World Electric Vehicles Market

World Electric Vehicles Market

This report analyzes the worldwide markets for Electric Vehicles in Thousands of Units. The major product segments analyzed are Battery Powered Electric Vehicles (BPEVs), Hybrid Electric Vehicles (HEVs), and Fuel Cell Electric Vehicles (FCEVs). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 85 companies including many key and niche players worldwide such as AB Volvo Group, Bayerische Motoren Werke AG, Daimler AG, Fiat SpA, Ford Motor Company, General Motors Corporation, Honda Motor Co, Ltd.., Hyundai Motor Company, Isuzu Motors Ltd, Mazda Motor Corporation, Mitsubishi Motors Corporation, Nissan Motor Co., Ltd., PSA Peugeot Citroën S.A, Renault SA, Suzuki Motor Corporation, Toyota Motor Corporation, Daihatsu Motor Co., Ltd, and Volkswagen AG. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

ELECTRIC VEHICLES MCP-1045
A GLOBAL STRATEGIC BUSINESS REPORT


CONTENTS


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Battery Powered Electric Vehicles (BPEVs) I-3
Hybrid Electric Vehicles (HEVs) I-3
Fuel Cell Electric Vehicles (FCEVs) I-4


II. EXECUTIVE SUMMARY

1. Market Snapshots II-1

2. Industry Overview II-2
HEVs Drive the Overall Market II-2
Which EV Type Would be Ultimately Accepted in the Market? II-2
Automakers’ Dilemma II-2
Battery-Powered EVs: The Only Zero Emission Vehicle II-3
Dependence of BEVs on Battery Technology II-3
Hybrid EVs: An Interim Solution to Air Pollution II-3
Fuel Cell EVs: The Promise of Low Emission Levels II-4
Electric Vehicles: A Historical Overview II-4

3. Global Market Scenario II-6
Market Scenario and Outlook II-6
Table 1: Worldwide Electric Vehicles Market: Percentage Share
of Unit Sales by Vehicle Class - Light Duty and Heavy Duty
(includes corresponding Graph/Chart) II-6
US, Japan and Western Europe: Leading EV Demand II-6
Europe and Asia: Principal Potential Markets II-7
Fuel Efficiency Upholds Alternative Fuel Technologies II-7
Market Trends - Over the Years II-7
Growing Acceptance of Hybrid EVs among Consumers II-7
Hybrids Receive Varied Responses II-7
Battery Powered Electric Vehicles: A Slowly Developing Segment II-8
Growing Trend Towards Small and Low-Speed Electric Vehicles II-8
Major Factors Influencing the Market II-8
Growing Environmental Concerns II-8
Oil Price Uncertainty II-9
Increasing Regulations II-9
Developments in Battery Technology II-9
Market Restraints II-9
Safety Concerns: A Major Impediment II-9
Performance Predicaments II-10
Maintenance Constraints II-10
High Manufacturing Costs II-10
Under Developed Recharging and New Fuel Infrastructure II-10
Rapid Developments in Conventional Vehicles and Other AFVs II-11
Impact of EV R&D on Other Sectors II-11
High Costs in EV R&D to Affect Research Efforts in
Conventional Vehicles II-11
Impact of EV R&D on Non-Vehicular Applications II-11

4. Product Overview II-13
EV Types: By Vehicular Class II-13
EV Types: By Vehicular Technology II-13
Battery Powered Electric Vehicles II-13
Operating Characteristics II-13
Environmental Benefits II-13
Advantages and Disadvantages II-13
Advantages II-13
Disadvantages II-13
Current and Evolving EV Battery Technologies II-14
Lead-Acid Batteries II-14
Lithium/Polymer Batteries II-14
Zinc-Bromine Batteries II-14
Nickel-Cadmium Batteries II-14
Nickel-Zinc Batteries II-15
Nickel-Metal Hydride Batteries II-15
Nickel-Iron Batteries II-15
Sodium-Sulfur Batteries II-15
Redox Batteries II-15
Metal-Air Batteries II-15
Zinc-Air Batteries II-16
Aluminum-Air Batteries II-16
High Temperature Lithium Batteries II-16
Sodium-Metal Chloride Batteries II-16
Lithium Metal Sulfide Batteries II-16
Others II-16
Hybrid Electric Vehicles II-17
Operating Characteristics II-17
Propulsion Types II-17
Series Hybrid Configuration II-17
Parallel Hybrid Configuration II-18
Combined Hybrid Configuration II-18
Mechanical Hybrid Configuration II-19
Segments II-19
Charge-Sustaining HEVs II-19
Advantages of Charge-Sustaining Configuration vis-à-vis
Charge-Depleting Configuration II-19
Charge-Depleting HEVs II-20
Advantages of Charge-Depleting Configuration vis-à-vis
Charge-Sustaining Configuration II-20
Full Hybrid Vehicles II-20
Mini Hybrid Vehicles II-20
Environmental Benefits II-20
Advantages and Disadvantages II-20
Advantages II-20
Disadvantages II-20
R&D Trends in HEV Market II-21
Hybrid Car Market Outlook II-21
Other HEV Development Trends II-22
Vehicle Manufacturers Favor Charge- Sustaining Hybrids II-22
Utilities Favor Charge-Depleting Hybrids II-22
Automakers Prefer Diesel/Petrol Technologies Over Hybrids II-22
Regional Trends II-23
US: Charge-Sustaining Hybrids Dominate Major Developments II-23
Japan: Developments Reflect Trends in the US II-23
Europe: An Exception II-23
Fuel Cell Electric Vehicles II-24
Table 2: Worldwide FCEV Market: Projected Market Shares of
Vehicle Manufacturers by 2020 for GM, Toyota, Honda, Ford,
DCX, Renault/Nissan, Hyundai/Kia, VW, PSA, ROW, Fiat, and
BMW (includes corresponding Graph/Chart) II-24
Operating Characteristics II-24
Environmental Benefits II-24
Advantages and Disadvantages II-25
Advantages II-25
Major Disadvantage II-25
Technologies II-25
Proton-Exchange-Membrane Fuel Cells II-25
Methanol Fuel Cells II-25
Hydrogen Fuel Cells II-26
Evolving EV Technologies II-26
Flywheels II-26
Ultracapacitors II-26
Microturbines II-27
Pulse Power Batteries II-27

5. Environmental and Regulatory Scenario II-28
Environmental Issues II-28
Environmental Impact of ICEVs II-28
The Ensuing Health Problems II-28
Electric Vehicles and Environmental Issues II-28
Regulatory and Other Factors II-29
Introduction II-29
Regulatory Requirements II-29

6. Major Structural Elements of the EVs Market II-31
EV Battery Market II-31
Electric Vehicles: A Major Potential Market for Batteries II-31
Table 3: Worldwide Rechargeable Battery Market in 2005:
Percentage Breakdown by Chemistry for Lead Acid, Nickel
Based, Lithium Based and Others (includes corresponding
Graph/Chart) II-31
Battery Market to Excel II-31
Replacement Sales: The Major Driving Force II-32
EV Battery Power Density and Range: Major Impediments to Growth II-32
EV Battery Charging Market II-32
Battery Charging: An Evolving Service Sector II-32
Under Developed Charging Infrastructure: The Major Constraint II-32
EV Components Market II-33
EV Component Availability: A Major Concern II-33
EV Market Uncertainties Restrain the EV Components Sector II-33

7. Other Alternative Fuels II-34
Natural Gas II-34
Propane/LPG II-34
Methanol II-35
Ethanol II-35
Biodiesel II-35
Introduction II-35
Sources and Types of Biodiesel II-36
Vehicular Emissions II-36
Table 4: Approximate Emission Variations of B20 Relative to
Conventional Diesel II-36

Table 5: Approximate Emission Variations of B100 Relative to
Conventional Diesel II-37
Performance Characteristics II-37
Dimethyl-Ether (DME) II-37
Properties of DME II-38
Production of DME II-38
Applications of Dimethyl-Ether II-38
DME in Transportation II-38
DME in Fuel Cells II-38

8. Research and Technological Developments II-39
Japanese Inventors Roll Out Battery Powered Electric Vehicle II-39
TRW Introduces New Technology Set II-39
Keio University Develops Electric Vehicles II-39

9. EV Related Technological Developments II-40
SatCon Rolls Out Latest HEV Products Range II-40
DaimlerChrysler Signs an Agreement with GM II-40
IXYS Unveils New Class of IGBTs II-40
Ford Launches New 2.3-liter Hydrogen Engine II-40

10. Product Launches II-41
HM to Launch Electric Car in India II-41
Nissan to Launch Electric Cars for Fleet Customer II-41
Volvo Trucks Unveils Hybrid Refuse Trucks II-41
Honda to Release Two Green Cars II-41
Hyundai Applies Mild Hybrid System in Commercial Vehicles II-42
JCS Showcases Power Storage Solutions II-42
Fiat Introduces Electric Version of Fiat Fiorino II-42
Nissan Motor Introduces Pivo2 II-42
Mazda Introduces Tribute SUV Hybrid Electric Vehicle II-43
GM Reveals New Variant of E-Flex System II-43
Ford Introduces Advanced Fuel Cell Hybrid Electric Vehicle II-43
Volvo Introduces I-SAM Hybrid Concept II-43
GM Launches Saturn Aura Green Line II-44
ZAP Showcases Latest Multi-Function Electric Vehicles II-44
ZAP Launches the Xebra Electric Car and Pickup in California II-44
Toyota Showcases Advanced Hybrid/Fuel Cell Electric Vehicles II-44
Tesla Motors to Launch Roadster II-45
Toyota Launches 2007 -Lexus GS 450 Hybrid II-45
GEM Launches 6-Seater Electric Car II-45
Quantum and US Army Launch Hydrogen Hybrid Vehicle II-45
Ford Unleashes Ethanol-Fueled Ford Escape Hybrid E85 Vehicle II-46
Spijkstaal and Rotterdam Port Unveil Electric Bus Zeus II-46
Smith Electric Launches Two New Battery- Powered Trucks II-46
Honda Motor Launches Accord Hybrid Version 2 II-46
PSA Peugeot Citroën Rolls Out Two Diesel Hybrid Models II-46
PSA Peugeot Citroën, and CEA Unveil Fuel Cell Stack GENEPAC II-47
PPAO Launches Electric Vehicles in Thailand II-47
Miljobil Rolls Out Pollution-Free Electric Vehicle II-47
Piaggio’s Electric Vehicle Portfolio Hit the UK Market II-47
Mitsubishi Unwraps Colt EV II-47
Hyundai Releases Tucson FCEV II-48
Sporty Electric Car from Prodrive II-48
Nissan to Produce Petrol-Electric Cars II-48
Reva in Japan II-48
BYD Auto Releases New Electric Cars II-48
Electric Fuel Cell Tuscon SUV from Hyundai II-48
E-Ride Rolls Out Low-Speed Electric Cars II-48
Michelin, PSI Introduce New Electric Fuel Cell Vehicle Prototype II-49
Ford Launches Focus Fuel Cell Vehicle (FCV) II-49
Toyota Introduces Lexus RX 400h II-49

11. Recent Industry Activity II-50
Electrovaya and Visionary Vehicles to Form Joint Venture II-50
EPRI Collaborates with Ford II-50
Leo Motors to Form Joint Venture with Global Electric Motors II-50
Venturi Automobiles Partners with PSA Peugeot II-50
Swedish Energy Agency Partners with Automobile Companies II-50
TechAlt Secures EV Parts II-51
Hitachi Secures Order from GM II-51
Tata Motors Signs Contract with Global Electric Motor II-51
Hyundai Plans Mass Production of Hybrid Cars II-51
Toyota Plans Commencement of Sales of Lithium-ion Plug- in
Hybrids II-51
GM Establishes New Vehicle Engineering Organization II-52
GM- Allison Secures Orders for 1,700 Hybrid Buses II-52
ECOtality Acquires Electric Transportation Engineering Corp. II-52
Hybrid Dynamics Pockets Fire Ant Corp. II-52
Siemens VDO Acquires Electric Drive Business of Ballard II-52
Harbin Electric Acquires of Harbin Taifu Auto II-53
GM Partners with A123Systems II-53
Phoenix Forms Joint Venture with Pristine II-53
Nissan, NEC, and NEC Tokin form Joint Venture II-53
ZAP Inks Agreement with Youngman Automotive Group II-53
Hero Group Plans Venturing into Electric Cargo Vehicles II-53
Toyota to Establish New Facility II-54
Hitachi Receives Additional Investment II-54
Volvo Commences Project on Hybrid Technology based Refuse
Vehicles II-54
Toyota Plug-in Hybrid Certified for Use on Public Roads in Japan II-54
GM Commences Production of 2-Mode Hybrid Transmission II-54
GM Inks Battery Development Contracts with Two Companies II-55
King County to Procure 500 GM Hybrid-Powered Buses II-55
Hyundai, Infineon Collaborate to Develop Automotive Electronics II-55
DaimlerChrysler & BMW to Develop Hybrid Drive System II-55
Nissan Delivers X-TRAIL Fuel Cell Vehicle to Kanagawa Toshi Kotsu II-55
Valence Collaborates with EnergyCS to Offer PHEV Technology to
AQMD II-56
Tanfield Signs an Agreement with Marks & Spencer Group II-56
Tanfield Signs Supply Deal with Enova Systems for Drive Trains II-56
ZAP Signs Exclusive Agreement with Eco Tech A/S for Lithium
Battery System II-56
ZAP Inks Distribution Agreement with AJ Imports II-56
Subaru Develops New Electric Vehicle II-57
US Researchers Add Gold Clusters to Stabilize Platinum
Electrocatalyst II-57
Mahindra to Develop Scorpio Full Hybrid II-57
Tianjin Qingyuan Commences Construction of a New Plant for
Electric Cars II-57
Volvo Technology Invests in TranSiC for Semiconductor- based
Hybrid Vehicles II-57
South Carolina, Iowa and Wisconsin Researchers Devise Off-road
Hybrid Electric Vehicles II-57
Enova to Test Power Management Systems on Smith Electric Vehicles II-58
Volkswagen Develops High Temperature Fuel Cell II-58
US Researchers Develop Transmission Arrangements for HEVs II-58
U.S. Postal Service to Test GM’s HydroGen3 Fuel Cell Minivan
in California II-58
Electro Energy Joins Plug-In Hybrid Development Consortium II-59
Toyota to Continue RAV4 EVs II-59
Altairnano Receives Electric Car Battery Order from Phoenix II-59
Eaton Develops Hybrid Electric Power System II-59
UQM Tech Supplies Auxiliary Motors for HEVs II-59
BYD Develops Electric and Hybrid Vehicles II-59
Toyota to Focus on Eco-Friendly Vehicles II-59
Toyota Develops Camry Hybrid II-60
Tesla Receives US$40 Million Funding II-60
DaimlerChrysler Starts Delivery of Diesel-Electric Hybrid Bus
to San Francisco MTA II-60
Smith Electric Enters into Supply Agreement with TNT II-60
Mitsubishi Develops Car With In Wheel Electric Motor II-60
Feel Good Cars Corp Bags Order for Supply of Zenn Cars II-60
GEM Signs Partnership Agreement with Matra II-61
Saab BioPower Hybrid Concept II-61
Mazda Delivers RX-8 Hydrogen RE Cars to Idemitsu, and Iwatani II-61
General Motors Reduces Stake in Suzuki II-62
PHEV Consortium Attracts Utility Companies II-62
SatCon Bags US Army Contract II-62
Johnson and Saft Set Up Joint Venture II-62

12. Focus on Select Players II-63
AB Volvo Group (Sweden) II-63
Bayerische Motoren Werke AG (Germany) II-63
Daimler AG (Germany) II-64
Fiat S.p.A (Italy) II-64
Ford Motor Company (USA) II-65
General Motors Corporation (USA) II-66
Honda Motor Co., Ltd. (Japan) II-66
Hyundai Motor Company (South Korea) II-67
Isuzu Motors Limited (Japan) II-67
Mazda Motor Corporation (Japan) II-67
Mitsubishi Motors Corporation (Japan) II-68
Nissan Motor Co., Ltd. (Japan) II-68
PSA Peugeot Citroën S.A (France) II-69
Renault SA (France) II-69
Suzuki Motor Corporation (Japan) II-70
Toyota Motor Corporation (Japan) II-70
Daihatsu Motor Co., Ltd (Japan) II-71
Volkswagen AG (Germany) II-71

13. Global Market Perspective II-72
Table 6: World Recent Past, Current & Future Analysis for
Electric Vehicles by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), and Rest of World
Markets Independently Analyzed by Annual Sales in Units for
Years 2000 through 2010 (includes corresponding Graph/Chart) II-72

Table 7: World Long-term Projections for Electric Vehicles by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), and Rest of World Markets Independently
Analyzed by Annual Sales in Units for Years 2011 through 2015
(includes corresponding Graph/Chart) II-73

Table 8: World 10-Year Perspective for Electric Vehicles by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), and
Rest of World Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) II-74

Table 9: World Recent Past, Current & Future Analysis for
Battery Powered Electric Vehicles (BPEVs) by Geographic Region
- US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
and Rest of World Markets Independently Analyzed by Annual
Sales in Units for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-75

Table 10: World Long-term Projections for Battery Powered
Electric Vehicles (BPEVs) by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), and Rest of
World Markets Independently Analyzed by Annual Sales in Units
for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-76

Table 11: World 10-Year Perspective for Battery Powered
Electric Vehicles (BPEVs) by Geographic Region - Percentage
Breakdown of Unit Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), and Rest of World Markets for
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-77

Table 12: World Recent Past, Current & Future Analysis for
Hybrid Electric Vehicles (HEVs) by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), and
Rest of World Markets Independently Analyzed by Annual Sales
in Unit for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-78

Table 13: World Long-term Projections for Hybrid Electric
Vehicles (HEVs) by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), and Rest of World
Markets Independently Analyzed by Annual Sales in Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-79

Table 14: World 10-Year Perspective for Hybrid Electric
Vehicles (HEVs) by Geographic Region - Percentage Breakdown of
Unit Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), and Rest of World Markets for Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-80

Table 15: World Recent Past, Current & Future Analysis for
Fuel Cell Electric Vehicles (FCEVs) by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), and
Rest of World Markets Independently Analyzed by Annual Sales
in Units for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-81

Table 16: World Long-term Projections for Fuel Cell Electric
Vehicles (FCEVs) by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), and Rest of World
Markets Independently Analyzed by Annual Sales in Units for
Years 2011 through 2015 (includes corresponding Graph/Chart) II-82

Table 17: World 10-Year Perspective for Fuel Cell Electric
Vehicles (FCEVs) by Geographic Region - Percentage Breakdown
of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), and Rest of World Markets for Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-83


III. MARKET

1. The United States III-1
A. Market Analysis III-1
Market Scenario and Outlook III-1
An Insight into the US Alternative Fuel Vehicles Market III-1
Market Trends III-1
Mobility Services: An Alternative to Vehicle Ownership III-1
Growing Technological Partnerships and Alliances III-2
Increasing Trend Towards Neighborhood Electric Vehicles III-2
Light Duty Vehicles: The Major Focus of Fuel Cell Developments III-2
Increasing R&D Spending Despite Dismal Sales III-2
Market Segmentation III-3
Battery Powered Electric Vehicle Market III-3
Hybrid Electric Vehicle Market III-3
Fuel Cell Electric Vehicle Market III-3
Hybrid & Fuel Cell Technologies - Delight of US Army III-4
BEVs’ Impact on Power Consumption III-4
Impact of ZEV Program on a National Basis III-4
Major Target Markets III-4
Fleets III-4
Retail Markets III-5
Non-Road Uses III-5
Product Launches III-5
Strategic Corporate Developments III-9
Select Players III-15
Ford Motor Company III-15
General Motors Corporation III-16
B. Market Analytics III-17
Table 18: US Recent Past, Current & Future Analysis for
Electric Vehicles by Product Type - Battery Powered Electric
Vehicles (BPEVs), Hybrid Electric Vehicles (HEVs) and Fuel
Cell Electric Vehicles (FCEVs) Markets Independently
Analyzed by Annual Sales in Units for Years 2000 through
2010 (includes corresponding Graph/Chart) III-17

Table 19: US Long-term Projections for Electric Vehicles by
Product Type - Battery Powered Electric Vehicles (BPEVs),
Hybrid Electric Vehicles (HEVs) and Fuel Cell Electric
Vehicles (FCEVs) Markets Independently Analyzed by Annual
Sales in Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-17

Table 20: US 10-Year Perspective for Electric Vehicles by
Product Type - Percentage Breakdown of Unit Sales for
Battery Powered Electric Vehicles (BPEVs), Hybrid Electric
Vehicles (HEVs) and Fuel Cell Electric Vehicles (FCEVs)
Markets for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) III-18

2. Canada III-19
A. Market Analysis III-19
Greenhouse Gas Emissions: A Major Concern III-19
Influence of Power Generation on EVs III-19
Impact of Cold Weather on EV Performance III-19
Product Launches III-19
Strategic Corporate Developments III-20
B. Market Analytics III-20
Table 21: Canadian Recent Past, Current & Future Analysis
for Electric Vehicles by Product Type - Battery Powered
Electric Vehicles (BPEVs), Hybrid Electric Vehicles (HEVs)
and Fuel Cell Electric Vehicles (FCEVs) Markets
Independently Analyzed by Annual Sales in Units for Years
2000 through 2010 (includes corresponding Graph/Chart) III-20

Table 22: Canadian Long-term Projections for Electric
Vehicles by Product Type - Battery Powered Electric Vehicles
(BPEVs), Hybrid Electric Vehicles (HEVs) and Fuel Cell
Electric Vehicles (FCEVs) Markets Independently Analyzed by
Annual Sales in Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-21

Table 23: Canadian 10-Year Perspective for Electric Vehicles
by Product Type - Percentage Breakdown of Unit Sales for
Battery Powered Electric Vehicles (BPEVs), Hybrid Electric
Vehicles (HEVs) and Fuel Cell Electric Vehicles (FCEVs)
Markets for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) III-21

3. Japan III-22
A. Market Analysis III-22
Current Scenario and Outlook III-22
Passenger Cars Dominate HEV Market III-22
Product Launches III-22
Strategic Corporate Developments III-24
Select Players III-27
Honda Motor Co III-27
Isuzu Motors Ltd III-27
Mazda Motor Corporation III-27
Mitsubishi Motors Corporation III-28
Nissan Motor Corp III-28
Suzuki Motor Corporation III-29
Toyota Motor Corporation III-29
Daihatsu Motor Co., Ltd III-30
B. Market Analytics III-30
Table 24: Japanese Recent Past, Current & Future Analysis
for Electric Vehicles by Product Type - Battery Powered
Electric Vehicles (BPEVs), Hybrid Electric Vehicles (HEVs)
and Fuel Cell Electric Vehicles (FCEVs) Markets
Independently Analyzed by Annual Sales for Years 2000
through 2010 in Units (includes corresponding Graph/Chart) III-30

Table 25: Japanese Long-term Projections for Electric
Vehicles by Product Type - Battery Powered Electric Vehicles
(BPEVs), Hybrid Electric Vehicles (HEVs) and Fuel Cell
Electric Vehicles (FCEVs) Markets Independently Analyzed by
Annual Sales in Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-31

Table 26: Japanese 10-Year Perspective for Electric Vehicles
by Product Type - Percentage Breakdown of Unit Sales for
Battery Powered Electric Vehicles (BPEVs), Hybrid Electric
Vehicles (HEVs) and Fuel Cell Electric Vehicles (FCEVs)
Markets for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) III-31

4. Europe III-32
A. Market Analysis III-32
EVs in Europe: An Overview III-32
Market Scenario and Outlook III-32
Table 27: Total HEV Passenger Car Market in Europe: Market
Shares of Major Players - Toyota, PSA Group,
Renault-Nissan, Honda, Ford, Volkswagen Group, Fiat,
DaimlerChrysler, Opel, and Others (2000 vs. 2010) (includes
corresponding Graph/Chart) III-32

Table 28: Full HEV Passenger Car Market in Europe: Market
Shares of Major Players - Toyota, PSA Group,
Renault-Nissan, Ford, and Others (2000 vs. 2010) (includes
corresponding Graph/Chart) III-33

Table 29: Mild HEV Passenger Car Market in Europe: Market
Shares of Major Players - PSA Group, Renault-Nissan, Opel,
Ford, Toyota, Volkswagen Group, Fiat, DaimlerChrysler,
Honda, BMW, and Others (2000 vs. 2010) (includes
corresponding Graph/Chart) III-33
Factors Affecting the Market III-33
Higher Oil Prices III-33
Deteriorating Environment with Increasing Vehicle Population III-34
Growing Government Regulations and Public Initiatives III-34
Fast Advancing Battery Technology III-34
Subsidies for AFVs III-34
Market Restraints III-34
High Cost: The Major Barrier III-34
Predicaments in EV Safety III-35
Undeveloped Infrastructure III-35
Emerging Alternatives to EV and Conventional Vehicular
Developments III-35
Product Launch III-35
B. Market Analytics III-36
Table 30: European Recent Past, Current & Future Analysis
for Electric Vehicles by Geographic Region - France,
Germany, UK, Italy and Rest of Europe Independently Analyzed
by Annual Sales in Units for Years 2000 through 2010
(includes corresponding Graph/Chart) III-36

Table 31: European Long-term Projections for Electric
Vehicles by Geographic Region - France, Germany, UK, Italy
and Rest of Europe Independently Analyzed by Annual Sales in
Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-37

Table 32: European 10-Year Perspective for Electric Vehicles
by Geographic Region - Percentage Breakdown of Unit Sales
for France, Germany, UK, Italy and Rest of Europe for Years
2003, 2008 & 2012 (includes corresponding Graph/Chart) III-38

Table 33: European Recent Past, Current & Future Analysis
for Electric Vehicles by Product Type - Battery Powered
Electric Vehicles (BPEVs), Hybrid Electric Vehicles (HEVs)
and Fuel Cell Electric Vehicles (FCEVs) Markets
Independently Analyzed by Annual Sales in Units for Years
2000 through 2010 (includes corresponding Graph/Chart) III-39

Table 34: European Long-term Projections for Electric
Vehicles by Product Type - Battery Powered Electric Vehicles
(BPEVs), Hybrid Electric Vehicles (HEVs) and Fuel Cell
Electric Vehicles (FCEVs) Markets Independently Analyzed by
Annual Sales in Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-39

Table 35: European 10-Year Perspective for Electric Vehicles
by Product Type - Percentage Breakdown of Unit Sales for
Battery Powered Electric Vehicles (BPEVs), Hybrid Electric
Vehicles (HEVs) and Fuel Cell Electric Vehicles (FCEVs)
Markets for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) III-40

4a. France III-41
A. Market Analysis III-41
Market Scenario and Outlook III-41
Product Launches III-41
Strategic Corporate Developments III-41
Select Players III-42
PSA Peugeot Citroën S.A III-42
Renault SA III-42
B. Market Analytics III-43
Table 36: French Recent Past, Current & Future Analysis for
Electric Vehicles by Product Type - Battery Powered Electric
Vehicles (BPEVs), Hybrid Electric Vehicles (HEVs) and Fuel
Cell Electric Vehicles (FCEVs) Markets Independently
Analyzed by Annual Sales in Units for Years 2000 through
2010 (includes corresponding Graph/Chart) III-43

Table 37: French Long-term Projections for Electric Vehicles
by Product Type - Battery Powered Electric Vehicles (BPEVs),
Hybrid Electric Vehicles (HEVs) and Fuel Cell Electric
Vehicles (FCEVs) Markets Independently Analyzed by Annual
Sales in Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-44

Table 38: French 10-Year Perspective for Electric Vehicles
by Product Type - Percentage Breakdown of Unit Sales for
Battery Powered Electric Vehicles (BPEVs), Hybrid Electric
Vehicles (HEVs) and Fuel Cell Electric Vehicles (FCEVs)
Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-44

4b. Germany III-45
A. Market Analysis III-45
Market Scenario and Outlook III-45
Strategic Corporate Developments III-45
Select Players III-45
Bayerische Motoren Werke AG (BMW) III-45
DaimlerChrysler III-46
Volkswagen AG III-47
B. Market Analytics III-47
Table 39: German Recent Past, Current & Future Analysis for
Electric Vehicles by Product Type - Battery Powered Electric
Vehicles (BPEVs), Hybrid Electric Vehicles (HEVs) and Fuel
Cell Electric Vehicles (FCEVs) Markets Independently
Analyzed by Annual Sales in Units for Years 2000 through
2010 (includes corresponding Graph/Chart) III-47

Table 40: German Long-term Projections for Electric Vehicles
by Product Type - Battery Powered Electric Vehicles (BPEVs),
Hybrid Electric Vehicles (HEVs) and Fuel Cell Electric
Vehicles (FCEVs) Markets Independently Analyzed by Annual
Sales in Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-48

Table 41: German 10-Year Perspective for Electric Vehicles
by Product Type - Percentage Breakdown of Unit Sales for
Battery Powered Electric Vehicles (BPEVs), Hybrid Electric
Vehicles (HEVs) and Fuel Cell Electric Vehicles (FCEVs)
Markets for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) III-48

4c. The United Kingdom III-49
A. Market Analysis III-49
The British EV Market III-49
Product Launches III-49
Strategic Corporate Developments III-49
B. Market Analytics III-50
Table 42: UK Recent Past, Current & Future Analysis for
Electric Vehicles by Product Type - Battery Powered Electric
Vehicles (BPEVs), Hybrid Electric Vehicles (HEVs) and Fuel
Cell Electric Vehicles (FCEVs) Markets Independently
Analyzed by Annual Sales in Units for Years 2000 through
2010 (includes corresponding Graph/Chart) III-50

Table 43: UK Long-term Projections for Electric Vehicles by
Product Type - Battery Powered Electric Vehicles (BPEVs),
Hybrid Electric Vehicles (HEVs) and Fuel Cell Electric
Vehicles (FCEVs) Markets Independently Analyzed by Annual
Sales in Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-51

Table 44: UK 10-Year Perspective for Electric Vehicles by
Product Type - Percentage Breakdown of Unit Sales for
Battery Powered Electric Vehicles (BPEVs), Hybrid Electric
Vehicles (HEVs) and Fuel Cell Electric Vehicles (FCEVs)
Markets for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) III-51

4d. Italy III-52
A. Market Analysis III-52
Why EVs in Italy? III-52
Market Scenario III-52
Product Launch III-52
Fiat SpA - A Major Player III-52
B. Market Analytics III-53
Table 45: Italian Recent Past, Current & Future Analysis for
Electric Vehicles by Product Type - Battery Powered Electric
Vehicles (BPEVs), Hybrid Electric Vehicles (HEVs) and Fuel
Cell Electric Vehicles (FCEVs) Markets Independently
Analyzed by Annual Sales in Units for Years 2000 through
2010 (includes corresponding Graph/Chart) III-53

Table 46: Italian Long-term Projections for Electric
Vehicles by Product Type - Battery Powered Electric Vehicles
(BPEVs), Hybrid Electric Vehicles (HEVs) and Fuel Cell
Electric Vehicles (FCEVs) Markets Independently Analyzed by
Annual Sales in Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-54

Table 47: Italian 10-Year Perspective for Electric Vehicles
by Product Type - Percentage Breakdown of Unit Sales for
Battery Powered Electric Vehicles (BPEVs), Hybrid Electric
Vehicles (HEVs) and Fuel Cell Electric Vehicles (FCEVs)
Markets for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) III-54

4e. Rest of Europe III-55
A. Market Analysis III-55
Product Launches III-55
Strategic Corporate Developments III-56
AB Volvo Group (Sweden) - A Major Player III-57
B. Market Analytics III-58
Table 48: Rest of Europe Recent Past, Current & Future
Analysis for Electric Vehicles by Product Type - Battery
Powered Electric Vehicles (BPEVs), Hybrid Electric Vehicles
(HEVs) and Fuel Cell Electric Vehicles (FCEVs) Markets
Independently Analyzed by Annual Sales in Units for Years
2000 through 2010 (includes corresponding Graph/Chart) III-58

Table 49: Rest of Europe Long-term Projections for Electric
Vehicles by Product Type - Battery Powered Electric Vehicles
(BPEVs), Hybrid Electric Vehicles (HEVs) and Fuel Cell
Electric Vehicles (FCEVs) Markets Independently Analyzed by
Annual Sales in Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-58

Table 50: Rest of Europe 10-Year Perspective for Electric
Vehicles by Product Type - Percentage Breakdown of Unit
Sales for Battery Powered Electric Vehicles (BPEVs), Hybrid
Electric Vehicles (HEVs) and Fuel Cell Electric Vehicles
(FCEVs) Markets for Years 2003, 2008 & 2012(includes
corresponding Graph/Chart) III-59

5. Asia-Pacific III-60
A. Market Analysis III-60
Asia: An Emerging EV Market III-60
Air Pollution: A Major Concern and Market Driver III-60
Soaring Oil Prices Entail Development of Alternatives III-60
Growing Environmental Regulations to Further Augment
Developments III-60
EV Cost: A Major Market Restraint III-61
Uncertainty Prevails Over EV Performance III-61
EV Infrastructure Developments: Still in Infancy III-61
Major Potential Markets in the Region III-61
China III-61
Promotion of Electric Vehicles: A Major Governmental Agenda III-61
Benefits of Short Car Manufacturing History III-62
Strategic Corporate Developments III-62
India III-63
Overview III-63
Product Launch III-63
Strategic Corporate Developments III-63
Thailand III-64
Product Launch III-64
Strategic Corporate Development III-64
Korea III-65
Product Launch III-65
Strategic Corporate Developments III-65
Hyundai Motor Company - A Major Player III-66
B. Market Analytics III-67
Table 51: Asia-Pacific Recent Past, Current & Future
Analysis for Electric Vehicles by Product Type - Battery
Powered Electric Vehicles (BPEVs), Hybrid Electric Vehicles
(HEVs) and Fuel Cell Electric Vehicles (FCEVs) Markets
Independently Analyzed by Annual Sales in Units for Years
2000 through 2010 (includes corresponding Graph/Chart) III-67

Table 52: Asia-Pacific Long-term Projections for Electric
Vehicles by Product Type - Battery Powered Electric Vehicles
(BPEVs), Hybrid Electric Vehicles (HEVs) and Fuel Cell
Electric Vehicles (FCEVs) Markets Independently Analyzed by
Annual Sales in Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-67

Table 53: Asia-Pacific 10-Year Perspective for Electric
Vehicles by Product Type - Percentage Breakdown of Unit
Sales for Battery Powered Electric Vehicles (BPEVs), Hybrid
Electric Vehicles (HEVs) and Fuel Cell Electric Vehicles
(FCEVs) Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-68

6. Rest of the World III-69
A. Market Analysis III-69
Strategic Corporate Development III-69
B. Market Analytics III-70
Table 54: Rest of World Recent Past, Current & Future
Analysis for Electric Vehicles by Product Type - Battery
Powered Electric Vehicles (BPEVs), Hybrid Electric Vehicles
(HEVs) and Fuel Cell Electric Vehicles (FCEVs) Markets
Independently Analyzed by Annual Sales in Units for Years
2000 through 2010 (includes corresponding Graph/Chart) III-70

Table 55: Rest of World Long-term Projections for Electric
Vehicles by Product Type - Battery Powered Electric Vehicles
(BPEVs), Hybrid Electric Vehicles (HEVs) and Fuel Cell
Electric Vehicles (FCEVs) Markets Independently Analyzed by
Annual Sales in Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-70

Table 56: Rest of World 10-Year Perspective for Electric
Vehicles by Product Type - Percentage Breakdown of Unit
Sales for Battery Powered Electric Vehicles (BPEVs), Hybrid
Electric Vehicles (HEVs) and Fuel Cell Electric Vehicles
(FCEVs) Markets for Years2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-71


IV. COMPETITIVE LANDSCAPE