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PreK-12 Testing Market Forecast 2014-2015

  • October 2014
  • -
  • Simba Information
  • -
  • 88 pages

In PreK-12 Testing Market Forecast 2014-2015, Simba examines the academic testing market in schools, with an emphasis on the impact of the implementation of the new common assessments—and other more rigorous statewide tests—to measure proficiency against the Common Core State Standards in English Language Arts and Mathematics. Topics of note include the progress made toward the goal of having those assessment systems be delivered online, and the uncertain future of the consortium tests.applies Simba Information’s branded expertise in the educational publishing industry to the dynamic market for high-stakes state testing and classroom assessment.


This all-new edition of Simba’s popular Academic Testing report offers decision-makers in all facets of the PreK-12 instructional materials industry insights into the most current business information and market trends affecting the highly competitive testing segment.


PreK-12 Testing Market Forecast 2014-2015 provides an overview of the K-12 academic testing market and its key segments: high-stakes statewide testing and formative assessment at the district, school and classroom levels. It drills down each segment, providing market data and forecasts for both print and online testing.


PreK-12 Testing Market Forecast 2014-2015 also provides a complete rundown of the leading vendors currently supplying products and services to the U.S. school testing market. This report is a must-have market and business intelligence tool for publishers and editors, as well as marketing, business development and investment professionals charged with developing strategies to succeed in the U.S. school testing market.

Table Of Contents

PreK-12 Testing Market Forecast 2014-2015
Methodology


Executive Summary


Chapter 1: Industry Size and Structure
Introduction
Types of Tests
Testing Market Size and Segments
Change Agent: Common Core
Indecisions, Dropouts, and Delays
Backlash Against the Common Core State Standards
Teachers Seek ‘Course Correction'
Standardized Testing Comes under Increasing Fire
Implications for Vendors
March Toward Online Delivery Continues
Funds Available Thanks To Industry Trends, Improving Economy
Table 1.1: PreK-12 Testing Terminology
Table 1.2: Testing Segments and Market Share 2012-2013 vs. 2013-2014
Table 1.3: Contrasts Between SMARTER Balanced and PARCC Consortia
Table 1.4: Consortia Shares of State-Level ELA Market by Percentage of States
Table 1.5: Vendors Awarded Consortium Assessment Contracts To Date
Table 1.6: Market for Online Assessments, 2012-2013 vs. 2013-2014
Table 1.7: Potential Federal Sources of Funding for Assessment
Table 1.8: Funding Sources PreK-12 Assessments 2013-2014


Chapter 2: State-Level Tests
Introduction
Changing Competitive Landscape
Different States, Different Strategies
Legacy Tests Are Phased Out, After Transition Period
States in Transition Case Studies
Iowa Undergoing a Review
Wyoming: State Stature Precludes Smarter Balanced
Trends and Issues in State Testing
Interest in Science and STEM Is Percolating
Changes Ahead in EOCs, Exit Exams, and Writing
Focus on the Youngest and the Oldest Students
Special Populations Draw Attention
Big Progress On Digital Delivery, But We're Not There Yet


Table 2.1: Market Share of State Tests, 2012-2013 vs. 2013-2014
Table 2.2: Consortia Membership and Selected Commercial Contracts by State
Table 2.3: Leading Alternative Assessment Consortia
Table 2.4: Leading ELA Assessment Consortia
Table 2.5: Online Testing Market Size and Share, 2013-2014


Chapter 3: Classroom-Level Assessments
More Rigor Leads To Market Growth, Tempered by Uncertainty
Configuration of Open Source Tools Is Unknown
Statewide Involvement in Classroom Assessments
Trends and Issues in Classroom Assessment
Sophistication about Formative Solutions Is on the Rise
Focus on Professional Development
Demand for Online Products Rises; Infrastructure Remains Spotty
Focus on ELA and Math


Table 3.1: Market Share of Classroom Assessments, 2012-2013 vs. 2013-2014
Table 3.2: Classroom Assessment Terminology
Table 3.3: Online Classroom Assessment Market Size and Share, 2013-2014


Chapter 4: Conclusions and Outlook
Introduction
Classroom Buying To Out-Pace State-Level Purchases
Continued Transition to Online Delivery
The State-Level Assessment Market: More Uncertainty Ahead
Classrooms Continue to Embrace Formative Processes
Next Frontier: Science Assessments Ahead
Looking for Improved Accommodations
Piloting Performance Assessments
Ramifications for Assessment Vendors


Table 4.1: PreK-12 Assessment Market Forecast, 2013-2014 through 2015-2016P


Chapter 5: Who's Who
Achievement and Assessment Institute (AAI)
ACT
American Institutes for Research (AIR)
Amplify
ASSETS
Council for Aid to Education
CTB/McGraw-Hill
Curriculum Associates
Data Recognition Corp.
Dynamic Learning Maps (DLM)
Edmentum
ELPA21
Educational Testing Services (ETS)
K-3 Formative Assessment Consortium
MasteryConnect
Measured Progress
Naiku
National Center and State Collaborative (NCSC)
Northwest Evaluation Association (NWEA)
Pacific Metrics
PARCC
Pearson Education
Peoples Education
Questar Assessment
Renaissance Learning
Riverside Publishing
Scantron
SEG Measurement
Smarter Balance
Triumph Learning
Vantage Labs
WestEd
WIDA Consortium

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