EVSE Market by Customer Sector and Charger Type, 2007-2011 (in percentage of market value)

Table 3-4 Japan EVSE Sales by Type andamp; Customer Sector, 2007-2011 (in number of units)



The European EVSE Market

Figure 3-9 The EVSE Market in Europe, 2007-2011 (in number of units andamp; million $)

Figure 3-10 European EVSE Market by Customer Sector and Charger Type, 2007-2011 (in percentage of market value)

Figure 3-11 Commercial EVSE Units Sold by European Country, 2011 (in units)



The EVSE Market in China

Figure 3-12 The EVSE Market in China, 2007-2011 (in number of units andamp; million $)

Figure 3-13 China EVSE Market by Customer Sector and Charger Type, 2007-2011 (in percentage of market value)

Table 3-5 China EVSE Sales by Type andamp; Customer Sector, 2007-2011 (in number of units)



Smart Charger andamp; Bi-Directional EVSE Market

Figure 3-14 Global Smart EVSE Sales Broken Down by Customer Sector, 2011 (in number of units sold andamp; million $)





MARKET FORECAST


Figure 3-15 World Cumulative Installed EVSE Forecast, 2010-2021 (in thousands of units)

Figure 3-16 World EVSE Market Forecast, 2012-2021 (in million $)


Market Forecast by Charger Level

Figure 3-17 World EVSE Market Forecast by EVSE Type, 2012-2021 (in million $, pie charts in % of units installed)



Market Forecast by Customer Sector

Figure 3-18 World EVSE Market Forecast by Customer Sector, 2012-2021 (in million $, pie charts in % of units installed)



U.S. Forecast

Figure 3-19 U.S. EVSE Market Forecast by Customer sector and Charger Type, 2012-2021 (in percentage of market value)



Japanese Forecast

Figure 3-20 Japan EVSE Market Forecast by Customer sector and Charger Type, 2012-2021 (in percentage of market value)



European Forecast

Figure 3-21 EVSE Market Forecast for Europe by Customer sector and Charger Type, 2012-2021 (in percentage of market value)



China Forecast

Figure 3-22 China EVSE Market Forecast by Customer sector and Charger Type, 2012-2021 (in percentage of market value)



Smart Charger andamp; Bi-Directional Market Forecast

Table 3-6 Bi-directional EVSE Forecast, 2016-2021 (in million $)









CHAPTER 4 TRENDS andamp; DEMOGRAPHICS


Figure 4-1 Cumulative EVSE Installed, 2007-2011 (in number of units




DRIVERS andamp; BARRIERS IN THE EVSE MARKET

Plug-in Electric Vehicle Sales

Table 4-1 Global PEV Sales by Year, 2007-2021 (in number of vehicles)

Table 4-2 New PEVs supplied with OEM AC/1 EVSE



Range Anxiety

Table 4-3 Survey Results on Range Anxiety, 2010-2012



Government Incentives

Table 4-4 Stated PEV/EVSE Goals by Country

Table 4-5 Stated PEV/EVSE Incentives by Country



Research Funding

Battery Swapping



EVSE PRICES


Figure 4-2 U.S. Price Ranges for AC/1 and AC/2 EVSE, 2007-2021 (in $)


Installation Costs

The Price of Charging



EVSE EMPLOYMENT TRENDS


Table 4-6 New Jobs Created from the EVSE Market, 2016, 2021




EVSE TRENDS

Fleet Trends

Table 4-7 U.S. Fleet PEV Ownership, 2006-2010

Figure 4-3 Federal, State andamp; Local EVSE Ownership in the U.S., 2012 (in number of charging points)



Fast DC Charger Trends

Table 4-8 CHAdeMo Fast DC EVSEs Installed by Country in Europe, March 2012 (in number of units)



Smart Charger andamp; Bi-directional Charger Trends

Table 4-9 Smart EVSE Demonstration Projects



EVSE Software Trends

Table 4-10 EVSE Charging Network Platforms





EVSE AND PEV DEMOGRAPHICS

Residential EVSE Demographics

Figure 4-4 Change in Simmons Prius Hybrid Ownership Demographics, Summer 2009-Summer 2011(index)



Commercial EVSE Demographics in the U.S.

Figure 4-5 U.S. Commercial Charger installations by State (in number of charge points)

Figure 4-6 Commercial EVSE Units by Type of Owner, 2012* (in percent)



EVSE Demographics in Japan

Figure 4-7 Japan’s Subsidized EVSE by Region (in number of systems)



China Demographics







CHAPTER 5 COMPETITORS

MERGERS andamp; ACQUISITIONS

COLLABORATIONS andamp; PARTNERSHIPS


Table 5-1 EVSE Manufacturer Collaborations, 2012




ABB

AEROVIRONMENT


Figure 5-1 AeroVironment’s Revenue andamp; Net Income, 2007-2011 (in million $)




CLIPPER CREEK


Figure 5-2 Clipper Creek’s Revenue, 2007-2011 (in million $)




COULOMB TECHNOLOGIES


Figure 5-3 Coulomb Technology’s Revenue, 2008-2011 (in million $)




DBT

EATON

ECOTALITY


Figure 5-4 ECOtality’s Revenue andamp; Net Income, 2007-2011 (in million $)




ELEKTROMOTIVE

GE ENERGY


Figure 5-5 GE’s Total Revenue andamp; Energy Business Unit Revenue, 2007-2011 (in billion $)




LEVITON

NARI TECHNOLOGY DEVELOPMENT

NISSAN

PANASONIC

POD POINT

SCHNEIDER ELECTRIC


Figure 5-6 Schneider Electric’s Revenue andamp; Net Income, 2007-2011 (in billion euros)




SIEMENS


Figure 5-7 Siemens Total Revenue, 2007-2011 (in billion euros)








APPENDIX A: U.S. PRIUS OWNERSHIP DEMOGRAPHICS

Table A-1 Demographic Indicators and Resistors for Toyota Prius Ownership in the U.S., 2011 (Index)


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